THE NYSSA GATE CITY .TOIIRNALTHURSDAY, AUGUST 20, 1942
PAGE TWU
The Gate City Journal
Editor and Publisher
RLA8S V. POWELL
SUBSCRIPTION RATES
ADVERTISING RATES
One Year____________ (1.50
Six Months.................. *100
Single Copies-----------------.05
(8trictly in Advance)
Open rate, per inch.____ 35c
National, per inch---------- 35c
Classifieds, per word-------- 2c
Minimum..... ....30e
Published every Thursday
Entered at the poe toff ice
through the United States
the act
at Nyssa. Malheur County, Oregon.
at Nyssa, Oregon for transmission
Malls, as second class matter, under
of March 3, 1878.
AMERICA LIKELY TO FURNISH
BALANCE OF POWER IN WAR
The offensive action launched by the arm
ed forces of the United States in various parts
of the world during the last few weeks indi
cates that this country is again to furnish the
balance of power that will win the war.
In world war no. 1 the allies were hard
pressed by the Germans when American power
bean to be felt. Some contend that the United
States won the war. Even if it did not, it pro
vided the balance of power that crushed the
Germans, although the American force was
comparatively small.
More equipment and more men are going
to be needed to defeat the three axis powers
than was required to defeat Germany and her
allies last time, but the United States and Bri
tain are fighting and producing on a much
larger scale, so the proportion is about the same.
Reports indicate that most every Ameri
can expects the united nations to win the war,
but despite the prospect of the United States
furnishing the balance of power the task of
defeating the dictators is going to require tre
mendous effort.
The definite American offensive against
Japan in the Solomon islands and offensive
forays in western Europe and northern Africa
give Americans hope that the time is not far
distant when the American balance of power
will be felt. When it is felt sufficiently Ger
many and her two satellites will crumble.
AUSTRALIANS BELIEVE
ADVERTISING IS NEEDED
(From Domestic Commerce)
The country “down under”, even when
faced by an invasion of hostile troops, not only
believes that advertising should not diminish
but believes that it is the fundamental con
cept of a sound business policy.
In an article published by Commercial
Broadcasting, of Sydney, Australia, Frank Gold
berg states that if a name is worth anything it
is worth keeping.
It is obvious, Mr. Goldberg points out, that
if, during the time a sellers’ market is operating,
a firm allows its customers to forget it or make
new connections during the emergency—if it
fails to keep the machinery of its normal out
lets oiled and in good workiing order—if it
fails to lay the groundwork for the new compe
tition, which will undoubtedly be keener—If
it allows these things to happen, then it is ob
vious that the onset of a buyers’ market will
put that firm in a disastrous position from
which it may find it impossible to extricate it
self.
Business managers and executives who re
alize that the need for maintaining favorable
customer relationship is basic and fundamental
will take steps to strengthen them now—so
that they may withstand the stresses.
These business managers will make cer
tain that their customers are fully informed of
their intentions, policies, and procedures, and
of the uncontrollable circumstances that re
strict or delay the delivery of goods. They will
confide in their customers — frankly, fully,
and frequently—and, meanwhile, remind them
of the merits and possibilities of the products
that are temporarily unavilable.
Logic suggests, as in any other form of
insurance, and history proves, as in countless
cases during the last war, that normal advertis
ing schedules should not only be maintained,
but actually exceeded, in an emergency period.
The importance of advertising on a sellers’ mar
ket is sueh that even the employment of capital
funds may be justified.
Advertising insures your trade name, good
will, and product against the time when normal
business conditions return.
Advertising keeps your name and product
before a large number of people, while the
present oversold market is due to large orders
from a small number of customers.
The fame of the biggest name is fleeting.
The public’s memory is short—and you will
need the public when conditions change.
Crop Insurance
Program Shown
insured farmer. A single form, em
bodying the insurance contract and
a wheat note for the annual pre
mium payments, is all that the
farmer signs during the three-
A new simplified crop insurance year period.
program, providing more uniform
All-risk insurance provides a
premium rates and offering pro guaranteed production of 50 or 75
tection for a three-year period is per cent of the average production
being made available for the first of the wheat acreage allotment of
time to Malheur county farmers, the farm. Indemnities are paid for
announces Pieter Tensen. chairman losses due to drought, flood, frost,
of the county AAA committee.
hail, fire, insects, disease or any |
The new premium rate policy, other cause beyond the control of
adopted after a careful study of the the grower. Indemnity payments are
operation of crop insurance during made as soon as proof of total
the three years since its inception, or substantially loss can be made,
provides that rates throughout the or at harvest time in case of
county will be uniform for every partial losses. Adjustments are made
farm having the same average yield. by local AAA committeemen or
Under the system previously used, supervisors.
a separate premium rate was de
Applications for crop insurance
termined for each farm.
for the three-year period beginning
Premiums applying in Malheur with the 1943 crop may be made
county for insurance beginning with any time before September 30. 1942
the 1943 wheat crop will be aa on farms raising winter wheat or
follows:
. I March 15. 1943. cn farms raising;
Guaranteed Yield
Premium Rata sPr*n* wheat only. Complete in - '
<Bu. per acre)
(Bu. per acre) ftrmation and application forms
75% Insurance may ** ob,alned at the county
agricultural conservation office at
80 - 89
148
Ontario or through any county or
9.0 - 99
1.47
community AAA committeeman.
100 • 11.9
1 46
12.0 ■ 12.9
1.45
13.0 ■ 139
1 44
14.0
149
143
15.0 > 159
1.42
160 • 17.9
1.41
18 0 ' 18.9
140
190
209
139
Ontario, Aug. 20 (Special)—The
21.0
21.9
1 38
aid Boyer residence, owned by O. N.
22.0
229
1.37
Boyer, at the southern end of
23.0
249
1.36
Oregon avenue, and all of its con
250
259
1.35
tents were destroyed by fire last
260
269
1.34
week.
27 0
279
1.33
All of the city's fire fighting
280
289
1.32
equipment was used in the two-
29.0
309
131
hour battle conducted by firemen.
31.0
31.9
1 30
J. B. Atherton, veteran mem
32.0
329
1.29
ber of the fire department, be- '
33 0 • 349
1 28
came the first fire-fighting cas- 1
35.0 • 35.9
1.27
36 0 . 369
146
37.0 ■ 389
145
39 0 ■ 399
144
40 0 • 409
1.23
410 ■ 41 9
1 22
42 0 . 439
141
44.0 • 449
140
45 0 . 459
1.19
48 0 • 469
1.18
47 0 • 479
1.17 ,
48 0 . 499
1.16
50 0 • 509
1.15
510 - 514
1.14
52.0 - 539
US
For the opening of
54 0 - 549
1.12
55 0 • 569
1.11
The new three-year policy plan school.
insurance protection for three crop
years at a uniform premium rate,
unless figures compiled for subse
He’ll love your new
quent years provide a rate more
favorable to the farmer. In this
Victory Bob. which will
case, the contrast msy be can
celled and a new one embodying
the revised premium rate written make you look like an
for an additional three-year period
The new policy plan is expected
to result in more continuous pro
angel.
tection to the farmer and reduced
administrative expense.
Premiums, which are expressed
in terms of bushels of wheat, are
payable In annual installments at
about harvest time and may be
paid in cash, computed at the
current market price, or by an
equivalent onset against a wheat
or AAA payment due the
-------------------- I
u .„f extiniiulshers but the flames had Apple Valley visKed at the Dick
uallty in Ontario in years. He suf-
through the Oroot home Saturday,
fared rib fractures and shock when too m u c h Jf
Mr and Mrs C. M. Tensen and
he fell through a fire-weakened
sprinkler and pres- Neil left Sunday ior Summit Praire
section of the roof. He was given atjon atre«
^
M Mr ^
Mrs ^
Garrison Mr
treatment at the Holy K s . ^ ^
auxiiiary to the and Mrs V. L. Kessler. Mr and Mrs
hospital
! two hose Uneg lised by the re-1 Pete Walsewood and Mr and Mrs
A hint at possible sabotage of
f deparlment. Supplying a S. P. Bybe attended the ball game
city fire fighting equipment cost stream 0j 75 pounds of pressure, it Boise Sunday avening
the department several valuable ;
sprinkler held one entire side |
--------------------- --
minutes in fighting the fire and ^ lh{, house in check on its orl- Objector Sent Away—
police are investigating the i n - |glna, water capaci, y 0f 1500 gal-
Kenneth H. Hull, route 2 , On
cident. Firemen had already thrown (
tario, Malheur county's second "con
the first stream of water on the
b'
scientious objector" under the
building when the hose was blocked
terms of the 1940 selective service
Several minutes was lost in finding COLUMBIA AVENUE act, has been sent to an objectors’
and removing the cause. Police are
j camp at Coleville, California. He
not revealing the identity of the
is a member of the Friends’ church.
Mrs
S.
P.
Bybee.
Mrs
V.
L.
Kessler
blocking material until investiga
tion is completed. Fire Chief Ar and Mrs Pete Walsewood spent
thur Atherton stated the foreign Wednesday in Payette.
_______
substance in the equipment could Mr and Mrs E. M. Seuell spent
hardly have been there accident- Sunday with his parents Mr and
Insurance
M Estate
ly. He said both the hydrant i n - ! Mrs Seuell of Notus, Idaho,
vclved and all fire equipment had
Marjorie Groot of Boise spent
Phone 84
been tested within the past two the week-end with her parents, Mr
weeks.
and Mrs Dick Groot.
NYSSA
OREGON
The Boyer house was one of | Mr and Mrs Gerrit Groot of
the first built in Ontario and w a s ----------------------------------------------
a show place of 50 years ago.
Mrs. Orin Boyer, who was ill, was |
alone in the house when the
flames broke out. D. M. Johnson,
manager of a nearby wholesale
house, tried to stop the fire with
Bernard Eastman
15 per cent Reduction
on
Bedroom Suites
for cash during next
two weeks.
COMPLETE
RANGE OF
FINE NEW
WOOLENS
DISPLAYED
IN FULL
PIECES
Tues. Aug. 25
Our
Chicago
company
repre
sentative will be with us for a
LIMITED TIME O N L Y to display
this season's outstanding fabrics
and consult with you about your
wardrobe interests or problems.
So comprehensive and varied it
the new selection that your prob
lem —- if any — will be to decide
W H IC H from many fabrics that
you admire!
NORDALE
Wilson Clothing
FURNITURE STORE
Store
Fire Destroys
Boyers’ House
With all needed school supplies for the tot
on through to the high school senior.
Wray’s Dime Store
Look
Your
MOTHERS!
Send Your Children
Back To School Look
ing Their Best. Clean
Clothes Mean So Much Especially at The Open
ing of School.
( ^
j
Get Them Ready In Plenty of Time.
Main's Cleaners
Best
Owyhee Beauty
Shop
That ALL-ELECTRIC HOME
Has Proved a Sound Investment...
Few things mean so much to every family as their
dependable electric service— both in time of peace
and in time of war. Electric servants are the allies
of the home front. Every day, they're helping
making homemakers' tasks lighter, health protec
4
tion more sure, precious time more easily available
for all the things that need doing these days
Keep Yo ur Electric Servant« W orking
Wi-H no mo« I « *
JL’ 77 ’T0"'"'
off
pmdlJC,(00
*v"
k«*P V«.™ in good « * k .
* * onto. A M . c r . n o . « II h.lp ™ k . th m
, h.
. war is over.
. _ ■
. I*V IS T IN AMERICA! «UT BONDS AND STAMPS
IDÀ * i0 'Ÿ POWER
J> » * S e M U Q fC a rt« S o U T T tn
f