ATT Tells
Stock Plan
NEW YORK (UPD-Directors
of American Telephone and Tel
egraph Corp. today after de
claring a quarterly dividend of
90 cents payable January 2. an
nounced plans to make a large
new offering of stock to share
owners of record on Feb. 18,
19M, increase the quarterly di
vidend to 1 next April and split
the stock 2 for 1 next June.
It is expected that the offer
ing of additional stock will en
title shareowners to buy about
12'i million shares on tlte basis
of 1 new share for each 20
shares held on Feb. 18, 1964.
Rights to pureliase the addi
tional shares wijl be mailed
early in March.
The period for subscription to
the new shares will expire early
in April, 19M. The purchase
price of the shares, which will
be determined by the board of
directors shortly before the of-
fering, is expected to be some
'. what blow the market price of
Die shares when the offering
, price is determined.
' The proposed split of the
etock on a 2 for 1 basis will be
, submitted to the shareowners
for a vote at the annual meet-
ing to be held April 15. WW. It
is expected that the additional
'. shares resulting from the split
! will be distributed late in June,
. 19M. Directors intend that the
dividend payable in July, 19M,
. after tlx; 2 for 1 split, will be
at the quarterly rate of 50
. cents per share on the split
shares.
Priam, according to Greek
mythology, was the last king of
Trov.
iiin tammniiVArtor--'rfi ,r-tiitmimis'H turn t maiill i liim til nfeVtrii
A LOTTA PIES This banana squash weiqhs 100 pounds. It was raised in Medford
by Leonard and Olive Wilson, former residents of Klamath Falls. Mrs. Wilson is affili
ated with La Pointe's in Medford. You'll have to ask the Wilsons just how the inscrip
tion whs accomplished. It's bonafide. It grew with the sauash which has been do
nated to the Klamath Nursing Home to make pies. Left, Nora Page, nurse, accepted
the gift from Mr. and Mrs. Martin Franz, store managers.
Package Mixes Re! bet Kew Trend
NEW YORK (UPi - Mother
may not bake bread today in
the same way that grandmother
did.
But she pops the package
mixes of breads, cakes and rolls
into the oven with a lot less
time and energy expended; She
may have added home prepared
pizza to the family menu. Chili
tir chili powder, may he more
frequently used than it was a
generation ago.
It is along these basic food
ingredient lines, Russell Wirth
explains, that Universal Foods
Corporation, which started out
primarily as a producer of
yca?t and kindred baking in
gredients, has sought to expand.
In so doing, it has followed a
It r & y4h: i Pi Wfi
' ' ' ' ' '
LARGER ACCOMMODATIONS Expanded quarters needed by the Stiles Realty
prompted a recent move of the firm from 133 South Ninth Street to 4831 Seuth
Sixth Street. Homer E. Stiles, in the reel business here for 16 years, h as fell
sociates Joe Perry and Ralph Baden. The building hat been remodeled ed 0$
decorated. O
DEAN WHITE
Dean White
Visits Here
Dean White, former coach at
Klamath Union High School,
now in the investment business,
visited Klamath Falls this week
end. White is now a partner in a
brokerage firm with his broth
er Don in Portland. The firm is
known as White and Company
and is located at 3817 S.E. Bel
mont. White was on the coaching
staff at KUHS for five years,
and w as head basketball coach
when he resigned in 1961 to join
the Francis I. duPont invest
ment firm in Portland.
His brother was also a mem
ber of this investment firm.
White plans to visit Klamath
Falls on a monthly basis, and
his arrival here w ill be preced
ed by an announcement in the
Herald and News indicating
when he will arrive and where
he can be contacted here.
prearranged outline of criteria
for acquisition. The result has
been a doubling of sales and
earnings.
"We have tried," explained
Wirth in an interview here, "to
stay in specialty foods, but in
basic lines at the same time,
For example, we found that the
use of Italian type cheeses in
the postwar years has grown
about twice as fast as the use
of all cheeses. Hence, one of
our acquisitions this year has
been the largest domestic pro
ducer of Italian-type cheeses.
"We have picked up a manu
facturer of dehydrated chili pep
pers and paprika. We acquired
an institutional foods business,
because that field of institution
Franchise
Code Told
NEW YORK (UPI '-Franchising
as a merchandizing device
has undergone a rapid growth in
recent years, and covers a broac'
range of products in business to
dav.
It is a mature enough institu
tion to have prepared, through at
least one industry group, a code
of ethics, and to have drawn the
attention of financing groups be
came of its widespread populari
ty.
Like any form of business ac
tivity, it has advantages and dis
advantages both to the operation
granting the franchise and to the
person holding it.
The National Better Business
Bureau, with headquarters in New
York, recently issued a brochure
discussing aids to anvonc seeking
information about franchise op
portunities. The suggestions it
made, however, were fundamental
enough tliat they could be applied
to anyone making an investment
a business, in a security, or
undertaking any business venture
Few persons indeed could find
anything to quarrel with in the
instruction to "investigate before
you invest." The same rule is
constantly reiterated by most re
liable investment counelors in
any field.
"Don't sign papers or put up
money." the brochure continues,
until the entire offering has been
discussed with an attorney, a
banker and the family. It advises
that everything involved in an
agreement be put into writing,
and that when the right oppor
tunity comes along, the advantage
should be seized upon.
But the same set of rules points
out that there are questions which
the person granting a franchise
will want to ask about the person
taking it over.
al feeding appears to be a very
big one. particularly on the
West Coast."
Wirth said that in no case has
his company acquired another
for tax loss purposes. Instead,
it seeks those with good earn
ings for a minimum of three to
five previous years, with a good
growth potential.
This system is not unique to
Wirlh's organization, but its
development has been on care
fully selected lines.
Nearly all the companies that
his organization has acquired or
approached in its acquisition
program have been closely
owned companies, many of
them family controlled organizations.
HERALD AM) NEWS, Klamath
NEW CLINIC ADDITION Work is moving rapidly ahead on this addition to the
Klamath Medical Clinic ar 1905 Main Street, The addition, being built by Broster
hous Construction Company at an estimated cost of $25,000, will provide 1,500
square feet of additional space which the c'inic will utilize for treatment rooms, new
drug stock area and additional storage and supply rooms. Construction started in
early October, and plans call for its completion by the first of the year.
Industry Wide Census Starts
With Questionnaire Mailing
The nation's 1963 Censuses of
Business, Manufactures, Miner
al Industries and Transportation
gets under way with tile mail
ing of questionnaires to the 7, OIK)
companies that operate more
than one plant, store, or other
establishment and have over 250
employes. These companies op
erate about 200.000 establish
ments. Late this year and early in
1964 the Bureau of the Census,
U.S. Department of Commerce,
will mail an additional 2.1 mil
lion census forms to other firms
with paid employes. Information
concerning about 1 million busi
nesses with no paid employes
wilt bo obtained from busi
ness tax returns. These census
es are conducted every live
years.
In all, slightly more than two
million forms will be distribut
ed to retail, wholesale and serv
ice business firms; 300.000 to
manufacturing firms; and 40.000
to operators of mines, oil wells,
quarries, etc. Questions apply to
calendar 1963.
PROMPT CONSIDERATION
WASHINGTON UPI - The
United States will give "prompt
consideration" to any proposals
for the sale of dairy products
to Russia or other European
Communist countries, but thus
far there has been no inquiries.
Advertising Agency Tells
Of Award Winning Program
A detailed analysis of Ore
gon's lliird largest industry
tourism and the promotion and
advertising reasoning which
goes into each year's campaign
for the tourist dollar, was given
in San Francisco this week by
Jack L. Sugg, vice president and
manager of Cole & Weber, Inc.,
Portland-based advertising agen
cy. The Cole & Weber staff
creates and places the advertis
ing for the Travel Information
Division of the Oregon State
Highway Department.
Speaking before the 23rd an
nual conference of the National
Association of Travel Organiza
tions, Sugg explained the steps
and philosophies of Oregon's
tourist promotion and the rea
sons for its outstanding results.
NATO at its convention last
year presented its top award in
internalional travel promotion
to the Oregon State Highway
Department, and as a result in
vited ad man Sugg to present
a "how we did it" talk at the
organization's San Francisco
gathering.
Sugg also accepted, on behalf
of tlie Oregon Highway Depart
ment's Travel Information Divi
sion, the 1963 top award for
the best "intra state advertis
ing" in North America. This is
a program carried out in coop
eration with the Oregon Cham
ber Executives Association.
In outlining his "Travel Pro
motion Case Study," title of his
speech, Sugg explained that the
Highway Department considered
advertising dollars as an invest
ment one that pays off hand
somely every year by bringing
in millions of tourist dollars.
Sugg poinled tut thai tk
ishu; Deparfeteit v
M : 4lV3
-t'-' t KWQ e
O o
Business
By Floyd
Falls. Oregon
Sunday, November 24, 13
tT ,f 5 tmnf?th. -m
V . - - , ? -
The censuses are being con
ducted entirely by mail. A firm
receiving a census questionnaire
is requested to fill it out and
return it not later than Feb. 29.
A pre-adclresscd. postage-free
envelope is provided with each
form to return it to tlie Census
Operations Office in Jcfferson
villc, Ind. Compliance with a
U.S. Census is required by law.
All information provided in a
census form is kept confidential,
and may not be used for pur
poses of taxation, investigation,
regulation, or in any legal pro
ceeding. The 1963 censuses continue a
scries of measures of the na
tion's economy that was begun
in 1810 with the first Census of
Manufactures. The Census of
Mineral Industries was begun in
1840 and the Census of Business
in 1929. A Census of Transporta
tion was started this year.
Questions in these censuses,
in general, are the same as in
1958, in order that 1963 statis
tics can be compared w ith those
of earlier years. The principal
change is in the Census of Rusi
ness, in which retailers will lw
asked to report sales of major
lines of merchandise. This type
of information has not been
gathered since the 1948 census,
but was reintroduced in modi
fied form after consultation with
principal trade associations and
census advisory committees.
All the 1963 censuses wiH pro
tourist information effort is an
investment which generates in
come to build highways, reliev
ing Oregon taxpayers of some of
the financial burden of highway
construction.
"A business-like approach to
this business of tourist has re
sulted in Oregon's excellent pro
gram," Sugg said.
"Our non-paid Advisory Com
mittee, composed of men with
up to 20 years end more expe
rience in tourist promotion, acts
also in a screening capacity,
weeding out the self-interest pro
jects and ineffective gimmicks.
In addition, the fact that the
Highway Department advertis
ing account comes up for re
evaluation every five years rath
er than annually, allows us to
build continuity and long-range
planning into the campaigns.
This is a must lor any kind of
effective advertising," he stat
ed. Su:g said Oregon has pio
neered in several fields of tour
ist advertising, resulting in an
incrca.c of 180 per cent in the
number of the state's tourist
visitors in the past 10 years.
"We have accomplished our
primary goal that of inviting
and convincing the out-of-state
tourist to visit Oregon. Our pro
ject now is to keep them in the
state for a longer visit," Sugg
emphasized.
Discussing live intra state pro
gram, tlie Portland executive
outlined the various methods of
cooperation between the Travel
Information Division and local
chambers of commerce.
"The stale furnishes local
tourist areas with promolioifil
a4iial, i rcluie for which
ivdmi participate
i, ya proaiotiwi, adver
tt'jg Wt liminam of in
Review
L Wynne
PAGE-3
vide statistics on number of es
tablishments, employment, pay
rolls, sales or production, clas
sified by kind of business or
product. The Census of Manu
factures will gather data on
cost of materials; use of fuels.
electricity, and industrial water;
value of inventories and capital
expenditures.
Tlie first Census of Transpor
tation will gather information on
transportation of commodities,
and on travel by various means
of transportation. It will also
take inventory and collect data
on the use of the nation's truck
ing resources. Information col
lected in this census will supple
ment, but will not duplicate,
data collected by other govern
ment agencies.
The Census Bureau will re
port statistics from the 1963 cen
suses or the nation, by states,
counties, cities, and metropoli
tan areas; in addition, retail
sales statistics will be reported
for central business districts
and oilier major shopping cen
ters. Results of the censuses, clas
sified by business or industry
groups and by geographic areas,
will be published beginning in
late 1964 and continuing at in
tervals for approximately three
years. The reports of the 1963
censuses arc expected to be
more comprehensive than those
of the 1958 censuses which to
taled more than 40,1X10 pages.
formation." Sugg said. "As a
matter of fact, actual examina
tions must be passed by local
chamlxr personnel to qualify an
office as an otficial Tourist In
formation Center."
Cole & Weber has handled the
advertising and tourist promo
tion program for the Travel In
formation Division of the High
way Department since 1945.
Sugg has worked on the account
lor the past 17 years.
zj I r
TSCB B.VWI6ING AW-AMX Th Oregon State Highway Department was awarded
vUe Vtip aener for intritaAe JAY, V trie National Association of Travel Or
Wri-tB reefing in im Inmin. Crhrh Thorn, doft vice president of Popular
Scitftiw nineiiine aid iWmw J flATO Awards Committee, presents the award
to Jack L. Sugg, vice poWaMkrW W OiJ id Veber, Inc., the Portland agency which
creates the Highway Cjif tnl'y'i jJrVing.
Bank Debits
Increased
Bank debits for the Klamath
Falls area including Klamath
and Lake counties increased in
October, 1963, compared to Oc
tober, 19f2, the University of
Oregon Bureau of Business Re
search has reported.
Debits for October, 19tU. to
taled $45,887,678. For Septem
ber, l'.W. tlte total was !7,
857,247. and for September,
1SXS2. the total was $44.1ti6.873.
Oregon, with 2i6 banks re
porting, had an increase in
bank debits in October, 19H3 of
plus 7.3 per cent compared w ith
September, 19txt, and an in
crease of plus 15.9 per cent as
compared with October, I9(i2.
Total debits for Oregon in
October, 19K3, came to $2,7ti2,
573.152, and for September,
1!H3, the total was $2.574.35tt.25.i.
For October, 1!2, the total
came to $2,383,116,276.
Drop Noted
In Building
Building permits decreased
in Klamath Falls in October,
1963, compared to October,
1962, the University of Oregon
Bureau of Business Research
has reported.
In October, l!Hi3, the total
was $93,200 compared to $202,
730 in the same month last
year.
Building permits from 147
identical reporting centers in
Oregon totaled $28,667,177 in
Octolier, 1963. This was plus 7.0
per cent higher than in Octolier,
1962.
The state total in October,
1963, included $15,561,425 for
1.348 new dwelling units; $7,
164,284 for non-residential con
struction; and $3,941,468 for ad
ditions, alterations, and repairs
of existing structures.
For the same month last
year, the $16,866,656 total of
permits was composed of $9,
269.537 for 813 new dwelling
units: $4,282,768 for non-residential
construction; and $3,314,331
for additions, alterations, and
repairs to existing structures.
Old Nickel
Still Gets
Much Use
NEW YORK I UP! I - Many
lines, some serious and sonic
flippant, liave been written
about how little can be pur
chased these days with a nickel.
And this kind of talk makes
some businessmen laugh and
laugh as they watch the balance
sheets. They know that t h c
nickels count up into dollars by
the millions liclod along by
dimes, quarters, and hall dol
lars. These arc coins which feed
the vending machines which
multiply annually in offices
factories, railroad, bus, and
subway stations; the machines
in turn perform a major job in
feeding the population in in
creasing numbers, with every
thing from snacks to full meals.
Joseph E. McDowell, Pros
ident of Servomation Corp., es
timates that about $3 billion
worth of coins will go chiming
into vending machines in tlie 50
states of the nation this year.
In tlie highly competitive field
of vending machines, Servoma
tion owns and oerates more
than 60.000, acting through 90
subsidiaries in 27 stales.
Primarily, McDowell wiid, the
vending machine operation is
organized on local lines; about
five sixths of the estimated
annual volume is accounted for
by more than 4 WW vending
machine operators who have six
employes or less.
ill mm m mm n mi mmm mmmm
ikv&v:s&' tut iaX''
HERB LE SUEUR
Bank Fills
Loan Post
Herb Le Sueur, 41, has been
appointed assistant cashier and
loan officer at the Bank of
Klamath Falls, according to
Jack Holt, executive vice
president.
I a: Sueur comes to Klamath
Falls from Billings. Mont., where
he has been in the credit field
for the past 12 years.
A graduate of Montana State
at Missoula, Lc Sueur joined the
International Harvester Compa
ny after graduation and re
mained with them for a number
of years.
He was manager of the Pro
duction Credit Association at
Billings for about six years.
He saw military service in
World War II with the 84th Di
vision in Europe and after the
war worked in military govern
ment service in Germany ami
Austria.
Le Sucur'swife , Billie, will
join him here about tlte first of
the year after she terminates
commitments to television sta
ion KOOK-TV in Billings where
she has her own program. His
wife is former president of the
Montana Home Economics Asso
ciation, and has been a featured
television personality for the
past 10 years.
it
? g
NEW VALLEY BUSINESS "Our business will be erected
here," states Robert L. Hall, president of the Powder
Horn Company, a new firm which will manufacture SAF
GUN locks at Christmas Valley. Hall is shown beside a
Christmas Valley townsite map, indicating that the com
pany will be located adjacent to the land development
company offices.
Saf-Gun Firm Dispatches
First Shipment Of Locks
CHRISTMAS VALLEY - The
initial shipment of Saf-Gun
locks manufactured by Hie
Powder Horn Company left
here Friday, Nov. 15. Robert L.
Hall, president of the company,
was here for the mailing.
The small lock, weighing less
than an ounce, fits in the trig
ger guard of pistols, shotguns,
rifles, or other weapons to in
sure that the gun is not fired
accidentally or by an unauthor
ized person.
A number of guns can be
fitted with lucks that use the
Glass Firm
Expanding
Kimball Glass Company, 521
Walnut Ave., has leased space
in the newly enlarged city
parking area adjoining Kimball
for the convenience of the firm's
customers, it was announced
by John II. (Jack! Otterbein,
president and general mana
ger. Tlie firm has been in opera
tion at the same location for 30
years, providing complete au
tomotive, residential and com
mercial glass service.
A separate distributorship,
Kar-Glass, is operated in con
junction with Kimball Glass. It
provides glass, store front met
al and mirrors to dealers in
South Ce n t r a 1 Oregon and
Northern California, including
Bend, Redmond, Madras,
Burns Lakeview and Alturas,
Otterbein said. ;
Kar-Glass has recently ex
panded operations to open new
territory west of here, to be
served out of Medford. Don
Smith of the firm has moved
there to handle that part of the
operation.
Ball Bearing
School Held
A three-day training school
for salesmen of ball bearing
distributors in the Pacific
Northwest was held at the Vil
lage Green Motor Hotel in Cot
tage Grove, Ore., Nov. 11-13.
Now in its sixth year, t h e
school is sponsored by The Faf
nir Bearing Company of New
Britain. Conn., tlie nation's larg
est independent manufacturer
of ball bearings.
Attending the school from
Klamath Falls were Neil L.
Eberlein and William Sanders
of Specialized Bearing Service.
It is estimated that seven to
10 per cent of the retail cost of
food goes into packaging.
-v
M
same key, Hall pointed out. Tlie
lock lias high security lock ac
tion and comes with two keys.
Tlie now company advertised
nationally beginning in Octo
ber. Several eastern gun man
ufacturers are considering us
ing the lock as standard equip
ment, according to Hall.
Plans include manufacturing
tlte lock in California tempora
rily and assembling and mail
ing from Christmas Valley. Tlie
company has property next to
the Christmas Valley office.
Tlie Halls also purchased five
acres south of the lodge and
expect to build their homo on
tlie lake shore, moving here
within a year.
The Halls, all outdoor lovers,
also expect to start a pheasant
farm, with a gun club for shoot
At present Hall is in the air
craft ignition business, with 33
years' experience in aircraft
work. They live in Woodland
' Hills, out of Burbank.
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We'ra Specialists on
4 wheel drive Willys
'Jeep' vehicles, but we
are equipped to serv
ice all makes.
JOE FISHER
Lincoln, Mercury, Comet
Willys 'Jeep' vehicles
477 So. 7th Ph. 4-8104
EiQirgincy Phone:
Charlii Ramp, 2-4958
V-1
t