Smulnv. November S.
Put Four
j i y
A
' . ',-
Home Entertainment
Is Selling Feature!
Earl Shepherd, when asked what
he considered the greatest feature
in radio retailing, replied "Home
Entertainment."
The realUation that you mar sit
down at yonr radio set and often '
bring in the unexpected which may
ranjce anywhere from the sublime;
to the ridiculous is certainly one of
radio's greatest attractions.
The persons izafciSE the most fun
of radio are generally those who ,
have never tuned a set and these;
are the folks who "fall the hardest j
for radio" when they finally do
take the time to become converted. .
To date this fall the greatest de-i
mand has been for radios retailing '
from one hundred up to one hun
dred fifty dollars which means com
pletely installed but before Christ-;
mas we expect to sell uiauy housed
in beautiful cabinets.
' Last winter the sets using dry.
batteries seemed to lead in sales 1
by a large volume while now those
fitted with the automobile type ;
battery with charter have come
strongly to the fore. '
Human nature remains the same
In regard to different classes of;
sets: that is. some people prefer ,
three dial set enjoying the extreme
care necessary to tune a station in .
well while others lean strongly to ;
ere Broken Rail Wrecked Train, Killed Score
.. - .. r(
: Wh
4 -r fr it, yy
10 p. ni., racltaril
Orrgonlan,
Klr.t Pres. i
Klrst !
Hi., bov and girl, an well as Hie program;
iKlwrer. to desert the old farm and rheatra.
seek the .ity. K;V. Hlrs(
i.ti k tho farmer re- Portland 10: 55 a.m..
cetves the a.lvli.. of agricultural l.vterlau ilmr.h; 7:60 p. in
authorities. He It Insect plague. Church of CHrl.t. Menllsl.
epidemic, threatening weal tier or
other adverse conditions, the radio
k.iH tt tttfnrttiMttmi necossarv to
With these "ruul,,e. r raiicico urg.
uinr leatitrea; i p. m.. Heiger nr
M.'ndu.v, ovtllltrr II.
KI'O. ! mntera. Mule
tiros
' A broken rail is blamed for the wreck of a St. Louis ami San Francisco Hy. passenger train
near Victoria, Miss., in which a score' of persons were killed and many injured. Authorities arc prob
ing the crash, i Photo shows scene of disaster and shattered cars, which were tumbled off the trestle
when a wheel struck the broken rail. (indicatcdbr arrow. .
demonstrated, RADIO AIDS KEEPING
.ho .imi n. dial set which thev time a song is broadcast, inn is ccption msianrc o.is
fair ana equuaoie arrangement, uuuauui eu..iuius.u. u.n. .-..n
It would paylhe composer an ade- of this concert upon puliltr interest
Equate royalty, would continue the in radio cannot be estimated In set
' popularization of his songs and terms.
' would insure broadcasting stations ,t the actual time nf the concert.
of an even flow of musical numbers so Ereat was the interest tluit all
SAX FRANCISCO Xov 7 A at a reasonab,e figure In payment, public loudspeakers at stores, gar
convention of representatives 'from ! This question directly concerns, ages. etc.. were packed with people
leading broadcast stations was held ' every radio dealer. Jobber and not owning a receiving sot or hav
in th. ruff hotel her. on October manufacturer. Great harm would ing friends owning sets, while atier
can tune in quickly and perfectly, a
COAST BROADCAST
STATIONS OPPOSE S.
C A. P. DEMANDS
1 niot tli itroblvin.
: wealth f t,nti,riiiliiinfnl.M
' Crucrul llnrbonl utmrd that r.t
tlio W a maltvr of tl.Olam ami ceuta
to tl fiimur tit tK bia(lBtlK f
Lilly uuirket np.ri. nud cullrtt -tvntloti
( tip fil l. iiiiuii:tl wttik It In
i1o:uk in t Inn in u Ith Iho vU il
ci.m Mturr of i;rtruUtiril I'lflli-Ko,- .
nml nrlioot-t. '
; "Knttrtainmcnt. f ultnr- ami tb
tlmtbblnn Utv nf th tnotroixilt.
j carried ut the farm by rudlo. ntakeit
I rural lif more attrarttv and !- j
Oahle." ho nald. "ami will niintaln J
1 tin fur in da whl.h lln vrry'
l.atkbono of our mitiunul ctitttt'iirc.'
Kadio Program
Sunday, .iienibir H
KPO. US.S meter. Hale Pros.
I and Chronicle, San Kranclsro. 9:IS
a. m.. non-soctarian chtirrh servl.es:
S p m.. organ recital: t p.m.. States
orchestra: 6:35. S p.m., Palace or
chestras; S:30 p. in., Kolgr or
chestra. I KCO. meters, (ienernl Klec-
, trie. Ouklund 11 a.m., l.ii p.m..
j Trinity Kplsrop.il rhiirrh. Kan Kran-
KCO Little Sym-
features: I
chestrn: 1:30 p. til
,,; S 511 III . children'
tucks, a 40 p.m., states reslaii
rant: " p.m.. Kelgor nrehiwtra:
p.m.. orisnn ret'llal; 8; 41 p.m., e.
rrrlslng talk: S p.m.. V. M. C. A.
Father ami Son program: It) p. m..
Suites ur.-li.'stra.
m.. Aunt r.M,; tll
hi., news; i p pi
l.ako Jlerrllt I)rk,
KNX. S3? ,,
woo..-,,u, ,Wtnt
iat uieatr; (
llousvliold IHgt,.
contest: t,3u, t, p
v- m., uomirick
ni.. West orrlieim
KIIJ-lus j
a. I.-- . . - ""n.
",u'j MH'IM- l lll M1(
'i nieteri,
inony. i.iv. Ant,iNJ
cooking tulk: M ,
7 P. m.. Studio six f
p m.. bookshelf hat: V
lean League of I'-.
hilil. :il meters. Ilenoral Klre- radio and fourert ,tl
tru-- i sii.ii t.'Mkiu.-s, 4 i. ni. mimical prcgram.
.M, r. til a, mi uf:n UI.I.IU.1 . ... -
Kiuti: p.m., rinccri; j p. m., PorllundT-J:lS t.
news, weather, slinks, markets; lure; 10:30 a m
p.m. ciiinuiiiinai program. I news: 13:30 p. B,
KI.X. r.s nietrra. Tribune. Oak-, 7:30 p.m.. Wealhe'r,
' - rM " ' pori: a P. ni . connn
vnttwr- or no i r nw cttiu c:sco; 3:30 p.
wu"u phony orchestra.
playing an Important , K,LX' ,60S m,"r. Trll.une. Oak
Itadio playlnK an Important
part hi keeping young pwipli nn the
farm by ending thy Isolation of
farm life, General J. ;. Hurbortl.
president of the radio corp. of
America, declared in an address nn
"Kadio and the Farmer' before the
. A rl I'flfl ic'ntr r-ln It nf Vi.ir VnrW nm
it tor the purpose of considering be done to radio if It was choked tho concert letters of appreciation; ,8
the demands of the American soei- oil from any type or group oi i.uU1eU iuiU u.
ety of composers, authors and pub-1 songs. Therefore, every reader of KGO and the Victor talking machine
Ushers for the radio use of the I this publication should make it a ' company's coast headquarters,
copyright music it controls. The Pe101"11 oblicatlon to bombard his' Regarding this occurrence In its
convention went on record as nn-' congressmen with demands that ra- true eignificance, it at once fell in
animously endorsing the resolution di broadcasting of music be put on lino with the policy so often die-
adopted at the recent meeting of; the same payment basis as mechani- tated by the Musical Courier extra,
i.. v.iHn.i ....i.t,nH r hM. ' cal reDroductions. and dealers that is. that there exists tod:iv In
casters held In New York. United' should make it their business to see ' the radio field a huse and as tt
States senator C. C. Dill of Wash-! th"' owners send letters to unexploited field for vastly increas-
ins ton gave the chief address. He 1 Washington at once advocating that , cd sales through the bettering of
KNX. 337 meters. Kxpres. Dully.
wood 70 a. m.. 7 p m.. First Pres.
jhyterlan chnrih; 2 p.m.. musical
t program: S p.m.. Ambassador or
'chestra; S p.m.. program.
KIIJ, 405.2 meters, Tlmea. Los
Angeles 10 a m., Hev. Cordon Pal
!mer: 10:30 a.m.. 7 p.m.. First M.
General Harbord recalled the ; K church: 4 p.m.. muslrale; :30
hardships of the days when he was j p. m.. Arcade orchestra; 8 p.m..
a boy on n Kansas farm forty years j musical program,
ago. "It has not been the physical j KFI, 467 meters. Karle C. An
hardshlps." he said, "but the dull- thony. Los Angeles 10 a ni.. church
ness of life, tho utt.r monotony and federation: 4 p.m.. vespers: 6:45
' lack of recreation that has caused
went on record as believing that Plan
radio should be kept free to the
listeners on the grounds that "every
aditional burden placed on the
broadcasters would tend to bring
about some plan of collection from
the listeners." He also explained
that the plan of campaign adopted
the musical programs and the In-
by the broadcasters Is to get new ; which is successfully combating the
congressional legislation rather than!Tin8 spirit inspired In par( by the
to carry their fight to the courts. ' automobile and motion pictures.
Two recent additions to the mem-;Xo longer does the younger genera
bership of the society of composers lion "ant to rush off to town after
authors and publishers are Carrie, t!le day's chores are completed.
Jacobs Bond & Son, and Villa Moret, Radio is bringing to their fireside
Inc.
. duclng of the stars of the musical
RADIO BRINGING wond to make their appearances;
CONTENT OF FARMefore ,he microphone. ;
I The effect of the single Victor
The cities are claiming fewer and j effort on the Pacific coast Is nn ;
fewer of our farming population due' evident sign of the desire of the.
to the beneficent effect of radio, , people of that locality to hear bet-i
ter music through the radio re-j
celvlns sets. The fact that many;
people were compelled to listen to !
sots outside their homes when there
was really .ometliing worth wlill?
on the air, shows what a huge ,
field remains. Those same people!
I . A, . ifwi kdJ- Jv-.o it 111 l-W
p. m.. Father Ulrard'a aunnpot for-
cam of weather; 7 p. m.. organ re
cltul: ft p. m.. classic hour: 9 p. m
See Us Firs
Don't buy a receiving et before j
hear tho PRESTODYNE the bigj
radio bay on the market.
We alao carry the RADIOLA "2
Portable.
Wirtz Music Hou
Phone 125
122 So. W
reT-btTf.
Jw.-.e. is II (-
Wi U'r-t tUdm Tthn 1 1
-k. TV, tmaU Mfu4
la skousm frfnJ MgnlMtl
I better things than the average town are the potential buyer claw. They'
has to offer. A Kansas postmaster want music and they want the en-!
SONG PRICES ARE HELD j writes this to the Rural New-York- tertalnment and enjoyment that the
EXHORBITANT BY RADIO er: : radio can brimr. A flinRle Klanec;
' j "The automobile van largely In-' at the programs afforded them..
There in no reason why the so-: strumental in demonilizinK farm however, shows that the majority of
clety of authors, composers and ; help and the residents of farms, in ' the hours are devoted to th; ex
publishers should make the exorbi-l that it took them away too' often j pounding and reiteration of topii s
tant demands it does for broad-; hunting pleasure when they should i ond mulc of the "popular" variety,'
casting songs composed by Its mem-' have been at home at work. I feel a serious misnomer by the way for
You MustHsarThe
l&ualtr-Wwiiwi?
Matciied-Uriit Radio
9 HE com
Matched
an ac
bers. The society is making radio
the goat and Is milking the goat to
the death and will continue Its para
sitic methods until someone calls a
halt.
Radio popularizes any song given
repeated hearings over the air. Ra
dio sells that song to the public.
The society should pay radio sta
tions rather than extort ludicrously
high license fees from nn Institu
tion whose very existence is of ln-
from conversation with fanners t-ie cheaper type of music Is by no
who come to the windows on S:it-:niean3 the most In Xavor, m the'
urday afternoons after their mail ' :'ort life' which music of thU type :
enjoys is
that radio is going to Chang's all
that, for they can have much of
their entertainment at homo in the
future.
witness.
Preltv erntonna klmnnn.. nnmrL'.
On the whole farmers are ed today at lice begln's Dress Shop '
better off than for the past several ' n'y S2.G0
years, and' more content."
NS-S
complete group of
cd Radio Units
achievement in
radio manufacture perfect, hir-.
monious performance.
Let your own cars tell you that
the Stewart-Warner is the Radio
you have been waiting for.
Open evenings by appointment.
EARL SHEPHERD CO.
rlione 2.S2 (J07 Jluln SI.
DKMANI) J'oie (.1X11) Ml'SIC
Renorls from station Kr.n n?b-
estimable material benefit to com-, ,onrt, CaU ln(i,.ate hig rmfnxt ,
i1" musical selections. the Victor radio
... Ua,.u..a. iuuuu ui Broadcast over that section. At that
..,....cl ,. ,lme lnf.re were prPSPnte(,
as favoring legislation in congress s.hlpa and Marcel Jotirnet. th
um utraiii pm raaio oroaacasttng ing the first
or copyrighted selections In the! caliber
o .umuuai reproouc-; air on the Pacific coast. The radio
tlons that Is, to pay the owner of j public of California, and Indeed of
.... w.i i, B supuiatea sum eacn the entiro Pacific roast within re.
concert recently
that
Tito
he-
time artists of this
been heard over the
tut "" SlS'$
BE A "GOLDEN RULE"
RADIO NEIGHBOR
Use a DeForcst Radiation Preventer. Prevents
radiation from regenerative sets. Increases selec
tivity. Assures neighborhood harmony.
UHLIG'S ELECTRIC STORE
Phone 234. 1026 Main St.
1
RADIO
I"-. Ml AliDl BlVil ir rill '"V IT
fc. Iiororol iWiiJ J- I ' fril " iH1 I
( Buy It tomorrow it rour
Ml
7
NEW MODELS
Above is pictured one of the highest grade Ra
dios made in America. It has exclusive features to
be found in no other.
No other can have the "Binocular Coils" which
brings in distance and give that bell like tone.
The new Grebe is handled exclusively by
EARL SHEPHERD CO.
.. . . ..M
rV in vwtir hen t
One person hears it in another person's home..
Model 10
l'rlio (MM.OO
Model 20
I'rlco HiM.lM)
and that is the way Atwater Kent Receiving Sets
ana naaio speakers are sold
THAT is the simple truth, vouched for by
hundreds of retailers in all parts of the country
and proved by the ever-increasing popularity
of Atwater Kent Radio.
A person hears it, sees it, buys it and then
enjoys it In his own home.
If you have never heard an Atwater Kent
Recetvtnit Set in operation with on Atwater
Kent Radio Speaker, do so today. Go to a near-:
by store and ask for a demonstration.
Then make your decision. W are content
to leave it to you.
Model 30 CO"
I'rlco
Model j
Irlco f
soecinP" K' P - Wednetday
tlM. ?nrMMKr"m.,lv''n y Atwater Kent
u. 'Z " tholr 0""' and tenor
olst. A program of unusual merit.
BALDWIN HARDWARE CO.
Plion, 261 "E CHESTER STORE" 4I( ;
li.uk. Vti'MmM-l,
JL ai7.no to
3 a.to.on
1 BjJIo SiwL j