Fishing C onditions
tary by any Interested person.
By order of the Board of Directors
FRANK T. MORGAN.
Secretary. Owyhee Irrigation
District.
Date of first publication, August 26,
1937.
Date of last publication, September
23, 1937.
DESCHUTES RIVER—Fly fish­
ing very materially Improved due to
cutting dcwn the water turned into
the river from Crane Prairie. Be­
tween Shsep Bridge and Wikiup
there have been lots of fish rising
but fishermen have been having
trouble finding a fly that would gel
NOTIC’E OF MEETING
results. Between Wikiup and Bend NOTICE HEREBY 'IS GIVEN,
nice catches of good sized fish hqv< rhat the Board of Directors of the
been made on grey hackle and on
Irrigation District, sitting
bucktail coachman. Lloyd Douthi. as Jig a Bend
of Equalization, will
and John Wetle brought back sev- j meet on Beard
Wednesday the 6th day of
enteen nice rainbows night before October, 1937,
o’clock P. M.
last tak n in less than two hours. said day, at at the 8:00 residence
of N.
The lower river is beginning to of
at Big Bend, Oregon, for
produce some nice big fish on a S. the Phelan,
purpose of reviewing and cor­
sir.all grey fly, not larger than a No. recting
its assessments roll and ap­
12 and preferably smaller.
portionment of taxes for the next
METOLIUS RIVER Nlo? catches ensuing year. The assessment roll
of fair to large rainbows are now and record may be inspected at the
being made on a very small grey office of the Secretary at Nyssa,
fly-
Oregon, by any interested person.
EAST LAKE Limit catches be­ By order of the Board of Dir­
ectors.
•
ing made also cn troll and bait.
CARL
H.
COAD,
PAULINA LAKE Substantially
Secretary, Big Bend Irriga-
the same as East. Excellent fly fish­
gaticn
District.
ing is being had on the big shoal First published
on the north side of the lake, on ber 2, 1937. and dated Septem­
the shoal at the "Black slide" and Last published September 30, 1937.
at the southeast corner of the lake.
Trolling and bait fishing also good. NOTICE OF SETTLEMENT OF
ELK LAKE—Reports from here
FINAL ACCOUNT
indicate that fly fishing is very IN THE COUNTY COURT OF
good of an evening for both brooks MALHEUR COUNTY STATE OF
and rainbows and that fine large OREGON
fish are being taken on trout oreno, In The Matter of The Estate of
wobbler or spoon and worm.
Harriet P. F. Boydell, Deceased.
8UTTLE LAKE-Again perking NOTICE IS HEREBY GIVEN,
up after a period of Inactivity. A That G. Eva Boydell, the Executrix
three pound rainbow was reported the estate of Harriet P. F. Boy­
on a fly last week with a fair catch of
dell, Deceased, has rendered and
of smaller ones.
presented for settltement and filed
SOUTH TWIN LAKE—Again in said Court her first and final
seme of the big fellows are starting account of her admlnstration of said
to rise to a fly. A tourist was in yes­ estate, together with a petition for
terday who reported taking a rain­ distribution in accordance with the
bow that tipped the scale at over provisions of the last will and test­
four pounds. Also reported taking ament; and that Thursday the 30th
other large fish on spocn and day of September, 1937, at the hour
worms.
of ten o’clock in the forenoon of
day at the Courthouse in the
DIAMOND LAKE—Very good, said
of Vale, Oregon, has been duly
both on fly and troll; nice large City
appointed by the Judge of said
rainbows.
Court as the time and place for the
DAVIS LAKE—Still producing settlement of said account and
big rainbows on fly.
hearing of said petition, at which
CRESCENT LAKE—Have found time and place any person interest­
only one man who has fished Cres­ ed in said estate may appear and
cent during the past few days. He file exceptions in writing to said
didn't have much luck We believe, account and contest the same.
G EVA BOYDELL,
however, that some nice fish can
Executrix of the Estate of
be taken on either fly or troll.
Harriet P. F. Boydell, Deceased.
Important Information For
8-26- to 9 -23.
The Fisherman
On Eastern Brook lakes, the sea­
NOTICE OF SALE
son will close on September 20 and
from past experience, we can state IN THE COUNTY COURT OF THE
definitely that the fishing w'^J STATE OF OREGON FOR THE
steadily improve up to that time COUNTY OF MALHEUR.
Tile streams and the rainrow lakes In the Matter of the Estate of F.
will be open until October 31 and
Berg, Deceased.
the best rainbow fishing of the sea­ O.
Notice is hereby given that pur­
son will be available during the suant
to an order for the above en­
next two months. Don't forget that titled court
August 6, 1937, the
there are some waters closed to undersigned dated
at private sale,
fishing in this district.—Published in one parcel, will to sell
the
highest bidder,
by Bend Chamber of Commerce. for cash, subject to confirmation
by
said court, on or after September
18, 1937, all the right, title, interest
Gold Compared to Sun
How gold acquired its universal and estate of F. O. Berg, also known
esteem no one knows; it has been as Frederick Oliver Berg, deceased,
suggested that the ancient Egyp­ at the time of his death, and all the
tians, comparing gold to the sun, right, title and interest that said
believed the metal to be a giver of estate, by operation of law or other­
life like the sun It resembled.
wise. has since acquired, in and to
the following described real prop­
erty located In Malheur County,
LEGAL ADVERTISING
Oregon, to-wit:
The Southeast Quarter of Sec­
NOTICE OF SALE
tion 10, Township 20 South,
IN THE COUNTY COURT OF THE Range 46 E. W. M
STATE OF OREGON FOR THE All bids must be in writing and may
COUNTY OF MALHEUR.
be delivered to the undersigned at
In the Matter of the Estate of Ed­ Vale, Oregon.
D E M ASTER80N
ward J. Kribs, Deceased.
Notice Is hereby given that pur­
Administrator With Will An­
suant to an order of the above en­
nexed of the Estate of F. O.
titled court dated August 14, 1937,
Berg, Deceased.
the undersigned will sell at private 8-19 to 9-16
sale, in two parcels, to the highest
bidders, for cash, subject to confir­
SUMMONS
mation by said court ,on or after
September 18, 1937, all the right, IN THE CIRCUIT COURT OF THE
title and Interest that said estate, by STATE OF OREGON FOR THE
operation of law or otherwise, has COUNTY OF MALHEUR.
since acquired, in and to the follow­ OWYHEE IRRIGATION DIST­
ing described real property located RICT, A Municipal Corporation,
in Malheur County, Oregon, to-wit: Plaintiff
vs
Tract 1: The South ast Quarter
of the Southwest Quarter of GERMAN NATIONAL BA5JK OF
NORTHERN KANSAS, A National
Section 1, Township 21 South,
Banking Association; Eastern Ore­
Range 46 E W M
gon Gas and Oil Company, a dis­
Tract 2: The West Half of Lots solved
corporation; Oregon Orch­
3 and 4 of Block 3 of the City
ards Company, a corporation;
of Vale.
All bids must be In writing and may Louis Lilly; Louis Lilly, Trustee;
Bank of Nyssa. a state banking
be delivered to tire undersigned at corporation;
Mark Skinner. Sup­
his office at Vale, Oregon.
erintendent of Banks of the State
F E. COAD,
Mrs. F. W Skillem; H.
Administrator of the Estate of Oregon;
Ruddock; U. O. Stevens; C. B
of Edward J. Kribs, Deceased M
McManemln; David Canham;
8-19 to 9-16.
Elizabeth Canham; Clara Can-
ham;
Charles Canham; Gem Irri­
NOTICE OF MEETING
gation District, a municipal cor­
Owyhee County, a mun­
OWYHEE IRRIGATION DIST­ poration;
icipal corporation and subdivision
RICT, MALHEUR COUNTY. of
the State of Idaho; Floyd Max­
OREGON.
well. Receiver of National Surety
NOTICE HEREBY IS QIVEN. Company, a corporation: High and
That the Board of Directors of the Fritchman Company, a corpora­
Owyhee Lrigation D .strict, sitting tion; Payette-Oregon Slope Irri­
as a Board of Equalisation, will gation District, a municipal cor­
meet on Tuesday, the 5th day of poration; Federal Land Bank of
October 1937. at 8 00 o’clock P M Spokane, a Federal Land Banking
of said day. at Its office at Nysaa. association; Ernamaliber Holding
Oregon, for the purpose of review­ Company, a corporation; Oregon
ing and correcting its assessment and Western Colonization Com
roll and apportionment of taxes for pany, a corporation; Malheur
the next tnsuing year. The asset
County, a municipal corporation
ment roll and record may be In­ and subdivision of the State of
spected at the office of the Secre- Oregon; David F Graham. Ooun-
ty Judge of Malheur County, Elizabeth Toole, Jcaaline McClelland
Oregon; Ora E. Clark, County Major, John Doe Major, Edward
Commissioner of Malheur County; Payette, Jane Doe Payette, Ger­
L. P. Peterson, County Commis­ trude Canham, Mrs H. H. McMan­
sioner of Malheur County, Ore­ nis, A. L. Hubbard. Jane Doe Hub­
gon; Bank of Malheur, a state bard, Henry Domrese. Jane Doe
banking corporation; United Domrese, Helen Doolittle. Ellen
States Natlcnal Bank of Portland, Marie Doolittle, C. A. Oberg, John
Oregon, a National banking asso­ R Buchanan, W L. Henderson, T
ciation; Catherine Moore David­ C. Thomsen, Jane Doe Thomsen,
son and Donald Davidson, her W. C. Whiteley, Jane Doe Whiteley,
husband; D. W Powers and Anna F. O’Neil, John E. Raymond, Jane
S. Powers, his wife; C. E. S. Wood Doe Raymond, W P Hombach
and Sara D. Wood, his wife; Har­ Jane Doe Hombach, Thomas D.
ry E. McGregor and Elsie L. Mc­ Honeyman, Jane Dee Hctieyman, ;
Gregor, his wife; C. M. Stenson; W. F. Rogers, Jane Doe Rogers, A
J M Joseph and Sadie Joseph, his E. McBride, Ethel Gebert, Leonard
wife; Sarah W Baird and D. E. J. Huttula, Jane Doe Huttula,
Baird, her husband; Jane Doe Walter B. Buell, Jane Doe Buell, the
Burbridge; Arthur H. Rehm and unknown heirs, if any, of J. H.
Jane Doe Rehm, his wife; Law­ Richards, deceased, the unknown
rence E. Olson and Jane Doe Ol- heirs, if any, of C. R. Stenson, ;
B n, his wife; Serena E. Bailey and Deceased, Fred G. Lackey, Harry T.
Ruth DeNise, J. T. Bales,
John Doe Bailey, her husband; W Lackey,
M Cole, F. L. Lilly, L. A Mc­
F. Homan; Mike Dragich; Eliza­ F Bride,
W. D. Sherwood, Melissa
beth Toole; Josalina McClelland
Major and John Doe Major, her Smith, Edith E. Allen, Ruth Talbot,
husband; Edward Payette and Jane J. R. Jolly, Florence Jolly, the un­
Doe Pay tte, his wife; Gertrude known heirs, if any, of Bruce R.
Canham; Mrs. H. H. McMannis; Kester, deceased; Crawford Moore,
A. L. Hubbard and Jane Doe Hub­ Trustee, C. R. Emison, Trustee, Es­
bard, his wife; Henry Domrese and telle R. Dodge, Mildred Kester, the
Jane Doe Domrese, his wife; Bes­ unknown heirs, if any, of Harry E.
sie E. Doolittle; Helen Doolittle; McGregor, deceased; the unknown
Ellen Marie Doolittle; William heirs, if any, of Sarah W. Baird,
Doolittle; Pauline Doolittle; C. A deecased; the unknown heirs, if any,
Oberg; John R. Buchanan; W. L. of Arthur H. Rehm. deceased; the
Henderson; T. C. Thomsen and unknown heirs, if any, of Lawrence
Jane Doe Thomsen, his wife; W. E. Olsen, deceased; the unknown
C. Whiteley and Jane Doe White- heirs, if any, of Serena E. Bailey, j
ley, his wife; F. O’Neill; John E deceased ; the unknown heirs, if |
Raymond; and Jane Doe Ray­ any, of Josalina McClelland Major,
mond, his wife; W. P. Hombach deceased; t!|e unknown heirs, If
and Jane Doe Hombach, his wife; any', of Edward Payette, Deceased;
Thomas D. Honeyman and Jane the unknown heirs, if any, of Mrs.
Doe Honeyman, his wife; W. F. H. M. McMannis, deceased; the un­
Rogers and Jane Doe Rogers, his known heirs, if any, of A. L. Hub­
wife; A. E. McBride; Ethel Geb- bard, deceased; the unknown heirs,|
ert; Taylor Johnson; Leonard J. if any, of Henry Domrese, deceased;
Huttula and Jane Doe Huttula, his the unknown heirs, if any, of C. A.
wife; Walter B. Buell and Jane Oberg, deceased; the unknown
Doe Duell, his wife; the unknown heirs, if any, of T. C. Thomsen, de­
heirs, if any, of J. H. Richards, ceased; the unknown heirs, if any,
Deceased; Stevie E. Lackey; Fred of W. C. Whiteley, deceased; the
O. Lackey; Sheila Duncan; Her­ unknown heirs, if any, of John E.
bert Lackey; Harry T. Lackey; Raymond, deceased; the unknown
Ruth DeNise; Gilbert Hunter, a heirs, if any, of W. P. Hombach, de­
minor; Bessie M. Hunter, a minor; ceased; the unknown heirs, if any,
J. T. Bales; F. M. Cole; F. L. Lil­ of W. F. Rogers, deceased; the un­
ly; L. A. McBride; W. E. Lees; H. known heirs, if any, of Leonard
C. Boyer; V. B Staples; William J. Huttula, deceased; the unknown
Jones; A. Robinson; W. D. Sher­ heirs, if any of Watler B. Buell, de­
wood; Melissa Smith; Edith E. ceased; the unknown heirs, if any,
Allen; Ruth Talbot; J. R. Jolly; of John R. Buchanan, deceased; the
Florence Jolly; P. J. Gallagher; unknown heirs, if any, of W. L.
Mable Judge Kester; the unknown Hendlerson, deceased; the un­
heirs, if any, of Bruce R. Kester, known heirs, if any, of F. O’Neill, !
Deceased; Michael Joyce; Fred deceased; the unknown heirs, if
Haines; Crawford Moore, Trustee; any ,of A. E. McBride, deceased; the j
Mildred Keste.-; Randall Kester; unknown heirs, if any, of Ethel Ge- ;
Barbara Kester; the unknown bert, deceased; the unknown heirs,
heirs, if any, of Harry E. McGreg­ if any, of J. T. Bales, deceased; the
or, deceased; the unknown heirs, unknown heirs, if any of F. M. Cole,
if any, of C. R. Stenson deceased; deceased; the unknown heirs, if any,
the unknown heirs if any of Sarah of F. L. Lilly, deceased; the un­
W. Baird deceased; the unknown known heirs, if any, of Melissa
heirs if any, of Arthur H. Rehm. Smith, deceased; the unknown '
deceased; the unknown heirs. If heirs, if any, of Edith E. Allen, de­
any, of Lawrence E. OLsen, deceas­ ceased; the unknown heirs, if any,
ed; the unknown heirs, if any, of of Ruth Talbot, deceased; the un­
Serena E. Bailey, deceased; the known heirs, if any, of J. R. Jolly,
unknown heirs, if any, of Josalina deceased; the unknown heirs, if any. ;
McClelland Major, deceased; the of Florence Jolly, deceased; and
unknown heirs, if any, of Edward also all other persons or person un­
Payette, deceased; the unknown known, claiming any right, title,
heirs, if any, of Mrs. H. H. Mc­ claim or interest in or to the prop­
Mannis, deceased; the unknown erty described in the complaint on
heirs, if any, of A. L. Hubbard; file herein, of the abeve named de­
deceased; the unknown heirs, if fendants:
any, of Henry Domrese deceased; IN THE NAME OF THE STATE j
the unknown heirs, if any, of C. OF OREGON: You and each of you
A. Oberg, deceased; the unknown hereby are commanded to appear in
heirs, if any, of T. C. Thomsen, the above entitled court and cause,
deceased; the unknown heirs, if within four weeks after the first
any, of W. C. Whiteley, deceased; publication of this summons, which
the unknown heirs, if any, of John date of first • publication is Sept­
E. Raymond, deceased; the un­ ember 2, 1937, then and there to :
known heirs, if any, of W. P. answer or otherwise plead to the
Hombach, deecased; the unknown complaint filed herein, and if you
heirs, if any, of Thomas D. fail so to do. and for want there­
Honeyman, deceased; the un­ of, plaintiff will take judgment and ¡
known heirs, if any, of W. F. Rog­ decree against you and each of you
ers. deceased; the unknown heirs, determining all adverse claims to
if any ,of Leonard J. Huttula, de­ the following described real prop­
ceased; the unknown heirs, if any, erty in Malheur County, Oregon,
;
of Walter B. Buell, deceased; the to-wit :
unknown heirs, if any. of John R. The Southeast quarter of
Buchanan, deceased; the unknown Southeast quarter (SEUSEii)
heirs, if any, of W. L. Henderson, and the Northeast quarter of
deceased; the unkown heirs, if Southeast quarter iNE'«SEV4)
any, of F O'Neill, deceased: the of Section thirty-four (34) ; the
unknown heirs, if any, of A. E. Southwest quarter of South­
McBride, deceased: the unknown west quarter ( SW '« SW i. ) of
heirs, if any, of Ethel Gebert, de Section thirty-five (35); the j
ceased; the unknown heirs, if any, Southeast quarter of Southwest
of J. T. Bales, deceased; the un­ quarter (SEViSWH), the North
known heirs, if any. of F. M. Cole, half of the Northeast qua -ter
deceased; the unknown heirs, if
of Southeast quarter (N4-
any. of F L. Lilly, deceased; the NE'.SE’«) and the Bast half of
unknown nelrs, if any of Melissa Northwest quarter of Southeast
Smith, deceased: the unknown quarter (E'iNW 1. SEI») all of
heirs, if any. of Edith E. Allen, de­ Section thirty-six (36); all in
ceased; th e unknown heirs, Township seventeen (17) South
if any, of Ruth Talbot de­ of Range Forty-six (46) E. W.
ceased; the unknown heirs, if M; The Northeast quarter
an y , of J. R. Jolly, deceas­ (NE1-!) or Section twenty (20);
ed; C. R Emtson. trustee; U Q. the Southwest quarter of South­
Stevens; Clyde C. Dodge and Es­ east quarter (SWLSEI») of Sec­
telle R Dodge, his wife; and also tion thirty-three (33) and the
all other persons or person un­ Southeast quarter of Southeast
known, claiming any right, title, quarter (SEVISEV.) of Section
claim or interest in or to the thirty-three (33); all of Town­
property described In the com­ ship sixteen (16) South of
plaint on file herein, defendants Range Forty-seven (47) E W
To German National Bank of Nor­ M ; The Southwest quarter of
thern Kansas. Oregon O-chords Northwest quarter (SWÜ-
Company. Louis Lilly. Louis Lilly. NWQ) of Section four (4); the
Trustee. Mrs F W Skillem. H. M West half of Northwest quar­
Ruddock. U. O. Stevens. C. B Mc­ ter of Northeast quarter i W 4-
Manemln. David Canham. Eliza­ NWV.NE4) of Section ten
beth Canham. Clara Canham. Char­ (10); the West half of North­
les Canham. Oem Irrigation Dis­ west quarter iWWNWU of
trict. Owyhee County, High and Section sixteen (16); the North­
Fritchman Company. Federal Land east quarter (NEM of North­
Bank of Spokane. Catherine Moore west quarter (NEQNE'.NWH)
Davidson. Donald Davidson. C E. S of Section seventeen (17); the
Wood. Sara D Wood, Harry E. Mc­ South half of Southeast quarter
Gregor. Elsie L McGregor. J M of Northwest quarter (SSSE4-
Joseph. Sadie Joseph. Sarah W NW>, ) and the Southeast quar­
Baird. D E Baird. Arthur H Rehm, ter of Southeast quarter (SE4-
Jane Doe Rehm. Lawrence E. Olsen. 8EV>) of Section nineteen GO);
Jane Doe Olsen. Serena K Bailey. all of Township seventeen (17)
John Dor Bailey. W F Homan. South of Range forty-seven (47)
E. W. M.; The East half of East
half (E 4E 4) cf Section one (1)
Township Eighteen (18); South
of Range forty-five (45) E W.M.;
The Northeast quarter of North­
west quarter (NEViNWt»); I»t
four (4) cr Northwest quarter
of Northwest quarter (NWVi-
liWVi); and the South half cf
Northwest quarter (S4NW14),
all of Section two (2); the
Northeast quarter of Southeast
quarter (NE*<tSE(4), the South­
west quarter of Southeast quar­
ter (SW>.«SEt«>. and the South­
east quarter of Southeast quar­
ter (SE 14 SE 4) all of Section
three (3); the Northwest quar­
ter (NWd) of Section six (6);
the North half of Northeast
quarter (N4NEQ) of Section
seven (7); the Southeast quar­
ter of Northeast quarter (SEii-
NEV<), the Northeast quarter of
Southeast quarter (NE4SE14)
of Section Twenty-six (26); the
Southwest quarter (SW(i) of
Section twenty-eight (28>; the
West half of Northwest quar­
ter (WHNWK) of Section
thirty-two (32); the Northeast
quarter of Northwest quarter
(Nfe‘/4NW‘i), the Northwest
quarter of Northwest quarter
(NWViNW*4) a n d Southeast
quarter of Northwest quarter
(SEKNWK) all of Section
thirty-six (36) ; all in Township
eighteen (18); South of Range
forty-six (46) E. W. M.;
The West half of Northeast
quarter (WA4NEH), the South
half of Northwest quarter (S54-
NW>4>, the West half of South­
west quarter (W4SW14), and
the Northwest quarter of South­
east quarter <NW'4SE(4) all of
Section two (2) ; and the South­
east quarter of Northwest quar­
ter <SE*4NW14) nf Section
thirty-one (31); all of Township
twenty (20) South of Range
forty-six (46) E. W. M.;
The Northwest quarter of
Northwest quarter (NW14-
NW'4) of Section thirty-six
(36) Township Twenty-two (22)
South of Range forty-six (46)
E. W. M.;
The West half of Southwest
quarter (W48W14) and the
Southeast quarter of Southwest
quarter (8E148W14) of Section
thirtf-six (36) Township Twen­
ty (20) South of Range Forty-
five (45) E. W. M.;
and decreeing and adjudging that
you and each of you have no in­
terest, estate, or claim whatever, in
or to said land or premises so de­
scribed, and that the title of the
plaintiff to all cf said property is
a good and valid fee simple title,
and forever enjoining and debarring
you and each of you from assert­
ing claim whatever in and to said
land and premises or any part
thereof, adverse to the plaintiff, and
for such other relief as to this court
may seem meet (and) equitable in
the premises, and for plaintiff’s
costs and disbursements in this
cause made and incurred.
You will take notice that this
summons is served on you under
and by virtue of and pursuant to an
order of the Hon. Charles W.
Ellis, Circuit Judge of said County
and State, which Order was made
on the 1st day of September,
1937, directing that the summons
herein be published for four suc­
cessive weeks, including five publi­
cations in the Gate City Journal,
published at Nyssa, Oregon. The
date of the first publication is
September 2, 1937, and the date of
the last publication will be Sept­
ember 30, 1937.
CARL H. COAD,
Attorney for Plaintiff
Resident Und| Ptot-office
address; Nyssa, Oregon.
LEGAL ADVERTISING
LEGAL ADVERTISING
NOTICE
That County Warrants not presented will be cancelled.
NOTICE IS HEREBY GIVEN That the following warrants will be
cancelled and the payments thereof will be refused unless said warrants
are presented to the County Treasurer for payment on or before Oct­
ober 6, 1937.
GENERAL FUND WARRANTS
July 3, 1929
No. 2082
>6 30
Herman Hamer
August 8, 1929
No. 2209
1.70
V. H. Campbell
April 3, 1930
No. 3206
5.10
Ray Blessinger
May 8, 1930
NO. 3421
020
Alice D. Bankofier
ROAD FUND WARRANTS
August 8. 1929
No. 2777
$14.38
Roy Kelley
December 5, 1929
No. 3018
60.66
Herb Stewart
May 8, 1930
No. 3489
27.64
A. L. Miller
gon, this 4th day of August. A. D. 1937.
H. S. SACKETT,
County Clerk.
8-12 to 9 9.
It CAN Happen To You
Yes, fire can wipe out your stack of
hay but you have nothing to worry
about if you insure with . . .
Frank T. Morgan
Nyssa, Oregon
Phone 31
It Can . . .
. . . and Does Happen Here
Why Trade Leaves Home
From The Malheur Enterprise, Vale, Oregon
This morning we took from our box in the postoffice a 16-
page circular advertising August sales in a neighboring town at
the retail store of one of the great mail order houses. Page 1
featured mattresses, the next three pages living and dining room
and bed room furniture. A curtain sale and blanket sale took up
several pages. There were refrigerator and radio bargains, paints
and varnish bargains, plumbing equipment, tires, shoes, washing
machines and auto supplies. The back page described a woman’s
coat sale. All the ads are well written. The merchandise is de­
scribed so attractively and in such clear, concrete English that
merely to read creates a desire to buy. All of the ads are profusely
illustrated. It is safe to assume that a thousand or more of these
circulars are being distributed this week to as many boxholders in
the Vale trading territory.
It so happens that retail advertising inchage by Vale stores
in this issue of The Enterprise is lower than for several months.
Thus prospective buyers in the Vale trading area, going to their
postoffice boxes this week, receive but one invitation to buy—
and that comes from an out-of-town store 40 miles away. Is it any
wonder that business that should remain in Vale travels right
down the highway to neighboring towns?
Looking over the out-of-town circular, we notice that all
the merchandise, so attractively advertised, can be purchased in
Vale stores; also that the out-of-town prices are no lower in most
instances than they are right here in Vale. But what good does it
do to stock a wide variety of merchandise and sell it at compet­
itive prices if prospective purchases aren’t told about it?
This leads up to the point of ths editorial. Newspaper adver­
tising carefully written—just any old kind of newspaper adver­
tising won’t do it—but skillfully written newspaper advertising
can be the salvation of the small town, even of small towns located
near larger ones. Two instances come to mind, Buhl, Idaho, and
Redmond, Oregon, are not much larger than Vale. Both are
about 20 miles from a good sized town, Buhl from Twin Falls,
Redmond from Bend. In this respect they are faced with much
keener competition than is Vale. But both Buhl and Redmond
are thriving business towns, keeping a large proportion of their
local trade at home. And to do it, both lean heavily on advertising
in their local weekly newspapers as a casual examination of
either the Buhl or Redmond papers would prove.
Keep Y o u r Trade In N yssa
Advertise your wares in
Nyssa Gate City Journal