PAGE-14
IIKRAI.D AND NEWS. Klamath Falls, Oregon Thursday, November 2. 1963
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Evcrythlng here, except the woman, is rentable.
Rental Service Says
ISanta Wears Size 46
;: By AILEKN SNOUMY
7; Newspaper Enterprise Assn.
: NEW YORK (NEA) - Yes,
Virginia, there is a Sanla Clans.
And he wears a size 46 suit.
.But, alas, dear clld, Rudolph
;ho Red-Nosed Reindeer Is not a
n-eindeer. He is an English fal-
Sjw.
;-.Whiil proof lies behind these
; trash statcrnenls concerning
these creatures so essential to
;lho yuletide aura?
Well, verifying the jolly
Kent is Harold Blumberg, an
executive of Brooks Costumes
here. He says there are sev
; cral hundred plump, well-heard--Cd
and well - dressed Santas
rjiosed in the U.S. between
lianksgiving and midnight Dec.
'24.
How docs he know? His firm
t rents them their suits. And since
they are all size 40, there must
have been a model, and it fol
lows that the original must
Ihave been, well, guess who?
As for Rudolph, we must have
tour illusions and the true rein
;deer is loo bovine, too gangly
;to fulfill them. According to
;Mrs. Lorrain D'esscn, of Ani
mal Talent Scouts, people pic-
ture reindeer as the artists draw
;lhom and the artists lean to the
;tnoro aesthetic delicate fallow
- fleer.
; An Indulgent parent with $75
lo $5(K) to spare can have a
"deer or fawn attend his chil
dren's parlies, Mrs. D'essen
'. said.
'. Santa suits and animals are
;just two of hundreds of rent
; flls in demand at this time. One
;; the larger rental firms re
;3wals that 15 to 25 per cent of
;3rs yearly gross comes during
;lfic holidays. Volume for the
; Inerchnndiso rental business
ow Is more than WOO million,
r Firms coast to coast keep add-
ing to their lists to entice the
consumer and push the figure
'.io $1 billion.
'. '. What arc some of these items?
MVcll, who best to ask about this
;'flt Christmastime than an an
; -gel? In this case, Mrs. Rita An
;ol, manager of a Manhattan
; Hertz Rent-All store.
In the rental field aro baby
cribs, carriages, diapers, pink
sheets (rented by Zsa Zsa Ga
bor power equipment, cement
mixers and grass cullers. There
are little furs for those going on
cruises and big furs for those
- Staying at homo Willi mink $2.1
$75 a (lay and leopard $fi0-$ 105.
- For parents of teen . agers,
.there arc hi-fis, dame plat
; forms, glassware and dishes.
' "With the rental finn washing
Dear
Just imagine!
I'm
of
Chritmai list!
', I C3S H
Here's the gift for the student . . . mom and
dad too' Tho Corona is the world's only porl
able electric typewriter. An electric gives you bct
tor looking work . . . lets ycj turn out up to 7
'; clear carbons too. This one looks as good as it
"; writes. Your choice of 4 beautiful dctc rator colors.
' Buy it for just u ftw dol'ars down . . . for this
- Chris'mas. Lay-uway your cho re now'
AMIDON'S ss
irSi ill
i i if
the dirty dishes, parties are a
breeze," one mother said.
Families moving into new
homes during the holidays can
rent complete rooms of f u r
nibhings including all the nec
essary party regalia to cele
brate the Yule while their fur
niture is en route.
"We rent everything bul wo
plc," Mrs. Angel said, telling of
a man who rented a wrist
watch to wear to Switzerland
where he was going to buy one.
The firm has rented such things
as coffins to macabre jokcslcrs.
One prankster rented a shotgun
to lake to a friend's wedding.
Rental firms also report an
upsurge in car rental gift cer
tificates, rental of station wag
ons and pickup trucks to haul
Christmas trees and fly-drive
combinations for vacationers.
Increased interest in skiing
opens a new rental area. Now
a family can rent a ski pack
ago car with ski racks, boots
and mclal skis.
"We get the skiers coming
and going," Mrs. Angel adds
with a chortle worthy of Peter
Loire. "We also rent wheel
chairs." Family Court
Change Sought
PORCL.AND fUPIl Reorgani
zation of court handling of fam
ily problems will be sought by
the Oregon Council on Crime
and Delinquency, William Mosh
ofsky. council chairman, said
Tuesday.
Moshofsky said the council
planned to have the National
Council on Crime and De
linquency make a study and
then would seek legislative ap
proval of the resulting program
in lj.
The aim, he said, is to nip de
linquency at the root.
Moshofsky said jurisdiction
over family problems now is
"dispersed among five separate
courts . . ."
Domestic relations laws, he
said, have failed to keep up
with knowledge about humuu Ihi
havior. Moshofsky estimated the study
would cost $4!),!KI0. Funds will be
sought from other organiza
tions, 'lie said.
Did you know thai Santa
Clans, Indiana is the only town
so designated in the United
States. The privilege is reserved
to its post ollice by Congres
sional Act.
Santa,
can give mo this lS$PP
Smith-Corona ELEC
T R I C PORTABLE JT
for only $169.94. f
putting it right
tho top of my?
In 15 Years Gamblers, Promoters, Tourists
Have Quickly Urbanized Tahos's Wilderness
AL TAIIOE, Calif. UPI -Mark
Twain once called Lake
Tahoe "the loveliest sight the
whole earth allords."
People don't speak that way
any more esjiecially about
Lake Tahoe.
Justly or not. this lamed
Sierra resort fi,22.r feet high on
the California-Nevada border is
being dubbed everything from
"a cesspool for gambling
joints," "a recreational slum"
and "a city with a hole in the
middle" to "a Sierra Coney
Island."
At the same time, it's being
acclaimed as Nevada's new
"IN" resort, the "coming Veg
as," "the pinnacle of success"
for entertainers and "Ameri
ca's all-year playground."
Tup Performers
Tahoe boasts the world's top
night club performers, some of
its most exquisite beauty,
enough gambling to satisfy any
body and more business than it
can handle. Add these up and
they total trouble.
The 21.B mile long lake, one
of the three clearest in the
world, is threatened by sewage
pollution. Along the shore, neon
motor lodge signs dangle from
pine limbs. "Buy now" bill
boards replace timber in the
forests. "Indian trading posts,"
"carnivals," hamburger joints,
overrun lots they're every
where. California plans to ring
its side of the lake with a free
way or "parkway." And, al
though ake Tahoe has 71 miles
of shoreline, only seven are
public.
From Mark Twain's day un
til a decade ago urbanization of
Tahoc's wilderness moved slow
ly. Civilized life at the sleepy
lake consisted mainly of a few
millionaires' homes, some sum
mer cabins. Scattered resorts
and camp grounds. The Hip
was long and hard.
Hut gambling, freeways, win
ter sports and plenty of promo
lion changed all that in the ear
ly il!l.)0s.
Now thousands arrive daily
by airplane or on two transcon
tinental highways. Whereas the
trip from San Francisco for
merly took days, the BOO plus
miles now are traveled before
lunch.
In summer, tourists bring
swimming suits, boats, fishing
gear and linking tinots. In win
ter, they lash skis to the car
roof and head for nearby
t
Mcns' Shop
Street
Floor
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Squaw Valley, site of the 19H0
winter Olympics, or Heavenly
Valley, (0 ride a new tramway.
Expenses
Bu always they bring (heir
wallets. And. as if drawn mag
netically by the razzle-dazzle
atmosphere of gaming tables
and showgirls, and jinglc-jangle
of slot machines and honky
tonk, they scurry to one of a
dozen Nevada casinos that sep
arate the two slales at cither
end of the lake.
By far the most popular and
successful of these are the two
big clubs at south shore Har
rah's and Harvey's Wagon
Wheel.
Although olficial figures never
are divulged, informed sources
say Hurrah's Tahoe operation
is the biggest in Nevada. They
say Harvey's is number three.
And these two, they add. oper
ate more slot machines than the
entire I.as Vegas "strip."
"We had no idea of gelling as
big as we are," Bill Harrah
says. "But we get lucky once
in awhile."
Harrah's popularity stems
largely from the top drawer en
tertainment he books. For $4.40,
including tax, a person may sit
in Harrah's luxurious South
Shore Room w ith four drinks of
his choice and watch the
world's lop talent.
And no wonder. Harrah pro
vides his lop stars with a beach
house, motel suites, speed boats
and even a Rolls-Royce.
"Favors"
Harrah's "favors" don't stop
with the performers. He offers
babysitting service for children
of all ages, and virtually free
round trip bus transportation
from the San Francisco Bay
Area. These trips average about
34 daily.
Across the street, Harvey
Cross opened shop in 1946 with
six slol machines and a small
bar. Last year he completed an
11-story, $11.5 million hotel and
got so big he decided to discon
tinue as "unnecessary" all char
tered bus trips.
"We've had 89 conventions
since April and have 101 booked
between now and next .June,"
explains publicist Lou Hardy.
Harvey oilers unique service:
He buses hundreds of vaca
tioners to church each Sunday.
At north shore, one of Ta
hoc's top attractions for the
past two years has been (Frank
Sinatra's Cal-Neva Club. Here
one often found everybody from
Sammy Davis twisting in the
lounge to Dean Martin and Si
natra clowning it up on stage.
However, too many people once
saw Cosa Nostra boss Sam Gi
ancana, the type of clientele
frowned on by Nevada stale of
ficials. So Sinatra doesn't oper
ate the Cal-Neva any longer.
Tourist Types
What kind of tourists come to
Tahoe?
A Harrah's official says "they
are generally from the middle
class up. The average person
here is a guy who is not try
ing to make his fortune, but
someone who is out for an eve
ning or a weekend you know,
having a ball."
Edward Olson, the Nevada
Gaming Control Board Chairman
says Tahoe is "certainly not"
replacing Vegas as the hang
out for the so-called "high-rollers."
"Tahoe is coming and is
growing, no questions about
that, but it's a different type
of thing than Vegas," Olsen
says. "It's more like Reno.
There arc prox)i'tionately more
middle income people coming to
Tahoe and Reno than to Veg
as. Vegas seemingly has more
people with a little extra
wealth."
However, the latest quarterly
gross winnings released by the
state, for April through June,
are interesting. Although Las
Vegas' lake slill was 3'i times
that of south shore Tahoe, the
desert oasis was down about
three per cent compared to the
same period a year before.
Meanwhile. Tahoe south shore
was up about 6.7 per cent.
Many theories are advanced
at Tahoe as to why "the lake
in the sky" changed from a
quiet, Alpine wilderness Shangri-la
to a brightly lit, skyscrap
ored gambling center beset with
countless problems.
But a Nevada consulting en
gineer hit it right on the but
ton recently when he said:
"The problem at Lake Tahoe
is not sewage or gambling. It
is people."
In 1050, the permanent all
year population of the entire
506 square mile Tahoe basin
was only 2.700. Now it's 17.0110
and growing at the fantastic
annual rate of 30 per edit. On
peak tourist cays, the popula
tion hits about '50,000.
And by mo, there'll be more
Men's Terry Robes P,ain .,. 8.95 & 10.95
Pendleton Robes Always virgin wool. All sixes 22.95
Eldorado Jackets DZZ rLTs1 as 29.95
Kandel Sweaters c.ii9.i p.n.o.. 12.95 to 24.95
Men's Sweaters V:'.0: .''K.., 17.95 24.95
Munsingwear Knit PJ's s, B lo C. All colon 5.00
Van Heusen Cotton PJ's X, 4.25 - 5.00
Munsingwear Nylon PJ's AJi;t 10.95 -12.95
Ripon Slippons il' 2.00 Doein 4.00
Van Heusen Sport Shirts w .d w 5.00 - 7.95
Van Heusen Dress Shirts Whitci, Colon 5.00
Pendleton Shirts "ZTlZr 12.95-18.95
Sweater Vests Armless Wool Solid Colors .
8.95
Munsingwear & Hanes Underwear 1.00 & 1.50
Swank Tie Bars, Tacks, Cuff Links 1.50
Christmas Gift Ties "ZX'lXlr 1.50 - 2.50
Monogrammed Handkerchiefs 31 .50
Men's Esquire Socks AM Sties - Plain or Colors
1.00
Handkerchief Special Sh.,4S1.00 & Sjl.OO
o
Many Slyltl . All Snti 1.50 & 2.50
than 400,000 here on big week
ends. By comparison, neighbor
ing Alpine County in California
has a population of around 400.
To make matters worse, the
federal government, two slales,
live counties and 76 smaller
agencies all have some juris
diction over the lake. Etforts to
place a hi-state commission in
charge of public recreation so
far have failed. And the lake
lacks even one incorjiorated
city, although there is a move
to form one on the south
shore.
The most controversial prob
lem at present is south shore
sewage what to do with it.
When the sewage, even treated
to highest standards, is pumped
to spreading grounds, it has a
way of seeping back into
streams which flow into Tahoe.
This causes algae and threat
enls to ruin Ihe lake's clarity.
The Lake Tahoe Area Coun
cil, a private organization, fi
nanced a $125,000 sewage engi
neering study which recom
mended that existing disposal
methods be abandoned. Since
then there has been a sugges
tion that a $16 million, 2'i mile
tunnel be drilled through a
mountain into Nevada's Carson
Valley. This could house a two
lane highway and also carry
away Tahoe's sewage problem.
One of Tahoe's biggest critics
has been California Gov. Ed
mund G. Brown, who in turn
has been charged with issuing
"reckless publicity releases"
that "destroy the worldwide
image" of the Jake.
Brown says south shore al
ready is virtually "a recrea
tional slum." And he has asked
his agencies to come up with a
way to "save" the rest of the
lake.
"To build more gambling
joints on the Lake Tahoe shore
is to my mind sacriligcous,"
Brown says. "Let them have
their gambling at Las Vegas or
Reno, but they ought to stay
away from Lake Tahoe."
Meanwhile, Harrah's is going
ahead with plans to build a 25
story hotel costing anywhere
from $12 lo $25 million. A sim
ilar structure is being construct
ed nearby by the Del Webb
Corp.
And an eight-story hotel soon
will rise on the California side.
Thomas Wolfe once said "you
can't go home again."
And the same applies here.
:ff
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