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About Nyssa gate city journal. (Nyssa, Or.) 1937-199? | View Entire Issue (Aug. 20, 1942)
THE NYSSA GATE CITY .TOIIRNALTHURSDAY, AUGUST 20, 1942 PAGE TWU The Gate City Journal Editor and Publisher RLA8S V. POWELL SUBSCRIPTION RATES ADVERTISING RATES One Year____________ (1.50 Six Months.................. *100 Single Copies-----------------.05 (8trictly in Advance) Open rate, per inch.____ 35c National, per inch---------- 35c Classifieds, per word-------- 2c Minimum..... ....30e Published every Thursday Entered at the poe toff ice through the United States the act at Nyssa. Malheur County, Oregon. at Nyssa, Oregon for transmission Malls, as second class matter, under of March 3, 1878. AMERICA LIKELY TO FURNISH BALANCE OF POWER IN WAR The offensive action launched by the arm ed forces of the United States in various parts of the world during the last few weeks indi cates that this country is again to furnish the balance of power that will win the war. In world war no. 1 the allies were hard pressed by the Germans when American power bean to be felt. Some contend that the United States won the war. Even if it did not, it pro vided the balance of power that crushed the Germans, although the American force was comparatively small. More equipment and more men are going to be needed to defeat the three axis powers than was required to defeat Germany and her allies last time, but the United States and Bri tain are fighting and producing on a much larger scale, so the proportion is about the same. Reports indicate that most every Ameri can expects the united nations to win the war, but despite the prospect of the United States furnishing the balance of power the task of defeating the dictators is going to require tre mendous effort. The definite American offensive against Japan in the Solomon islands and offensive forays in western Europe and northern Africa give Americans hope that the time is not far distant when the American balance of power will be felt. When it is felt sufficiently Ger many and her two satellites will crumble. AUSTRALIANS BELIEVE ADVERTISING IS NEEDED (From Domestic Commerce) The country “down under”, even when faced by an invasion of hostile troops, not only believes that advertising should not diminish but believes that it is the fundamental con cept of a sound business policy. In an article published by Commercial Broadcasting, of Sydney, Australia, Frank Gold berg states that if a name is worth anything it is worth keeping. It is obvious, Mr. Goldberg points out, that if, during the time a sellers’ market is operating, a firm allows its customers to forget it or make new connections during the emergency—if it fails to keep the machinery of its normal out lets oiled and in good workiing order—if it fails to lay the groundwork for the new compe tition, which will undoubtedly be keener—If it allows these things to happen, then it is ob vious that the onset of a buyers’ market will put that firm in a disastrous position from which it may find it impossible to extricate it self. Business managers and executives who re alize that the need for maintaining favorable customer relationship is basic and fundamental will take steps to strengthen them now—so that they may withstand the stresses. These business managers will make cer tain that their customers are fully informed of their intentions, policies, and procedures, and of the uncontrollable circumstances that re strict or delay the delivery of goods. They will confide in their customers — frankly, fully, and frequently—and, meanwhile, remind them of the merits and possibilities of the products that are temporarily unavilable. Logic suggests, as in any other form of insurance, and history proves, as in countless cases during the last war, that normal advertis ing schedules should not only be maintained, but actually exceeded, in an emergency period. The importance of advertising on a sellers’ mar ket is sueh that even the employment of capital funds may be justified. Advertising insures your trade name, good will, and product against the time when normal business conditions return. Advertising keeps your name and product before a large number of people, while the present oversold market is due to large orders from a small number of customers. The fame of the biggest name is fleeting. The public’s memory is short—and you will need the public when conditions change. Crop Insurance Program Shown insured farmer. A single form, em bodying the insurance contract and a wheat note for the annual pre mium payments, is all that the farmer signs during the three- A new simplified crop insurance year period. program, providing more uniform All-risk insurance provides a premium rates and offering pro guaranteed production of 50 or 75 tection for a three-year period is per cent of the average production being made available for the first of the wheat acreage allotment of time to Malheur county farmers, the farm. Indemnities are paid for announces Pieter Tensen. chairman losses due to drought, flood, frost, of the county AAA committee. hail, fire, insects, disease or any | The new premium rate policy, other cause beyond the control of adopted after a careful study of the the grower. Indemnity payments are operation of crop insurance during made as soon as proof of total the three years since its inception, or substantially loss can be made, provides that rates throughout the or at harvest time in case of county will be uniform for every partial losses. Adjustments are made farm having the same average yield. by local AAA committeemen or Under the system previously used, supervisors. a separate premium rate was de Applications for crop insurance termined for each farm. for the three-year period beginning Premiums applying in Malheur with the 1943 crop may be made county for insurance beginning with any time before September 30. 1942 the 1943 wheat crop will be aa on farms raising winter wheat or follows: . I March 15. 1943. cn farms raising; Guaranteed Yield Premium Rata sPr*n* wheat only. Complete in - ' <Bu. per acre) (Bu. per acre) ftrmation and application forms 75% Insurance may ** ob,alned at the county agricultural conservation office at 80 - 89 148 Ontario or through any county or 9.0 - 99 1.47 community AAA committeeman. 100 • 11.9 1 46 12.0 ■ 12.9 1.45 13.0 ■ 139 1 44 14.0 149 143 15.0 > 159 1.42 160 • 17.9 1.41 18 0 ' 18.9 140 190 209 139 Ontario, Aug. 20 (Special)—The 21.0 21.9 1 38 aid Boyer residence, owned by O. N. 22.0 229 1.37 Boyer, at the southern end of 23.0 249 1.36 Oregon avenue, and all of its con 250 259 1.35 tents were destroyed by fire last 260 269 1.34 week. 27 0 279 1.33 All of the city's fire fighting 280 289 1.32 equipment was used in the two- 29.0 309 131 hour battle conducted by firemen. 31.0 31.9 1 30 J. B. Atherton, veteran mem 32.0 329 1.29 ber of the fire department, be- ' 33 0 • 349 1 28 came the first fire-fighting cas- 1 35.0 • 35.9 1.27 36 0 . 369 146 37.0 ■ 389 145 39 0 ■ 399 144 40 0 • 409 1.23 410 ■ 41 9 1 22 42 0 . 439 141 44.0 • 449 140 45 0 . 459 1.19 48 0 • 469 1.18 47 0 • 479 1.17 , 48 0 . 499 1.16 50 0 • 509 1.15 510 - 514 1.14 52.0 - 539 US For the opening of 54 0 - 549 1.12 55 0 • 569 1.11 The new three-year policy plan school. insurance protection for three crop years at a uniform premium rate, unless figures compiled for subse He’ll love your new quent years provide a rate more favorable to the farmer. In this Victory Bob. which will case, the contrast msy be can celled and a new one embodying the revised premium rate written make you look like an for an additional three-year period The new policy plan is expected to result in more continuous pro angel. tection to the farmer and reduced administrative expense. Premiums, which are expressed in terms of bushels of wheat, are payable In annual installments at about harvest time and may be paid in cash, computed at the current market price, or by an equivalent onset against a wheat or AAA payment due the -------------------- I u .„f extiniiulshers but the flames had Apple Valley visKed at the Dick uallty in Ontario in years. He suf- through the Oroot home Saturday, fared rib fractures and shock when too m u c h Jf Mr and Mrs C. M. Tensen and he fell through a fire-weakened sprinkler and pres- Neil left Sunday ior Summit Praire section of the roof. He was given atjon atre« ^ M Mr ^ Mrs ^ Garrison Mr treatment at the Holy K s . ^ ^ auxiiiary to the and Mrs V. L. Kessler. Mr and Mrs hospital ! two hose Uneg lised by the re-1 Pete Walsewood and Mr and Mrs A hint at possible sabotage of f deparlment. Supplying a S. P. Bybe attended the ball game city fire fighting equipment cost stream 0j 75 pounds of pressure, it Boise Sunday avening the department several valuable ; sprinkler held one entire side | --------------------- -- minutes in fighting the fire and ^ lh{, house in check on its orl- Objector Sent Away— police are investigating the i n - |glna, water capaci, y 0f 1500 gal- Kenneth H. Hull, route 2 , On cident. Firemen had already thrown ( tario, Malheur county's second "con the first stream of water on the b' scientious objector" under the building when the hose was blocked terms of the 1940 selective service Several minutes was lost in finding COLUMBIA AVENUE act, has been sent to an objectors’ and removing the cause. Police are j camp at Coleville, California. He not revealing the identity of the is a member of the Friends’ church. Mrs S. P. Bybee. Mrs V. L. Kessler blocking material until investiga tion is completed. Fire Chief Ar and Mrs Pete Walsewood spent thur Atherton stated the foreign Wednesday in Payette. _______ substance in the equipment could Mr and Mrs E. M. Seuell spent hardly have been there accident- Sunday with his parents Mr and Insurance M Estate ly. He said both the hydrant i n - ! Mrs Seuell of Notus, Idaho, vclved and all fire equipment had Marjorie Groot of Boise spent Phone 84 been tested within the past two the week-end with her parents, Mr weeks. and Mrs Dick Groot. NYSSA OREGON The Boyer house was one of | Mr and Mrs Gerrit Groot of the first built in Ontario and w a s ---------------------------------------------- a show place of 50 years ago. Mrs. Orin Boyer, who was ill, was | alone in the house when the flames broke out. D. M. Johnson, manager of a nearby wholesale house, tried to stop the fire with Bernard Eastman 15 per cent Reduction on Bedroom Suites for cash during next two weeks. COMPLETE RANGE OF FINE NEW WOOLENS DISPLAYED IN FULL PIECES Tues. Aug. 25 Our Chicago company repre sentative will be with us for a LIMITED TIME O N L Y to display this season's outstanding fabrics and consult with you about your wardrobe interests or problems. So comprehensive and varied it the new selection that your prob lem —- if any — will be to decide W H IC H from many fabrics that you admire! NORDALE Wilson Clothing FURNITURE STORE Store Fire Destroys Boyers’ House With all needed school supplies for the tot on through to the high school senior. Wray’s Dime Store Look Your MOTHERS! Send Your Children Back To School Look ing Their Best. Clean Clothes Mean So Much Especially at The Open ing of School. ( ^ j Get Them Ready In Plenty of Time. Main's Cleaners Best Owyhee Beauty Shop That ALL-ELECTRIC HOME Has Proved a Sound Investment... Few things mean so much to every family as their dependable electric service— both in time of peace and in time of war. Electric servants are the allies of the home front. Every day, they're helping making homemakers' tasks lighter, health protec 4 tion more sure, precious time more easily available for all the things that need doing these days Keep Yo ur Electric Servant« W orking Wi-H no mo« I « * JL’ 77 ’T0"'"' off pmdlJC,(00 *v" k«*P V«.™ in good « * k . * * onto. A M . c r . n o . « II h.lp ™ k . th m , h. . war is over. . _ ■ . I*V IS T IN AMERICA! «UT BONDS AND STAMPS IDÀ * i0 'Ÿ POWER J> » * S e M U Q fC a rt« S o U T T tn f
