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PAGE SIX.
THE DAILY JOURNAL. SALEM, OREGON.
WEDNESDAY, DECEMBER 2, .1902..
an&Jate ft Speafce
Marion
County
.l4'
i;
I h
Mason's Man fo Speaker.
HON. FRANK DAVEY. Who Led the Ticket in Marlon County.
jOmmf HE Christmaa .Tuurnnl takes
f pleasure In presenting the
4 I accompanying picture of
Br Mnnon county'a cnndldate
and In nil likelihood
tho successful one for Spcnker of
the Oregon Houbo of Roprcsenta
Uvea, Hon. Frank Davcy, of HiIh
city. Marlon county to entitled to
tho honor at this time, nnd Salem
and Marlon county has no man more
pcrslBtontly loyal to the bent local In
terests thnn Mr. Davey has. He hna
many physical and mental qualifica
tions which point to him as the logical
man for Speaker at this time.
By training nnd experience, few men
are better equipped for the duties of
tho speakership than Mr. Davey Is.
Every move of legislation Is famlllnr
to him by reason of hifl Intimate con
nection with tho legislative assembly
for fourteen years, bo that whllo the
avorago member will have the entire
modus operandi .o learn nftor the ses
sion opens, Mr. Davey will bo renily
to proceed with every detail nt once.
In tho matter of ability, Mr. Davey
stands eminently qualified nnd no em
ergency will arise during the session,
lit Joint assembly or In separate, body
In which the House will bo Intellect
ually humiliated by their presiding
olllcor. In parliamentary knowledge.
In quick perception, In ready response,
humorous or otherwise, he will be n
credit to the membership. Mr. Davey
Is IndiiRtrioiiB, accurnto In his work
nnd will crowd the business without
unnecessary delay.
Mr. Davey Is thoroughly represent
ative of the rank nnd fllo of the He
publicans of Marlon county. He was
especially enviable roputctlon as state
lecturer for the A. O. U. W. during
1893-4, during which period he beenmo
nominated Inst March through tho
backing he received from tho country
precincts, ns tho majority of the city
manipulators wero not favorable to
him, nnd when It camo to tho election
ho received tho popular vote very
strongly. Since the election ho has re
ceived ' ttora from thirty-four of tho
thirty-nine central committoo men of
the county, In which they declare
Btrongly In hla favor.
This leaves no doubt thnt the great
majority of the Republicans of tho
county would be exceedingly glad to
see Mr. Davey chosen speaker.
Mr. Davoy Is not hnmpcrod on the
U. S. Senntorshlp In Btich a manner
ns would cause him to put the friends
of any particular candidate In control
or punish tho adherents of nny other
candidate, and he declares thnt so far
as in his power lies to prevent It, no
man's political aspirations shnll bo al
lowed to obscur' or retard useful leg
islature It. the Interest of the tax
payers. The following blogrnphlcnl sketch Is
taken from a recent Issue of tho Port
land Evening Telegram, and Is a faith
ful statement:
"Mr. Davey landed in Oregon In Jan
uary, 1887, from lown, In which state
he was prominent for several years
In newspaper life nnd politics. He
was admitted to the practice of law
In Iowa In 1S8U. Since coming to Ore
gon, he has lived principally nt Salem
and devoted himself f r the most part
to newspaper work, giving but little
attention to law practice. He hns
been IdontUled lo a considerable ex
tent with fraternal work and made an
4lill MM HIICI(CIBIC s.t.fr4-
!
"We, the undersigned, precinct members of the Republican Cen
tral Committee, of Marlon County, Oregon, desire to express our un
qualified approval of the candidacy of Hon. Frank Davey, of this
county, for Speaker of the House of Representatives In the next Legli.
latlve Assembly, believing that Marlon county, with Its large Republl.
can delegation In both Houses, and Its large Republican majority, (
entitled to the honor, especially as It has no representation amonci
the elective state officers; and, believing alto that no man In the
state Is more capable of the position, more deserving of Republican
recognition, or more serviceable to good legislation than Mr. D.ivey
ttc picuuc uui wwiuai nwv.. .., w . . w w, avi it c ii k it, (ne Balance Of 4"
the members of the Legislature from Marlon county In their support I
of Mr. Daveys canmaacy.
ENDORSEMENT OF REPUBLICAN COUNTY CENTRAL COMMITTEE
woll acquainted In nlmost every pnrt force and eloquence, a parlmm. ntarT"
of the stote. From June, 1891, to of extennlvo training nnd ,r,',.n?1,1
Mnrrh. 18!M, ho was manager of the and possesses a voice which i, 'm
Oregon branch of tho Keley Institute, him famous for Its clearness an i .,
and In thnt time did a great deal ofjllo Is a condldno for Spent. , ..f
biifllness with the newspapers of every House, and has reasonable . ,infi,,n I
cnuiitv In the state. At every ses
slon of the legislature since 188!) In
clusive he has been In close touch
with thnt body as newpnper repre
sentative, and all these experiences
give lilm a wider acquaintance with
Oregon public men and with Oregon
affairs than almost any other man In
the state. He has taken an netlve
part In every political campaign since
he came, to the state nnd Is always n
Republican at all elections. He waH
on tho ticket In Oregon for the first
time Inst spring and received the
highest majority of any man on the
ticket for any contested olllce, his
plurnllty being 1800 over the lowest
Democrat and 1302 over the highest.
He Is a public speaker of recognized
of success."
Mr. Davoy is n man or iniInij and
has a very pretty home at t'.,. corner
of Liberty and Mill sir..,! n0 ,,
an active member or ti. (!rf.ntfr
"..Kin iuiiiiuurciai uiiiip tin- Snl.
Press Club, the Civic im,,r. .
... u(s..u i. mm t,i any orgaili nn i
has progress and the Inn.
Snlom for Its motto.
Two final Importnnt asmnnn
be given: With Mr. Ha,
presiding chair of the
ID
nt
lllrh
' t ,if
m th
"' M 11(1115
there will not be a dull , ,, r ,t
entire session; and tin- n. ,,,
boys of the state tb. icnl n. HHpupr,
workers--who rre pre nt w, i. ,
cured for.
Salem's Fist 0chesta
(Photograph by Wiley Kenyon 18(11 i
were coming with pieces of our
bows.
UP-TO-DATE
NEWSPAPER
Club Banquet
What
a Salem Ad.
Had to Say
Writer
First row Jas. C. Brown, H. M. Thatcher, Henry Rickey.
Second row Jos. A. Baker, John Zelbsr, Jas. W. Fisher, J. H. Haas.
(Written for the Christmas Journal by Hon. Hill Wntklr.r. noted for conduct-
J. II. Hnns of Salem.) Ing his own dufense in several libel
Tho abovo picture was taken In 'suits, was tho first floor mnnager. Wo
Salem during tho winter of 1801-02.
Four of us, young follows then, nnd
with some taste lor music, rented two
rooms over the olllce of whnt wns then
Known as tho Thatoherr nnd HIckey
Livery and Feed stable, whore we
kept bachelor's hnll. The stable was
later removed nnd onlargod nnd Is
now enllod tho Red Front stnble. It
wns a hard winter, plenty of snow,
and good sleighing for six weeks. We
had some help lrom whnt was then
called Dutch Town, now the flourish
ing city of Aurora. Such men ob
Cnpt. Bill Mlloy, our prosont county
commissioner played with us and we
had an orchestra that might be hoard
with credit on any occasion.
There nro but throe of tho sevon
now living and all In Snlom the
wrltor, Jnmea C. Brown, and J. A,
Bnker. Tho old orchostra played on
spent most of our evenings playing I ninny happy occasions nnd tho niomor.
whnt music wo knew by heart and
slolgb riding, serenading our girls nnd
going to dnnces. If wo had any hobby
it was tho mlddlo one of the three.
On account of us four young fellowB
rooming togothor we called our den
Robbers Boost, but tho first part of
tho nnmo was given to It for quite
another reason. Ono night going out
to soronndo ono of tho protty farmer's
daughters In tho neighborhood wo had
to pass through tho apple orchard
and concluded wo wnntod some npples
les recalled by tho picture would fill
a volume. During tho early part of
tho war wo had no very largo flag In
tho town of Salem. In fact, we had
more patriotism than bunting. So U
wns proposed to give a concert for a
Hag fund In which our band took part
and It was a groat success and wo got
a largo one. It was put on a staff that
for many years stood on Wilson ave
nue, Hon. J. O. Wilson took groat In
terest In raising tho fund of J125. At
tho raising. Judgo It. P. Bolso was ono
Unluckily for one of our crowd there .of tho orators and In tho courso of an
eloquont Bpeech remarked thnt tho
flagstaff leaned; yes, It lonnod. but
thank Ood. It loaned toward tho
North.
A Funny Incident.
Out of many funny things that hap
pened to us In going to country dances
I will only mention one. In rosponso
for ono call that took us about seven
miles Into tho lied Hills country we
put our Instruments into tho bottom
of tho lumbor wagon but pn taking out
our violin boxes found that tho rough
road had shaken tho boxes so that
some of them camo opon and not ono
of us had a wholo violin bow, Tho
hand was literally broke, something
that not infrequently happons to mem-
bors of any musical organization. But
wo roniomborod that a man living
about throu miles off kopt a violin and
a messenger soon got his bow and tho
was an old dry well on the promises
and our hlggost musician foil In. It
wns too deep to rescue him without
Help. So wo throw him somo opplos
and told him to entertain himself ns
host ho could until wo went to town
nnd got n Indder to help him climb
nut. That wbb how It came to ho
enllod the Bobber's Roost band. In tho
course of tlmo wo added other men
with Instruments and thoy were not
so plenty in those days. Wo got A. J.
Htlpy, F. P. Jones, and W. J. Polley,
who made quite a success of manu
facturing violins. Tho orchostra be
camo quite noted and wo had many
oalls to piny. Finally wo roachod tho
climax of our fnmo and ambition In an
nuguratlon ball of Oovornor L, F. Orov
nugrntlon ball of Oovornor L. F, Grov
or. It was. a groat public ovunt and
was glvon In Reed's Opera House, then
first thrown open to tho public. Thu dance went on with ono violin. The
Tho following papor was road by D.
A Dlnsmoor at tho recent banquet of
tho Snlom Press Club, at Hotol Wil
lamette. It Is short and crisp, nnd con
tains n volume of good information on
tho subject. This wns undoubtedly
tho most useful papor presonted, nnd
every buslnoss ninn will profit by read
ing It:
"Morcantllo advertising is n subject
which hns puzzled tho brains of tho
host merchants In tho country for
mnny years past. Fabulous sums of
monoy havo been spent In advertising
oxperlmonts of all klndB, which, when
put to tho test, prove to bo more of
nn Injury thnn a benefit to tho adver
tiser. Tho Importanco of this feature
of a merchant's business lies In tho
fact that tho advertisement Is not only
an Indox to tho store, but It also rei
resonts tho character of tho firm for
which it Is wrltton.
"My Ideal of good, sound, Judicious,
legitimate and dignified advertising Is
a woll-wordod and Illustrated nowspa
papor ad. The newspaper has long
been considered tho most profitable
medium of advertising by such firms
ns Wanamakor, Solgol & Cooper. Lltt
Bros., otc. A short tlmo ago Wana
mok.ox was paying 180,000 to $85,000 n
year for a page In .ono of tho loading
Philadelphia papers. But whon tho
tlmo came to renew his contract ho
was outbid by Lltt Bros., who paid
$108,000 a yoar, or 19000 por month
for tho space.
"Nowspapor ads should not bo
crowded with matter. Display lines
should bo usod with sacred veneration.
Too many display lines dofoat the pun
poso for which they are usod. Each
additional lino kills tho promlnonco of
the others. To illustrate my meaning,
take, for examplo, a clean shoot of
white paper and put o small drop of
black ink upop It. Tho spot will ap
pear In great promlnonco, hut if you
scatter small drops of Ink all over tho
sheet, you will notice that tho first
drop has lost Its Identity ontlrely and
thoro Is no particular distinction
among them. Lot your display lines
toll as muoh as npaslbja. tlin. "story that
follows, Uomombor that your ad Is
loyklng for wuwA:t.o.ruid It,. and
that It Is tho catchy headline or cut
that catches tho oye of the reader as
horses must have run away with th" he scans the paper for news.
band for the next two weeks farmers j Select n mannerism of set-up of all i
fiddle uniform typo nnd carry It out nil
i through your ad. Advertise prices us
j much ns possible, and let tho typo of
your price correspond with your hend
lino In being prominent, for the price
is the point that clinches the buyer. If
i the headlines and the prices are the
! prominent features of your ads, you
'will ino.U ceitulnly catch the luvoliiii-
A Tf P RT1 Q I Nf mry eyt "f ,lie rem,w- lf lB 1,,ter
ABJY Ll fl lOInU "sted. he will then rend your deacrip-
I Hon, which should be to tho point,
omitting all unnecessary words. You
Subject Discussed at Press ftre m)t i'001 to wilto lenerin-
nr iiuiuunui'ui j wmi Miimiltmn ill I'lll'll
Issue of the paper In which you adver
tise. Advertise specialties invnrlnbly. If
you wish to Interest prospective buy
ers, nnd ocdislonally touch upon your
principles of doing business, mid your
doslre to denl fairly with the public.
Illustrate your ads with cuts whon pos
sible, for It is always practical. A
picture will tell at a glance whnt tho
host descrlptlvo wrltor could not tell
In n volume.
"Why Is the nowspnpor tho most
profitable organ of ndvortlslng?
"First Becauso It finds Its roadors
In tho homes, whon tho members of
tho family aro all togother, hofore or
nftor tho toll of tho day, when they aro
either making plaiiB for their home,
seeking recreation, or enjoying rost.
Tho papor comes to the reader at a
tlmo whon his tlmo Is his own, when
his mind Is off his business, nnd ho
can consldor what ho roads. It comes
at a tlmo whon tho members of the
housohold can (IIbcubb tho needs of
tho family and Uio advisability of pur
chasing tho goods you advortlso or tak
ing ndvontngo of tho bargains you
offor.
"Again Tho nowspnper roaches the
hands of tho transient people who nro
looking for a place to supply tholr
wants, It covers a vaBt scopo of ter
ritory In a short space of tlmo, nnd at
small exponso. Each copy of your nd
la read and re-road by thousands of
people who nevor subscribe for or buy
o paper.
"Newspapers aro always honestly
and judiciously circulated, and through
them your ad Is suro to find ronders.
Tho newspaper lies upon the ofTlco
desk, around tho homo, or on tho tablo
In tho hotel corridor; It Is to bo found
In every cigar storo, reading room and
club room, and is sought for by tho
traveler, as well as tho man at home,
"Tho newspaper Is something that
ovoryono llkea to recolvo. ond -which
ovoryono roads, while tho booklots and
circulars nro glvon but a hasty glance,
or, more ofton, thrown away without
ovon bolng looked nL
"Returning now to a consideration
of tho work of preparing advertlso
monts, let mo say that you should
chango your ad ofton enough so that It
will not become an eye-sore. Chango
your manner of display and setting up.
Uso short catchy phrasas, plain, ordin
ary language. Novor compare your
eolpa:swUhtJio glowing. orbs receding
boforo tho coming day," or your pat
terns with 'tho Butt, sweet smile of na.
Salem's Finest Hotel.
J. Conner, Proprietor Hotel Willamette.
City under the management of Mr,
and Mrs. J. Conner.
This hostlory has become associated everybody had busted up trying I"
with the very exlstonco of tho Capital run nn( niado It a profitable buslneM
'Ho next took tho Wlllnmctto now
Mr. Conner Is ... . ,..,. ,.,,, i..j
one of the best known hotol men In tho'trle(, to run lt, aml haB conducted It
wost, ns well as one of tho most sue- with signal success for the past iv
cossful. Ho was practically born nnd! years. Ho has Invested about SH
brought up In tho business. His first Jin Improvements nnd secured the cM
venture was tho resuscitation of tho operation of tho owners of tho pW
mrgo tourist hotol at Saratoga
Springs, Cal., which ho built up Into
an 1100,000 proporty from nothing,
nnd when no left It there was a regu
lar custom of two hundred people.
Ho next took tho Ashland hotel, which
erty to make It ono of the most com
fortable places of entertainment to
tho northwost. Mr. nnd Mrs. Conwr
give tholr personal attention to eW
detail of tho Bervlco and there Ii &
a bettor kopt hotel In the countrr
turo peering through tho blossoms of
Uio sweet briar.' Don't say that 'tho
shepherd's flock gamboling on yon for
tllo hill aro bearing tho material of
your itianket department.' Such lan
guage belongs to tho poet, and not to
tho merchant. Never over-estimate
your valuos, or misrepresent your
goods, for It only disappoints your
customers, and drives thorn away
from your storo,
"Tho proper tlmo to write, your ad
is in tho morning, when your mind is
fresh, and you aro onterlng unon thn
day's work with ambitious zeal. Nov
or wrlto an ad at night, when you aro
weary In both mind and bodv. an,l
wnen tno troubles of tho day aro
weighing upon you. In the morning
you havo tlmo to wrlto your adj and do
it well, but If It Is put off until night
ypu do not know what may come up
to cause you to do your work In a has
ty or careless manner. What Is worth
doing nt all Is worth doing will, audio
no part of o merchant's work doeitM' .
apply more than to tho writing of
Tho Salem Sentinel, who dowil
Gov. Geer, and who downed Mr. Fr I
nlsh, and who downed Mr Corb
seems to havo tnkon the contract'
down Mr. Fulton. It has got so tW
a respectablo newspaper has no to
enco in naming a United States t&
tor.
o .. -
' Monwlll not stop short of aaytnW
to get a nomination ond election to
fico. No soonor do they havo It W
iiiov fl.,,i onif -artth the nay tbey
j ...... ......v " - .,!,
getting, and tho amount of BOrfcT,r.
havo to do. Thoy want bigger
Io8 and shorter hours
A deaf and dumb beggar Is certfaDr
an improvement on some that we
to put up with,