TILLAMOOK HEADLJGHT RIDAY.APRIL 20, 1923 Editortai Page of the Tillamook Headlight COMMENT ivf ivr ïwgiwg "if. lw'4W|V(iw>W magazine deals with the spiritual the income tax passed at the recent side of life and is a very interesting session of the legislature. From dis little publication. cussion of the matter it is evident u Indepi ndent Weekly Paper Friday By The that many of the people are not fully Pablfehed Every To the editor: We wish to correct informed as to its provisions, and Headlight Publishing "Company, Inc., the dispatch which appeared in the such being the case the public dis ,'Tillamook, Oregon Oregonian Tuesday morning, in re cussion that would follow its refer risen, Managing Editor gard to our father Wm. A. Cook. Mr. ence to a v.ote would prove of much Cook left McMinnville, Oregon, April value. The only objection is the fun Telephones 3, and camped the following night at damental one to the entire Oregon Pacific State«, Main 68 what is known as the old Tunedell system—which is really responsible Mutual Telephone mill. A letter was sent to Mrs. J. M.. for the high taxes. The cost of all Holden his daughter of Tillamook, the primary elections, the referen id as second class mail telling of his starting and his not ar dums and other votes is so great that in the U.S. postoffice at riving when expected a searching par the state is fairly reeling under the It, Oregon. ty left McMinnville in search of him. burden. We do hope that the farmers SUBSCRIPTION RA 1ES They followed him down North Trask who are said to beoverwhelmingly in Tear, By Mail ........... $2.00 to what is known as the Eagle Rocks. favor of this system will make a stu $1.00 Month By Mail The party was headed by T. T. Pot dy of the entire question and all that « Months, By Mail ........ $ .75 ter, with Dorthy Potter, Lynn Potter it involves.—Polk County Itemizer. Payalile in aJnrrr and Millard Cook and was met at ♦ ♦ ♦ Eagle Rocks by J. A. Cook, T. H. The real, loyal citizen takes great + Cook, Edwin Holden, Clyde Cook, + Frank Holden, Arthur Nowak, Elton pride in the appearance of his home Jones and George Russell and from town. He gets a mighty good “kick" OU» EDITORIAL POLICY ♦ * there we traced him to what is known out of the good things said about his as Bark Shanty creek, and located community by the visitor from 1. Ta advocate, aid and sup- ♦ port [any measures that will him about one hundred yards from abroad. He might not show any out bring the most good to the the river between Shanty creek and ward appreciation of these demon a small branch west of it. His cane strations, but he appeciates them just most [people. 2. To encourage industries was located first, and his gun in the same. Therefore it is most sat to establish in Tillamook about forty yards and about thirty isfying when city improvements of yards from the gun we found his any kind are contemplated that they county 3. To urge the improvement body. The cause of his death was be of the very best and most substan from exposure. No matches or food tial, as well as pleasing to the eye. of a port for Tillamook City. were found on him. The body was Anything that detracts from the 4. To insist on an American carried out over the Bark Shanty trail standpoint of beauty is a poor in a distance of four or five miles to vestment for any live town—or dead 5. To be politically indepen the road near Trask House and was one, either.—Roseburg News Review dent, 'but to support the can didates f°r public office who taken from there to Tillamook, by car and from there to McMinnville will bring the most good to by W. T. Macy, undertaker, and laid the . people of Tillamook at rest in Masonic cemetery. Mr. county and of the State of Cook was 72 years and 6 months old. Oregon. He leaves a wife, Sarah Cook, Mc- Minnville, four sons, John A. Cook, Tillamook, C. H. Cook, Dayton, Thos. Cook, McMinnville, and Rodney Cook FRIDAY, APRIL 20, 1923 of Whiteson. Two daughters, Mrs. Volume 1, Number 1 of the Garibal T. T. Potter, McMinnville and Mrs. J. MAKING TILLAMOOK’S CHEESE di News has brushed aside all super M. Holden of Tillamook. FAMOUS stition and has appeared on Friday T. H. COOK. the 13th. It starts off in a very sat In this issue of the Headlight ap isfactory manner, and it is to be hop pears excerpts from an article which ed that it will continue that way. was published recently in a national Editor O’Connell, who inaugurated dairy Magazine regarding the suc the News, formerly guided the des John Wilson and two Hoxies of cess Of the Tillamook County Cream tinies of the Bay City Examiner. Tillamook recently killed twenty-two ery association in merchandising a sea lions on the rocks at Netarts.— commodity usually thought of as com “Thirty Years Ago” in McMinnville Dispatches from the scat of na- Telephone Register. monplace and deserving very little at tention aside from the eating thereof. tional government deplore the lack of ♦ * ♦ The author of the article shows “big” men as candidates for the com In Portland they sentence a man to how, up to 1919, Tillamook cheese, ing presidential election. This con five days in jail to pay a fine of $50 which compared favorably in quality dition as stated seems to be true. for driving a car while intoxicated.. with othei cheeses, was eclipsed in What can supply such men for us? Here in Dallas a man is serving 90 market-price by other makes. He They must be present in the nation days and has a fine of $250 for the shows how the heads of the co-oper some place. Will it take a war or same kind of an offense. It is reason ative orga ization finally hit upon the some other great calamity to bring able to suppose that in consequence plan of establishing a registered trade them out of obscurity? the highways of Polk county will be ————————— \ mark for the product as a guarantee safer' to travel than in Portland.— E of its origin, and how they advertis There comes to our desk “The Polk County Itemize". ed it to create a demand. Range and Valley,” a monthly maga ♦ ♦ ♦ The pii< of Tillamook cheese im zine published in this county by Nor We candidly believe that the people Phelps’ of Oregon are entitled to pass upon 3 mediately People lea’ned, by man Wayne Phelps. means of the extensive advertising, that here was a product that could be depended upon for a standard of quality, and which could be readily distinguished by its trade mark. Since that time Tillamook cheese has maintained a trade supremacy, and as long as the standardizing and advertising plan is conformed to it always will. It was very soon after Tillamook started the selling campaign that a co-operative concern operating in the Willamette valley tried the same scheme as had been introduced by Tillamook, trade marking and all, but this concern did not have the suc cess of Tillamook on account of hav ing to offer a less acceptable product. This tends to show, however, that if Tillamook should ever curtail or cease its selling plan another cheese would again take its place as leader and Tillamook would drop low in the scale of prices. The romance that has been attach ed to the successful marketing of Till amook cheese can be attributed to three things: A high grade product was offered its quality was guaran teed; and the world was told all about it. That is the entire secret. Non-advertisers can take a lesson from the facts that are presented by the author of the story. Merchan dise thai will not stand comparison, of course, will move but little through advertising; so it is necessary for a merchant to offer some thing that he is not ashamed of. Then tell the buying public all about it and guaran- tee its quality. Success is inevitable. But the non advertisers who have merchandise of less than ordinary value to sell are surely doing well in keeping the pub lic uninformed of the inferiority of their wares. OREGON INDUSTRIAL NEWS Wallowa—Imnaha market road to be built soon. Astoria—$200,000 building propos ed for twelfth street site. Oregon winter wheat crop for 1923 estimated 18,750,000 bushels. Salem Chamber of Commerce ap points committee on railroad to San- tiam. St. Helens shipping three to six million feet lumber a week. Lebanon creamery starts with heavy run. spring Dock extension at Warrenton to to bring added activity at Kelley lum her mill. $5,000 hotel to be built at Diamond Lake. L gym Friday evening, April 13 was one grand success from every stand point. The net proceeds of the play was $263.70 (expenses were about $37.) After the senior invitations and cards are purchased the senior class will use the balance of this sum for pur chasing a memorial to be presented to the high school. Miss Mary Lamar gave to the stu dents a very interesting report of the business show which she attended at Corvallis. We earnestly hope to have our high school represented at this show next year. The student body are considering the question of awarding pins to those debaters who made the team and who are in school. COMMISSIONERS COURT (Continued From Page 2) Medford — Work resumed on $80,- 000 armory building. 70.82 Chas. Haybarker 79.SO Tom Ewan ......... Klamath Falls—Permits for erec 70.11 James Goodman tion of new building to cost over $107- 1 16.11 Sam Tomlinson 000 let. 57.12 A. L. Myers 63.80 Medford—Baptists to build a $40,- Wm. Russing 71.90 Chas. Stevens 000 church. 15.95 J. S. Minor . 33.68 HIGH SCHOOL NOTES F. A. Ball 1 19.73 W. F. Cain ........ 15.95 The Senior play which was pre- Carl Larsen .. 112.25 sented in the Tillamook High school A. M. Mead REGARDING YOUR SUBSCRIPTION From Exchanges Quite a number of subscribers of the Tillamook Headlight have by this time received bills for their subscription accounts It is our intention to discontinue all papers that are not paid for in advance within the next two weeks. This is not because we distrust our sub scribers, but because it takes money to operate a newspaper and because the postal act of Aug ust 24,1912 specifies that all matter taking ad vantage of the second class mail rate must be paid for in advance. This has been somewhat disregarded in the past, but we have decided to be on the safe side and require that all subserpitions conform to this law There is a possibility of error in our case, and if you have not received credit for your subscript ion we would be glad have you call our attention to it so the account will be correct. INTERIOR ALARM INTERIOR ALARM * ¡Complete Security At night, our vault is electrically sealed by the operation of a big, complete, MUtomatic Burglar Alarm System. double set of Electric Control Timers within the protected vault automatic- j switches the current on to t te doors after banking hours. It is impossible r our employees or officers or anyone else to try to open the vault without nding a full alarm. e system fully protects itself in every way, including all three of the big rm gongs, as well as protecting the valuables of the bank and its customers, e have gone the limit to make our vault absolutely safe and we solicit your siness on the broad basis of Safety and Security. The First National Bank If, for any reason, any of our subscribers are unable to pay up at present but intend to later, all that is necessary is to inform us of this fact and we will carry them on an open account until they are in a better financial condition. If we are not notified thus or the subscription is not paid it will become necessary to discontinue the paper. Subscription money may be sent to us by mail or brought to the office We appreciate greatly the support that our sub scribers have given us in the past and trust they will continue to patronize the Headlight in the future. We have a number of plans, which we expect to put in motion soon, that will make this a much better paper than ever. ✓ TILLAMOOK. OREGON HEADLIGHT PUBLISHING COMPANY NLY NATIONAL BANK IN TILLAMOOK COUNTY. FEATURES ; IW Emmett lllingsworth 112.32 F. W. Crane ......... 87.78 M. Johnson ............ 86.13 154.56 Fred Seabrook ....... Joe Seabrook ........ ... S&M 19.1 I F. P. Hobson ......... Frank Uliqgsworth 7.75 4.78 H. A. McCuen .......... •JB S. Vermilyea .......... 15.95 G. W. Wilks ............. 3.19 H. Vermilyea ............ James Sperry .......... 52.63 5.58 Fred Russing ......... 8.37 A. E. Rittenhouse ......... 3.40 A. E. Rittenhouse ........ 15.18 A. E. Rittenhouse ......... W. H. Sales .................... 15.99 17.97 Ed Tomlinson ................ Joe Vermilyea ................ 28.71 S. Vermilyea ................. 19.77 Ed Tomlinson ................ 4.78 90.76 E. R. Alvord ................ 4.00 Fred Johnson ................. Fred Johnson ................ 4.77 50.33 Clarence Davis ............. 59.90 Emil Larson .................... 118.98 Crowthers Chas ............ 19.93 O. Kruger ........................ 25.00 Southern Pacific Co........ 104.17 Nehalem Garage ............ 20.73 J. N._ Robinson ............ 17.14 O. Kruger ...................... DIST NO. 2 H. S. Brimhall ................ 4.90 Chas. F. Pankow ............. 284.00 Fred Edwards ................ 22.9 I 23.94 G. C. Smith .................... Cal Teater .................... 107.73 Chas. F. Pankow ........... 2216.00 A. K. Cace .................... 4.04 7.30 J. R. Collins .................. Kathleen Mills ................ .21 H. S. Brimhall ................ 4.75 . 149.73 Forrest Ayer .................. . 32.35 Chas. Rowe .................... J. C. Brown .................... . 134.73 Geo. Surgeon . 25.00 7.00 Geo. Surgeon . 15.00 Geo. Surgeon 35.00 Geo Surgeon 2.53 Geo. Surgeon . 105.73 Jess Walker 6.38 Frank Armentrout .. . 15.96 J. H. Curry ............. Ernest Worthington 3.19 C. M. Vanderpool .. . 30.89 James Christensen .. . 14.90 Dave Jones, . 262.80 Fred Biggs . 35.91 L. A. Derrick 43.14 Geo. Crimmens . 64.71 Paul Vanderpool 64.71 John Cornett 89.23 A. E. Holden 32..00 A. E. Holden 31.92 Hull Johnson ...................... . 35.95 F. E. Thomas ...................... 14.38 Wilbur Booth ...................... 7.19 Bob Nielson .......................... 35.95 Rush Bros.............................. 15.95 75.82 G. C. Smith .......................... Fred Edwards ...................... 88.91 Ralph Lucas ........................ . 1'19.7'i Guy Gfames .......................... 110.23 Whitcomb .................. 137.23 Coates ...................... 7.99 Anderson .................. 2.99 II. Gulstrom ................ 2.39 Smith .............................. 8.(10 Smith ............................ 35.20 Smith 50.06 I >eFord 100.72 D. Devine ............ 116.61 Beckwith 90.70 J. Schilling ....... 183.50 Geo. Swexey .... 15.96 F. S. York ; I.br. Co. I I.' Steinbach Iron Works 166.13 Nelson Electric Co. 7.75 Ross Chilcott 10.19 King'A Crenshaw 8 .• Headlight 12.-0 A. F. Coates Lbr Co. 939.14 Chas. F. Pankow 163.84 A. W. Plank Hdw Co.......... 33 15 Tillamook Iron Works 9.00 !o. Mutual Tel Co.. 2.05 Zach man ................... 1.35 A. F. Coates Lbr. Co. 423.70 King Crenshaw Co.................. 107.15 Tillamook Garage l.r.7 Union Oil Co. . 37.71 Ore. State Highway Com 45.60 Coast Power Co. 9.70 Howard Cooper Corp 8.39 Standard Oil Co. ... ............. 277.33 Wm. Robitach 29.85 Wm. Robitach ........................ 6.10 Thore Haugen ................... .... 19.95 King Crenshaw Co......... ....... 523.10 G. C. Smith 39.90 DIST NO. 3 Fred Affolter 350.00 541.00 Chaa. F. Pankow Kathleen Milla .22 I oil H. S. Brimhall Geo. Oliver 65.00 W. C. Cheeney 79.80 6 (10 Sunset Garage 278 1 I P. I). Ott Cloverdale Merc. Co........ 1 1.1 1 Cloverdale I.br. Co. 125 21 Roosevelt Highway Garage 22.03 Arrow Garage 10.50 Ea-I Porter 1.00 11 Mora 64.96 Chance I 20 B MR 5.25 O. Daley 311.31 Hebo Garage 1.75 Tillamook Iron Works 1.80 (Continued on Page 7)