THE TILLAMOOK HEADLIGHT
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Tillamook County Bank
STANDARD FEED COMPANY
THE WORLDS BUSINESS
IS DONE ON CREDIT
Your CREDIT should be your greatest asset,
Without an estab­
lished credit your family may surfer when your purse is empty.
To build up a credit rating, first decide on some home merchant,
In whon you have confidence, open an account, do not abuse It, but
pay promptly.
Then in times of adversity you can expect co-opera­
tion.
Do you think you can expect any favors from cash or mail order
houses when short of cash?
Ask them.
If your credit is good with
us. It is good everywhere.
A. F. Coats Lumber Company
CONOVER & CONOVER
>
Edmund's
Grocery
Store
LOCAL DEALERS MUST
Satisfaction
• Store
They Realize That They Must ?ace The Music
If Customers Ale Displeased
Time was when advertising did order house which sells th«m instead
rot occupy the place in the world, of of that of the manufacturer which z
it can readily be seen
‘ Anything M ade of Wood"
trade that It does today.
It has makes them.
not been so very many years that that any manufacturing concern
the people were suspicious of ad­ which turns out goods that do not
vertising.
They were inclined to bear its trade mark is likely to be
____
Incorporated
It
believe that the merchant was try­ a very unreliable institution.
PLANING MILL AND W OOD-WORKING PLANT
ing to “fool” them with liis adver-. is not building up any reputation or.
„
,
CONTRACTORS AND BUILDERS
Using, that he exaggerated the value the quality of its goods for its pro­
Manufacturers of Cabinet
Work. Sash and Doors. Interior Finish.
of the merchandise he advertised ducts have nothing to distinguish
Store Fronts, Show Case-«. Counters, Shelving
and took, that method of trying to them from the products of any other
Dealers In Plate Glass. Sheet Glass, Mirrors, Roofing, Paints,
With no reputation to
get them to buy goods that be could concern.
arnlshes, Kalsomine. Builders Hardware
not sell by the old established Me­ sustain and no chance of creating a
TILLAMOOK. OREGON
general demand for its products the
z thods of merchandising.
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Those days are gone. ’ The pub­ only purpose of a manufacturing in­
lic now realizes that It is the great­ stitution of this character is to make
I AM SURELY TRYING TO MAKE YOU BUY AT HOME
stuff as cheaply as possible in order
est beneficiary of advertuing.
I make Ice Cream Bricks and Ices a speciality.
I have the finest
Advertising has don« mor« in a t« get the largest possible profit on X.
decade to establish certain standards its products.
/
equipped restaurant In the stats, the LOUVRE RESTAURANT, whore
These facts are chiefly responsi­
in merchandise thaa could have
everybody goes.
been accomplished in a hundred ble for the generally prevailing idea
I have my own refrigerating plant for your benefit.
years by any other agency.
The that the home merchants do not sell
I have installed an electric bake ovea and giv« you hot bread and
manufacturer who a few «ars ago goods as cheaply as the mail order
They do «ell the same
merely made and sold clothes now houses.
buns at S p. m.
makes and sells the Blank brand ot quality of goods that the mall order
JOHN R. PATTERSON
clothes.
Th« man who formerly house sells as cheaply as the mall or­
J just mad« hats new makes Blank's der house sells it but they cannot X.
hsta
And » It b with everything sell the standard guaranteed pro­ f
one buys today.
The manufacHnr- ducts of responsible manufacturers
er, by his advertising. has built up at the pame price at which the mall
his business are« nd a trade name order house sells <its nameless, un­
Standard merchan­
and if h« is te continu« in business branded goods.
by dise bearing a registered trade mark
be must protect that trade ni
maintaining such a h«h standard sell for the same price the world
of quality that people. when they over and the manufacturers guaran­
will know tee stands back of them when they
buy his product«,
The are sold In the smallest village as
just what they are getting.
consumer, when he goes into a -when they are sold In the stores ot
store today, does »<4 buy merchan­ the big cities.
This is what the national adver­
dise blindly, with the HOPE that it
will prove to b* worth the money tising of the manufacturers has done
He buys standard goods that bear for the consumers of this country.
the trade-mark of the manufacturer It has enabled them to go into thel."
snd that are backed by the reputa­ home stores and buy merchandise
tion not only of the merchant who which they know from past exper­
sells them but cf Che manafaeturer ience or from the reputation and
who makes them.
This has been guarantee of the manufacturer'will
They are
give them satisfaction,
brought about by advertising.
All this applies to the retail mer­ not buying blindly and hopefully
chants as a clans but it does not ap­ when they buy from tie merchant«
They are
ply to the mail order business. The in their home towns,
man or woman who buys goods from buying with the knowledge that X-
y a catalog house is not projected by they are getting their money’s worth
the manufacturer of the goods for When they buy advertised brands
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the reason that most manufacturers the are getting double protection, 1
who sell goods to the mail ordei that which is afforded by the respon­
houses do not place their names upon sibility of the retail merchant and
the goods and theiefore have no that which is given by the reputa- ,
i tion and guarantee of the manufac­
reputation to protect.
When they buy the un­ 1
The greater majority of articles turer.
known
brands
of goods that are ped­ z
listed and illustrated tn the mail
order catalogs are included in what dled by the mall order houses they
is known as “stencil" stuff.
These are getting neither kind of protect­
articles bear the name at the mail ion.
Frank Heyd & Company
C. L. LEWIS
Painting — Wall Papering
TILLAMOOK MEAT COMPANY
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SUNSET GARAGE
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Ackley & Miller
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"X r
RALPH R. EDWARDS
E. E. KOCH
Shoe Repairing
Druggist
EVERYTHING IN DRUGS
Economy Cleaners
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PETER BECKER
GARAGE
Merchant Tailor
Grocers
Storage and
Sutddiqg
WORKS
Tillamook Tire Company
O.M.COOK
Tillamook Music Company
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CITY TRANSFER
TILLAMOOK IRON
Williams & Williams
VAUGHN A LARSON
RESTAURANT
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Tillamook, Oregon
Phone Main 1 and Mutual
THE TOURIST’S
II
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MISS M. PATTERSON
MILLINERY
City Tire Shop
J C. HOLDEN