Tillamook Bakery STANDARD FEED COMPANY ✓ THE WORLDS BUSINESS IÄ Tillamook County Bank IS DONE ON CREDIT Your CREDIT should be your greatest asset. Without an estab­ lished credit your family may suffer when your purse is empty. To build up a credit rating, first decide on some home merchant, in whon you have confidence, open an account, do not abuse it, but pay promptly. Then In times of adversity you can expect co-opera­ tion. Do you think you can expect any favors from cash or mall order ( houses when short of «Mb? Ask them. It your credit is good With us, it is good everywhere. 4 The home of good bread and fine pastry Everything Strictly Sanitary Chas. Vogler CONOVER A CONOVER / X. BUY T Edmund's Grocery Store LOCAL DEALERS MUST DO BUSINESS IN OPEN Satisfaction Store They Realize That They Must Face The Music If Customers Are Displeased Time was when advertising did order house which sells them instead not occupy the place in the world of of that of the manufacturer which ‘’Anything M ade of Wood” trade that it does today. It has makes them. It can readily be seen not been so very many years thqt that any manufacturing concern the people were suspicious of ad­ which turns out goods that do not vertising. They were inclined to bear its trade mark is likely to be Incorp o. ated believe that the merchant was'try- a very unreliable institution. It PLANING MILL AND W 00D-W0RKING PLANT j ing to “fool” them with his adver is not building up any reputation on . CONTRACTORS AND BUILDERS 1 tising, that he exaggerated the value the quality of its goods for its pro­ Manufacturers of Cabinet Work, Sash and Doors, Interior Finish, i of the merchandise he advertised ducts have nothing to distinguish Store Fronts, Show Cases, Counters, Shelving I and took that method of trying to them from the products of any other Dealers in Plate Glass, Sheet Glass, Mirrors, Roofing, Paints, get them to buy goods that ae could concern. With no reputation to Varnishes, Kalsomine. Builders Hardware not sell by the old 'established me­ sustain and no chance of creating a TILLAMOOK. OREGON general demand for its products tho 7 thods of merchandising. Those days are gone. The pub­ only purpose of a manufacturing in­ V lic now realizes that it is the great­ stitution of this character is to make I AM SURELY TRYING TO MAKE YOU BUY AT HOME est beneficiary of advertising. stuff as cheaply as possible in order I make Ice Cream Bricks and Ices a speciality. I have the finest Advertising has done more in a to get the largest possible profit on decade to establish certain standards its products. equipped restaurant In the state, the LOUVRE RESTAURANT, where 7 ' in merchandise than could have These facts are chiefly responsi­ everybody goes. been accomplished in a hundred ] ble for the generally prevailing idea I havo my own refrigerating plant for your benefit. years by any other agency. The that the home merchants do not sell I have Installed an electric bake oven and give you tot bread and manufacturer who a few ears ago goods as cheaply as the mail order buns at 5 p. m. merely made and sold clothes now houses. They do sell the same makes and sells the Blank brand of quality of goods that the mail order JOHN R. PATTERSON clothes. The man who formerly .house sells as cheaply as the mall or­ just made hats naw makes Blank’3 I der house sells it but they cannot hats. And so it is with everything ! sell the standard guaranteed pro­ f one buys today. The manufactur­ ducts of responsible manufacturers er, by his advertising, has built tip j at the same price at which the mail his business around a trade name. order house sells its nameless, un­ and if he is to continue in businesi branded goods. Standard merchan­ he must protect that trade name by ' dise bearing a registered trade mark maintaining such a high standard seli for the same price the world of quality that people, when they over and the manufacturers guaran­ will know tee stands back of them when they buy his products, The are sold in the smallest village as just what they are getting. consumer, when he goes into a when they are sold in the stores of A. GRUENWALD, Prop. store today, does not buy merchan- the big cities. This is what the national adver­ dise blindly, with the HOPE that it tirSt Class Tin and Plumbing Shop. Roofing, Skylights will prove to be worth the money tising of the manufacturers has done He buys standard goods that bear for the consumers of this country. Cornice Work and Gutters, Hot Water and Hot the trade-mark of the manufacturer It has enabled them to go into their and that are backed by the reputa­ home stores and buy merchandise Air Furnaces tion not only of the merchant who which they know from past exper­ sells them but of the manufacturer ience or from the reputation and who makes them. This has been guarantee of the manufacturer will give them satisfaction, They are brought about by advertising. All this applies to the retail mer- 1 not buying blindly and hopefully Western Electric Light Installed chants as a class but It does not ap- 1 when they buy from the merchants They are ply to the ma’l order business. The , in their home towns, 01W Mutu al man or woman who bays goods from ! buying with the knowledge that 7 a catalog house is not protected by thej are getting their money’s worth the manufacturer of tli goods for When they buy advertised brands the reason that most mt nufacturers ' the are getting double protection, who sell goods to the mull .oidei that uhich is afforded by the respon­ houses do not place their names upon sibility of the retail merchant and | the goods and thereto'e have no that which is riven by the reputa­ tion and guarantee of the manufac­ reputation to protect. When they buy the un­ The greater majority of articles turer. listed and illustrated in the mail known brands of goods that are ped­ order catalogs are included in what dled by the mail order houses they is known as ’stencil stuff. Those are getting neither kind of protect­ articles b<>ar di ■ name of the mail Ion. Frank Heyd & Company TILLAMOOK SHEET METAL WORKS C. L. LEWIS Painting — Wall Papering * TILLAMOOK MEAT COMPANY SUNSET GARAGE I Ackley & Miller Agents for Perfection Milking Machines, Creamery, Dairy Supplies 7—-------------------------- f E. E. KOCH Druggist EVERYTHING IN DRUGS RALPH R. EDWARDS Shoe Repairing I > N----- f 1 Z | TILLAMOOK IRON Tillamook, Oregon Phone Main 1 and Mutual WORKS PETER BECKER GARAGE Merchant Tailor • • apany f VAUGHN & LARSON Grocers o. CITY TRANSFER MILLINERY | Saturday, August 13 | MISS M. PATTERSON 1 Agency for "Nu Hone” made to measure Corsets g | v_. The Grand Leader Women’s Ready To Wear -------------------7 - * Tillan, k Mb wtfe - A g 1 1 I 1 Storage and Shipping J j | [ fall SHOWING Williams & Williams lilans ;»k nie i —"X v_ Economy Cleaners a THE TOURIST’S RESTAURANT City Tire Shop J C. HOLDEN J1 Ben L. Hahira, Ga. nieriean Lej *d while i tound sleep! •og Square. When awake how he got l thing he rm " ▼•ratio •ieian» aald t f*ted from