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About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (June 23, 1927)
Thursday, June 23, 1927.
Shr Uminttia Eaglr
GOCL* OLD SUMMER TIME
The human race needs the suit ner
time in which to cool off. The beasts nb-
einate; they have no strenuous intellect
ual life. They don’t worry about possible
lights, shoit crops of berries, probable
$2 per year in Advanct hard winters or opinions of their neigh
Issued every Thursday
bors. They get fat in summer and sleep
Entered as Second Class Matter, August 4, 1922 at the through the winter.
Post Office at Vernonia, Oregon, under the
But humans need to estimate to get the
Act of March 3, 1879
same rest-up from their period of great
est activity. They have lived a thousand
MARK E. MOE, Editor
years in one during the long winter. They
PUTTING BUSINESS INTO FARMING have had their own fears and the fears
of the world, in addition to the multitudin
Almost any locality can make its own ous cares of their own business and other
place in national or international life. Pet interests. They have crowded on all steam
aluma, California, did it with White Leg to get through their social engagements;
horn hens. Tillamook, Oregon, did it with they have worked hard at their amuse
cheese. Jericho, Utah, does it with the ments; they have been over-vexed and
over-elated most of the time. Such is the
great wool pool, that sells only top wool tension
of modern life in winter time.
in one prize scale. Idaho Falls, Idaho,
does it with potatoes. Wenatchee, Wash Forget it. There’s a big wheat crop;
ington, apples are internationally famous, cherries are cheap; the hens are laying.
and so on through a long specialized list. It’s a big year, a fine year, a fat year.
In every case the profits result from The banos play dreamy music; listen and
high grade uniformity. The producers do don’t think. The sun is bright, the big
not trust to luck, or to individual idosyn- flies are buzzing; it is a drowsy time.
cracies; they agree on a standard, and The mood of nature is right. Without the
relaxation of summer the race would go
enforce it. The “Independence’’ of the far stark
mad. Let no man condemn himself
mer becomes a myth in every one of these
vacation. It were better
high priced specialty products; indepen for us to see for
every last human
dence, that is, to produce freak stuff by being whose brain that
hot with the
freak methods. But they become independ
ently rich; which is better than mere lic-i
ense to do foolish things in a foolish way. of rest and forgetfulness.
A grain company that was urged to buy
in one of the most fertile sections of the
WHAT VERNONIA CAN BE
Mountain West, refused to buy grain there.
“We want standard grains,” it said, “and
Nothing is in such bad taste as th
no two of you raise the same kind of stuff. form
of community criticism that is pure
Your wheat is mongrel; your oats are all and unadulterated “knocking” without a
the way from white or red, to black; your semblance of constructive review. It is
barley is piebald and will not grade in »specially unbecoming issuing from a bus
any market. We’ll go out of business be- iness man.
foie we’ll buy in any such a district.”
Constructive criticism may find fault
The adoption of a high standard pro with existing conditions but it always is
duct, and the cumulative aid of every
in a way that sounds like boosting.
affiliated grower to keep up the standard said
is talking too much about
and make the supply adequate to fill the ,vhat the ” community
isn’t. “Boosting” is
market every year, is one sure way out alking about what Vernonia
is and can
of the agricultural doldrums.
The man in business, whether or not he
NEWSPAPER ADVERTISING BEST
deserves it, gets most .of the credit or
Newspaper advertising affords the ave- olame for what his community is. If he
nue that returns the largest business to .•riticizes adversely he is, in the public’s
the merchant. Based on experience - of •yes,.just belittling his own work. But it
many years this statement is made by D. is . never unbecoming for him to boast of
F. Kelly, president of The Fair, famous die many good qualities possessed and ac-
juired by bis home town.
Chicago department store.
“Without appearing to hold a brief for Ti at community which is without faith
the newspapers,” he states, “I am of the in itself is without hope. And if its bus
definite opinion that, dollar for dollar, iness men lack faith in it how can the
our return from newspaper advertising is community expect to enjoy the faith of
much greater than from any other form the lay citizen? However,, the faith Ver
of advertising. We would advise manu- nonia demands of its citizens is not the
iaclurers to link up their advertising with blind faith required of citizens of less
the advertising of local dealers. They fortunate cities.
will thus inform the public where their The wise business man never knocks,
pioduct may be had and should produce regardless of how bad business may be.
He knows the “hammer” may rebound
the best results.”
and strike him. Knowing on optimistic
public is a buying public and that consum
ers tighten their purse strings with the
Something more than a change of loca first cry of hard times, he exhales opti
tion is necessary if vacationists who are mism with every breath.
able to take only two weeks from their
MAKING SHOPPING EASY
work each year are to get the best results
from the time. There should be as nearly
as possible a complete reversal of the ac This is truly the age of advertising, and
tivities of the individual during his em ever expanding. One, who counts himself
among the “common people,”’ on reading
ployment at home.
The surgeon general of the United the advertisements in his newspaper re
States Public Health Service says that in marked that it is dangerous to the purse
door workers should make as nearly as to read the advertisements too carefully
possible a complete change to outdoors, because you can not even scan them with
and that with which they are familiar in out finding something you want and at
a price and of a quality you can’t afford
The fact is that very few persons are not to take advantage of.
It can not be charged against news
overworked physically, but what they need
is a change of enviionment that will give paper advertisements that they force up
them the mental rc taxation that is nec- on the public unwanted merchandise.
cessary if the keeni css for their tasks is They do, however, inform the public
to be restored in t .e brief time usually where their merchandise wants can be ful
available for vacations. There should be filled and at the lowest cost. The public,
a minimum of suggestion of the job which with the assistance of newspaper advertis
I ing, is now able to buy intelligently and
has been temporarily abandoned.
Vacation should be a definite change expeditiously. Before the buyer enters the
from vocation, and unless this can be se store he or she knows where desired art
cured to the maximum degree much of icles may be purchased and where the
the value of the period of relaxation will most favorable prices are obtainable.
be sacrificed. The person who can man Newspaper advertisements have eradicat
age to adapt himself promptly to condi ed the hit and miss and the hurry and
tions that will produce the desire results scurry from shopping.
may count himself fortunate.
It should not be necessary to suggest i Summer was officially ushered in with
to any one the wisdom of carefulness in good weather, at last. Let us hope, how
the matter of eating and drinking when ever, that we shall be blessed with an!
on vacation. That is taken for granted. occasional rain to save our forests from:
Mere physical rejuvenation will not be the hunger of fire.
possible at its best unless the mental at
titude of the vacationist towards life in It frequently happens that when a man
general has been quickened by contract is dead in earnest, he gets the reputation
of being a live one.—Los Angeles Times.
wih places and individuals.
Experience shows that the swine chrysanthemums which will bloom
Radioed from USDA
sanitation system helps to prevent | early in the northern states and
The prevention of stunted growth bullnise mange, dietary deficiencies, yet withstand the vigorous wi stars.
ard death losses among young live ch lera, and other ailments to a
Forest Grove—2 new type elec
st ck will make stock raising more large extent. This is to be expected
pi jfitable. The threat against an from cleanliness. Separate young trically operated recirculating pruna
animal’s life is greatest at birth, animals from groups of older ani driers for orchardists being con
or shortly afterwards. The chief mals and their infected surround structed near here costing $7,500
ca ises of early deaths in livestock ings. Safe and sufficient food and each.
fa 1 into two general classes: First water sopplies, and the neccessary
th se capable of considerable re- sh Iter and shade also contribute
di ition, chiefly through eradication
to thriftness and rapid growth.
of disease among the mature stock
pr >per hygiene, sanitary Isolation, W ite to the United for a full ac-
an 1 medical treatment. In thia class mint of agriculture sanitatlon sys-
ar • tuberculosis, acute respiratory co int of the swine
W. O. W. Vernonia camp No. 665
di eases, certain acute contageous tein.
every Monday night at seven
Any hen will lay
di: eases, and some diseases caused
thirty at the Grange Hall. Visiting
by animal parasites. In the second Many more eggs are produced In members welcome.
ch ss are those diseases capable of the spring than are consumed at
A. F. KOSTER C. C.
gr’at reduction through proper th t time, while in.fall and winter
fe ding, air, and sanitation, such th re are n.ot eggs enough laid to
C. C. DUSTEN CLERK.
as acute diseases, goiter troubles, meet the consumer demand.
pr maturity (if not tpo great,) and | The U. S. department of agrt-
m: ny forms of parasitism.
culture is now developing hardy
Vernonia Lodge, No. 184 A.
F. A A. M., meets at Grange
'T Hall every Second and
I V ’M? Fourth Thursday nights.
K. A. McNeill, Secretary.
These are HATS that the smart
miss will eagerly want, since
they present a most charming
array of the newest styles at
prices much less than usual.
I. O.O.F.— V eknonia L obgb , N o . 246,
meets every Tuesday night at 8:09
o’clock, in Grange Hall
0. E. Enstrum, N.G.
G. B. Smith, Seo't'y.
AMERICAN LEGION AUXILIARY
State Laundry Company
Meets first and third Mast-
days of each month at
the Legion Hall.
Mrs. H. E. McGraw, President
Mrs. Earl Washburn, Secretary.
FOR GOOD LAUNDRY WORK
119, Amarioasa La
gion. Meat* secoad
and fourth Tue»,
days «acte asantfc, •
H. H. Mc
We call and deliver TUESDAYS and
FRIDAYS—Leave orders with S. Wells,
Tailor, Phone MAin 891
Nt hr lem
Drain and Culvert Til
Sewer Tile and Roofing—
Vernonia Trading Co.
er 193. O. E. A.
Regular cimixihu -
All visiting sistes»
asd hretbars wei-
Bessie Tapp, W. M.
Leona McGraw, Secretary.
The Vernonia Grange meets oa th
second Saturday of every mim$ a
7:30 P. M. Any members af th
Grange living in or near Yeruasd«
or visiting in the cansmaaitv, ar
cordially invited to attend.
Mrs. Minnie Malnsstea, Secretary
REBECCA LODGE No. 24*. 1.0.QF
Meets every second aad Fearth
Thursdays in Grange Bal—Yeraeaia
Visitors always welcoase
Mrs. Edna Kilby, N. «.
MRS. IRENE SPENCES. Sec>
J. MASON DILLARB
to Carkin Cleaning Warts
Here Every Wednesday
DR. ELLA WIGHT
DR. C. J. WIGHT
Rheumatism, Neuritis, Steinach,
Liver and Intestinal Troubles
DR. W. H. HURLEY
DENTISTRY AND X-RAY
Evenings by Appointment
Office over Brown Furaiture Store.
M. D. COLE
MARK EVERY GRAVE
Memorials in Granite and Martie
At Reduced Prices
WRITE FOR PARTICULARS
MRS. M. N. LEWIS
Fourth and MAin St