Vernonia eagle., June 28, 1951, Page 7, Image 7

Smokey Bear
The Keep Oregon Green move­
ment is mighty lucky indeed to
have its mainspring and loud
speaker a veteran of such vigor­
ous and varied talents as Clark
Gable Wiesendanger. I hasten
to add that the first two sections
of that name is a tag of my own
for “Our Al” to pay him back
for putting me to work. It fits
him some, too. For the Keep
Oregon Green director has a
show to put on before a couple
of thousand 4-H Club members,
and in it he is to act the part
oi Smokey Bear.
Well, as Smokey Bear, what is
Clark Gable Wiesendanger going
to do and say when he steps out
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on the stage? That is the work
I mean; Here I sit on a sunny
Saturday morning in my boom­
pond shack, squatting on a
folded crazy quilt so old that
grandpa used to tuck his whiskers
under it, the three-bank Oliver
Visible Typewriter — Model 1909
—quivering in its haywire re­
inforcements, while I try to think
of a story for Oregon’s Gable of
forest fire prevention to speak
and act for the 4-H.
That’s how the KOG front man
gets so much done — he has a
way of persuading others to pitch
in with him before they realize
just what is happening to them.
So here I am, sweating and
worrying in my boompond shack
when I ought to be out fishing.
Fighting
Fire in Print
Smokey Bear is steadily rising
in the public view as an imagi­
nary animal character of the
forest that rivals Babe the Blue
Ox. In the first place, Smokey
was only a figment of some
writing man’s imagination. Then
words were set down about him.
They outlined a character. An
artist took the outline and began
to make sketches, to visualize
the character.
Then the tryout on posters, in
newspaper stories, and by radio
transcriptions. Three years of
promoting Smokey, and he began
to catch on. The kids make a pet
of him.
In the great outdoor pageant,
“The Magic Tree,” presented by
the schools of Shelton as part of
the Mason County Forest Festi­
val this year, Smokey Bear was
the hero who laid the Fire Fiend
low at the end.
Al Wiesendanger, always on the
prowl for something more to
add to Keep Oregon Green, came
up to see the show. He saw the
bear in the ranger’s hat and log­
ger’s breeches come out on top,
while the kids yelled and thou­
sands cheered. In similiar ways
Smokey is riding high, wide and
—well, not exactly handsome—
before the public in all forest
regions of the nation.
Of course, the writer and artist
are only the starter in any job
of this kind, like the sourdough
starter that was kept and used
in well-nigh every western house
hold in the old days for making
batches of bread. Production
and distribution agencies then,
have to go to work on a created
character to make it popular.
In the case of Smokey Bear,
production was by the Joint Ad­
vertising Council, the national
organization of the advertising
agencies for promotion of good
causes through advertising medi­
ums. Smokey's good cause of
course, is forest fire prevention.
His distributors are the U. S.
Forest Service, the state for­
esters, and the “Keep Green”
organizations. So Smokey is in
the good cause of forest fire
prevention, to the Advertising
Council what Babe was to Paul
Bunyan.
How Oregon stacks up against
other states in 4-H club work
is revealed by a report from the
U. S. department of agriculture
in Washington.
Despite its smaller population,
Oregon ranks fifth in number
of 4-H clubs with 3,581 organized
clubs. Michigan leads the list
with 5,244 and Texas, Ohio and
Illinois are second, third and
fourth.
The Beaver State is 25th in
boys’ enrollment, with 10,711 boy
members. Tennessee has the
most 4-H boys with 60,266. Ore­
gon is also 25th in girls’ enroll­
ment, with 16,644. North Car-
lina leads with 71,921 girls. In
total enrollment of both boys and
girls, Oregon is 24th.
Oregon is 30th in percent of
completed 4-H projects in 1951,
with 77.65 per cent. Maine takes
the honors with 94.67 per cent
completion.
"Hey, Bud . . , "
Well, on the old Oliver Visible
I’ve written myself into a start
for Al. Here’s a stage opening
to the 4-H audience. The Fire
Fiend is found leaving a glow­
ing campfire. He tosses away
a lighted cigarette, thin a still
burning match. Smokey Bear
n.aks up behind him, taps him
»ently on the shoulder and says,
“Hey Bud.” The Fire Fiend
cringes, then turns to bluff it
out.
Smokey: “Hey, Bud. that’s not
the right way to start a forest
fire . . . Watch me . . . ”. You
see this is an unexepected at­
titude for Smokey to take. The
kids will wonder. Most of them
have heard that “Hey, Bud,” on
Jack Benny’s show. More won­
der.
•What next? Gosh all hemlock,
I don’t know. You see, this is
what makes writing work, even
for a peckerwood writing man.
Sweat-sweat! What comes next?
Worry-worry and what a day
for fishing!!
Tano, found in Siam and the
Malayan Peninsula, is believed
to be the world’s lightest wood.
It is preferred by the English in
making sunhelments.
Chicago Trip
Ended Saturday
RIVERVIEW — Mrs. Herman
Wood arri’i d home Saturday
after spending several weeks in
and around Chicago visiting her
daughter and family, Mr. and
Mrs. Jules Barney, and other
relatives.
Mr. and Mrs. Kenneth Walker
and children left Saturday for
Medford to make their home.
We regret to have them leave as
they were good neighbors.
Mr. and Mrs. Gilbert Abney
and children of Wishram, Wash­
ington spent Tuesday night at
the home of her parents, Mr. and
Mrs. P. L. Welter.
Mr. and Mrs. T. F. Hillyer at­
tended the funeral of Otto Lu­
man in Portland Wednesday. Mr.
Luman was an old time resident
of Yankton.
Mr. and Mrs. James Lange
and daughter of Eugene spent
Friday visiting at the home of
Mr. and Mrs. Claude Gibson.
Claude Jr., returned to Eugene
with them to spend a week fish­
ing and clamming.
VERNONIA, ORE. THURSDAY, JUNE 28, 1951
THE EAGLE,
Oregon Fifth in Number
Of 4-H Clubs in Nation
Annual Picnic Attended Sun.
RIVERVIEW—Harvey Crume
and daughter, Aladene, of Co­
quille spent the week end visit­
ing Mr. and Mrs. C. I. Ander­
son and Mr. and Mrs. Everett
Wood. On Sunday Mr. Crume
and Aladene, Mr. and Mrs. An­
derson and Mr. and Mrs. Ed
Roediger attended the Crume-
H arris annual picnic at Maud
Williamson park near Salem.
Mr. and Mrs. Morris Falcon-
bury, Mr. and Mrs. Matt Strunk
Driver License
Rate to Raise
I
I
'
i
Original and renewed Oregon
driver’s licenses on and after
August 2 will cost $1.50 instead
of $1.25, Secretary of State Earl
T. N?wbry reminds motorists.
The boost, Newbry said, was
enacted by the 1951 state legis­
lature in a move to strengthen
the state’s motor vehicle acci­
dent fund, establish, to reimburse
hospitals, doctors, nurses and am­
bulance operators for the care
of indigent patients injured in
motor vehicle accidents. Contri­
butions were raised from 25 cents
per license to 50 cents by legis­
lative action because income
from the former 25-cent charge
was no longer sufficient to meet
the number of claims being re­
ceived, the secretary said.
Applications for renewed Ore­
gon driver’s licenses, which ex­
pire on and after August 2, must
be accompanied by the new $1.50
fee even though the application
is filed prior to that date, New­
bry pointed out.
and Mrs. Fred Lundgren en­
joyed a drive around Mt. Hood
loop Sunday.
Mr. ai.d Mrs. Milton Oakes
and Bill Lindley spent Sunday
at St. Helens visiting Mr. and
Mrs. Elmer Goodwin and Mr.
and Mrs. Jack Chandler.
Mr. and Mrs. Wm. Kibizoff of
Seattle spent the week end at
the home of Mr. and Mrs. Tom
Magoff.
Mrs. May White and Mrs.
Margaret Bell of Rockaway
brought Mrs. White’s children,
Mike and Pat, to spend a week
at the hofne of Mr. and Mrs.
Clarence Fowler.
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