TILLAMOOK HEADLJGHT
RIDAY.APRIL 20, 1923
Editortai Page of the Tillamook Headlight
COMMENT
ivf ivr ïwgiwg "if.
lw'4W|V(iw>W
magazine deals with the spiritual the income tax passed at the recent
side of life and is a very interesting session of the legislature. From dis
little publication.
cussion of the matter it is evident
u Indepi ndent Weekly Paper
Friday
By
The
that
many of the people are not fully
Pablfehed Every
To the editor: We wish to correct informed as to its provisions, and
Headlight Publishing "Company, Inc.,
the dispatch which appeared in the such being the case the public dis
,'Tillamook, Oregon
Oregonian Tuesday morning, in re cussion that would follow its refer
risen,
Managing Editor
gard to our father Wm. A. Cook. Mr. ence to a v.ote would prove of much
Cook left McMinnville, Oregon, April value. The only objection is the fun
Telephones
3, and camped the following night at damental one to the entire Oregon
Pacific State«, Main 68
what is known as the old Tunedell system—which is really responsible
Mutual Telephone
mill. A letter was sent to Mrs. J. M.. for the high taxes. The cost of all
Holden his daughter of Tillamook, the primary elections, the referen
id as second class mail
telling of his starting and his not ar dums and other votes is so great that
in the U.S. postoffice at
riving when expected a searching par the state is fairly reeling under the
It, Oregon.
ty left McMinnville in search of him. burden. We do hope that the farmers
SUBSCRIPTION RA 1ES
They followed him down North Trask who are said to beoverwhelmingly in
Tear, By Mail
........... $2.00
to what is known as the Eagle Rocks. favor of this system will make a stu
$1.00
Month By Mail
The party was headed by T. T. Pot dy of the entire question and all that
« Months, By Mail ........ $ .75
ter, with Dorthy Potter, Lynn Potter it involves.—Polk County Itemizer.
Payalile in aJnrrr
and Millard Cook and was met at
♦ ♦ ♦
Eagle Rocks by J. A. Cook, T. H.
The real, loyal citizen takes great
+
Cook, Edwin Holden, Clyde Cook,
+
Frank Holden, Arthur Nowak, Elton pride in the appearance of his home
Jones and George Russell and from town. He gets a mighty good “kick"
OU» EDITORIAL POLICY ♦
*
there we traced him to what is known out of the good things said about his
as Bark Shanty creek, and located community by the visitor from
1. Ta advocate, aid and sup- ♦
port [any measures that will
him about one hundred yards from abroad. He might not show any out
bring the most good to the
the river between Shanty creek and ward appreciation of these demon
a small branch west of it. His cane strations, but he appeciates them just
most [people.
2. To encourage industries
was located first, and his gun in the same. Therefore it is most sat
to establish in Tillamook
about forty yards and about thirty isfying when city improvements of
yards from the gun we found his any kind are contemplated that they
county
3. To urge the improvement
body. The cause of his death was be of the very best and most substan
from exposure. No matches or food tial, as well as pleasing to the eye.
of a port for Tillamook City.
were found on him. The body was Anything that detracts from the
4. To insist on an American
carried out over the Bark Shanty trail standpoint of beauty is a poor in
a distance of four or five miles to vestment for any live town—or dead
5. To be politically indepen
the road near Trask House and was one, either.—Roseburg News Review
dent, 'but to support the can
didates f°r public office who
taken from there to Tillamook, by
car and from there to McMinnville
will bring the most good to
by W. T. Macy, undertaker, and laid
the . people of Tillamook
at rest in Masonic cemetery. Mr.
county and of the State of
Cook was 72 years and 6 months old.
Oregon.
He leaves a wife, Sarah Cook, Mc-
Minnville, four sons, John A. Cook,
Tillamook, C. H. Cook, Dayton, Thos.
Cook, McMinnville, and Rodney Cook
FRIDAY, APRIL 20, 1923
of Whiteson. Two daughters, Mrs.
Volume 1, Number 1 of the Garibal T. T. Potter, McMinnville and Mrs. J.
MAKING TILLAMOOK’S CHEESE
di News has brushed aside all super M. Holden of Tillamook.
FAMOUS
stition and has appeared on Friday
T. H. COOK.
the 13th. It starts off in a very sat
In this issue of the Headlight ap isfactory manner, and it is to be hop
pears excerpts from an article which ed that it will continue that way.
was published recently in a national Editor O’Connell, who inaugurated
dairy Magazine regarding the suc the News, formerly guided the des
John Wilson and two Hoxies of
cess Of the Tillamook County Cream tinies of the Bay City Examiner.
Tillamook recently killed twenty-two
ery association in merchandising a
sea lions on the rocks at Netarts.—
commodity usually thought of as com
“Thirty Years Ago” in McMinnville
Dispatches from the scat of na- Telephone Register.
monplace and deserving very little at
tention aside from the eating thereof. tional government deplore the lack of
♦ * ♦
The author of the article shows “big” men as candidates for the com
In Portland they sentence a man to
how, up to 1919, Tillamook cheese, ing presidential election. This con five days in jail to pay a fine of $50
which compared favorably in quality dition as stated seems to be true. for driving a car while intoxicated..
with othei cheeses, was eclipsed in What can supply such men for us? Here in Dallas a man is serving 90
market-price by other makes. He They must be present in the nation days and has a fine of $250 for the
shows how the heads of the co-oper some place. Will it take a war or same kind of an offense. It is reason
ative orga ization finally hit upon the some other great calamity to bring able to suppose that in consequence
plan of establishing a registered trade them out of obscurity?
the highways of Polk county will be
————————— \
mark for the product as a guarantee
safer' to travel than in Portland.— E
of its origin, and how they advertis
There comes to our desk “The Polk County Itemize".
ed it to create a demand.
Range and Valley,” a monthly maga
♦ ♦ ♦
The pii< of Tillamook cheese im zine published in this county by Nor
We candidly believe that the people
Phelps’ of Oregon are entitled to pass upon 3
mediately
People lea’ned, by man Wayne Phelps.
means of the extensive advertising,
that here was a product that could
be depended upon for a standard of
quality, and which could be readily
distinguished by its trade mark.
Since that time Tillamook cheese
has maintained a trade supremacy,
and as long as the standardizing and
advertising plan is conformed to it
always will.
It was very soon after Tillamook
started the selling campaign that a
co-operative concern operating in the
Willamette valley tried the same
scheme as had been introduced by
Tillamook, trade marking and all,
but this concern did not have the suc
cess of Tillamook on account of hav
ing to offer a less acceptable product.
This tends to show, however, that if
Tillamook should ever curtail or cease
its selling plan another cheese would
again take its place as leader and
Tillamook would drop low in the
scale of prices.
The romance that has been attach
ed to the successful marketing of Till
amook cheese can be attributed to
three things: A high grade product
was offered its quality was guaran
teed; and the world was told all about
it. That is the entire secret.
Non-advertisers can take a lesson
from the facts that are presented by
the author of the story. Merchan
dise thai will not stand comparison,
of course, will move but little through
advertising; so it is necessary for a
merchant to offer some thing that
he is not ashamed of. Then tell the
buying public all about it and guaran-
tee its quality.
Success is inevitable. But the non
advertisers who have merchandise of
less than ordinary value to sell are
surely doing well in keeping the pub
lic uninformed of the inferiority of
their wares.
OREGON INDUSTRIAL NEWS
Wallowa—Imnaha market road to
be built soon.
Astoria—$200,000 building propos
ed for twelfth street site.
Oregon winter wheat crop for 1923
estimated 18,750,000 bushels.
Salem Chamber of Commerce ap
points committee on railroad to San-
tiam.
St. Helens shipping three to six
million feet lumber a week.
Lebanon creamery starts
with heavy run.
spring
Dock extension at Warrenton to
to bring added activity at Kelley lum
her mill.
$5,000 hotel to be built at Diamond
Lake.
L
gym Friday evening, April 13 was
one grand success from every stand
point.
The net proceeds of the play was
$263.70 (expenses were about $37.)
After the senior invitations and cards
are purchased the senior class will
use the balance of this sum for pur
chasing a memorial to be presented to
the high school.
Miss Mary Lamar gave to the stu
dents a very interesting report of the
business show which she attended at
Corvallis. We earnestly hope to have
our high school represented at this
show next year.
The student body are considering
the question of awarding pins to those
debaters who made the team and who
are in school.
COMMISSIONERS COURT
(Continued From Page 2)
Medford — Work resumed on $80,-
000 armory building.
70.82
Chas. Haybarker
79.SO
Tom
Ewan
.........
Klamath Falls—Permits for erec
70.11
James Goodman
tion of new building to cost over $107-
1 16.11
Sam Tomlinson
000 let.
57.12
A. L. Myers
63.80
Medford—Baptists to build a $40,- Wm. Russing
71.90
Chas. Stevens
000 church.
15.95
J. S. Minor .
33.68
HIGH SCHOOL NOTES
F. A. Ball
1 19.73
W. F. Cain ........
15.95
The Senior play which was pre- Carl Larsen ..
112.25
sented in the Tillamook High school A. M. Mead
REGARDING YOUR SUBSCRIPTION
From Exchanges
Quite a number of subscribers of the Tillamook
Headlight have by this time received bills for
their subscription accounts
It is our intention to discontinue all papers that
are not paid for in advance within the next two
weeks. This is not because we distrust our sub
scribers, but because it takes money to operate
a newspaper and because the postal act of Aug
ust 24,1912 specifies that all matter taking ad
vantage of the second class mail rate must be
paid for in advance.
This has been somewhat disregarded in the past,
but we have decided to be on the safe side and
require that all subserpitions conform to this law
There is a possibility of error in our case, and if
you have not received credit for your subscript
ion we would be glad have you call our attention
to it so the account will be correct.
INTERIOR ALARM
INTERIOR ALARM
*
¡Complete Security
At night, our vault is electrically sealed by the operation of a big, complete,
MUtomatic Burglar Alarm System.
double set of Electric Control Timers within the protected vault automatic-
j switches the current on to t te doors after banking hours. It is impossible
r our employees or officers or anyone else to try to open the vault without
nding a full alarm.
e system fully protects itself in every way, including all three of the big
rm gongs, as well as protecting the valuables of the bank and its customers,
e have gone the limit to make our vault absolutely safe and we solicit your
siness on the broad basis of Safety and Security.
The First National Bank
If, for any reason, any of our subscribers are
unable to pay up at present but intend to later,
all that is necessary is to inform us of this fact
and we will carry them on an open account until
they are in a better financial condition. If we
are not notified thus or the subscription is not
paid it will become necessary to discontinue the
paper.
Subscription money may be sent to us
by mail or brought to the office
We appreciate greatly the support that our sub
scribers have given us in the past and trust they
will continue to patronize the Headlight in the
future. We have a number of plans, which we
expect to put in motion soon, that will make
this a much better paper than ever.
✓
TILLAMOOK. OREGON
HEADLIGHT PUBLISHING COMPANY
NLY NATIONAL BANK IN TILLAMOOK COUNTY.
FEATURES
; IW
Emmett lllingsworth
112.32
F. W. Crane .........
87.78
M. Johnson ............
86.13
154.56
Fred Seabrook .......
Joe Seabrook ........ ...
S&M
19.1 I
F. P. Hobson .........
Frank Uliqgsworth
7.75
4.78
H. A. McCuen ..........
•JB
S. Vermilyea ..........
15.95
G. W. Wilks .............
3.19
H. Vermilyea ............
James Sperry ..........
52.63
5.58
Fred Russing .........
8.37
A. E. Rittenhouse .........
3.40
A. E. Rittenhouse ........
15.18
A. E. Rittenhouse .........
W. H. Sales ....................
15.99
17.97
Ed Tomlinson ................
Joe Vermilyea ................
28.71
S. Vermilyea .................
19.77
Ed Tomlinson ................
4.78
90.76
E. R. Alvord ................
4.00
Fred Johnson .................
Fred Johnson ................
4.77
50.33
Clarence Davis .............
59.90
Emil Larson ....................
118.98
Crowthers Chas ............
19.93
O. Kruger ........................
25.00
Southern Pacific Co........
104.17
Nehalem Garage ............
20.73
J. N._ Robinson ............
17.14
O. Kruger ......................
DIST NO. 2
H. S. Brimhall ................
4.90
Chas. F. Pankow .............
284.00
Fred Edwards ................
22.9 I
23.94
G. C. Smith ....................
Cal Teater ....................
107.73
Chas. F. Pankow ...........
2216.00
A. K. Cace ....................
4.04
7.30
J. R. Collins ..................
Kathleen Mills ................
.21
H. S. Brimhall ................
4.75
. 149.73
Forrest Ayer ..................
. 32.35
Chas. Rowe ....................
J. C. Brown ....................
. 134.73
Geo. Surgeon
. 25.00
7.00
Geo. Surgeon
. 15.00
Geo. Surgeon
35.00
Geo Surgeon
2.53
Geo. Surgeon
. 105.73
Jess Walker
6.38
Frank Armentrout ..
. 15.96
J. H. Curry .............
Ernest Worthington
3.19
C. M. Vanderpool ..
. 30.89
James Christensen ..
. 14.90
Dave Jones,
. 262.80
Fred Biggs
. 35.91
L. A. Derrick
43.14
Geo. Crimmens
. 64.71
Paul Vanderpool
64.71
John Cornett
89.23
A. E. Holden
32..00
A. E. Holden
31.92
Hull Johnson ...................... . 35.95
F. E. Thomas ......................
14.38
Wilbur Booth ......................
7.19
Bob Nielson ..........................
35.95
Rush Bros..............................
15.95
75.82
G. C. Smith ..........................
Fred Edwards ......................
88.91
Ralph Lucas ........................ . 1'19.7'i
Guy Gfames ..........................
110.23
Whitcomb ..................
137.23
Coates ......................
7.99
Anderson ..................
2.99
II. Gulstrom ................
2.39
Smith ..............................
8.(10
Smith ............................
35.20
Smith
50.06
I >eFord
100.72
D. Devine ............
116.61
Beckwith
90.70
J. Schilling .......
183.50
Geo. Swexey ....
15.96
F. S. York ; I.br. Co.
I I.'
Steinbach Iron Works
166.13
Nelson Electric Co.
7.75
Ross Chilcott
10.19
King'A Crenshaw
8 .•
Headlight
12.-0
A. F. Coates Lbr Co.
939.14
Chas. F. Pankow
163.84
A. W. Plank Hdw Co..........
33 15
Tillamook Iron Works
9.00
!o. Mutual Tel Co..
2.05
Zach man ...................
1.35
A. F. Coates Lbr. Co.
423.70
King Crenshaw Co.................. 107.15
Tillamook Garage
l.r.7
Union Oil Co. .
37.71
Ore. State Highway Com
45.60
Coast Power Co.
9.70
Howard Cooper Corp
8.39
Standard Oil Co. ... ............. 277.33
Wm. Robitach
29.85
Wm. Robitach ........................
6.10
Thore Haugen ................... ....
19.95
King Crenshaw Co......... .......
523.10
G. C. Smith
39.90
DIST NO. 3
Fred Affolter
350.00
541.00
Chaa. F. Pankow
Kathleen Milla
.22
I oil
H. S. Brimhall
Geo. Oliver
65.00
W. C. Cheeney
79.80
6 (10
Sunset Garage
278 1 I
P. I). Ott
Cloverdale Merc. Co........
1 1.1 1
Cloverdale I.br. Co.
125 21
Roosevelt Highway Garage
22.03
Arrow Garage
10.50
Ea-I Porter
1.00
11 Mora
64.96
Chance
I 20
B MR
5.25
O. Daley
311.31
Hebo Garage
1.75
Tillamook Iron Works
1.80
(Continued on Page 7)