îfchumia ' t r Columbia County • : Entered ai «econd-clm matter Augut 4, 1922, at th« post office ct Vernonia, Oregon, nnder the Act of March 3, 1879 VERNONIA, OREGON, FRIDAY, OCTOBER 27, 1922 y Volume 1, Number 13 Paul Robinson, Editor and Owner MOUTHPIECE of the NEHALEM VALLEY Advertising Medium of « Big Pay Roll Community ’ have ?■and our we dont have t0 houses wired No Cost. No Tax, No MAKE. YOUR TOWN A TRADE CENTER DON’T CROWL, BUT HUSTLE THE MAYOR GETS IN A GOOD WORD Public Schools Are Indispensable in Ihn Today success is awaiting every man A vuumry country luwn town wnicn which nas has no pas- in every line of legitimate trade if he The 1927 Exposition caravan jour­ if we don’t want to. . times, no athletic sports or no place has the energy to hustle. We have neyed to Astoria last Saturday, and amusements that are clean and no sympathy for the fellows who sit ¡front write-ups we have seen, it was Is imoortant to remem­ of wholesome, is not likely to be attrac­ around and howls about how his com­ some big day, crowded with boosters. tive to the surrounding rural clement. petitor is getting all the business and Mayor White, of Vernonia, learn­ ber these things and Therefore the merchants and the is eternally grouching about the ing of the big meeting in Astoria and vote Yes. It is for a amusement men have one common methods he uses in drawing trade. | towns en route, immediately got busy interest and that is: make a trade Rectntly we overheard a fello& in I and seen that the “big guns” were healthy town and big center, get the people to come to a neighboring town whining about reminded of the pledge made in Vcr- amuse and invite their attention getting no trade; said his competitor uonia, Sept. 9, between Mayor Baker city we are working and town, Willingness to support the for future visits; secure the trade of , was hogging it all and was not as and Judge Cornelius. No Highway, the surrounding territory and prevent ' deserving of it as he was, etc. The no Fair. Get the highway through we can’t afford to put it it from going to the larger cities. public schools through taxa­ | facts of the matter were that his the Nehalem, gentlement; get it be-1 off 3 or 4 years more, Get together and everyone give a ' competitor is alive seven days in the fore 1927. tion is the test of the good heave on the heel. Improve your week, twelve hours in the day, hust­ A very important fact which we may have to town and encourage life in the town ling for business and endeavoring to A. E. Veatch, of Rainier, is the Re­ citizen. Every dollar spent promoting amusements. Some please his customers. On the other publican candidate for representative is that we must have wa- do if we dont vote yes by towns make the mistake of suppress­ hand the kicker had spent most ofi from this county. There is no reason on the public school conies ing them to a limited degree. Re­ his time knocking his competitor, the; why Mr. Veatch should not be elected back a hundred and a thous­ t r, and have it as soon i on the propositions now. member that idle minds create indo­ town and everybody in general that' by a good majority. He favors the lence, the plague before which em­ did not meet up with his standard. Portland-Astoria Highway, too. and fold in the future life of as possible, to avoid epi- It is your health and pires fall. Avoid the fallacy of all If he would spend his time hustling! d mics. In order to gel your bread and butter. talk about patronizing home indus­ for trade and in an endeavor to please' The K. K. K. offered any aid that the public school children. Let it be known that you are customers he would soon enjoy a might be asked of them in helping to Every dollar spent in pub­ it soon we must vote It is Now, or several a tries. lot of good fellows with the latch­ business that would fully occupy his quiet the I. W. W. riots in Portland. string on the outside, fellows who time and he would have no cause to Surely a worthy proposal, entirely lic education and public YES for the Charter and years off. Vote Yes. fight to the last ditch in politics but find fault with things in general and American, schools is a dollar spent for welcome the competition of the world everybody in particular. Water at the election ALL SETTLED in cheap prices, quality and everlast­ The follow who tends strictly to his i Nov. 7. And to hasten The political situation in Oregon ing hustle, enterprise, and go-ahead I own business and hustles, is making WRECKERS OF PROSPERITY insurance against trouble in progressiveness. Then you can bid! money and new customers, while the the future. it as well as assure it, has just about settled itself. The lit­ defiance to the bugaboo of the par-1 chronjc kicker is playing a losing tle Pierce sentiment at the early cels post and the threatened invasion I game in both business and friend­ As industrial activity increases and we must vote ‘Yes’ for stages has run its course. People of of the big store monopoly of the big ship. Think this over seriously.— demand for labor grows, the blighting Interest youiself in the this county who depend on lumber­ cities.—St. Helens Mist. hand of the radical labor agitator of public schools, the teachers, Gervais Star. the light and power fran­ ing and the lumber industry for their the I. W. W. stripe is again seen try­ in the child en. chise. If we vote for the bread and butter, can't swallow his The future of the city is a game of ing to create dissatisfaction among WHY DOES IT GROW? plan to tax all lumber sawed $1.00 a poker. We all stay in the pot, we the workers. And Honor the American light and power we can thousand. If that was the case we put up our money and draw cards and Why is Los Angeles the most r*~ In quoting from the I. W. W. revo­ rap ­ r a ' wouldn’t saw any lumber. Farmers when some one raises we either drop lutionary edict, we find the follow­ Public Schools, cradle of the .run our bump tor water can't go his exposed graft in the out, call or raise. If after staying for idly growing city in the United ing ; “We are not satisfied with the States ? *ct,o°1 ,oan iraud Pierce is accused of, the raise we drop out, we have lost. There are a number of causes that fail» day’s wage for a fair day’s work. nation’s future greatness. bj elcCtricitV instead of and many even thought Pierce a hard- If we just call we are no better than Such a thing is impossible. Labor 'd ni? abf’llt working, poor man, etc., as he con­ we were before, but if we raise we have contributed to this result, but produces all wealth. We are going one influence particularly stands out tinually harped. He is worth $265,000 have always got the other fellow Plans are progressing rapidly to­ above all others. It has a Chamber to do away with capitalism by taking to lie put in by Mr. for Pringle—they are interested in'nonia? It would not. It is ridicu- Nothing was too small and nothing, values ily, to stand firm against the propa­ Such classes are especially valuable road maters. St. Helens will give himilous to think about and yet some try too large for it to go after in gation of such doctrines. There is a in the logging camps, where it is dif­ Biitl i-k, the Vernonia a very good vote and even Clatskanie1 to make you think it would. VVe was the way of industry. If it could not is coming through ’with some. The (don’t want any wood-burning steam get a plant in Los Angeles it would persistent insiduous movement in this ficult to reach a doctor. I’" C”. There are Nehalem Valley will be 90 per cent 'electric plant, when we can get a won- get it in Southern California if pos­ country not only to destroy property Mr. Sheelcy will command the roll derful hydro-electric without costing sible, well knowing that any indus­ rights but the authority of the courts.” call in Vernonia, with the assistance nu taxes whatever to pay Pringle. of an able band of workers. the town a red penny. Vote for the trial growth withjn a radius of 250 for the light and power, A few have been receiving sample ■ light and power franchise on your miles of the Southern California me­ Very dignified ideas same men have ballot and let’s go ahead. You know- _ . To you, we ex­ why they tell you otherwise. We arc tropolis would mean more business —those enjoying and promoting prize The Northwestern Lyceum pre­ and n > interest on any copies of the Eagle, T} t • iena tend an invitation lu to subscribe. . vent Can’t trying to make a good big town here for Los Angeles and a steady stream fights, for instance. Now they have sented the Gypsy Trio at the Rose KetHDCr, it we send it to you every week. Ask and we want the best and cheapest, of people and money pouring into found a big, burly, black, ignorant Theatre in Vernonia Friday night. investment. r * that city. * • • I I your neighbor if nigger, termed him “Battling Siki, the The Trio, composed of Marguerite if Vt«* he rlrtn don ’ ’ t t want want «> i which , „„ _ _ _ is the hydro-electric we know The wisdom of such a program has Will cost us nothing in read the Nehalem mouthpiece regu- our undeveloped water power surpassed all expectations and other Tunis, Algeria. Jungle Kian,” and Bourne, soprano; Carl Fricke, violin­ really intelligent men are talking of and invite new industries. any way, unless we buy M* • cities can well afford to profit by him as a champion. He ticked Car­ ist, and Leilah Fitzloff, accompanist and soloist, are all thorough musi- Los Angeles’ example. pentier in six rounds and is coming c<*n* . * ited ability. The prort > of this Bank rH. ent. U ■ 11 >f I h bn Hl t » 1 A careful » « » mai“ < In and reliable de ^7 Record Justifies the Faith , m l t i- <4 il< poBilors and insures f protection. s I I & A Newspaper s TWO Sources of Revenue Save your life, save your bread and butter, save the city—for an indus­ trial city, the highway workers, the town workers. Vote the “People's Ticket” for Vernonia city officials, headed by Mayor Chas. D. White. TRY THE DRUG STORE FIRST How many times have you tried nearly every store In town for some little thing, and then as a last resort, tried the dmg store, and found it. Just remember next time and try this drug store first. We are always pleased to order items you may deed. i i Subscriptions and Advertising Are the Only Sources of Revenue a Newspaper Has and Often the Sub* scriptions Do Not Pay for the Cost of White Paper Advertising today, especially in newspapers, is the greatest business ¿etter there is. This is acknowledged by men who know. People read advertisements in newspapers. They have been educated to do so. Every merchant in our town ought to advertise. You remember the story about John Wanamaker? The nnt day he was in business his receipts were $24.64. Ho kepi kept ------ the ------------- 64 cents -- and spent the $24 the next day in adver- tising. We all can’ t duplicate thia this feat, but according to the best statistics available three per cent ef the gross sales should he put aside for advertising. Possibly you will say, ‘T don’t need to advertise. I’ve been in this town thirty years and everybody knows me.” Probably they do, but did you ever stop to think of the sales you lose because your fellow competitor advertises? He may advertise the same goods you have in your stock, but the people don’t know you have them. The other fellow sale because he advertises. And, then, how much more you would do if . you did adverttoe? We know of one merchant who advertised • lot of goods at 19 cent* a yard. They cost him 27 cents. He took a clean loss, but while the sale was going on he could buy new goods at 12 cents. He put them in with the other goods and the result was that he cleaned his shelves of the old goods and he broke even on the deal. Advertising and good buying liqui­ dated his stock without a loss. We can't all be John Wanamakers. but we all mti adver­ tise in proportion to our business. Results will be sore if you advertise honestly and give service. A newspaper can bring people to your store, but it can’t make peonle buy your goods. Your clerks must do that, and it dependflBn the service you give as to how successful your business win t What is done in the big cities can be done right here in this town if you will show the pep, give the service and adver­ tise. Make busiaeee good. You can do it through this news­ paper.