Vernonia eagle., March 05, 1937, Page 8, Image 8

VERNONIA EAGLE,
PAGE EIGHT
FRIDAY, MARCH 5, 1937
VERNONIA, OREGON
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When Is Advertising
The Most Effective?
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According to the Better Business bureau.of
Tulsa; rOkla., it is when the matter is panted in
a<newspaper.
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In order to ascertain the opinions of a
number of people as to the reception given
modern forms of publicity the bureau sent out
letters id the Tulsa territory, receiving more
than 1,000 answers, In reply, to. the question:
“What form of advertising influences you most
in making your purchases,” 817 persons called
newspapers the best medium. They constituted
80^ percent of those answering. One and
one-half per cent found billboards the most
appealing and 10
per cent favored radio.
Only one per .cent regarded circulars as in­
fluential and no one approved of circulars or
cards placed in automobiles. Seven hundred
and seventy-eight persons answering the
questionnaire said they read only 121/2 per cent
of circulars received.
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There is no reason for thinking that the
Tulsa residents are more interested in news­
papers than citizens in any other part of the
country, or that their reactions to advertising
in various forms dffer materially from those
of other intelligent people. Business men with
an advertising budget to apportion might do
well to consider the figures uncovered by the
bureau.—York (Neb.) News Teller.
VERNONIA
EAGLE
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The Advertising Medium for the
Upper Nehalem Valley
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