THE GATE CITY JOURNAL. NYSSA. OREGON.
Phonetic English.
"l!g o nbebi Miuui« acinus sin hiitna
ahd
tlprae.”
Translate that, patient reailer, and
qualify as a linguist extraordinary. It
was the task set before Dr. George F.
Barth, head of the public school medi­
cal work, by one of the pupils. It is
How
an excuse for the girls’ absence from j Mr». William« Tell*
school. A fter all the wise linguists in I Lydia E. Pinkham’»Vegetablo
the department had headaches Dr.
Compound Kept Her
Barth went to the home. The writer
of the note said:
in Health
“ It's as plain as the nose on your
face. Can’t you read? Here’s what it
Overtieck, O.— "L y d ia E . Pinkhara’a
says:
Vegetable Compound helped me both
“ ‘I got new baby. Minnie, she must
before and after my
baby was born. I
stay home and help me.’ ’’— Milwaukee-
suffered with back­
Journal.
ache, headache, waa
generally run down
and weak. I saw
Tf you Shake Into Tour 8hoes some ALLEN'S
Lydia E. Pinkham’*
FOOT = EASE, the Antiseptic, Healing pow­
V
e g e t a b l e Com­
der for shoes that pinch or feet that ache.
pound advertised ia
It takes the friction from the ehoe and
glres relief to corns and bunions, hot, tired,
the newspapers and
sweating, swollen feet.
Ladles can wear
decided to try it.
shoes one size smaller by shaking Allen's
Foot^Biase in each shoe.— Adv.
Now I feel fine, taka
care o f my two boya
and do my own wont.
Enriching the Language.
“ No doubt.” says the Luray Herald, I recommend your medicine to anyone
referring to the French brought back who is ailing. You may publish my testi­
by our soldier boys, “ our language will monial if you think it will help others.
Mrs. C a r r i e W i l l i a m s , Overpeck, Ohiai.
keep such expressions us bean tote,
For more than forty years Lydia E.
hone jar, billy do, lingery, auntra noo, Pinkham’s Vegetable Compound has
fox paws. Jenny's pa. silver plate, been restoring women to health wha
three beans and toot sweet.” —Boston suffered from irregularities, displace­
ments. backaches, headaches, bearinf-
Transcript.
down pains, nervousness or ‘ ‘the blues.
Today
there is hardly a town or hamlet
Im p o rta n t to M othere
Examine carefully every bottle of in the United States wherein som*
CASTOK1A, that fumous old remedy woman does not reside who has bee*
for infants and children, and see that it made well by it. Tliat is why Lydia K.
Pinkham’s Vegetable Compound is now
recognized as the standard remedy fog
Signature of
such ailments.
In Use for Over 30 Years.
BEFORE
AFTER
CHILDBIRTH
Your ChannE jnifm
YOU CAN WALK IN COMFORT
By JOHN F. THORNTON, JR.
(From the American Boy, Detroit).
IlEMEMBEK distinctly the parting
words of ray old schoolmaster that
June morning my -lass graduated.
“ What are you ’ellows going
to do now?” he asked. “ 1 suppose
every one here lias several ideas
of what he would like to be flut­
tering around in his head. It’s
pretty hard to decide between them
on a day like this— when the fish
are biting up In ’Old Sandy.’
"My advice to each one of you
Is to gel your Ashing pole and
carry the question along with you. Near the shores
of ‘Old Sandy’ you will And schools of polllwogs.
Learn a lesson from them.
“ These polllwogs are on their way to froghood.
You fellows ure on your way to manhood. But the
polllwogs are not In any particular hurry. 1 don’t
think you’ll find them trying to leap around and lift
their voices like frogs. As a matter of fact they
are going to assume utverul different shapes be­
fore they settle down Into froghood. For the
present, however, they me content to go right on
being polllwogs.
“ You fellows are In the polllwog stage. Your
powers and abilities are only half revealed. Look
around before you decide what you want to be or
do. In n few years you may become aware of qual­
ities In your makeup whose existence you never
suspected. At the same time, abilities that you
think you now possess may fade away. Take your
time. \ou may save yourself from the fate of a
misfit. You’ve heard of them—the doctors are un­
happy because they are not lawyers, the chemists
who would be of more service to the world as
newspaper men."
I have passed on these wise words to many boys.
And 1 pass them on now with a new application
— to tile small-town boy who dreams of achiev­
ing success in the city.
Ills tnlnd is crammed with Horatio Alger, Jr..
stuff. He has rend the picturesque life stories
of some of our big men who left the farm for the
city. The whistles of a locomotive among the hills
makes hltn yearn for the city, bristling with op­
portunities. He looks upon the glistening rails
as the one avenue to his opportunity.
He Is short-sighted.
A few years ago, a big city was the place for
nn up-and-coming young man. It needed him, and
It was prepared to reward him with money and po­
sition. Today, however, the story Is reversed.
"America has grown too fast,” say our deep think­
ing economists and publicists. “ She has spread
herself thinly over a large area. The future of
the country lies In Its undeveloped small cities
and towns.”
Are you looking for opportunity? Examine that
little old “ one-hoss” town of yours, before yon
think of buying n one-wny ticket from it. There
are many ambitious, and very wise, young men
who are deliberately leaving the larger cities and
moving into towns such as yours.
A few months ago I visited a country store In a
typical small town of the West. The owner Is a
young man. Ten years ago he left the town and
went to Chicago for a “ real Job.” But he had not
worked long before he realized that it would be
many years before he could get the kind of Job-
Iio wanted. There were opportunities for fore­
men.
managers,
superintendents
and
other
“ bosses.” But they were purely administrative
jobs. He wanted to create and build up a busi­
ness o f his own.
The death of his father called him home to care
for his mother, and he got ,a Job In a general store
pf the town. It was a terrible grind. The work
Itself was not bock breaking. But the daily round
o f little things to do— the same dull routine, hour
after hour, day after day, week after week, got
on his nerves. Weighing out a bagful o f this,
wrapping up a handful of that—It was hard work
■imply because it was not Interesting.
Did this young fellow settle down and wear hlro-
saif deeper and deeper Into the rut? He did not.
He simply began to look around to see If lie could
liven things up.
He suggested to the owner that he advertise.
“ Advertise!” snorted the owner. “ What for?
W hy—p’tu !— everyone ’round here knows we’re
here. And open for husiness all the time. P’tu!
And carrying almost anything in stock that they’ll
ever want.
Advertise I Whst for?
He suggested specializing. “ Why not throw out
some of these slow-moving articles and put In
goods that sell more quickly V
“ No.” said the merchant. “ W e. depend on the
farmers for the bulk o f our trade, and we’ve got
to earrv a general line— a little bit of everything.
N o—p’tu !— weTi go right on with our line of
stiples.”
The next year the young man bought out the
old man and started In to he a huslness-builder.
H!s first reform was to get rid of half the stock.
You know what a collection of Junk the average
country general store is. with Its haunting odor
of harness grease, calico, soda crackers, horse
liniment and cheese.
He had observed that the women did most of the
buying. So he molded his store’s service to meet
their needs. He Investigated their buying habits.
He learned that those who could alTord to buy
finery patronized the large city stores, or sent
away to the mall order houses.
The yonng man visited the Jobbers and manu­
facturers In the dty. He brought back a large
consignment of hats, suits, dresses and other
•tyilsh things that women wear. Then he fitted
up a special department In the space from which
bad thrown the gun oil and ten-penny nails
and skunk traps and a lot of other odds and ends.
The oilier merchants of the town predicted ruin
for the youngster. So did the hunker of the com­
munity.
“ He’ll never be able to compete with the city
stores," he said.
But tlie young merchant surprised them. He
Sent letters to u list of prospective customers.
The women’s wear was sold in two weeks.
From that time on lie gradually turned the old
general store Into a women’s and children’s store.
He did not specialize on clothing. But he limited
his stock to those tilings In which a woman Is
tiuturally Interested—clothing and linuse furnish­
ings and groceries.
.
And he advertises. That Is one of the main rea­
sons for his success. The town ulone could nut
support ills store. One new business ideu he uses
Is very effective. He lias appointed "ugents” In
tlie surrounding small towns. Their work Is te
report to him weekly, on printed forms, any In­
formation that will put him In touch with new
customers. I f a girl becomes engaged, or a couple
Is married, he knows ubout It, and Is after the
business that usually results from such events.
He knows also whenever a new house is built,
or un old house Is remodeled, or a new family
moves Into his territory.
In seven years this young man lias built up a
business that Is known for miles around. Sev­
enty-five per cent of his business Is doue with
farmers and their families, who drive or motor
in from points fifty miles away. That Is the rea­
son why, during the pust yeur, he bus been able
to do a business of more than $780,000 In a town
whose population does not ruu much over 2.900.
Hundreds of »mull towns hold similar oppor­
tunities for young men. If ever there were "golden
opportunities,” small-town merchandising holds
them today. For American farming Is fast becom­
ing a ndglity line paying business. Weulth is ac­
tually increasing faster in tlie rural districts Ilian
in tlie cities. And the American farmer and his
family are no longer satisfied to exist on the very
barest necessities of life. They ure buying lux­
uries and conveniences In large quantities. The
introduction of electricity alone into funning com­
munities is creating a tremendous demand for
electric churns, washers, irons, fans and vacuum
cleaners.
Water system, porcelain sinks, wall
paper, paint and varnish, better house furnish­
ings— these are only a few of the things that are
selling heavily In the rural districts.
An expert lias figured that the American farm
market has a wealth of $80,090,000,000. Part of
that market is around you. Tlie chain stores are
spreading out from tlie cities. The mall order
houses have secured quite a hold on the farmer’s
trade. But If you decide to build up a business
In your community you need not worry over their
competition. The mail order houses give no bet­
ter values than It Is possible for a local merchant
to give. And a man or woman always prefers to
trade ifcith a friend whenever that Is possible. The
young man with a capacity for friendship and a
goodly share of brains and energy has every as­
surance of success In small town merchandising.
But merchandising is only one o f several fields
In which the small town offers excellent oppor­
tunities.
The president o f one of our big Pacific coast
banks devotes an unusual amount of time to the
development of his employees. One day he called
two clerks Into his private office.
“ I believe," he said, “ that you two young men
are going to make good at banking. But you need
a little broader experience with hanking problems
than your work here affordj you. Iu a big place
like this, you know, you ure liable to lose your
sense of perspective.
“ I have made arrangements with two of our cor­
respondents. There Is a Job awaiting each of
you in a country bank. On these Jobs you will
be called upon to do a little of everything. You
will become honking factotums. When your edu­
cation is completed there Is an executive position
here for each of you. You have a week to think
it over."
The young men thought well of the proposi­
tion, and disappeared Into the "bushes.” But the
president's plans went awry. Neither man re­
turned to him. One wrote him a long letter I d
which he listed some of the advantages o f a
small-town Job over a city Job— the cheaper living
cost, the more healthful surroundings, and the
chance to make more Intimate friends. The other
man, In a telegram, quoted Caesar, according to
Longfellow : "Better be first In a little Iberian
village than seoond in Rome.”
There are something like thirty thousand banks
In the United States. More than three-fonrths of
these are situated in towns of less than ten thou­
sand population. It Is in these small-town banks
that many of our future hanking leaders are being
formed, for here a new Idea in banking la being
developed.
As one banker has said. It has been found good
business to take interest In people »< well as from
them. In other words, the banker*, of the country
are going out of their ways to jelp tlielr clients
to grow richer.
I could mention many Instances o f the rise of
yonng men In the hanking world because of their
ability in this direction. 'Jut space permits of only
one.
In a certain Eastern farming community there
were, a few years ago, two banks. They were
very strong competitors. A young man I d one of
the banks said to the cashier:
“There fs /j«st so much money In this community.
Both hat>C* here are falling over each other, try­
ing to .oduce fanners to bring their business to
them. We have a great many good accounta al­
ready. Why not ro'.l up aer «leaves and help our
depositors to become richer? If non-depositors
see us doing this they have the best argument
In the world for bringing their accounts to us."
1 he farmers of the community were hard work­
ers, an,| Intelligent.
But they had no leader.
\\ Ithout a single “ by your leave” tlie bank a s­
sumed tlie leadership. It organized a ’’ Farmers’ j
l orum.
On tlie bank’s recommendation tlie farm­
ers employed a “ field demonstrator,” thoroughly
Woman, Lovely Woman.
grounded in the theory and practice of scientific
It takes a woman longer to make up
funning. The federal government paid half th«
expenses of this “ soil doctor.” He spent ids time her mind than It does to make up her
traveling front farm to farm, making soil tests face, but with either she usually gets
nnd advising tlie farmers regarding the products what she is aiming nt.— Florida Tliues-
best adapted to their acres. The bank purchase! Unlon.
u carload of purebred cattle, selected by a gov*
eminent dairy expert. These were sold to th«
farmers at cost.
That was three years ago. Today, that com­
munity Is one of the most prosperous agricultural
districts In the country. There Is only yne bank.
H ie business of the competing hank has been
taken over by the “ live” hank.
Tlie young man is president of the enlarged
hank. He lias been offered a \’ ce presidency in
a large city bank, with a salary doul '» that which
he now receives. He prefers to renia’ x In the
“ hushes.” lie, too, would “ rather be flfw» ’a a
little Iberian village than second In Home.”
On a trip last year through one of the richest
agricultural sections of the Middle West, I was
continually hearing the name of one man. I call
him Jim Ingalls because thnt Is not his name.
Five years ago he was an Overworked reporter on
a big city daily. His work did not seem to be
getting him anywhere. There were half a dozen
men ahead of him in the line for promotion, and
the best that he could hope for was nn assistant
editorship In about ten years.
WTien ids two-weeks’ vacation period rolled
around, he mude a trip through the rural districts
of his stute. He did not return to the city, fo r
In a little town he found the subject of many day'
dreams—a run-down country newspaper for sale.
And Into it lie put every cent tiiut lie hud mauuged
to scrape together on his city job.
Not a very promising “ baby,” you say. But
Jim Ingalls had a Vision of possibilities. The i
town was In the heart of a, prosperous farming j
region that was well populated.
Most of the | MORE THAN HE COULD STAND
farmers had a big city tlaily delivered at their
gates. There was a, 'growing community spirit Mr. Cityman Changed Hi* Mind Whan
Business Partner Began t*
among the county dwellers. Jim saw the need
Brag About His Garden.
for a real community newspaper.
Children Cry for Fletcher’s Caetoria
A new size package!
Ten for 10c.
Very convenient.
Dealers carry both;
10for 10c; 20 for 20c,
It's toasted.
N o Soap Better
------For Your Skin-------
Than Cuticura
Sup 25c, Ointment ZS nnd SCc, Tnlcnm 25c.
As One Raised
From Dead
STOMACH PAINS GONE
Eatonlo Made Him Well
“ After suffering ten long months
with stomach pains, I have takea
Eatonlc and am now without any pala
whatever. Am as one raised from th#
dend,” writes A. Perclfleld.
Thousands of stomach sufferers re­
port wonderful relief. Their trouble
Is too much acidity and gas which
Eatonlc quickly takes up and carries
out, restoring the stomach to *
healthy, active condition. Always car­
ry a few Eatonles, take one after eat­
ing, food will digest well—you will
feci fine. Big box costs only a trill*
with your druggist’s guarantee.
PARKER’S
HAIR BALSAM
Remove* D&naruff-stopsil&IrFAlllai
R e sto re s C olor and
B e a u ty to G r a y a n d F a d e d Hah
60c. and $1.00 at Pruircists.
fflsco i Cbftn. Wkg. ratchosne,W. Y.
HINDERCORNS
(oases, etc., stops a ll palo* ensures comfort
feet, makes walking easy. Iflu. by mall or af
jULfc U1KOI CbemiciU W ork*
».
TWO THINGS NOT L00KEO F«®
Even Stolid Engliahman Saw the Hu-
r/ior In One of Josh Billings'
Famous Jokes.
Hie first thing that he did was to improve the]
Whst He Said to Ills Wife— I f you
Andrew Carnegie told a good story
appeurauce of the paper. Then lie toured the
county, uud created a chain of correspondents. t want n garden this year you had better nt the expense of Matthew Arnold I*
Hullroad agents, school teachers, doctors, lodge [ hire Somebody to make It. I'm not go­ his ''Autobiography.’’ It seems that
secretaries. Justices of the peace—everyone in a ing to try It again. I ’ve figured It out; the English critic was not successf*!
position to gather news was supplied with sta­ and If I would spend on my business in his lectures in the United State*,
tionery, and given free subscriptions. There were the time I put In on that garden I but he wus anxious to learn, and h*
few who did not consider It u privilege to send I would make enough money to keep us asked how Josh Billings held Ids au­
m vegetables for fifty years. I am off dience. The American humorist re­
iu news items.
plied “ Well, you mustn't keep them
He gave up foreign news entirely, leaving tills It for life.
What He Said to His Neighbor— I laughing too long, or they will think
to tin- city dallies. His news policy has always
don't
think
I'll
bother
with
a
garden
you are laughing nt them. A fter giv­
bee........ of Intensive reporting of tlie ufTtilrs of '
to vn uud county. His correspondents pour in to I this year, it doesn’t pay; I may do a ing the audience amusement you must
Idm every week a steady stream of tlie gossip and little: but the digging and the labor— become earnest and play the serious
chitchat of every hamlet and crossroads village. I ’m off that for life.
role.
For instance, ‘There are twe
I f Farmer Porter’s wife holds a pie social, she | What He Said to Ills Partner— Well, things in this life for which nj ma*
knows where she will find a full uccount of It, how’s the garden coming along? I'm is ever prepared. Who will *ell me
and her guests know where they can find tlielr not doing much with mine this year. what these are?' Flnully someona
names in all the glory of print. Farmer Lawler What? How high did you say? Al­ cries out, ‘Death.’ ‘Well,’ who give*
and his neighbors are interested in the hay. grain ready? What seed did you use?
tne the other?'
Many respond—
What He Said to His W ife When He wealth, happiness strength, marriage
anil forage reports from up state. They look In
Jim’s paper for them. He keeps close tabs on the j Got Home An Hour Early Thnt Day— taxes. At Inst Josh begins aoleraly:
developments at the county experimental farm, j Call me when dinner's ready. I’ve got ‘None of you has given the second.
and nothing gets by him at the meetings of the to get the garden started today nr I'll There are two tilings on earth for
nsver raise a thing.— Life.
county agricultural societies.
which no man Is ever prepared, and
The paper’s circulation is now nearly four times
them's twins,' and tlie house shakes.”
Clever.
what It was when he took it over, and it is recog- j
Mr. Arnold did also.
nized as a valuable advertising medium. Jim no I Correspondent thinks that the per
son
who
Invented
the
phrase
"KHy
It
longer has to worry over his Income. But he has
From the Oaily Sandpaper.
made more of his paper than r. mere chatterbox with flowers” prnhnhly noticed that
A New York wife, discovering her
of the county’s gossip. He realizes that, in his “ floral" is largely "oral."— Boston husband philandering with a plaa*
little newspaper, he lias a powerful tool. And Transcript.
student, seeks separation, blaming, ac­
cording to the headline writer, music.
lie uses It to encourage the dwellers of the county
to carry out the Improvements which will add to , Much tnlk Is usunlly an Indication of In suit. Accordion plaited?—Cartoons
Mngnzlne.
the comfort of all, and make every town a better little thought.
place In w hich to live and bring up children.
There are openings for a great many more “ Jim i
Ingalls’.” In the United States there are about
ten thousand centers of population where news­
papers are published. There are about twenty- j
five Hundred daily newspapers, and nearly six !
times as many country weeklies.
Our smaller communities are beginning to
awaken. There Is increased political activity with­
S o u n d nourishm ent fo r bod y and b ra in
in their boundaries. And t h e y need fearless. In-
dependent local papers.
w ith no overloading and no ta x upon the
Which brings us to tlie question of the small­
digestion.is s e c u re d fro m
town hoy and politics.
Tlie young man who plans to follow a political
career can do no better than to begin at the bot­
tom in his own village, township or county. By
mixing In local afinirs he will learn how to handle
I t e m b o d ie s t h e n u t r i t i o n o f the fie ld
human nature. And he will learn to be practi­
cal.
g r a i n s , a n d it m a k e s f o r b e t t e r h ealth
Let not the young man think that participation
a n d b o d ily e ffic ie n c y .
in small town affairs will stunt his growth. If he
is destined for larger tilings, a few years will And j
him. as a matter of course, functioning on a larger
acute. And a record of things done— that new
school for Beaver Hollow, the park at Four
Corners, the new municipal lighting plant, or tha
new railroad branch—all will ser-e as reccemeu I
dutiona when he goes before IP* v f era
scans
J
L e t This Food
Help You to Health
G ra p e -N u ts
Ready to serve— an ideal break­
fa s t or l u n c h There s a Reason"
! MM .