February 2, 2018 • Seaside Signal • seasidesignal.com • 5A
Seals, Tillamook Head, kayaking, crabbing and more
Y
ou’ve likely driven into
Seaside, arriving from the
north or the south, hundreds
if not thousands of times. The entry
signs into Seaside may have never
struck you as a storytelling element
for our town, but that’s exactly what
we’re trying to do with the new
branded signs that were installed the
first week of January.
Have you seen them? What was
your initial reaction? As with any
project that brings change, there will
be voices on either side of the spec-
trum – some that love it, some that
dislike it. They’ll even be those that
don’t have an instant reaction, but
just need some time to get used to the
new addition to our town.
The new Seaside signs project
comes a little more than two years
after we reimagined Seaside’s image,
the visual identity that we use to mar-
ket and advertise a community that
became a tourism destination nearly
150 years ago. Back then, Ben Hol-
laday built an Italian-style villa on
the site of the Seaside Golf Course
in 1871 to help attract those living
inland to visit here. Today, we use
a number of methods to encourage
visitation to a community where one
in three jobs is tied to tourism and
hospitality, and tourism is a critical
SIDE RAIL
JON RAHL
driver for our town’s economic vitali-
ty. The entry signs are just the latest
in an effort to amplify the rebranding
work we started two years ago.
In 2015, I wrote about the
complete rebranding we’d just fin-
ished. It’s easy to Seaside officially
became our new consumer facing
tagline in early December of that
year. It speaks to our audiences
leading hectic lives in nearby urban
areas, and about how easy it is to
have a fantastic time in Seaside.
The tagline has anchored our brand
campaign, which tells visitors how
to experience all the amazing things
to do and see in and around town
through fun, informative “how to”
instructions and vibrant icons of
harbor seals, Tillamook Head, kaya-
king, crabbing and more.
Over these past two years we’ve
created new print ads, digital ads,
“how to” videos, a brand merchan-
dise kit, a business partner toolkit
and are currently finishing up a
12-month campaign where our bright
SEASIDE VISITORS BUREAU
New welcome sign in Seaside.
colors and iconography completely
wrap around Portland Max trains.
Speaking of that iconography, you
may be wondering what led to the
six icons we’ve anchored our signs
to. They each represent just a few
aspects of what makes Seaside such
a fun place to visit. The bright-col-
ored lettering is a warm welcome to
all, and ensures our town name will
stand out, even on stormy days.
The Tourism Advisory Committee
that I report to on a monthly basis
helped craft a vision more than two
years ago that saw U.S. Highway
101 in Seaside (where hundreds of
thousands of cars pass by every year)
as another way to reach potential
visitors. Thanks to that vision — a
desire to match consumer advertising
outside of Seaside with a welcome
message just as you enter Seaside —
a bigger, bolder statement now greets
motorists as they come and go.
A couple other important notes.
The signs are paid for with a small
portion of transient lodging tax dol-
lars, collected when visitors stay in
local hotels and vacation rentals. And
while they are fully installed, we’ll
be enhancing the brightness on them
in the coming weeks so that they can
be a strong welcome sign for many
years to come.
Have a thought or a question
about tourism in Seaside, or maybe
an idea for a future column? Drop me
an email at jrahl@cityofseaside.us.
Jon Rahl is the Director of Tourism
for the Seaside Visitors Bureau and
Assistant General Manager of the
Seaside Civic & Convention Center.
LOCAL HAPPENINGS IN BRIEF
Open house for
Seaside Elks
In celebration of the 150th birth-
day of the Benevolent and Protective
Order of Elks, Seaside Lodge will
host an Open House on Saturday,
Feb. 10. All community members
and families are invited to visit our
lodge, take a tour, watch the Cub
Scout Pinewood Derby, enjoy a
snack, play a game and meet Elks
members. The lodge and lounge will
open at 11:30 a.m. Snacks will be
offered. Karaoke begins at 6 p.m. A
crab feed will be offered at 6 p.m.
for $25. Tickets must be paid in ad-
vance.
The Benevolent and Protective
Order of Elks was the idea of a the-
atrical company located in New York
in 1868 and evolved into a fraternal
organization dedicated to the service
of others. Seaside Lodge particular-
ly cares about our local community
needs, including students, educa-
tors, the needy and veterans. During
the 2017 year, Seaside members
and helpers volunteered over 5,000
hours, drove more than 11,000 miles
and donated $9,000 to assist with lo-
cal projects. The lodge used Elks Na-
tional Foundation grants of $1,500
to help the county’s local Head Start
Center and $3,000 to help feed the
hungry at Thanksgiving. The lodge
motto is “Elks Care — Elks Share.”
Learn about our Order, its history,
see photos, read magazine articles
and more at www.elks.org/history.
Visit Seaside Lodge at 324 Ave-
nue A. Call 503-738-6651 or email
seasideelks@yahoo.com.
Clatsop Job and
Career Fair
Clatsop Economic Development
Resources and WorkSource North-
FILE PHOTO
Adults and students are invited to the job fair.
west Oregon spearhead the fourth
annual Clatsop County Job and Ca-
reer Fair on Wednesday, Feb. 21,
from 10 a.m. to 3:15 p.m. at Patri-
ot Hall at the Lexington Campus of
Clatsop Community College in As-
toria.
Seaside, Astoria, Ilwaco, Jew-
ell, Knappa, Naselle and Warrenton
high schools will be sending all ju-
niors and seniors in the morning and
will be finished by 1 p.m. At 1:15
the doors will reopen for adult job
seekers, Clatsop Community Col-
lege students, and those seeking
more information about career and
job opportunities in Clatsop County.
More than 700 students will be in at-
tendance, and many college students
and adult job seekers.
To register as an employer to par-
ticipate in the career and job fair, call
Debbie Newton from WorkSource
Oregon at 503-325-4821, ext. 226,
email her at Debbie.M.Newton@
oregon.gov, or register at clatsop-
jobfair.com, under the employer tab.
This event is free.
Employers are asked to register
as soon as possible as the entire list
of employers participating will be
provided to the schools in advance,
and space is limited.
Contact Kevin Leahy at kleahy@
clatsopcc.edu or 503-338-2342 to
sign up to be a financial sponsor.
Understanding the
stream network
Lower Nehalem Watershed
Council presents research fish biolo-
gist Gordie Reeves at the Pine Grove
Community House in Manzanita at 7
p.m. on Thursday, Feb. 8.
Gordie Reeves
Reeves will present an approach
that includes a focus on the entire
watershed and places where key
ecological processes occur in the
stream network. This methodology
increases the potential for resto-
ration efforts to be successful and
also allows for a shift away from a
focus solely on population size to
include increasing life-history di-
versity, which is particularly criti-
cal to meet the challenges posed by
climate change.
Reeves has been a research fish
biologist since 1983. His exper-
tise is in the freshwater ecology of
salmon and trout, conservation bi-
ology of those fish, and aquatic as-
pects of landscape ecology. Reeves
has published papers on the fresh-
water ecology of Pacific salmon
and trout, effects of land manage-
ment activities on the freshwater
habitats of these fish, conservation
plans and dynamics of aquatic eco-
systems.
This event is free and open to the
public. The presentation will start at
7:20 p.m. following an update from
Lower Nehalem Watershed Council
at 7 p.m. Doors open at 6:30 p.m.;
Pine Grove Community House, 225
Laneda Ave., Manzanita.
Going back to the
toolshed
The little shed at Circle Creek
Conservation Center in Seaside is
full of tools that North Coast Land
Conservancy staff and volunteers
use all year long, as well as tools
leftover from the property’s farm-
ing days that haven’t been touched
for a decade or more. Skilled and
unskilled volunteers are invited to
join the staff for an indoor steward-
ship day on Wednesday, Feb. 14,
from 10 a.m. to 1 p.m. to give the
NCLC tool collection some TLC.
NCLC
Melissa Reich in the tool shed at
North Coast Land Conservancy’s
Circle Creek Conservation Center.
The tool shed holds a wide va-
riety of tools, including some the
land trust inherited when it bought
the property in 2004. Staff could
use some help sorting and identi-
fying the tools in the shed so they
know which ones to keep, which
need repair, and which aren’t need-
ed at all. Some tools such as hazel
hoes, pulaskis, and loppers need
to be sharpened and oiled. Others
could use some minor repairs. Vol-
unteers who are familiar with farm
equipment and power tools are
especially welcome, to help staff
understand what they have and po-
tentially to help with minor repairs.
Unskilled volunteers can help by
sorting, organizing, cleaning, and
sharpening.
Email Stewardship Director Me-
lissa Reich at melissar@nclctrust.
org with questions or to let her
know you’re coming. Circle Creek
Conservation Center is at the end
of Rippet Road in Seaside. Look
for the Rippet Road sign on the
west side of U.S. Highway 101, 0.7
mile north of the junction with U.S.
Highway 26. Follow the road west
and north a short distance, passing a
gravel quarry on your left, to where
the road ends between two barns.
MEETINGS
sion, 6 p.m., 698 Pacific Way,
Gearhart.
sion, work session, 7 p.m., City
Hall, 989 Broadway.
MONDAY, Feb. 12
WEDNESDAY, Feb. 21
Seaside Library Board, 4:30
p.m., 1131 Broadway, Seaside.
Seaside City Council, 7 p.m.,
City Hall, 989 Broadway.
Seaside Tourism Advisory
Committee, 3 p.m., 989 Broad-
way.
Seaside Planning Commis-
sion, 7 p.m., City Hall, 989
Broadway.
THURSDAY, Feb. 15
WEDNESDAY, Feb. 7
Seaside Transportation Advi-
sory Commission, 6 p.m., City
Hall, 989 Broadway.
TUESDAY, Feb. 6
Community Center Commis-
sion, 10:30 a.m., 1225 Avenue
A., Seaside.
Seaside Improvement Com-
mission, 6 p.m., City Hall, 989
Broadway.
Gearhart City Council, 7 p.m.,
698 Pacific Way, Gearhart.
THURSDAY, Feb. 8
Seaside Convention Center
Commission, 5 p.m., 415 First
Avenue.
Cannon Beach Academy,
5:30 p.m. 3718 S. Hemlock St.,
Cannon Beach.
Seaside Tree Board, 4 p.m.,
City Hall, 989 Broadway.
TUESDAY, Feb. 20
Seaside School District Board
of Directors, 6 p.m., 1801 S.
Franklin, Seaside.
Seaside Planning Commis-
MONDAY, Feb. 26
Seaside City Council, 7 p.m.,
City Hall, 989 Broadway.
THURSDAY, March 1
Seaside Parks Advisory Com-
mittee, 7 p.m., City Hall, 989
Broadway.
TUESDAY, March 6
Community Center Commis-
sion, 10:30 a.m., 1225 Avenue
powered by
A., Seaside.
Seaside Library Board, 4:30
p.m., 1131 Broadway, Seaside.
Seaside Planning Commis-
sion, 7 p.m., City Hall, 989
Broadway.
WEDNESDAY, March 7
Seaside Improvement Com-
mission, 6 p.m., City Hall, 989
Broadway.
5:30 p.m. 3718 S. Hemlock St.,
Cannon Beach.
of Directors, 6 p.m., 1801 S.
Franklin, Seaside.
Gearhart Planning Commis-
sion, 6 p.m., 698 Pacific Way,
Gearhart.
Seaside Planning Commis-
sion, work session, 7 p.m., City
Hall, 989 Broadway.
MONDAY, March 12
WEDNESDAY, March 21
Seaside City Council, 7 p.m.,
City Hall, 989 Broadway.
Seaside Tourism Advisory
Committee, 3 p.m., 989 Broad-
way.
THURSDAY, March 15
Gearhart City Council, 7 p.m.,
698 Pacific Way, Gearhart.
Seaside Tree Board, 4 p.m.,
City Hall, 989 Broadway.
THURSDAY, March 8
Seaside Transportation Advi-
sory Commission, 6 p.m., City
Hall, 989 Broadway.
Seaside Convention Center
Commission, 5 p.m., 415 First
Avenue.
Cannon Beach Academy,
TUESDAY, March 20
Seaside School District Board
MONDAY, March 26
Seaside City Council, 7 p.m.,
City Hall, 989 Broadway.
TUESDAY, March 27
Seaside Airport Advisory
Committee, 6 p.m., City Hall,
989 Broadway.
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