VfiftÑÓNlÁ EAGLÉ
COMMUNITIES AND
THEIR ADVERTISING
uhe of dì rsprstont« ■ ¿«hihtknity I to ihd population and to ihs natural
that haa something to sell of benefit I w»*lth of the stetoi
to the man who iS Keeking health,
Here, jtarticularty in the Pacific
pleasure and particularly i more de Northwest is th* land of opportuni
that these efforts should btf in sirable location in which to live and ty, Here w4 have everything con
ductive to the creation of wealth
creased: that we will find this com bring up hia family.
ar.d to make life worth living. How
munity advertising of greater good
Second. That there are hundreds
if utilized for the promotion of the of thousands of families in the nrw the people ot cue rest of tiw
particular interest* of the com- United State* who through various wot Id to know it unless we tell it i y
No man l:v< th
munities where the money is raised cause* of advanced age, climatic oi.ect advertisin';.
unto
himself
and
no
business house
that there should be perfect har conditions, etc., and of young men
mony and friendlinese amongst all who are seeking opportunities in a can continue to increase its busi
the communities in thoir campaigns' new and les* thickly populated coun ness in population and without in-
and that they should be coordinated' try; and of manufacturers and cap dutrial and comercial progress.
as far as humanly possible: thst italists who are seeking to oxtend
All of us know that we an de
there nre questions of national im their enterprises tM to find a new luged by mail and by personal calls
portance which can be dealt with by field for investment, to whom al upon our Chamber of Commerce.a:
the entire coast and that wo can most any part of the Pacific coast we have never been before, for the
bind ourselves together for a com will appeal.
printed literature of the resources,
mon purpose: that friendly rivalry
attractions and advantage* of o « j .
Third: that thia is the "east West
between cities is beneficial not only
communities. How are these to io
and that the limits of migration in
to the cities themselves, but to the
supplied without a community ad
this country are reached on the
states in which they are situated and
vertising program? How are we to
Pacific Coast.
With these basic
to the coast at larg'.
meet the need* of the people?
ground* for our campaigns a«id with
Should it not be the first object of
Suggestions for Future Campaign^
the knowledge of the important de
In this address 1 have endeavored velopment* industrially and com the community department of the ad
to discuss the various phases of the mercially that we know are ahead vertising clubs of the Pacific coast
community advertising that are per- of a» on this coast, we ought to he and of the clubs themselves, to
1. ,»s uppermost in the minds of the able to move to the West an Im create a more intense interest
people of the Pacific coast. It will be mense population and to stimulate amongst the business men of the
f>«r each one of us to lay before our a still greater industrial, agricul coast of the needs and necessities of
organizations plans f >r our future tural and commercial development. community advertising and thei. tn
activities. Personally, 1 propose to By way of illustration, I might men perfect as far as possible our corn
suggest many changes in o«tr ?opy tion a few things that are ahead of munitiy advertising campaigns?
end in what wo include in our ad us in Oregon. There is $27,000,000
We know that the people of the
vertising. While the uppeni to vacs to be spent in irrigation projects Pacific Coast are living under tin
tionists will still be a dominant bringing under cultivates hundreds most favorable conditions of any
note, I know that it is possible to of thousands of acres of land. There people in the known world. We in
the development of which can be is an importnat development In our Oregon and the Pacific Northwest
promoted by community advertising hydro-electricul r< sources. The.’t is feel that we have «insets and resour
which winll vastly contribute to nn program in the building of several ces that have yet scarcely beer
increase in population, in lard settle new lines in the Central and other touched. We knov' we have room fo
menl and in the number of our in parts of the state There is a con three times the population we now
dustries and results in the develop-! tinuation of our highway improve have. We know that we have edu
ment of new wealth. I seek also to' ment program and there is jvst cational and social advantages equal
tiein with our comunity advertising dawning what I believe to be the to those of the east and we knov.
that of other national and local ad most pronounce,] industrial move that we hage recreational advan
vertisers in a manner that will for ment that Oregon has experienced in tages far superior. We believt that
cibly draw added attention to our her history. I refer to the develop in attracting people to our com
city and state und at the same time ment of her mineral resources.
munities we are not only doing
perhaps very much enhance the
something
worthwhile,contributing to
Oregon has never been a mining
value to themselves of their own state so far as the investments of the upbuilding of our communities
campaigns. If all of us can suggest its people are concerned, but it has but w are doing mort than that,we
and mature plans of this nature for always possessed extensive mineral are improving the living conditions
euch of our communities, what a deposits, These are new attractions of every family that we bring a- j
tremendous force we will crente for especially those in central and east mongBt us. We are bringing to the
the upbuilding of the whole Pacific ern
,
Oregon, the attr.etion of the na boys and girls a better life and a
coast.
tion’s most noted geologist* and broader outlook, an<j ’greater oppor
We are helping to make
What Has ths Pacific Cwtst to Ad- I biggest mining operators, and if we tunities.
to bring
vortiss.
< can read the writing on the wall we families more contented,
We have three basic groun<| for may
'
look to immense activities in more pleasure and more joy into ■4
cur activities:
, copper, gold and silver mining,which family life, and we are therefore VJ
X
First. A profound belief that each as
i we all know will considerably add making better American citizens.
(Coatiassd from l*agg i)
Rexall Store 1
Month End SALE
FRIDAY-SATURDAY-MONDAY
JULY 24--25--27th
SAVE WITH SAFETY AT YOUR REXALL DRUG STORE—BECAUSE
all Rxall Drug stores are partners in the great United Ding Co. The largest
individual manufacturers of Drug Store merchandise in the yorld, they
own and operate their own factories, their products being without an
equal in quality. You are SAFE, In .saving at your Rexall Drug Store with
every item we recommend, we guarantee, money back if not satisfied.
SAVE NOW WITH SAFETY.
DRUGS
Seasonable Items at
Special Prices
50c Aromatis Cascara
.......................... 39c
50c Glycerine and Rose
water ................ 39c
19c Boric Acid ..... 15c
50c Castor Oil ..... 39c
25c Fullers Earth ..19c
25c Tincture Iodinel9c
50c Sheep Dip..... : 39c
25c Vanilla Extract
.......................... 19c
25c Rochelle Salts ..19c
50c Milk Magnesia 33c
25c Bronchial Tabs....
19c
........................
CANDY SPECIAL I*
Cream Caramels, lb.
Boves Special ........39c
Stationery Specials
35c Embassy Linen, 24
sheets, 24 envelopes—
Special .................. 23c
75c LeClare Linen, 24
sheet»’ 24 envelopes—
Special .................. 49c
10c Medford Tablest7c
10c Envelopes, 2 for...
.......................... 15c
ODDS & ENDS
IN TOYS
One lot, special ..... 9c
One lot, special ...... 19c
One lot, special ......39c
8
Vernonia
Owned
KINGSLEYS
Quality
Service
...Price
MENS HICKORY WORK SHIRTS......................................
MENS WORK SHOES, GUARANTEED...........................
SUMMER UNDERWEAR—SUMMER SHIRTS
98c
$3.00
RED WRIST GLOVES—Saturday Only .............................
15c
9c
Cornflakes
Tillamook Loaf
Cheese...................... 35c
POMONA
BAKING
POWDER
19c
Pound Can
SUGAR
5c
DEL MONTE
FLOUR
$2.45
TOILET
PAPER
Cf
22 rolls.....................
SOLID PACK
TOMATOES
Large 2>/2 s*ze can,
hand packed, 2 cans—
35c
SARATOGA
CHIPS
5 for........................ 45c
SHRIMP
2 for ..................... 35c
FANCY
TOILET SOAP
4 B*n
25c
I
20c
67c
50c
>1.75
e
CHILDRENS HOSE
LINGETTE, Genuine yard ............................................ -...........
LINGERIE CLOTH, yard ...........................................................
SHEETS—MOHAWK, 81x90 ...................................................
BARGAIN CLEAN-UP IN INFANT’S SHOES
If you have poor butter
-Try ours, Guaranteed
Fresh
TOILET GOODS
SPECIALS!
50c Almond Cream 33c
Softens and Whitens
skin
50c Vogue Liquid Face
Powder, flesh ....... 33c
50c Rexall Hair Tonic
.............................. 33c
Stimulates Hair Growth
$2.50 Bob Hair Clip
pers, $1.00 Barber
Shears, both for ..$2.19
50c Nylotis Face Pow
der, 15c Powder Puff,
both for....................49c
Talcum Powder»
25c Trailing Arbutus. ..
......................... 19c
25c Mlba Talc ..... 19c
25c Nylotis Talc .... 19c
35c Mary Garden.. 23c
35c Juneve Talc .. 23c
50c Bouquet Ramee.....
......................... 33c
50c Dazira............... 33c
25c Zinc Stearate, the
best Powder for Baty
in summer, special 16c
FACE POWDERS
50c Violet Dulce Face
Powder.................. 39c
$1.00 Bouquet Ramee..
.............................. 69c
$1.50 Pour LaFrance ...
........................... 89c
35c Dresden Powder....
.............................. 25c
$1.00 Tijade Powder....
.............................. 69c
MEDI
CINES
$1.00 Syrup Hypopho
sphites, an excellent
systemt onic« special 79c
50c Kidney Pills ...39c
50c White Pine Tar &
Wild Cherry Cough
Syrup, special
39c
25c Laxative Cold Tab
lets .......................... 19c
50c Nydenta Tooth
paste, 35c brush, both
for .......................... 59c
Mi&cellaneous Items
75c Lilac Vegetal, 35c
Shaving Cream, both
for .......................... 79c
Cedar Chest Chips,
Keeps ciothes moth
Proof, special .. .. 25c
35c Ballardvale Mallo
Topping, special ... 29c
50c Milk Magnesia 33c
50c Brilliantine tubes .
.............................. 39c
STANDARD
Lunch Box—with
Vaccum Bottle
Special................. $1.69
t
r
N
I
supplies
CRITICISM
An Absolutely
Guaranteed
COFFEE
.. HOTEL BENSON
NOT CHEAP
but
QUALITY
By THOMAS ARKLE CLARK
Dean of Men, University of
Illinois.
surprising bow many things
I T and IS people
one may discover to find
55c
FREE!!
SHOPPING BAG
27 Bars
ROYAL WHITE
$1.00
Quality - Service - Price
y
■to.«.
I
fault with If one cultivates the proper
frame of mind. It take« neither gen
ius nor unusual Intelligence to de
lect error or discover imperfection«
In fact, I have sometimes thought that
the more Imperfect the critic the more
likely he is to see the shortcomings
and the weaknesses of others rather
than to be Impressed with their ad
»ilrable qualities. Where one man be-
rins to accuse another of trickery and
falsifying, I have not Infrequently had
my own suspicions. I have never
known a man found guilty of stealing
who did not think the practice of theft
inlte common, if not universal among
Ms fellows.
Most of the criticism which we hear
every day of Individuals and of organ
Izatlons is offered with the mistaken
idea that it reveals superior knowl
edge, a keener Intellect, and a better
lodgment, and a keener Insight into
human nature than that ordinarily
«hown. The fellow who criticises the
member of the basket hall teain who
■
I FlMSHmS
THE REXALL STORE
W. M. FOLGER, Prop
rails In making a basket, or the min
ster whose sermon is not up to ataad-
ird, or the government or college offl-
?ial who is not running public or edu
cational affairs to his liking, usually
does so in a way to give the impres
sion that he knows a tremendous lot
about basket ball, or public speaking,
or political or college matters, and
that if be would only take a band in
any one of these activities, he could
■how the public a thing or two. There
Is no form of conceit so colossal a*
that shown by the self-constituted
critic.
Most of the criticism we hear is en
tlrely destructive. It preys upon th
weaknesses and frailties of human
leings, without trying In any way t>
remedy them.
Eager as we are to criticise other-
very few of us accept criticism of our
«elves willingly or react to it logically
if you Indicate to the bona at the
breakfast table that the coffee is cold
>r the biscuits underdone, she ven
likely meets the criticism by asking
«nrcastlcally If you posted the letter
which she gave you yesterday, or by
reaching across and picking a bunch
of lint from your coat collar. It la
the same principle which actuates the
«mall boy, who, when caught tn a Ue
and accused of It. meets the accusa
tion by telling his accuser that he
la “another."
We criticise top much, both private
and public individuals; wo take per-
»nal criticism fatly.__________
I
H. H. RICE
H. H. Klee, of Detroit, who has been
«s e e d chairmen of the American dele-
gallon to the Pan-American roads
xmgreea, to bo held at Buenoe Aires In
October. The congress hopes to spread
*e gospel of good roads over both tbs
--------- ♦>—
If you have anything to soil or
want anything. Advertise in the Eagle