On Inland Hlthwty---------------------------------
~ VERNONIA EAGLE'
Fore!!!
BUSINESS FACTS
What should be spent for adver
tising?
Readers of Oregon Exchanges will
recall that, in the last issue, the
question was asked by M. D. Mor
gan, publisher of the Harrisburg
Bulletin and answered tentatively,;
by W. F. G. Thacher, professor of
advertising in the University of Ore
gon School of Journalism. "Accord-1
ing to such information as I can
command," Mr. Thacher said, “treh
practice of merchants over the coun-1
try is to spend from one and one-
half up to as high as ten per cent
in advertising. The average, however,
is about two per cent.
The United States Publisher for
April contains an article by Homer
B. Clemmons, advertising manager of
lhe Blue Island (111.) Sun-Standard
touching on this point and suggest
ing that publishers themselves take
i ome of their own advertising medi-
< ine.
"The best ten retail advertising1
men In the country,” writes Mr.
Clemmons, unfortunately without
riving any idea who any of them may
be, "give the following figures as
the proper amount of gross business
to be set aside for advertising:
"Dpartment stores, 3*4 per cent.
"Women’s specialty shops, 5)4|
per cent.
"Millinery «tores, 4 per cent.
“Shoe stores, 4 per cent.
“Music stores, 5% per cent.
"Furniture stores, 514 per cent.
"Electrical stores, 6 per cent
"Jewelry stores, 5*4 per cent.
"Men’s clothing and furnishing
stores, 5 per cent.
"Miscellaneous, 4 per cent.”
“Mother
✓
Did you have
A stick of candy
On your dressing
Table?”
“No, dear.”
“Well then,
MRS. C. CÔLÉMAN
pies thun were picked last year, but,
for the country as a whole the crop 1
seemes likely to be lighter, although
much depends on the rainfall dur
ing the next few montrs.
Peach production Hhows a large
increase in California where most
of the crop is canned or dried, but
m practically ail other important
states the crop is expected to be
substantially smaller than last year
Even in Georgia where many young
trees are coming into bearing, the
crop is expected to be less than 7,-
000,000 bushels compared with 8,-
333,000 bushels last year.
The pear crop is reported only
fair this year, California alone a-
mong the important producing states
expecting
materially larger crop than
FRUIT CROPS WILL BE
SMALLER THAN LAST YEAR in the proceeding season.
Only fair crops of apples, peaches
and pears are now expected in the
United States this year. Department
of Agriculture crop officials declar
ed today. Frosts in late May reduced
prospects in many scattered sec
tions, particularly in some of the
central states, Virginia, Michigan,
and portions of New York.
The condition of apples on June
’ was nearly 10 per cent below the
usual average on that date. The
northwestern States expect more ap-
Mac
Says
*
Baby’s eaten
Your Lip Stick ’
That’s just
Ca MILES
neighborhood
"Red Crown'desUr*»
1 a speci?!! it cn in-
¡(¿cresting ¿nuhne mi-
leage —look aim up.
If you derive a pateir-al satis
faction in seeing your dollar#
—you’ll gvt an extra thrill
from buying MILES in:<ejd of just
Sasoline foryovrccr. Have t'.ie
caler tune up your car to "Red
Crown'—the economy run gasoline
with tl»e extra mile# in it — and
use the Red Crown Mileage Card.
You’ll soon learn to get i? to JO
extra miles per tankful from
"Red Crown’.
How good
V
m
All the
Lip Sticks,
Face Creams, and
Toilet Lotions
Are that are
C
Carried in stock
H-+++ Your Conversation ■ i-H1 !■■!
dealers’ Sell
"Red CroMllltf
At the
“PARIS”
There was u time when the
name of Paris, center of fash
ions, ivns literally “mud.” The
itonmns called Paris “LtiteC
¡•arislorum,” the in d-town of
the Parisll.
Eventually the
name Luletfa was dropped and
the present name came Into use.
The original city was situated
on the Island upon which Notre
Dame cathedral now stnnds.
Gilby Motor Co.
M & M Pharmacy.
Mrs. Churchill • o.eutuli of I'hilade.
phia and U'ushiu^i»a. «hose <-ugu»,<
nient to Lelund Harrison. nr.-tt uatsUi
ant roeretary of state, has been an
i Bounced.
Vernonia, Oregon
Vernonia Brazing & Meh. Wk»
Come in and
Vernonia, Oregon
Riverview Confectionery Co.
Select your
Vernonia, Oregon
—
WANTED— Old cotton rags at the
Eagle office, must be clean, cash
paid.
«<>-“
C. O. Thoma»
Favorite brand.
Vernonia, Oregon
Walker & Brown
George Burdick has filed suit in
the circuit court of Portland against
the Vernonia Light and Power Co.,
for |3,016.65 alleged due him on
salary as president since last August
Vernonia, Oregon
Sunciland & Johnson
Mist, Oregon
W. H. Bridger?
Mist, Oregon
Chas. Callendinc
The many friends of Mrs. Thomas
A. Keefe will be glad to know that
she is progressing as well as can be
expected, having underwent a major
operation at the St. Helens General
hospital last week.
Vernonia, Oregon
btp? miles
'^fefestfajin
Sunday will be the first day of
summer; also the longest day of the
year. After Sunday the days grow
shorter. “Do your Christmas shop
ping early.”
,*S •
STANDARD OIL COMPANY
(Caliitoruib)
Distinctive Coat-Dress
< -Ml I I I II I Ii ¡1 I I I I I I I I I I
in White and Black ;; THE ARMY OF THE
I i on Cl ad and Honor Built Guaranteed Suits—Best Suit
Clothes on the market for Price and Quality.
UNEMPLOYED
of
> By THOMAS ARKLE CLARK
Deaa ef Men, University of
Illinois.
•
I lli I
.. ...
Latest Shades, Shirts, a
assortment,
the
“Slip Easy” Collars, B. V. Ds,
4»
♦
Belts, Suit Cases,
Gloves, Garters.
Fancy Vests
A Modern Men’s
<•
Department.
1
The Peoples Store
M. ELLIS A CO.
M. MURRAY, Mgr.
I » M -l II I
M
l » 1
11
I I
I
!
I I f
was wanting to leave col
C LIFFORD
lege, though be was doing well
Hats, Ties of the very
large
l4
Oomblnationa of white and black,
when artfully managed, have so much
distinction that they never fall to
make a strong appeal to smartly
dressed women. Just what may be
done with plain white cr sp esM black
end-white dotted tilk is shown in the
handsome midsummer coat-dress pic
1 fared bore ao discriminating Judge
of craftsmanship in designed will pam
It without a second aiiialrfcg glance
The borders and bandings of dotted
silk are edged with white silk braid
and a scarf made of It to bordered
with the plain crepe. A white bat
white hoes and black strap slipper»
complete a costume of great dtotinc
tiua.
and was only In the middle of his
Junior year. His mother was a widow,
he explained to me, and she was work
ing hard. It wns not that her work
was unpleasant, or that the task she
was performing was an undue ta:
upon her strength Clifford did not
like the idea of her working. It w s
a humiliation to him, and he felt that
he should himself go to work at once
and so be able to support the two of
them.
“How old la your mother?” I asked.
“Forty-eight."
“la she well?“
“She is quite well and strong, and
she doesn’t mind working, only I don't
like her having to do It I’d rather
she had nothing to do.”
He had the Idea that a person with
nothing to do would he more respect
able and happier than one who baa a
regular dally task to perform Unem
ployment brings leisure, he argued
and leisure begets contentment.
Quite the contrary Is true. I kno—
that many people look forward to the
time when they will be through with
toll, when they car. give up buxine*
and retire to a life of ease and un
employment and happtneea, but such
people, if they realize this nmbit!on of
having nothing to do, seldom find in
complete leisure the Joy and the con
tentment which they anticipated. 1
have known a few men who after a
Ilfs of activity tn business or tn a pro
fession gavs up their work, retired
and settled down to do nothing. They
were tn most cases unhappy and
longed for the old activity to which
they had been used. They had too
much time to think, and thinking grew
tiresome. Most of them, having no
active Interest left In Ilfs, folded their
bands shortly and tiled—died with a
longing for something to do. The un
employed are seldom happy, whether
this condition is the result of circum
stances or of their own deliberate
choice.
I sat for a time not long ago in a
hotel filled with widows and maiden
ladles, and wives without household
obligations except to eew on a few
buttons or to crochet a strip of Inser
tion for a guest towel or to knit a
sweater to be laid away in tissue
paper. They were to a woman gos
sipy and critical and like a bunch of
cats, ready to scratch over the first
bone thrown Into their midrt. Not one
of them was really happy, though each
might have been bad she had some
definite and regular thing to do. They
were all strong enough to work; some
of them felt perhaps, that they wou'd
have lost social prestige by doing so;
some had no ambition. For none of
them, unfortunately, was there any
economic necessity, and ao they co»
tlnued In unemployed discontent.
Clifford’s mother kept her Job and
was happy, sad be finisbod his edu
cation.
(A, UM. Westen W iwwiii Uatea. *
A FOX FARM
FOR VERNONIA
Dr. Ella Wight has as a house
guest Miss M. Hutchinson, owner
of the Hillsboro Silver Fox farm.
Miss Hutchison visited Dr. Wight in
the fall and is looking at bits of
acreage around Vernonia for the
location of a branch fox farm, be
lieving that the climate here is ad
mirably adapted for good fur.
In
the Hillsboro farm she has had moat
wonderful success and the increase
there is greatly in excess of 100 per
cent.
Mias Hutchtoon to splendid
authority oh fox farming, having
had year* of experience in Alaska
and believes fox raising to the most
fascinating as well as most rimun-
erative way of farming. .
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