Writtmia facile
______ Entered ns eec-d-class matter Au(u«t 4, 1822, at the post office at Vernonia, Oregon, under the Acts of March 3, 1878.
VERNONIA, OREGON, FRIDAY MARCH 5, 1926
COLLEGE TEACHES IT ANO
CONSUMERS MAKE USE OF IT
-
♦■
Volume 4
NEHALEM HIGHWAY HAS
GREAT DESTINY
ROAD LEADING FROM ASTOR J A
THROUGH NEHALEM VALLEY
TO FOREST GROVE IS CER-
TIAN TO BE STATE
HIGHWAY.
Number 30
EXTEND NEHALEM HIGHWAY
The third primary highway con­
struction project for 1926 has to do
with the extension of the standard
grade and pavement on this Neha­
lem highway, which runs southeast
from Astoria through the heart of
Clatsop county to the Nehalem vol
ley, east through that fertile region
to the Columbia county line, and
thence on into the Willamette val
ley at Forest Grove.
Severe^ years ago the Nehulem
highway was made the route of
principal concern in the county road
system. First the long existing road
from Astoria to Oley was paved and
then the standard grade and pave
ment was gradually extended up the
north fork of the Klaskanine river
to the Glaser Bridge.
The summit of the water.ihel be
tween the Klaskanine and Nehalem
river valleys is now the immediate
object of the Nehalem highway
construction program
Paul Robinson, Editor and Owner
LOCAL PEOPLE WRITE ABOUT
TRIP TO HONOLULU ANO ISLAND
•o
Oregon Agricultural College, Feb. WESTERN OREGON AND WASH­
[By Mrs. E. S. Cleveland]
sides of the mountains for hours at
28,—That the benefits of present [ INGTON PRODUCED HALF OF This Is One of the Most Scenic Trips;
We left the port of Los Angeles I a time. The trees take on a yellow
SOFTWOOD
CUT
IN
U.
S.
day advertising are so great that
on the ship Calawaii, which was a! spring green just as if they had
Passing Through Giant Timber
DURING 192S
they are almost beyond the compre-.
veritable floating palace, with every that day opened their foliage.
and Beautiful Farming
The trip out to the Biship museum
possible convenience. Music and danc­
hension of the average individual, is
Portland, Or., March 1. Sawmills
Valleys.
ing on deck and games for those through the foreign quarters, brought
the belief of H. T. Vance, professor
wishing to enjoy them. The dining to the senses the spell of the Orient.
of
i of the fi>- districts of western Oregon
of advertising
advertising and
and selling.
selling. ’
room was presided over by expert at­ It consisted of many blocks of
The backbone of the Clatsop
“Advertising is defined as printed and Washington produced 10 by­
tendants and the food was of the Chinese and Japanese stores, display­
county
road
system,
differentiating
lion
751
million
feet
of
lumber
dur
ing Oriental goods almost exclusively
salesmanship—and salesmanship is
best quality obtainable.
the business of disposing of goods at ing 1925, and in connection with the county roads from the state
It is quite enlightening to walk
We were aboard ship seven days
highways
in
the
county,
is
the
Ne­
logging
camps
in
the
same
territory
a profit,” says Professor Vance. “Ad­
and during that time were able to chrough their fish and vegetable mar­
One may purchase many
meet and enjoy the company of kets.
vertising is costly but it is justified gave employment to 71,009 men and halem highway, which runs directly
many charming people who became strange eatables from octopus to
in that it makes money, for profits paid more than $100,000,900 in into the center of the county, south­
excellent friends for the years to papia, which would tempt the most
is the object of all dealers today, wages for the period, according to east from Astoria, tapping the fertile
come. After the first four days at fastedious appetit of the oriental.
Although advertising is designed figures prepared by the 4L organiza valleys of Young's river, he Kias
We enjoyed the visits to Waikiki
sea, the weather Iweame delightfully
solely to bring greater profit to the tion and made public here today'. It kanine and the Nehalem rivers.
warm, and it was pleasant to sit out beach, which is not large, but is
The
Nehalem
highway
was
old
be
is
pointed
out
that
these
figures
are
in our deck chairs and watch the very nice and is protected from
advertiser, it may likewise result in
schools of flying fish sailing in the sharks by a coral reef which makes it
increased value to the consumer ;and for the logging and lumbering in­ fore most of the other roads in the
contemplated,
It
wind for several waves at a time quite safe for bathers and surf-board
this result justifies advertising from dustries of the fir districts only, and county were
In appearance they were small and riders.
the standpoint of economic desira­ do not take into consideration the formed the original, and for many
To Grade To Summit.
silvery white in the sunlight.
Surf-board riding is done exten­
pine operations of central and east years the only road connection be
bility.
It is a difficult
Great birds of immense propor­ sively by natives.
The contract to be let early next
ern Oregon and the Inland Empire tween the country at the mouth of
“Some persons say that 90 per
tions, often nine feet from tip to feat, but the natives are very ex­
the Columbia river and the Wiliam month will carry a distance of two tip
of Washington.
We had
and called alabatros followed our pert from long practice.
cent of advertising is waste and ad­
miles from the end of the present steamer
Statisticians have estimated that 23 ette valley.
for hundreds of miles; and the pleasure of attending the fare­
vise against all but that which is
standard
grade
to
a
point
a
short
Tops Rich Region.
seemingly, with our food.
well luncheon given to Mr. Ramasac-
essential. In this belief they are billion feet of softwood lumber was
The sixth day out we at last ca ,the consul-general of Japan. It
From Astoria the rori". runa south distance south of the summit. At
wrong, however, for advertising produced in the United States dur­ along the east bank of Young’s river the same time, the concrete pavement sighted land, the island of Molokai, was held in the blue room of the
greatly increases the amount of busi-' ing 1925. Comparing this national
to where that stream is joined by will be extended a distance of one one of the Hawaiian group on Young’s hotel, Many different coun­
ness done and enables the dealer to total with the figures for the fir dis­ the Klaskanine, turns, up the north mile beyond the end of the preesnt which is situated what is known as tries were represented by their con­
tricts
of
Washington
and
Oregon,
as
the leper colony. We did not stop suls and each gave a nice talk and
sell more cheaply. Take for example
fork of the Klaskanine, following it pavement. This will bring the con­
told Mr. Ramasacca how sorry they
a grocery store, which by spending compiled by the 4L, would indicate until near its source, cutting across crete road to a point within three there, but continued our journey were
to see him leave Honolulu, and
anj s°on sighted Diamond Head, an
that
close
to
50
percent
of
the
soft
­
$10,000 a year was able to double
extinct volcano rising high above the that he had done very creditablo
to the south fork, passing over the miles of the summit.
wood
cut
in
this
country
last
year
its business.
As we work during his stay there. We en­
Under the present program the sea on the island of Oahu.
was produced west of the Caicade Klaskanine Nehalem watershed to
Buying twice as many groceries,it mountains in the two states named. the Fishhawk creek, running down county court expects to pave the came nearer to the island, a beauti­ joyed the entertainment nt Mrs.
ful view of hills and valleys presen­ Cooks castle, given by the Pan­
could buy closer. But that is not all,
road with concrete as far as the Ne ted itself to our vision. As our ship Pacific society. We were entertained
Including with the fir timber pro­ it to the Nehalem valley proper at
for on its former volume of $100,-
halem Klaskanine summit and then glided in towards the dock, we were by tb.e children of many different
Jewell
000 the fixed expenses were about duced in the Pacific slope districts of
From Jewell, the center of the to decide definitely whether the met by many Hawaiian diving boys, nationalities. The Hawaiir.ns, C-.reans
the
two
states
were
large
quantities
$30,000 or 30 per cent. On double
Nehalem valley in Clatsop county pavement will be continuel down the calling for silver pieces of which we Chinese Japanese and many others.
They were all dressed in their quaint
the volume, its fixed expenses were of cedar, larch, hemlock and spruce. the road ascends the Nehalem until Nehalem slope to Jewell or whether threw them many.
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Before we landed, the sound of a native attire and sang their native
little more, plus $10,000 for adver-
the remainder of the road to that
it
passes
out
of
Clatsop
county
at
Hawaiian band greeted our ears. The songs. We drove out to the castle
Mary Pickford in “Little Annie
tising, or about $40,000 all told. Thus
will be surfaced with natives were welcoming us to their through the Monoloa valley, past
” at the Majestic theatre was Vesper. Thence it follows -he stream valley center
the cost of doing business was 20 per a Rooney
shores.
| walls covered with night blooming
big drawing card and a splendid to its source, crossing a divide and macadam.
cent instead of 30 per cent and the picture,
There are a number of other
Immediately we descended the sereus, a specie of cactus, having
On Wednesday afternoon descending into the Willamette
merchant could then sell groceries all the school children attended in valley at Forest Grove.
county road construction projects gang plui.k.the natives threw wreaths large white fragrant flowers which
beautiful fl >wers around thi­ bloom nt night. The castle sits part
cost him $4 at a retail price of $5.50 a body to see the production.
It is upon this highway that the which will be undertaken this year. of
ne'':? of their friends, which means, way up the side of a mountain in
and make more money than he form­
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roadwork of Clatsop county has been but none approaching in importance I love y u.
Not knowing the cus beautiful surroundings, and is a
erly could by selling the same goods
Rev. Oliver L. Curtis
mainly concentrated during the past or magnitude the three outlined tomrs of the country, we drove to very large home donated by Mrs.
at $6.20. This meant a 70 percent I
the h e1 in.- f.om there, were able Cook ot the Pan-Pacific society. It
10 years. From Astoria the road is above.—Astoria Budget.
saving for the consumer and a 6 cent
to find apartments situated among was a great pleasure to climb up the
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paved for a distance of 15 miles,
cocoanuts and date palms. Many of cobble stone stpes which are over­
greater profit to the seller.”
EASTER SUNDAY
partly with asphalt, but rhe large
the trees were covered with numer­ shadowed with many different tropi­
Advertising has benefited the con­
majority of fine concrete pavement
ous varieties of vines. Their leaves cal growths. They were beginning to
sumer by giving permanence to busi­
16 feet in width and 6.5 inches
Easter comes early this year, ranged in size from very small to get the place decorated appropriate
ness, Professor Vance explains. The
thick.
April 4th will be Easter Sunday. some which were the size of an ele­ for their needs, one entire floor be­
firm which advertises must stay
The highway is graded to stan- People áre * buying spring apparel phants ear, and variegated in color. ing draped with different flngj from
The balconies were strung with im all over the world.
where it can be found or otherwise
dard specifications two miles be now, and stores are advertising hig
hanging baskets. The ground?
Hawaii is indeed “The Paradise of
it will not profit from the expendi­
yond the end of the present pave­ Spring Specilus. Wo r.d.l-o wat -Lir.. • niense
min the homes were a thicket of tile Pacific,” with its multi-colored
ture on advertising Every dollar a
ment.
During 1926 this standard the columns of the Eagle for just as I tropical shrubbery, varied in color shrubbery
and exqniuits flowers. Its
man pays for advertising makes it
grade will be extended one mile good quality at satisfactory prl.-.s. but conspicuously harmonious.
In royal palms towering majestically
the evening the natives strolled along for fifty feet in height. Jts plumage
more important for him to be
bringing it to within three miles of Patronize home merchants.
the avenues singing and playing all near the top, waving in the
scrupulus in his integrity.
A man
the summit.
----------- ♦------------
their enchanting native melodies. gentle Pacific breeze, just as if it
may be careless of what he says
From the summit the road drops
Clatskanie, —(Special)— C ts- Many times it continued into the might be some royal personage with
about his goods but he will not pub­
by steady grades into the Nehalem kanie high defeated Rainier .25 to 24 early morning hours.
a wonderful head dress of plumes.
lish a lie in print with his name un­
valley, an agricultural region of in an overtime basketball game here
During our drives around tho The cocoanut palms slightly leaning
derneath the statement, for his cus­
surpassing richness but whose de Monday night. The game gave Clats­ mountains, we noticed that the road­ to one side in order that the little
tomers would quickly leave him and
velopment has long been retarded by kanie the Columbia county champion­ sides were strewn with tfopical vege­ boys may the more easily shin up
ship. Clatskanie will begin a three-
transfer to Bomeone they could trust.
the difficulties of the 30 miles of game series with Astoria to deter­ tation of peculiar nature, some of and gather the cocoanuts which are
which were the tree fern rising delicious during all most'all of the
road
which
separate
it
from
Astoria
A retail merchant who handles a
mine the district championship.
thirty feet in height, and the wild different stages of development,
A few more years and the rough­
----------- 4------------
manufacturer's product whijh are
i
I gwava, the fruit of which is used from the very green which is soft
Pastor of the Christian Church at ness of the Nehalem road will be a
Everybody reads the Eagle.
in the famed gwava Jelly, and the and must be eaten with a spoon to
advertised is willing to sell them i at
Vernonia, Who is Conducting
native wild coffee tree, which is' the fully matured product.
thing of the past.
The
a smaller margin than he requires < of
Interestings Sermons
traffic from the Pacific Northwest covered with numerous bright red hedges of hibiscus which open their
May Become State Road.
unadvertised goods. He is willing : to
beautiful blossoms afresh each morn­
Both
Clatsop and Columbia hinterland to Astoria and the Clat­ berries.
sacrifice part of his gross profit '■ in
One may drive through miles of ing and wither each night to bloom
The Christian church has moved counties are improving the Nehalem sop resorts, it will soon have to be
this way, because he needs to ex­ from the old Rose theatre building
sugar cane, pineapple fields and rice again the next day.
plantations.
|
pend less effort in selling the kind to tile Grange hall for its meetings highway upon state standard high entirely rebuilt.
The fish around the islands are of
The probability is, however, that
As the sun rises up over the hills many bright and distinct colors, so
for which a demand has been temoparlly until they get their new way specifications with the idea that
building built. The grange hall gives; sooned or later, the state highway the state will see the advantage of and shines down through the mists perfectly marked that they seem
created through advertising.
them more light and a better ar­
taking over the Inland Route, as the it leaves a rainbow that veils the almost to be hand painted.
“Advertising has benefited the ranged room for services. The church department will take over the In
Nehalem highway is frequently called
land
Route
as
a
state
highway.
public by increasing the standard of owns property nearby where they;
PROGRAM AND MEETING
The Tatapochan camp fire girls
There seems but little doubt but and constructing and maintaining it
living,” says Professor Vance. “It are planing on building a new
held their weekly meeting at their
as
a
state
highway.
the
that
the
automobile
traffic
of
creates new wants and enables civi­ auditorium in the near future. Rev.
The regular monthly meeting of club room.
They discussed Mild
It is with this in view that the
lization to progress. Because of ad­ Oliver L. Curtis, whose picture ap­ future will prove entirely too heavy
the Parent-Teachers association will
pears above is conducting a series for the Columbia highway.
counties have set rigid standards for be held on the evening of March planned theii; cooked food sale, which
That
vertising, we buy phonographs and of sermons, interesting in th® ex-
their new construction and are ad- 8 at 7:30 in the assembly room of will be held at Browns old furniture
pianos thus advancing entertainment tream. In the evenings of Sunday, road is already crowded to capacity
The Ne- the Washington school. The following store, March 6, 1926. The meeting
and culture. Our morals also have the topics for several weeks are: during a considerable portion of the hering to them exactly.
halem
highway
is
now
a
market
road program will be rendered: Debate, was then adjourned.
year.
................................
in Christ.” For
been directed in the right path by March 7, “Faith
The Columbia highway was built and, as such, th estate highway de pupils of the eighth grade; talk,
----------- ♦-----------
advertisements teaching us the value March 14, “Repentance,” March 21,
partment has direct supervision over free text books, Mr. Wm. Folger;
J. Mason Dillard, who is connected
vocal duet, Isabel Currie, Shelia
and pleasure of tcoth hygiene “The Good Confession.” Marcn 28, in a day when the traffic of the
"Baptism Into Christ.”
present was not foreseen and, if it expenditures upon it.—Astoria Bud Hopson; talk, Oregon school law, Mr with the law firm <>f Clarence H. Gil­
cleanliness, and proper shaving.
----------- ♦------------
is to continue to carry the entire get.
Wilkerson; song, “Little Alabnma bert and W. M. Davis of Portland,
Education has advanced through ad­ POSTOFFICE DOES LARGEST
Coon,”
eighth grade girls; talk, is opening a law office in Vernonia
vertisements for
correspondence BUSINESS SINCE ESTABLISHED
School facilities for next year Mr. in the Harris building on .Second
courses. Thousands of inventions and
Lester
Sheeley. General discussion, street, next to Vernonia Cleaning
and Dying works. Mr. Dillard will
labor-saving 'devices have been
reading, Margaret Smith.
The Vernonia postoffice did the
--------- *---------
be in his Vernonia office every Wed­
quickly brought into economical and
nesday or days calling him here on
INFANT GIRL IS KILLED BY
general use through the medium of biggest amount of business in one
day that has ever before been done Vol 1
No 21
POLES ROLLING ON HEAD business.. He has a card elsewhere
FRIDAY, MARCH 5, 1926
advertising.
in this paper.
since the establishment of an office
Perhaps the greatest benefit of ad­
The scr/ors hr'-t a mci-ting Friday
----------- 4-----------
Daisy Lorraine Simms, little four
here. Monday, March 1, Postmaster
noon to select the class play. ‘Why year old daughter of Mr. and Mrs.
vertising is making it possible for
Published Every Week By
,Mr.
Cropper
received word that his
Messing reported that the office
Smith Left Home.” by George J. E. Simms, was instantly killed last
Vernonia High School
numerous papers and magazines to
wrote $1396.16 worth of money or Editor ..................... .Margaret Smith Broadhurst, was chosen and the Friday evening, while playing on a aged mother died from the effects
be printed. Without advertising, a
aecreta y 'v:.s I,:!. r'.zed to order pile of large poles on Rose avenue. 'of the flu on Feb. 11, at New
ders and cashed $161.42 of the or­
paper or magazine would probably
the plays at once.
Mr. Austin, the In some way a pol erolled, crushing Orleans, La. She was 86 yearn old.
ders and the stamp sales for the
cost its weight in gold instead of
Our girls played the Peninsula class adviser will . >ach the play.
the little girls head. It was a sudden •♦♦♦♦♦♦♦♦♦ 4 4 448888888»88»88
day totaled $167.42. The Christinas
present day prices which hardly pay
and sad accident that was shocking 1
rush covering a period of days was Park team in Portland Tuesday night
Are you for a beautiful
' 1
The entire student body was al­ to the community and sympathy is
for the postage.
returned victorious. They scored
thought to have set the record, but and
Vernonia?
, ,
lowed to ..’.i ;.d the matinee “Little extended the relatives from the en­
25
points
to
their
opponents
15.
The
“Has advertising come to the point with the amount of business hand
game was refereed by their coach, Annie Roer. y,” Wednesday after­ tire city. The Simms family came to 1
Every citizen can help make 1 '
where we read advertisements as we let Monday it far surpassed that of Miss Chambers.
noon.
Vernonia about six months ago from ’ Vernonia beautiful if he will ' '
do news or is it being forced upon Christmas,
Postmaster Messing
Louisiana and Mr. Simms is em­
gather all rubbish about his i '
Our _ girls will play Westport on ployed at the O. A. mill. The fun­ i premises
us?” asked Professor Vance. “Upon states that if the ruch con-
into a neat pile, J i
The boys have started training for our own floor Friday night.
This,
eral was held Saturday from the i where it will be accessable to < >
the answer to this question rest? the tinues, the ice plant will be working track, and are working faithfully
with
a
return
game
will
decide
the
parlor.
the truck drivers who will call ' ;
success of advertising in the future.” over time to supply the force com Under Mr. Austin’s able coaching lower Columbia district champion­ Brown undertaking
-------- 4--------
! on a certain date.
This date . >
-------- ♦---------
posed of two assistanst and one sub we expect to have a winning track ship. In case of a tie a third game
How many people in Vernonia ’ has not yet been decided upon ' ’
Delphine Cates entertained a stitute besides himself to continue season.
will be played.
know how far it is from her to , and will be annouced later. , ,
number of her little friends Friday the work for Uncle Samuel.
Watch for another article in ' ’
,he ocean, or how close they are in
The
annual
staff
is
working
busi
­
Gilbert
Bergerso
was
ill
Monday
February 2* in honor of her 11
I '
The receipts for the office for ly. The photographer, Mr. Salt of and Tuesday.
a straight line. Vernonia, situated I the Eagle regarding this.
|
birthday. Those present were, Jack Friday, Saturday and Monday w-.-re
All vacant lots will be 1 1
in the mountains, one would think i cleaned
Clatskanie, arrived Tuesday after
up by an army of i [
Marchall, Luella Williams. Edna $3,153.63.
noon and started work Wednesday.
The Gaston boys failed to appear they were miles from the salt breeze
i i
Owens, Genevieve Gamer, G. W.
-------- ♦----- -
Most of the seniors pictures were Friday night, and so the game was when in fact they are only 36 miles, - school children.
Laird, Pauline andn Delphine Cates. Read the advs. carefully.
taken Wednesday morning.
forfeited to us.
488888888888888»8888»8»8»8
in a direct westerly line.
1 rmï VERHIAN