FRIDAY, APRIL 29, 1932. VERNONIA EAGLE, VERNONIA, OREGON ïlmuntia Eagle ■MMIIR Pacific Coast Rapraaaatativi Arthur W. Stypec, lac. San Francisco Member of National Editorial Association and Oregon State Editorial Association. Issued Every Friday 12.00 Per Year in Advance Entered as second class matter August 4, 1922. at the post office at Vernonia. Oregon, under the act of March 3. 1879. Advertising rates—Foreign, 30c per inch; local, 28c per inch; .egal notices. 10c per line first insertion, 5c per line succeeding insertions; classified lc per word, minimum 25c first insertion, 15c succeeding insertions; readers, 10c a line. RAY D. FISHER, Editor and Publisher COURT REFORM NECESSARY School boards, city councils, county commissioners, state executives who have control over spending the peoples’ money have come under careful scrutiny of late, and the public is demanding of them rigid economy. So far our courts, however, have escaped. Regulated as they are by law and custom, they are of course hard to reach, for their procedure cannot be modified except by act of the legislature or by constiutional amendment. Yet something should be done, for our judicial system, whatever its gen­ eral merits, has certain elements of waste and inefficiency that sorely need correction. Private litigation is uneces- sarily expensive to everybody concerned, and criminals who are able to hire skilful attorneys can too often escape with light sentences or go scot free. Delays, technicalities, be­ clouding of issues in the minds of the jurors all combine to defeat the purpose of courts to accomplish justice, and the taxpayer pays the bill. We make our laws and attach penalties for breaking them; we hire our sheriffs, police, and the rest to enforce the laws, and then allow the defeat of our own purpose by making convictions hard to secure. We spend our money, and get nowhere, because a clever crook, assisted by a clever attorney, can altogether too fre­ quently beat the game. The fault lies not with the judges, who as a rule in this state at least are thoroughly qualified and impartial, nor with the district attorneys, who do their best to secure law enforcement, but with the system. It is this system that needs expert investigation and careful revision. Surely we should be able to acquit the in­ nocent and convict the guilty without so much uncertainty, red tape and expense. THE HIGHWAY SITUATION The personal interest shown by Chairman Leslie M. Scott of the state highway commission in the Vernonia and Wolf creek routes to the coast is an indication that some definite action by the commission is to be expected as soon as the data of the surveys have been completed and con­ sidered. Not only that, but prompt construction of the route chosen is likely, for it is improbable that Mr. Scott, to­ gether with T. M. Davis of the U. S. Bureau of Public Roads and Chief Engineer R. M. Baldock would take such pains just now in traversing the routes by foot if the in­ tention is to postpone the whole matter until some indefi­ nite time in the future when economic conditions are bet­ ter and highway funds more plentiful. From information that has been released in advance of the engineers’ report, it is evident that from an engineer­ ing standpoint the two routes are about on a par. The de­ cision, then, will have to be made upon other considerations, such as agricultural possibilities of districts traversed, in­ tersection by lateral roads, recreational facilities, distribu­ tion of traffic in Portland—and it is these aspects that the Vernonia route is clearly superior. read the advertisement! before they buy, and then buy from the advertisers who offer them the! best for their money. —Edison R. Waite, Sawnee, Okla. IMPORTANT ANNOUNCEMENT FOR JERSEY BREEDERS Geo. A. Nelson, local county agent, has received information from the American Jersey Cattle club that provisions have been made that purebred Jerseys past two years of age may be register­ ed for a limited time at a fee of $5.00 instead of $10.00. This temporary reduction was made by the national organiza­ tion because of its appreciation of the present financial condi­ tions of the country and in order that many worthy purebred Jer­ seys which have not been regis­ tered, may now be registered at this saving to their owners. According to Lewis W. Morley, executive secretary, of the nation­ al organization, many breeders are taking advantage of this reduction. What Other Editors • • • Think • • • • Congress contends that the budget must be balanced so that the government may be solvent. That will make its position al­ most unique in the field of Amer­ ican affairs. It begins to look to us as though making the tax­ payers solvent would be a reas­ onable start.—Portland Spectator GETTING BACK TO A SOUND BASIS The state board of higher ed­ ucation has evidently pinched its fingers in tickling with the in­ tricate machinery of management and curriculum of the state uni­ versity and state college, and is now edging away like a child who has incautiously contacted a het stove. —.... -■■■ — , ,r, , . ■ =1 Full of vim and earnestness, the board, led by the emphatic Mrs. Walter Pierce, reached out with both hands and took charge of the two big schools as well as the smaller normal schools. Courses were switched, George Bohanen, 47, was found cut and eliminated; the authority guilty of manslaughter by a jury of the presidents was curtailed tn in circuit court at St. Helens and almost nothing, and assumed by was sentenced Friday by Judge; the board itself, which in turn H. K. Zimmerman to 10 years in. appointed a half dozen “deans” as department heads. Everything the penitentiary. was set to go with efficiency as the watchword. St. Helens is organizing a base­ It was not long, however, be­ ball nine with Wm. Russell as fore the board discovered that manager. The plan is to play in­ “managing" a college or univer­ dependent ball this season. sity had a technique of its own. *•*•*•• They found that the mere ap­ Two unidentified robbers en­ pointment of a few men as de­ tered the home of Mrs. Kather­ partment directors did not re­ ine Jones at Alder Grove Wed­ lieve the problem. Any college nesday evening, April 20, bound course is almost inextricably en­ her and her brother, Charles tangled between department and Freeman, ransacked the house department, and a main element and departed, taking Mrs. Jones' in the success of any college car. The loot amounted to $5.00 president has been his ability to in cash. keep peace, not among the stu­ • •••••• dents, but in his faculty. With Don Terpening, a resident of Presidents Kerr and Hall prac­ Clatskanie for 14 years and pro­ tically out of the picture, these minent in lodge circles, has been new department heads began run­ transferred from the 8. P. and 3. ning with their troubles, petty force at that station to the Ore­ and otherwise, to the board, gon Electric station in Salem. which, confronted with technical questions dealing with curricula APPROVE ADVERTISING interference, department duplica­ In one of the few pronounce­ tions, and extent of authority, ments of the kind ever issued, has wisely withdrawn. the United States Department of Presidents Hall and Kerr are Commerce placed its seal of ap­ again in the saddle for a time proval on intelligent advertising, with special emphasis on its value during a depression. “Intangible assets may be de­ creased in value only when a firm fails to advertise,” said an oral statement by the department. “The organization which adver­ tises during depression will find intangible assets worth more when the depression is over than before it started even though tan­ gible assets may be reduced 50 per cent. “Although it takes years to de­ velop intangible assets, they may be reduced to little or no value in months. A trade-name may be PHONE 681 the proverbial ‘household word’ Agency for today, but it may be forgotten in McCormick-Deering August, 1932, if it is not kept ------ TRACTORS ------- before the public through adver­ tising.” Among Our I Neighbors • • Thet fame and fortune have come to the great advertisers. Their products have become a part of the life of the world. Continuous advertising of quali­ ty has brought the good will which has made these concerns what they are today. To be a success, any business must have the good will of the people it serves. Good will is obtained by keeping customers satisfied. Continuous advertising makes The Newest And Best in lt.WIO a strong appeal to the pocket­ raves book; so strong that it creates iSêM. the necessary desire to possess. !han-| The selling of quality merchan ­ dise through the printed 1_ means increased business, and increased business means in- creased profit. Now is the time for the bush ness concern that is not a regular advertiser to get busy. Largo quantities of merchan­ dise are being bought daily from business concerns who are regular advertisers. There’s a reason, of course. People have been educated to RADIOS FOR RENT OR SALE GLENN E. DEAMER SERVICE MAN Your radio repairing guar­ anteed or no labor charge. Yer noni a Radio Shop ACROSS FROM POST OFFICE — C om SMpmaa. Mi at least, and the board members are drawing a sigh of relief. We imagine that before the board tries its hands at college man­ agement again it will have the proposed chancellor, in the per­ son of a trained university execu­ tive, on hand to act as a buffer between it and the militant fac­ ulty members. The board is also modifying some of its other orders, having learned that it acted hastily and on inadequate data and informa­ tion in numbers of matters. The members of the board are after all coping with a big and complex problem and it is reassuring to find that it is not ruthless in its attitude and not albove cor­ recting its mistakes as they be­ come apparent.—Astorian-Budget. Five Years Ago • * * * Vernonia Eagle, April 28, 1927. T. C. Hall passes after long illness. The Pattie Cake Cooking club under the leadership of Mrs. Mabel Graves served lunch Thurs­ day to the teachers of Washing­ ton school. The Wellfed cafe is the name of a new restaurant owned by Chas. McFarland. Merely a Year Ago Vernonia Eagle, May 1, 1931. The forest fire situation is now critical in Columbia county. Mayor J. E. Tapp, who is con­ fined to the Veterans’ hospital, may possibly be home in about three weeks. First elimination in the tennis tournament is under way. Meier Oveson is drowned in O.-A. mill pond. Geo. W. Ford is again put in charge of local branch of the Oregon Gas and Electric Co. A. C. Knauss, H. E. McGraw and J. E. Kerr are appointed by Vice-president Carl Davidson as a committee to make a strawber- Treharne Robert Hastings, who has been absent from school on account of illne, has returned. The pupils of the Pleasant Hill school who won distinction for themselves and their school at the local track meet at Verno- nonia were Richard Meyer, Ches­ ter Wienecke, Jack Graney, Dean Holt, Clair Sunell, Edwin Jus­ tice, Ethel Spencer and Dorothy Welbb. Pupils who received Palmer ry survey for the chamber of commerce. The local post of the Ameri­ can Legion is to sponsor junior baseball. method awards this week are Bet­ ty and Raymond Thacker, Ethel Spencer and Clifford Lines. Mr. and Mrs. James Gordon and Miss Murphy attended the educational conference held in the normal school at Monmouth Saturday, April 23. Mr. and Mrs. Curtis John and daughter of Forest Grove were Sunday guests at the home of his mother, Mrs. M. John. Mrs. F. N. O’Donnell of River­ view was a Monday caller at the home of Mrs. L. Johnson. VTTTTTTTTWWWWWTWW • • • we can give your Crinting that modern- tic touch so popular in present day advertising AAAAAAAAAAAAAAAAAAAAAAAA A Quart of Rich, Pure MILK FOR EACH MEMBER OF THE HOUSE­ HOLD, DELIVERED DAILY AT YOUR DOOR .... Will give your family the maximum of health-building food at the minimum of cost. Our scientifically pasteurized milk and cream, or raw milk taken exclusively from one selected dairy, is kept clean and sold in sterilized bottles only—offering you, also, the maximum of safety. Nehalem Valley ICE & CREAMERY CO. PHONE 741 Quality Garden SEEDS In Bulk Farm Seed When the Home Paper Arrives Vernonia Trading Co. Dr. W. H. Hurley, who announces his intention to re­ move to Portland, will be greatly missed in Vernonia, lie has been a leader in civic affairs, the chamber of com­ merce, and lodge activities, always progressive, constructive and helpful. His many friends will wish him success in his new enterprise. DID YOU EVER STOP TO THINK? PAGE THREE Home folks eagerly read the home­ town paper, including the ads. ------------------ o - And interest like this is by no means unusual. Oregon-American Lumber Co. ------------------ o But did you ever know of a fam­ ily paying this much attention to a hand-bill thrown on the porch or crammed in the mail box? VERNONIA EAGLE