The independent., March 18, 2010, Page Page 20, Image 20

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The INDEPENDENT, March 18, 2010
Ten Reasons To Advertise in THE INDEPENDENT
during tough economic times
1. You’re Open.
You still turn your lights on. Why not invite
people in? If you are open for business at all,
you must market that business.
2. Opportunity.
When the pie gets smaller you can still get a
larger slice. Advertising during tough times
increases your odds of being the vendor of
choice and seizing share from your competi-
tors.
3. Reliability.
When your business gets softer, increase
your core media. Media mix is a desirable
goal except during tough times when you
need to rely more heavily on your base
medium; newspaper.
4. Proven Results.
The Independent gets proven results. During
tough times, your advertising needs to be fo-
cused on ROI (return on investment) and not
other nice options. Advertising in The Inde-
pendent is a proven ROI vehicle.
5. Fish Where the Fish Are. .
The Independent offers the best local reach
and that means that The Independent is the
first place to look for consumers for your serv-
ices.
THE
6. Tough Customers.
Consumers research purchases more during
tough times. Be among the considered
choices. The Independent is the marketplace
for local shoppers and if you aren’t there, you
may not be considered as a choice for those
who are buying.
7. Credibility.
Advertising in a credible medium like
The Independent, is an indication that
you are credible.
8. Bravado.
Never show your fear. Advertising indicates
your confidence in your business.
9. Convert Wants Into Needs.
During tough times, consumers buy what they
need and not what they merely want. It is up
to you to convince consumers they need what
you offer.
10. Start the Funnel.
Even if customers are not buying today, ad-
vertising is your opportunity to start people
thinking about what is important to buy and
who from. It will pay off later.
INDEPENDENT
Providing your community news and information for over 25 years.
To advertise, call or write:
Clark McGaugh
The Independent
725 Bridge Street
Vernonia, OR 97064
Phone: 503-429-9410
E-mail: clark@the-Independent.net