FOUR
Thursday, September 15, 1927.
VERNONIA EAGLE
ûhr Wrttnttia Eagle
to trial, courts and juries waste endless
days struggling with cases that have no
basis in anyth ng except avariciousness.
It is a regrettable condition, but one for
which no remeoy has ever been advanced.
TWO SIDES
Issued every Thursday
$2 per year in Advance
There are two sides to every question.
This is just as true in advertising as in
an argument. In advertising there is the
side of the advertiser and the side of the
MARK E. MOE, Editor
public.
From the viewpoint of the advertiser
in the newspaper, advertising is a means
SECRET OF POPULARITY
of increasing his volume of business Com
mercial development has made advertis
Many folks, particularly young people ing as necessary to retail business as cus
of reserved natures, worry because they tomers. Without customers the advertiser
are not “popular.’’ They envy folks who could not remain in business, so he ad
always have admirers and friends. Many vertises to attract customers.
people of superior intellect look down on The other side of the question is that
popularity. They feel it shows a too easy of the public. To the public newspaper
going nature. They hold that if a person advertising means the bringing of the
is to live sincerely and do his duty, he store show cases to the office and living
must often antagonize others, and make room. It is a service extended to the pub
himself exceedingly unpopular.
lic by the advertiser, because it aids the
Popularity comes in different ways. In customer in ascertaining where that which
the old days of free liquor a lot of peo is w’anted can be purchased at the most
ple acquired popularity by the freedom advantageous price. Newspaper advertis
with which they “set ’em up.’’ This was ing has abolished shop-searching. To save
the basis on which many politicians got time for the shopper lengthens his day.
their start. They were always ready to So although there are two sides to news
line up their friends in front of the brass
advertising, there is no disagree
rail and have several rounds “on me.” paper
ment between the two. Finding that ad
Many people win popularity by free spend vertising serves the public as well as busi j
ing, by living extravagantly and scatter ness
the merchant has two reasons instead
ing cash in all directions.
of
one
for advertising, and the customer
On the other hand many people ac learns that
most progressive merchants
quire popularity by devoting themselves are the most the
extensive
risers, so there
to some public cause. College boys who is a double attraction. advei
By
the nature of
carry on student activities, usually acquire business, if advertising didn
help the
popularity. They are entitled to it because buying public it could not help ’t the
adver
they have to devote much time to main tiser.
taining 'the reputation of their institution.
Smilarly in community life. Many peo
IT IS FALL
ple acquire popularity just by giving a
great deal of effort to public activities, Lodges are getting their winter’s activi
often more than superior persons who
under way. Young folks are wooing
criticise them are willing to devote to such ties
Terpischore
There is a smell of
causes. Many people acquire popularity by camphor in again.
many
homes
as mah jongg
the friendly interest they show everybody sets are being opened up. New
loud speak
by a winsome smile and cordial manner. ers are being installed for the
People who live self-absorbed lives are Study circles are resuming. There is radio.
are not popular and do not deserve to be. competition around the reading lamp hot
for
Any person can acquire a certain measure possession of the home town paper. Brilge
of popularity by manifesting interest and is still played. There is some demand for
doing helpful things for others and per corn-poppers. The ice man looks a little
forming service for the community.
glum but the electric-light meter reader
a smile like a split watermelon as he sets
WHAT IS YOUR POSITION?
down the figures.
It has been a wonderfully fine summer
You are a booster or a knocker, there with more than usual opportunities for
there is no middle ground; to which class outdoor enjoyments, because of the un
do you belong?
broken sunshine which continued for so
The man who does the most good for long. But it will be fine to have the fall
his home city is not always the man who rains, too, and later the nip of frost and
receives the most credit. There are plenty the sheen of snow. Just as one of the fine
of true boosters who not only do not al things about going away from home is to
low the opportunity to pass to say a good come back there, so one of the fine things
word or do some act for the betterment about summer is that finally we come to
of his home, but create opportunities to its end and to normal change. Seasons lend
do so. He is the citizen of whom every variety and prevent monotony. And each
one is proud, with like individuals the of them in Vernonia is enjoyable.
situation is created whereby it is possible
that some other good citizen who has not
HEROES AND PATRIOTS
done so much work wil lcome along and
reap the benefit of the work of the others.
In a western city there lives a hero,
The real honest to goodness booster is a fireman who carried a child down a
not jealous when the other is given credit, ladder from a burning tenement in the
he gets his reward in the consciousness of midst of flames and smoke. He was bad
having benefitel the city.
ly injured w’hile performing his brave
Because one does not knock his home deed and spent many weeks in the hos
town, does nothing as a matter of fact pital. He received the acclaim of the pub
one way or the other, will not relieve him lic. We laud his courage. This is as it
of the charge of a knocker. Not to take should be.
an affirmative position in matters of in There is another man in the same city
terest to the city, and there are always who has received little or no attention.
matters of interest, places one on the neg No one has ever thought of calling him a
ative side. There is absolutely no way in hero. He is the quiet, hard-headed busi
which to remain neutral, for if that pos ness man who builds his tenements so
ition is attempted, there will necessarily that those who live in them are free from
be many who will construe it as being op the fear of fire. He has saved dozens of
posed to any proposition, and with the lives by preventing fires.
It is too bad that fire prevention can
construction goes the infuenct.
Be a real booster and let vour position not be made spectacular. However, we
be so certain that those who run may can at least honor the man who minimizes
read.
fire loss by spending thought and money
in its prevention.
Entered as Second Class Matter, August 4, 1922 at the
Post Office at Vernonia, Oregon, under the
Act of March 3, 1879
JUDICIAL WEAKNESS
One of the most glaring weaknesses of
the American civil court system is the
ease with which persons of ulterior, often
criminal, motives can institute suits for
damages on any and no grounds. Persons
in public life, or whose livelihood depends
upon public esteem, are times without
number blackmailed by the unscrupulous.
If they refuse to “come across” they are
sued and allegations are made that, how-
eves groundless they later turn ou'. to be,
lowers public respect for them.
Once in a while, of course, suits for
personal or other damages are well-found
ed but to each case of this kind that comes
You have to cultivate good habits. The
bad ones grow wild.
Love’s blind, but that shouldn’t make
a girl kiss everybody.
The best reflections come from think
ing instead of looking into mirrors.
There is not much hope for the person
who makes work the last expedient for
getting along.
The sad thing about having a wife is
she is always wishing her husband would
be more sensible or more foolish.
Washington
Has
Longest
Concrete
The Oregon State Motor associa-
ion points out that the longest strip
f concrete road in America lies
etween Olympia and Vancouver,
Vash. The distance is 135 miles.
There are five other continuous
stretches more than 100 miles long.
In Missouri the road between Kan-
as City and a point west of Co-
umbia is 12S miles in lergth, and
the road between Neo ha and
Springfield, 102 miles 1-ng.
In
linnesota the road run sing be-
ween Rock Creek and Knife river
is 112 miles long and the road from
Anoka to Brainard, 110 miles long.
In Wisconsin the road from the
Announcing-
*
THE NEW
ZEROLEN E
To the motoring public of the Pacific
West the Standard Oil Company of
California presents The New Zerolene,
"The Standard Oil for Motor Cars”.
a
t
Í
The New Zerolene “stands up”
at any engine temperature.
The New Zerolene forms no
hard carbon.
The New Zerolene does not
“thin out”—when the crankcase
is drained it is still “live” and
“oily”.
The New Zerolene is economical
<. —in initial cost and in amount
consumed.
?
1
let
Wheeler—South Fork Timber Co.
incorporates for $150.000 to log on
Upper Nehalem.
Banks—Oswego publishers
issue the “Banks Ledger.’’
will
W. O. W. Vernonia camp No. 655
meets every Monday night at sevea
thirty at the Grange Hall. Visiting
members welcome.
A. F. KOSTER C. C.
C. C. DUSTEN CLERK.
Vernonia Lodge, No. 184 A.
F. £ A. M., meets at Grange
Hall every Second and
Fourth Thursday nights.
Visitors Welcome
K. A. McNeill, Secretary.
AMERICAN
LEGION
AUXILIARY
Meets first and third Mon
days
of each
month
the Legion Hall.
at
Mrs. H. E. McGraw, President
Vernonia
Post
Le-
American
119,
Meets second
and fourth Tues
days each month, 8
p.m. H. E. Mc
Graw, Commander.
gion.
Nehalem
Chapter
153,
E.
O.
S.
Regular communi
cation first and
third Wednesdays
month.
of each
All visiting sisters
and brothers wel
come.
Bessie Tapp, W. M.
Leona McGraw, Seer, 1 rv.
''v <
TS?
ji ■
V
V
' J
Mountain Heart
Rebekah Lodge No. 243
The New Zerolene is made in three
grades or bodies, No. 3, No. 5 and
No. "j. There is a correct grade for
your car and every car made.
Zerolene “F” for Fords, an oil
especially manufactured to meet the
demands of the Model T Ford, re-
mains unchanged.
At all Standard Oil Service Stations
and at dealers.
z
Newport—$11,980 contract
for Yaquina beach seawall.
I.O.O.F.—Vernonia Lodge No.
246 meets every Tuesday night
at 8 o’clock, in Grange hall. Vis
itors always welcome.
•
M. E. Graven, N. G.
John Galssmer, Sec.
his new lubricant is the
latest achievement in pe-
troleum products of the
Company’s research labora
tories,—a modern oil for modern
motor cars.
The New Zerolene is a wholly dis
tilled oil—by Company processes which
take only the highest lubricating values
from the best of California crude oils.
Every drop is pure lubricant.
,v'
state line south of Truesdell,
around Milwaukie to Waupun, is
118 miles.
The state of Washington has
long; been an exponent of ebnerute
roads and rapidly other states are
following its example.
No. 243, I.O.O.F., meets every sec
ond and fourth Thursdays in
Grange hall, Vernonia Visitors al
ways welcome.
Mrs. Viola Trehame, N.G.
Mrs. Hazel Thompson, Sec.
J. MASOil DILLARD
ATTÖRNEY-AT-LAW
Next to Carkin Cleaning Works
Here Every Wednesday
?.
DR.
ELI A
WIGHT
DR. C. J. WIGHT
MONEY
can ' t BUY
A BETTER. OIL
*
A
1,
*
*I
CHIROPRACTORS
Rheumatism, Neuritis, Stomach,
Liver and Intestinal Troubles
Delayed
Menstruation
TH« l.BW
i
LKNE
STANDARD
OIL
COMPANY OF CALIFORNIA
LESTER SHEELEY
Attorney-at-Law
Oregon
Vernonia
-J£-1 - ft ‘XL--
S ,
1
"■','E EE?
DR. W. H. HURLEY
DENTISTRY AND X-RAY
Evenings by Appointment
Office over Brown Furniture Store.
Vernonia
Oregon
M. D. COLE
Oregon»
American
DENTIST
Vernonia
Oregon
MARK EVERY GRAVE '
Memorials in Granite and Marble
At Reduced Prices
WRITE FOR PARTICULARS
MRS. M. N. LEWIS & CO.
Fourth and MAin St.
Lumber
Company
Hillsboro.
PORTLAND ■ VERNONIA
Truck Line
INSURED CARRIER
Vernonia Office
At the Brazing Works on Rosa
Avenue.
Phone MAin 343
Portland Office
Auto Freight Terminal
E. Water and Yamhill Streets
KAst 8226
Office No. 11
DELIVER
TO
YOUR
DOOR