DAILY CAPITAI, JOURNAL SALEM. OWSaOW. SATURDAY, MAY 13, 1005.
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PERTINENT POINTS I
FOR ADVERTISERS I
BytheJoarnalAdMan.
MMIHHHHHIHHHMmiNmimni4
There nro many "Breakfast Foods,"
but only ono 'Storo Food" and that
is Newspaper Publicity. This food
comes in dlltoront grades nnd qualltios
but tho poorest quality of it has some
merit, nnd the best of it will keep any
store that ought to live at all in good
health and vigor.
'
Half an nd. is bettor than no ad, nt
nil, in spito of Browning's phrase:
"Better far bo unrovcalcd than part
revealed."
Cnrlylo said: "A well-written llfo
is almost ns rare ns a well-spent one."
A wcll-advortisod storo is quito ns raro
ns a wcll-manngcd ono for tho ono
thing implies tho other.
i
Tho actual slzo of a storo will coon
catch up with tho slzo of a storo 's
enterprise. A storo that is advertised
liko a big storo will soon bo a big
store.
Thcro is no reason why your watch
should not keep correct tlmo on some
particular day of tho week nor why
your storo should "run slowly" on cor
tain days. Advertising mny bo so
adjusted ns to cllmlnato "dull days."
K "Character must be kept bright as
Flan Great Union.
Winona Lake, Ind., May 12. Out
ward nnd vlslbloi signs aro already to
bo scon horo that a great denomina
tional gnthcring is on tapis. Nearly
nil avnllablo room in hotels nnd board
ing houses havo beon reserved, nnd men
of ministerial garb and countonanco
havo nlrcndy arrived to complcto tho
Jlnnl arrangements for tho Presbyter
I' rian gcncrnl assembly, which convenes
hero next Thursday for a session of
two or perhaps tliroo weeks.
It will bo tho largest gnthcring of
representatives of this denomination
that has been held in tho century of
Hh existence. It will, moreover, bo
ono of tho most importnnt. Church
union, tho question of a ritual for Pres
byterian services, tho proposal for sep
urato presbytories for colorod members
g and plans for n Prosbytorlan cathedral
W nt Washington, D. C nro tho prlnclpnl
L features In tho program. Tho cholco
h of a moderator is still a matter of
I speculation. Tho loading candidate at
present uppcars to bo tho Hov, James
fc" I). Moffat, president of Washington
and JolTcrson college.
Tho general subject of church union
ft Is to como boforo tho assembly in vari
ous forma. The movement for union
with tho Cumberland Presbyterians has
carried in both bodies, but with u small
,mntiiiiititi f.innutiiiiii4(H(itat-iiaiit
JOHN SHOLUND,
Meircliant
5 Experienced cutter and fitter. Will
Insr. pressing and
Opera House Block.
i titf n lain !'!' '"","n"lllttlrm'1""""""
HHUIHIMHHHHHHUHHIUIUHHHUHHHIM
SALEM SAW MILLS
f The Chas. K. Spaulding Logging Co. 8
SALEM.
Mills at Newberg
.T(HrWMMCWBBsHMMtalBg"I',4'
ASK FOR
EPPLEY'S
PERFECTION
BAKING POWDER
rr is superior to
ALL OTHERS.
woll as clean." And it's not enough
to have a good store It's light (which
Is publicity) must be kept shining.
"Ono cannot cat ono's enko and have
it, too." Nor can ono ndvertlso n store
adequately without cost. But tho nd
vortlsor who is not afraid to "oat his
cako" will usually inako enough monoy
to buy n bnkcry.
i
Thcro may be some big ads of big
stores that aro poor ads, but thero is
raroly a small ad of a big storo that is
a good nd.
"In every crooked path you will find
tho footsteps of thoso who havo gouo
before." If you concludo to retrench
in your advertising expenditures you
will And that courso wcll-woru, too,
with tho footsteps of thoso who nro
now forgotten.
When tho renders of n paper nro ablo
to judgo tho relatlvo Importance of
stores solely from tho relative amounts
I of advertising spaco they use, mercan
tile advertising will be on tho right
basis.
Last yenr's high water mark In your
advertising should rcprosent this year's
dnlly nvcrago that is PJtOQItESS,
majority among tho Cumbcrlnnds, and
with tho opposition of some of tho
lnrgest presbytories of tho Presbyto
rians, so that obstruction effort is an
ticipated. Tho plnn for n congress of
fcilerntlon of churches will call forth
animated opposition, as many feel that
thoro nro already too many organiza
tions. It h a p'hemo for nn nlllanco
of reformed churches holding tho Cat
vanlstlc system throughout tho world.
A sopnrnto movement will culminuto
for union with tho Itoformed Presby
terian church.
Tho ovcrturo for separato presbyte
ries for colored pcoplo has been carried
but tho colored commissioners will
mnko nn nttempt to stay tho operation
of tho overture, tho pnssago of which
they strenuously opposed.
Probnbly tho warmest discussion of
nil will bo over tho report of tho com
mittee on "forms nnd coromonles,"
practically n ritual far tho church.
Tho movement for n Prosbytorlan cnth
edrnl In Washington, "to suitnbly rep
resent Presbytcrlanlsm In the nation
al cnpltal," will bo introduced by Jus
tico Hnrlnn, but it will bo remnnded
to tho presbytery of Washington for
tho incipient astion. It is reported
that If tho assembly acta affirmatively
Justice Harlan will resign from tho
supremo bench nnd dovoto his time iu
raising funds nnd otherwise aiding the
cHt hod nil movement.
Tailor
eurnteeall work Also ctea J
repairing.
CourtlSteet
M
M
Manufacturers of nil kinds of Fir
Lumber. Submit your specifications to
us when in the market for building ma- S
terlal. 2
OREOON Z
and Salem. S
HI
RURAL TELEPHONE LINES
IN WILLAMETTE VALLEY
Quietly but Persistently, friends of Rural
Telephone Lines Have Taken the
Heart of the Valley
Second Line Reaches Independence This Week and Another
s Projected That Will Link Together East
and West Sides
Many people will bo surprised to
Icnrn that Independence is becoming
a contcr of the Independent Hurnl Tel
ephone system. Quietly but porslstent
ly, farmors of Polk, Benton, Linn, Lane,
Marlon, Clncknmas nnd Yamhill havo
been working tho past year until tho
heart of tho Willamette valley is al
most a complcto network of linos
owned nnd oporntcd by themselves.
They nlso own their instrument and
pay no dividend declaring corporation
on the outside.
Farmers havo been dissatisfied with
tho system of paying annual rental for
phones, whllo In most cases they nro
compelled to build tholr own lines nnd
with tho servlco genorally under tho
old system. They havo been looking
for nu opportunity for a chango nnd
tho establishment of headquarters nt
Corvnllls by the Independent phono
supply houso n year ago, nfforded the
opportunity. Tho Independent pcoplo,
co-operating with tho peoplo of Corvnl-
Us, have installed In thnt city ono of
tho most complcto nnd up-to-dato tele
phone systems lu tho West.
Tho result hns been that tho Bell
company is practically driven out of
Corvnllls. Tho Independent system
doc not stop at tho corpornto limit of
Corvnllls. Lines radlato in ovcry direc
tion, until nearly tho wholo of Benton
county is in direct communication with
CorvnllK Lines extend on into Polk,
into Linn, and on up tho valley. So
popular has tho Independent system
becomo with tho country folks, that
for tho past six months It hns hardly
been possible to keep supplied tho do
mand for phones and switchboards.
Tho progress of tho Indopendont sys
tem in Litin county is mnrked. Iu ono
town, Solo, 100 of tho Bell phonos wcro
removed In ono day to bo replaced with
tho farmers' system, Albany also is
taking up tho Independent system.
A few months ngo tho citizens of In
dopondenco held n meeting and dis
cussed tho question of Installing an In
dependent ystem in that city. Action
wns not taken nt that tlmo, but money
wns subscribed to build a lino of pole
to Monmouth tn connect with n rural
lino from the Alrllo and Lewlsvlllo
neighborhoods. Tho poles woro sot and
wired and connection made nnd for tho
past two months It has been possible to
talk with Alrllo nnd Lewlsvlllo pooplo
from Locke's drug etorc. Hlnco tho es
tablishment of this lino with the ono
drop tho town pnoplo have rested, but
outside people have not. Poles are
now being set by tho farmers who are
coming Into Independence from the
south. The crow of workmen will
Pound Master 8ale.
Notieo is hereby given that under
l' e pr ' isions of nrdin.inro No. -120 I
will on
Thursday, May 18, 1008,
at 1 o'clock p. m. at the pound In tho
city of Salem, Fell at public auction,
the following described Impounded
animal, to-wli:
Sorrel horse, four white feet, unshod,
branded C-4,
Unless tho abovo doscrlbcd antmallR
claimed before said dute, sale will be
without reserve.
Dated Salem, Muy 13, 1003.
J, C. MARSH, '
Deputy Pound Master Ward No. 5.
HARPER
WHISKY
rrjnE AND MELLOW HBHsSCMUH
MCIX AND DELICATE. MADAME DI
I For Sale by
SOHREIBER & CO,
mwmmmhhJ
reacli town this week, Tho Una is com
ing from the Ducna Vista neighbor
hood, nnd its patrons and promoters
nro such men as Kd. Harmon, James
Prather, Wlllard McClaln, G. W. Mc
Laughlin, Harvey Nash, Qoo. Wolls,
Geo. Bolter and A1. Gobat. Thoro aro
others to come on. This lino lacks but
throo-fourths of a mllo of connecting
with a lino direct to Albany, This gap
will also bo built so that Independence
nnd Albany will bo talking on tho free
rural lino In a fow weeks. This enmo
lino also touches within throo-fourths
of n mllo of a lino running north from
Corvnllls into Polk county nnd this
connection will bo mndo which places
Independence In connection with Cor
vnllls.
Anothor Una is being projected Into
Independence from Oak Grove on tho
north. ,T. C. Wlilto wns in town a fow
days ngo and nnnounccd thnt tho mat
ter would bo taken up ns soon ns his
crops nro laid by. This lino from In
dopondenco to Oak Grove thonco on
north is an important link In tho valley
rural system, for it is tho purposo to
carry It north to a point opposlto
Woodhurn nnd cross tho river making
connection with tho Marlon and Polk
county systems.
The way farmers of tho Wlllamotto
valley havo taken hold of and pushed
tho matter of acquiring a tolophono
system of tholr own in faco of opposi
tion of a strong corporation proves
thnt tho farmors aro It in this country.
Thoy aro not worrying nbout tho cities.
Already thoy nro iu a position to any
to Portland or Baloni, "You need con
nection with us as much ns wo with
you." Tho matter of establishing a
telephono system of tholr own is tho
most ndvnncod step yet taken by tho
farmers of tho Wlllamotto valloy to
ward establishing their independence
mid power, Thoro is no question but
what tho cities will bo soliciting tho
valley farmers for connoctlon with
their system which is a rapidly grow
ing net work of tho cntlru valley.
Keep the Balance Up,
It has beon truthfully said that any
disturbance of tho oven balanco of
health causes serious troublo. Nobody
can lie too careful to keep this balanco
up. When pcoplo begin to loso appe
tite, or to got tired easily, the least
imprudonco brings on sickness, weak
ness or debility. Tho system needs a
tonic, craves it, and should not bo do
nied it; and tho best tonic of which wo
havo any knowledge is Hood' Sarsnpa
rllla. What this modlclno has done in
keeping healthy pcoplo healthy, In keep
ing up tho oven balanco of health, gives
it tho samo distinction as n preventive
that it enjoys as a cure. Its early uso
has illustrated tho wisdom of the old
saying that a stitch In tlmo saves nine.
Tnko Hood's for appetito, strength and
onduranco.
Would You "Worry" for
Five Cents an Hour
Your work is probably hard enough
after you have subtracted the
"worry" from it.
It will bo a bit too hard for youfjf
you cultivate tho luxury of worry
ing Becauso you need a new clerk, or
now servant, or jwutnor, or sten
ographer, or moro business oapltnl
none of these things need to worry
you.
A Want Ad. big enough to be effec
tive will cost you lew than twolve
hours of worry at five cents an hour.
And the chances are that your want
can be filled In twelve hours or less,
It is worth five cents an hour to
seeuro immunity from worry?
PLACE YOUR WANT AD IN
TID3 JOURNAL.
It will bring results.
Irl FRENCH FEHAU
PILLS.
A sUr, Cm4I turn sVf Mimwu Ifisw? ntM,
ISBlSlV&SiXSi W
f14
MIIMWUI jJM4UMMUltl,MMMlW
Ufl U mi mi to U
UOITCPMf 0IClCO..UT4.UaTta.ri.
PHOTOS
The Right (Kind the
Kind That Will Please
You at the
TROVER
CRONISE
STUDIO
All Qtdets Pomptlyt At
tended to and Satisfaction
Guaranteed
EMrldge Block, Commercial Street.
THE SOUTHERN PACIFIC COM
PANY
Will pinto on snlo at all stations bn
Oregon lines special tickets to Port
land return on nccount of, tho Lewis
and Clark Kxpoaltlon, under tho fol
lowing conditions)
Individual Tickets.
Itato Ono and ono-thlrd fare far
tho round trip.
Salo Dates Daily from May 20th
to October 10th, 1005.
Limit Thirty days, but not lntor
than Octobor 31st, 1003.
Parties of Ten or More.
For partios of ten or moro from ono
polnt(must travel togetbqr on ono
ticket both ways) party tickets will
bo sold as follews:
Rate Ono faro for tho round trip.
Sale Dates Dally from May 29th
to October 13th, 1005.
Limit Ten days.
Organized Parties of 100 or More.
For organlxed parties of 100 or more
moving on ono day from ono place, in
dividual tickets will ho sold as follows!
Rates One fare for tho round trip.
Salo Dates Daily from Mny 30th to
October IB, 1005.
Limit Ton days.
Stopovers.
No stopovors will be allowed on any
of tho abovo tickets; thoy must be used
for continuous passage in each direc
tion. Coach Excursions,
Coach excursions will bo. run from
tlmo to timo, for which individual tick
ets, good only in coaches, will be sold
at very low rat on. Particulars as to
'rateii dates, etc., will bo announced
later. W. E. COMAN,
tf General Passenger Agent.
I4i
! When you want Hop Baskets,
Fruit Boxes, Trays for fruit
1 Dryers, eall on
i
G. F Mason
Miller Street, South Salem, Phone
8101 Red,
Just In
Our new line of 1005 wall pa
per has just arrived. All latest
patterns at reasonable prices.
Call and sco our stock and be
convinced that our paper and
prices are right Remember tho
place.
E. L Lemmon
299 Liberty St
Phone 2475
J3X?3P
Ltmbe
Ftel
Houses
SQIr 6(tiujcit blcfe 3elfetr, urn tin'
fere CnnbMeule einiufaben, M ttnS
borjttfpredfyen, totnn Slufllunft ilber
ciufer93aulen ober fflaumalerial at
iDunfdjt loitb.
2I)lr mfautcn alleS toaS jum S3auen
rtt&raudjt loirb, unb loenn Qtlnlinfdjt,
Dauen loir (liter JQaufl fllr Cud), tolr
terftcr)ern fceffe JOebienunn unb terBle
reife.
Siae SuiSlunfl toirb berellioiniflfl
unb umfonft rjtge&en.
Vogot Lumber &Fuol Co.
Julltts G. Voget, Mgr.
Office and Yards lith and Oak Bta.
We Save Yo
Money
3 cans Standard Corn ,20
2 boxes firelight matches , 03
raucy dairy butter 2tt 30
AUas Oats, per pkg ;o
2 dozen fresh eggs ..., ,30
0 cans tomatoes ................ ,45
Ann and Hammer Soda, Co per pkg,
2 cans fancy Maine Com ,,..,,,,,20
2 cans Fancy Solid Packed Toma
matoes , ,,,,, ,20
2 cans Tablo Peaches .... ...... 20
rresh Strawberries at Bottom Prices.
A L Hatvey
Corner Court and High Sti.
Phone 198 1
in in mum w m m
O. 0. T. GO'S PASSBNOEB
STEAMERS
POMONA
And Altono leave for Portland
Monday, Wodnosday uud Frl
duy at 10 n. in., Tocsday, Thurs
day and Saturday at 7 a. hi.
Corvallls, Tuesday, Thursday
nnd Saturday at 7 p. ni.
Dock root of Trade Street
M. P. BALDWIN, Agt,
Sold In Salem by S. O. stone.