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About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (Aug. 24, 1923)
'4? Wrtttmia XaUred as accoad-claaa nutter Auguat 4, 1022, at the poet office at Vernonia, Oregon, nnder the Act of March 3, 1*79 Volume 2, Number 3 VERNONIA, OREGON, FRIDAY, AUGUST 24, 1923 MOUTHPIECE of the NEHALEM VALLEY GOOD READING FOR BUSY BUSINESS MEN SOME THOUGHTS WORTH WHILE ON ADVERTISING In a recent address made before the North Dakota Retail Merchants* con vention held at Minot, N. D., the fol lowing pertinent point, were pre sented by one of the member,, who ha, made a success in the mercantile field: Most of the big firms today, ninety- five per cent of them, have erected their gigantic business through adver tising, which was started in a very small way. The merchant who will advertise constantly, regardless of the amount of space he may purchase, and who is thoroughly sold on advertising, is the man who will achieve remarkabte re sults. It is by consistent, careful plan ning and good management, not by the size of the advertising campaign, that jjood results show up profitably. Therefore, the merchant who ha, only a small amount of money for adver tising available should not conclude that there is no use for him to adver tise. There H no better instance that I can cite than John Wanamaker, who, at the end of his first day’s business had sold $24.67 worth of goods, and the following day expended $24.00 for advertising and retained the 67c for change. Wanamaker practically pulled him self up by his boots. He passed away a short time ago, leaving an estate of $25,000,000. No merchant should be afraid to advertise by reason of the large fig ures that are quoted as to the cost of advertising campaigns today. Busi ness is no different today than it was twenty-five years ago. I have heard merchants repeatedly say, "What chance have I got to advertise against mail order houses, big department stores and such institutions.” But realize how Sears-Roebuck started spending less than a $10 bill in their first advertising campaign to sell watches. Consider also L. Wattcrman Com pany, a firm that spends hundred, of thousand, of dollar, on advertising today, and started out with an appro priation of $62.50. It is reported that the entire cap ital of Wm. Wrigley, the gum man, when he started out wa, $32.00. Only ■a few year, ago Wrigley expended *$500,000 in one advertising campaign an New York City alone. Repeatedly we read the advertise ments of the Royal Baking Powder Company and their wonderful suc cess. 1 am informed they started in a small way in Fort Wayne, Indiana, and that their first advertising cam paign consisted of a very small space in the local paper. Advertising cre ated expansion and finally the firm moved to New York City. .When a firm can sell its Root Beer at every soda fountain in the United States through advertising, it’s time the retail merchants set up and took notice. This is exactly what the Chas. E. Hire Company does, and they started with an advertising space of a few inches in the local paper. Yet today they are one of the biggest advertiser, in the country. Advertising—all good advertising— paints wonderful opportunities to the public, and draws results. These pic tures arc painted through words rightly chosen—mental pictures—that make us alive to new ideas which would otherwise remain lost in our brain. The word artist, truly as any artist with his paint brush and easel, paints his woods, fields, storms, his gloridus adventures, and through the mental pictures his words paint lead us into new fields of thought. This great sales garden which every merchant has can he cultivated through advertising, There are no copyrights or trade marks for any chosen ones; we all have the same privilege. It is the solemn duty of every mer chant to patronize his newspapers. The newspaper molds public opinion and there is no better profit bearing missionary in existence today than the newspaper. The newspaper is your right hand, and you should act as its left hand, In blending your thoughts, your ideas with your newspaper, your opportun- ity is equal to the richest comfort a retail merchant can enjoy. , ----- Paul Robinson, Editor and Owner COLUMBIA COUNTY--------- » Advertising Medium of a Big Pay Roll Community FROM KANSAS CITY NEAR FATAL AGCIDENT VERNONIA DAY NEXT MANY NEW HOUSES IN SIX and HALF DAYS IN R. R. COLUSION FRIDAY and SATURDAY BUILDING IN VERNONIA Mr. and Mrs. R. D. Grun, of Kansas City. Mo., drove to Ver nonia in 6i days, arriving Sun day. Their first words were “Why don’t you fix your main street?” They are visiting with Mr. and Mrs. F- M. Ruhl, and will no doubt decide to locale in our city. They visited Longview this week ,.nd immediately de clared “Vernonia for us.” Every dance hall in Oregon must now have a county license as well us a city license. The county license is issued by the county clerk. A $25« fine for violation, SCHOOL OPENS NEXT WEEK WE CELEBRATE Three women, two children and a man on a speeder coming from a camp to Keasey, Wednesday morning, when a railroad train met head on with the speeder. The speeder was wrecked, most of the occupants jumped with no serious results. Mrs. Geo. Nel son stayed on the speeder, giving her at'.en ion to saving the child ren. As the collision struck it is difficult to say what happened. Mrs. Nelson was quite seriously injured; receiving a severe scalp wound, a badly cut and broken hand and severe nervous shock. It is intimated thit the engine and two cars passed over her, as she was rescued between the rails under the train. All hope fur her speedy recovery. In two weeks time we notice wonderful changes in Industrial Vernonia celebration takes place August 29, 30, 31 and'September I and J Vernonia’ It had been two weeks 3. Three fast ball games are sched- since we visited the section of uled for Friday, Saturday and Sun town near the ball park, and day. A carnival will be in progress all of the days and lots of free en found six, new, complete bunga tertainment and sports have been ar lows, all in a row, on the O.-A. ranged. Of special interest is the holdings. Pretty homes, no two town itself. An invitation to all Ore alike, and they are building lota gon is extended to come and note the marvelous growth of the industrial more of ih m. Other Houses at e city of the Nehalem. The past twelve going up all ever town. In the months has brought many substantial twelve months just past Vernor changes and the Portland visitors will be delighted in seeing the many im ia has averaged nearly a house a provements. All of Columbia county day. Present plans determine and adjoining counties are especially that it will double that in the 12 invited. monthe directly in front of us. New houses now under contract AT MANNING PICNIC are of better material and belter appearing than most houses of With the mayor and wife, the editor tee year just closed. More mod and wife attended the Grange picnic at Manning last Saturday. Probably ern buildings are the order, bet 300 people were there. We were met ter plans, larger structures and by Grange friends who immediately all of a more substancial build. compelled us to partake of a grand feed, and after the ride over the This not only indicates a won Beaver Creek road (the worst in the derful gro th but a perminent state) we certainly were ready to eat. one. Vernonia is the best town Governor Pierce delivered one of his town in Oregon, counting any tax speeches, v hich caused a great deal of applause. An address by the up to twice our population. Get ready children. The Vernonia public school will open this year’s term on Monday, September 10. The grade school has been enlarged by a substantial addition built on the south side. Seven teachers have been em SALVATION ARMY ployed for the grade school with This paper is requested to an every indication that two or three A few members of the Salvation nounce that ther) will be a big more will be necessary. At present open air lecture given by V. K. three instructors have been employed Army gave a street and church service in Vernonia last Sunday. This band for the high school. Allison, on the lot where the of workers in Oregon, we believe, Chautauqua was recent y held, does much good. Their White Shield Mr. Hagg, of the Horseshoe, is in Vernonia, on Friday night, planning for everything that tends to Home in Portland, at 565 Mayfair "talc Grange Master was both inter is one of their many bless esting and instructive. Like all Man Aug. 31. Rev. Allison has a service and convenience to his pat avenue, ings. Last year 209 girls were re ning picnics, the event was a big suc wide reputation as a splendid ron,. He ha, this week posted health ceived there for the best of care, at cess. certificates for each employe in hi, speaker not excelled in the state restaurant. This is very important tention and instruction. They need All and everyone is invited. No a, well as being required by the state baby clothes. Send them any you MACCABEES HOLD can spare, for babies from one day to REGULAR MEETING collection; it is free. No one who health board. The only thing lacking five years old. Mail to above ad at the Horseshoe is room. Like other is law abiding will be offended, dress. business houses in the qjty, he could The Ladies Benefit Association of and it promises to be instructive use three times his present capacity. The Salvation Army believes in the Fatherhood of God and the Brother the Maccabees held their regular to any wishing to learn. An at "Bob” displays in his window a "100 hood of Man. Its religion is not of meeting August 16 at the Sessman tendance of several hundred is per cent American” sign. creeds but of practical service to hu lodge room. The members were manity. The secret of the success of nearly all present and those which expected, and neighboring cities TUG OF WAR the Army lies in the fact that in all were not there were not because of are invited. ACROSS ROCK CREEK its endeavors the spirit of the Christ work not being interesting, but home is ever apparent. It is founded on a duties and means of transportation One interesting event of our cele solid rock t practical Christianity. held them away. BIG DOUBLE SHOW AT THE bration will be on Friday, August 31— It is Mrs. Wilkinson, the state leader s?tisfi 1 to merely relieve MAJESTIC THEATRE SUNDAY a tug-of-war with Rock Creek as the distress; it docs not stop at the pro from Portland, was with »is and she dividing line. The losers will be mises ti, gift th.-.t serves but to pau is very much pleased with our pro pretty apt to get wet. perize. The Army believes it can gress. and assures us of a large and reach the ve.y soul of every man or progressive lodge in the near future. The latest big legitimate stage suc worn: n and win back honor, love and Our present staff of officers are as cess to be adopted by the screen is self-i e pect. This has been its mis- follows : Alice Gooding, commander; “The Hottentot," Willie Collier’s big Ida Harris, past commander; Blanche gest comedy hit that rocked the entire sion for over half a century. Bergcrson, record keeper; Hilda Web country with laughter for the past Miss Mary McGee and brother ster, collector; Hala Lindquist, ser two years. geant-at-arms; Mabel Mellinger, lieu Most of us have seen the film ver- Russell McGee have purchased tenant commander; Sarah Spencer, sion of this comedy and laughed our- the Corey residence and twelve chaplain; Angelina Lester, Pic.. Jen selves sick at the side-splitting antics In a letter of enquiry from nie Garrison, sentinel ; Meda Hall, of the characters, but it remains for lots. They expect to build sev the Majestic Player, to bring us the eral houses to rent. The Mc Darby, of Manning. this week, ;’rger.nt; Mildred Bergerson, Col. B. play in it, original form. Gees are purchasing considerable we quote: “I enjoy the paper No. 1; Grace Garrison. Col. B No. 2. Our next meeting will be held Sep On next Sunday night this talented very much and am glad of the tember 6, at 8 p. m. at Sessman lodge organization will pay us a return visit property in Vernonia and antici at the Majestic Theatre, when they pate a good program of building. views expressed for a clean town. room. wilt offer this funniest of all comc- Wish they would put up a big, All |decent people spree with dies. fireproof hotel with business you.” The Drrbj*s are thi king Dr. Luzader, Eyesight Spec-* New vaudeville will also he intro- lalist, Here Sept. 4 and 5 duced between the acts and as an houses on the first floor. It is in of locating in Vernonia, snd de- sire a good and safe home town. Qn account of the first Monday added feature, Evelyn Hayes, Little demand. Miss Personality of vaudeville, will in September being I abor Dav, give us song impersonations. Dr Luzader, Eyesight Specialist Miss Hayes is late of the Pantages will extend his next visit, at the circuit and has made quite a name for Martineau Jewelry Store, one herself in the east and on the coast. day longer, the date being Sept, THREE K LECTURE Another Good Deal Right is Right 4 and 5. mind. Merchant--call at Eagle office early; pick out outs and de* signs for your next weeks nd OUR COUNTY FAIR At the coming County Fair every effort will be made to make it a real county enterprise, representative of all parts of the county, with stock, produce and art and school work ex hibits, showing the agricultural and industrial wealth in a more complete way than has ever been undertaken. In the same manner there will be amusements and centers of interest for all ages and all classes. Among the new features this year are a baby eugenics test, supervised by some of the best infant specialists, who will ad,b< mothers in simple care of chil dren and test the “kiddies” on a scien tific basis; a horseshoe pitching tournament with valuable premiums, open to individuals and teams from various sections of the county; new classes in livestock and farm prod ucts; a stronger auto and mechanical department; a horse showing and driving event for heavy farm and mill teams with over $<') in prizes; a strong school exhibit and boys’ and girls’ club work. Also there will be many fine grange and farm 'xhibits in the agricultural building. A. L. Morris i. already assigning space in this depart ment and thinks that the larg*st ex hibit ever shown will be better than usual. It is hoped that the Vernonia cham ber of commerce will prepare a pro gram for one evening, and that one day of the fair will be "Vernonia Day” and that many will take the day off and drive over to help mnke this year’s fair more representative of the entire county. Some of the Nehalem valley livestock will probably be Please keep this in shown, along with exhibits of fruits, 2; grains and grasses. We Have Been Appointed Exclusive “Eastman Agents” F<»r this Territory’ EASTMAN Kodaks, Look Into the Future one of our tasks now to look into the future of Vernonia and visualize the things we want to build for- Here at our feet lies a valley ideal for the dairying Industry, one of the steadiest and best yielding of Oregon's farm occupations. If we have a fortune in our ti nber, we are doubly belessed—for we certainly have one in our dairy poeaibilitiee. BANK « VERNONIA. Films, Developing Powders and Papers, Rejoicing In our City’s Prosperity--A Trade at Home Event, to Interest the Nehalem Valley The next issue of tne Eagle will be a “Fall Festival” issue. Every business man ia the city is glad of his increased business, and many of them have told us of the;r intention of putting on some Bargains to show their appreciation. These will be shown in next week's paper with half and full page ads by tbé beat busi ness men. In that issue will also appear some adj that will gieit- ly interest you, in that some suggestions will bo offee I for Schoo* clothes and supplies. This issue will be published Friday morning while the Vernonia Day Celebration ij on. T*aieath»me. Il will pay in more ways than one. Starting nsxt Saturday, Sept 1, and lasting a whole week. Specials everywhex»advertised .u next weeks paper. Kodak Albums, etc. Expert Kodak Finishing Fm Vernonia Drug Co. DhflM Drugs i W.*n. F&Ler, Piiarmaeisl. Vernonia, - • Oregon 171
