tmumday august il. im
■x
STANDARD FEED COMPANY
9u rar. Salt and Grass Seed.
Hay. Grain, Flour and Feed.
Both Phones
Rosenberg Bros., Prpos.
We strive to merit your confidence by giving honest weights and
measures. Our scales are tested an d sealed by the State Inspector.
To prove that your confidence is not misplaced, weigh on your scales
some of the purchases. We guarant ee satisfaction.
1 illamook County Bank
Tillamook Bakery
The home of good bread and
fine pastry
A. F. Coats Lumber Company
Everything Strictly Sanitary
Conover & Conover
Chas. Vogler
r
BUY IT AT HOME
Edmund’s
Grocery
Store
j
Satisfatto# jSCheese
has made Tillamook county famous:
not to produce cheapest cheese, but
the best, has brought great result«.
In our own business, good merch­
LOCAL DEALERS MUST
BUSINESS IN OPEN
andise, cealnly handled at
Time was when advertising did order house which sells them Instead
•X
not occupy the place in the world of "of that of the manufacturer which
Anything M ade of Wood”
It can readily be seen
trade that It does today.
It bus makes them.
nof been so very many yearB that that any manufacturing concern
the people were suspicious of ad­ which turns out goods that do not
vertising.
TWiey were inclined to bear its trade mark is likely to be
Incorp orated
It
believe that the merchant was try­ a very unreliable institution.
PLANING MILL AND WOOD-WORKING PLANT
ing to "fool” them with his ad ver I is not building up any reputation on
CONTRACTORS AND BUILDERS t .
Manufacturers of Cabinet Work, Sash and Doors, Interior Finish,
Using, that he exaggerated the value the quality of its goods for its pro­
S^pre Fronts, Show Case-t, Counters, Shelving
of the merchandise he advertised ducts have nothing to distinguish
Dealers In Plate Glass, Sheet Glass, Mirrors, Roofing, Paints,
and took that method of trying to them from the products of any other
With no reputation to
get them to buy goods that he could concern.
Varnishes, Kalsomine, Builders Hardware
not sell by the old established me­ sustain and no chance of creating a
TILLAMOOK. OREGON
general demand for its products the
thods of merchandising.
•x
Those days are gone.
The pub­ only purpose of a manufacturing in­
lic now realizes that it is the great­ stitution of this character is to make
I AM STEELY TRYING TO MAKE YOU BUY AT HOME
stuff as cheaply as possible in order
est beneficiary of advertising.
I make lee Cream Bricks and Ices a speciality.
I have the finest
Advertising has done more in a to get the largest possible profit on
decade to establish certain standards ' its pmducts.
equipped restaurant in the state, the LOUVRE RESTAURANT, whore
These facts are chiefly responsi­
in merchandise than could have i
everybody goes.
ble for the generally prevailing idea
b«en
accomplished
in
a
hundred
I have my own refrigerating plant for your benefit.
years by any other agency.
The that the home merchants do not sell i
I have installed an electric bake oven and give you hot bread and
manufacturer who a few ears' ago goods as cheaply as the mail order |
buns at S p. m.
They do sell the same i
merely made and sold clothes now houses.
makes and sells the Blank brand of quality of goods that the mall order j
JOHN R. PATTERSON
clothes.
The man who form , v house sells as cheaply as the mail or­
-7 just made hats now makes Blank 3 der house sells it but they cannot
hats.
And so it is with everything sell the standard guaranteed pro­
■X
one buys today.
The manufactur­ ducts of responsible manufacturers
er, by his advertising, has built up at the same price at which the mail
his business around a trade name order house sells its nameless, un­
Standard merchan­
and if he is to continue in business I branded goods.
lie must protect tkat trade name by ■ dise bearing a registered trade mark
I
maintaining such a high standard i sell for the same price the world
of quality that people, when they ! over and the manufacturers guaran •
buy his products,
will know tee stands back of them when they
just what they are getting.
The are sold in the smallest village as
A. GRUENWALD, Prop. *
consumer, when he goes Into a when they are sold in the stores of
Btore today, does not buy merchan­ the big cities.
This is what the national adver­
dise blindly, with the HOPE that it
first Class Tin and Plum bin/} Shop, Roofing, Skylights
will prove to be worth the money tising of the manufacturers has done
He buys standard goods that bear for the consume»« of this country.
Cornice Work and Gutters, Hot Water and Hot
the trade-mark of the manufacturer It has enabled them to go into their
Air Furnaces
and that are backed by the reputa­ home stores and buy merchandise
tion not only of the merchant who which they know from pa3t exper-
sells them but of the manufacturer ience, or from the reputation and ;
Agents for Perfection Milking Machines, Creamery, Dairy Snpplies
who makes them.
This has been guarantee of the manufacturer will
give them satisfaction.
They are !
brought about by advertising.
Western Electric Light Installed
All this applies to the retail mer­ not buying blindly and hopefully
chants as a class but it does not ap­ when they buy from the merchants
Mutual
They are
ply to the mail order business. The in their home towns.
man or woman who buys goods from buying with the knowledge that
7 a catalog house is not protected by they are getting their money’s worth
the manufacturer of the goods for When they buy advertised brands
RALPH R. EDWARDS
the reason that most manufacturers •the are getting double protection,
who sell goods to the mall ordet that which is afforded by thtf respon­
Shoe Repairing
houses do not place their names upon sibility of the retail merchant and
the goods and therefore have no that Vhich is given by the reputa­
tion and guarantee of the manufac­
reputation to protect.
Whert they buy the un-
The greater majority of articles ' turer.
listed
illustrated in the mail I known brands of goods that are ped­ i
...— and
----- ---------------
' BeU 121 M
Mutual
orrfar
order rntnlnen
catalogs are included in what I i died by the mail order houses they
is known as "stencil” stuff.
Those i are getting neither kind of protect­
TILLAMOOK IRON
articles bear the name of the mall ion.
fair
fied custimers.
E. G. ANDERSON
L_
They Realize That They Must Face The Music
If Customers Are Displeased
a
price to all is making a lot of satis­
The
Satisfaction
Store
X.
Frank Heyd & Company
TILLAMOOK MEAT COMPANY
TILLAMOOK SHEET METAL
SUNSET GARAGE
I
Ackley & Müler
THE TOURIST’S
RESTAURANT
E. E. KOCH
Druggist
X.
EVERYTHING IN DRUGS
WORKS
Tillamook, Oregon
Phone Main 1 and Mutual
General
Economy Cleaners
v
machinists
and
blaeh-
H. Sande.
,
Storage and
Shipping
J
|
1
FALL SHOWING I
Satisfaction Guaranteed
Modern Equipment
CITY TRANSFER
Cleaning, Dyeing, Pressing, Repai rin£ Hats Cleaned and Blocked
2nd Ave. E- Between 3rd & 4th St
williams & Williams
GARAGE
t
Tillamook Tire Company
Grocers
O. M. COOK
• 1
Saturday, August 13
AgeucT for "Nu Bone" made!
to measure Corsets
V
VAUGHN & LARSON
MILLINERY
1
MISS M. PATTERSON 1
•
1
Merchant Tailor
1
>
—1
The Grand Leader
I
Women’s Ready To Wear 1
PETER BECKER
Tillamook Music Company
City Tire Shop
Singer Agency
J. C. HOLDEN