= THE TILL AMPO!! HEADLIGHT * ■ 'yr**-? ------------------------------------------------- - RICH FORSAKE FIFTH AVENUE DR. J. G. TURNER Eye Specialist Permanently located In Tillamook Private office in Jenkin's jewelry store. Latest up-to-date instru­ ments and equipment. Evenings and Surday by appointment. Tradesmen Steadily Break Exclu­ siveness of Noted Residence District of New York. Complete Lens Grinding Factory on the Premises. Any lens dupli­ cated. “A BARRICK & HALL ATTORNEYS AT LAW Advertising Is The Key To Bigger Business MRS. VANDERBILT LEADS WAY X. Z" THURSDAY, MARCH fr New Exclusive District Expected to Spring Up in Section Where Near­ Slums Existed Before—Long Fight for District. National Building New York.—Stealthy but steady ad­ vances by tradesmen, covering a period of more than twenty years, have vir­ X. y tually broken the residential exclusive­ '----------- ~------------------ ------ -------------------- X ness of Fifth avenue, known the world over as the home precinct of the Van­ DR. o L. HOHLFELD derbilts, Carnegie«, Harrimans, Plants, Fricks and other wealthy families. VETERINARIAN Qne by one mansions which housed international personage« and gave to Bell Phone 2F2. MutualPhono Fifth avenue much of its glitter and fame are surreoiltvring to commercial Tillamook, Oregon enterprise, and the rich are seeking y homes in new “exclusive’' parts of the city. Real estate men, wbo have watched with Interest this aggression Dr. J. E. Shearer Dr. A. C. Crank of trade, say that another decade will have wiped out the last Mt of residen­ Drs. Shearer and Crank tial exclusiveness In the avenue. MEDICINE & SURGERY Tillamook. Oregon V . c--------------- * Mrs. Vanderbilt Moves. National Building ARDLY thirty-five years ago, newspapers adver­ tisements were so com­ monplace, so lacking in inter­ est-compelling features that to­ day they would scarcely attract attention. Certainly they would sell very little merchandise. H The change tn Fifth avenue was re- fleeted In the recent purchase of prop­ Tillamook, Oregon X_______________________________________ y erty bordering the East river at Fifty­ eighth street by Mrs. William K. Van­ Z~------------------------------------ — “X derbilt. Sr., when1 site intends to build a home in a section known as Sutton R. T. BOALS M. D. square. This trit of property is direct­ ly across from Blackwell's island, Surgeon and Physician where a city iwison Is located, and is I. O. O. F. Building almost underneath the Manhattan ap­ proach to the Queensborough bridge. TILAMOOK, OREGON Real estate men expect that Mrs. Van­ derbilt’s migration to tbe East river X. will mean n new exclusive district In n part of tlie city where neur-slutns existed before. -Mrs. Vanderbilt, who a few years back helped to make Fifth avenue his­ CADILLAC CARS tory with her lirllllant social activities, said when she purchased the East river property that Fifth avenue had Leaves Tillamook Dnlly at 8:00 A..VI. “lost its residential atmosphere, which « ns Its most valuable charm." Traffic -■eaves Portland (Hoyt Hotel) daily and crowds, resulting from the trade Invasion, she said, had taken awny Its at 8:30 A. M. Milkes connect ions with Rockaway exclusiveness. Stage Line. Wage Fight for District. The fight to “save" Fifth avenue has Cars are warm and comfortable. been waged since the late nineties, « hen real estate men began to get op­ tions on property near the mngnlticent mansions. Members of the Vanderbilt family and others owning homes there expended millions of dollars in buying To Employers of Iaibor up property In an effort to stem the By the tide. Much of this property was purchased at exorbitant figures, and after a lapse of years has fallen back for business use. Hotels, blinking houses, jewelry stores, millinery and tine tailoring es­ The Oldest Office In Oregon tablishments have gradually crept Headquarters for northward along the thoroughfare. • Farm, Dairy. Mill, Logging The home which Mrs. Vanderbilt is and office help of ull kinds. forsaking nt Fifth avenue and Fifty- Phone Bdg. 2272 second street «III become the site of a 11 N Second St. Portland, Or. trust company. Its sale was made pos- slide as the result of the disith of Mr. Vanderbilt In I’lirls, «lien the house owned by Ills estnte, was sold to the highest bidder. The first actual break In the Vanderbilt holdings came when Gen. Cornelius Vnnderhllt lensed ills doritworry the man home nt Fifth avenue and Fifty-fourth k -; who works in a street to n shoe firm. The residence of the lute Henry Frick, steel magnate, will eventually go to the city for use ns n museum. They were set in uniform sizes of type—no display lines to catch the reader’s eye. They were not illustrated and con­ tained no interesting news fea­ ture, as do the really good modern advertisements. Tillamook Stage Line But in 1880, the first great advance was made byan eastern store which has grown to be one of the greatest in America. At first the advertisements were small, but, as they de­ veloped the business, larger space was used. Gradually the full column was reached. Then the double-column, and. finally, the entire page was recpiired, for the daily advertisements of a single store. Help Furnished Free PIONEER EMPLOYMENT CO Today^ advertising can be cl known quality, whereas onlv a few years ago it was purely a matter of guessing. MISTAKEN notion has long existed in the minds of many people (and does still in some) to the effect that the merchant who advertises must charge more for his goods or sell au inferior quality. It is claimed that lie must get a larger profit in order to pay for his advertising. Contrary to this false belief, the advertiser is able to sell cheaper than the man who does not advertise. And the reason for that fact is quite simple. The advertiser sells many more times the amount of goods that the other sells. That is an undeniable fact. Accord­ ingly he gets back his invested money so much sooner and is enabled to reinvestit again and again, \.hile the other turns his money over only once or twice in the same time. Thus the advertiser can afford to do business on a smaller margin of profit and make more than his non-adver­ tising competitor. Every business man knows that tpiick turnovers are the way to successful business. And good advertising || bring the quick turnovers. I ; tbriny ?flsh Brand 4 1 ReFlex Slicker p b He has lhe best- 'iookfor waterproof r T’I m AJ.TOWERCQ 1 5-MZ1Z ; X a ,¿ X j ö ' ¿> irr T1 c , it lnd ^ e ff S braito rvr*vw*r»f ' Zs -nth year amt I wan troubla.l with a IK k aii'i.iv throat I am very t lad Io tall ym, that I '. o’. Hr. av nod Tai l.aa atooed Ihm. "-G.O F R..... tab. tOarlon. N.«, .Foley’s Honey and Tai it re,cm- ‘ ■Smiled lor coughs, colds, h-arr area, tickling«t the thrml, epas.nodic croup, vrliooprsg cough, lugnppe aud bronchia) «ought. . *- TERROR DREAM KILLS VOICE Family Near Death. Farmer Visions Fatal Crashv-Becomes Mute and Hair Turns White. r I t J". THE CIRCULATION THE HEADLIGHT COVERS TÏLLAK00K COUNTY LIKE A BLANKET. Olinwa, town, A total loss of speech followed a dream tn which II M Jes­ sen, a farmer, dreamed that he saw • Ills wife and cblldron mangled under an ovexturned automobile. Jessen and |,ti family had planned » ;<> an automobile trip to Sioux City. De­ t tained by farm chores, he followed the i i. ear by train and arrived In Sioux City before Ills family did. Sitting in the lobby of n hotel, lie dreamed of the tatO.t accident. Awakening. he frantically waved V his nrnis and opened and closed Ills mouth, Imt could not speak. Wien ills family arrived they said their car had •dulled on a North Western track, and n train camo within a few Inches (>f upskilled labor in all departments, : ' sheriff to return the money collected the car before It stopfH'd, narrmvl) requesting their concurrence lu n lot ¡under the bicycle tax law. which h averting u fatal crash. minimum wage of 30 cents per hour is termed the "southern district.” Jessen appears to have been strick­ been declared unconstitutional. en permanently deaf, and his hair has in southern territory, somewhat high­ er turned white. ' rates to he established in other THIRTY YEARS AGO rones where conditions ju-• ■ lfy.such Found a ^u'e for Indigestion. Miners Earn $5 000 a Year. reduction to become effective April (From Headlight of March 20. 1891 ). "I upc Chamberlain's Stomach and , Çurtllff. Wok «. S- u,. . mimn. 16th. April 7th is the date set in là? A. L. Aiderman will piyt.on a stage Liver Tablets for indigestion and fin,i notice for the hearing of any ):ne shorty from Garibaldi to Neha] « they suit nty case better than any dys com- a, st....Mr** .1* via the beach. plaints or suggestions that may pepsin remedy 1 have ever tried and t Ing to C.fWrt uni »i.niio arp fK|rfv Th steam cchooner Rosie Oisd i. 1 have used many different medicines mon. Ihmpite this, the government made by the individual employes Or iS h.iylnxdltlieult,. in .•nlle,.(|,1g i„,.,H',gi their representatives. The notice >r. formerly of this place, h is gone In' J am nearly fifty-one years of i -■ ps follow»; commission as a sealer and nt last o t V-ï.À!J,V'U and have suffered a great deal from ............. - -w— «->. w ; or (I .-tn wtjv summoned counts was at San Francisco fitting indigestion. I can eat almost any­ ♦ t “Effective April 16. 1921. this "t Tl-'h i>tiMi . nt, Imt ntih- jo out for a pouching cruise in Berln,- thing I want to now," writes George numbar were is«>mitti¿ t’ò mitm ' Company proposes to make reaaonabl’ »«a- , ’ W. Emory, Rock Mills, Ala. The.--- reduction In the rates of pay of corn I Tiier® is soni® talk of moving tlv tablets contain no pepsin but streng­ uion or unskilled labor in all depart­ 5»ven Life Sentence. 1. 0. O. F. Oemetary to a higher *bd then the stomach and enable it to di \\ hcrlfiic, W. Va.—j.lfe Imprison ments. In fixing new rates there wiV nmnt m .- is the énonce ptissvil upon be taken into consideration decree­ Hrii-r location farther away from th gest the food naturally. | a voar-otd Samuel Rlevenx for ing cost of living, character of work city Onion Peak Mr. Kinney of Astor­ of Little Rock. Ark, In court etc., as well as wage* Paid for »initial The Pneumonia Month (tier the boy had pletuksf guilty ia has an expert coal man prospe. Match li a typical pneimiem barge of toi”M«r. The lad wm work In outside industries. ing the coal fields of Nebhlem. ' month and usually gives a high ra'- si nr bnvlm kllle’ C F Grand­ “Rettdi'sl Is therefor made for your Orcton La-*t week Mr. Paei* rfr*. ft ear Inap, or, u, ., slm near of mortality for the disease. After cofteihrence in minimum of 30 cents map currier, in company with ‘ I per hour in southern territory, effec­ Eilis of Grand Ronde. overlook and n long and hard ytnter, bn -y stem tive as above, somewhat higher rites captured two California tuurderei'i lose» much of its resistance and- pee When every cold to be established in local ft les or zones They qultely gave up their arms and pie’ grow careless Souf -in Pacifi Compaaj no matter how slight, is given prompt where condili^ stlfy. then began their return trip In charge Ann J ce» Redl Waget and inteHigent attention, there co are any ob.lectlutts. of the sheriff much less danger of pneumonia. It J H. Dyer. G neral Mi r - fuisday. h April 7th. 1931,1» tr.e dati should be borne In mind that -pneu­ Southern Pm iflc Camp:. today or­ set for earings of any complaints or Twenty Yean Ago monia Is a germ desease and breeds dered a notice faxted informing all suftaealiona of eiter individual em­ i From Headlight of March Id, 1901) in the throat. Chamberlain's Cough employee co