Modoc Lumber Company Studies
Planning For Industrial Park
DRUGGISTS ELECT A new slate of officers for the Klamath County Druggists As
sociation was elected at a Nov. 5 meeting at the Winema Motor Hotel. Shown here
are the new officers. Left to right, George Verling, director; Robert Gion, president;
Art Breitenstein, director; Nate Bean, vice president, and Chuck Mortinson, Southern
Oregon representative to the state pharmaceutical association. Outgoing officers
included President Frank Broderick; Gion, vice president; 'Jo DuWayne, secretary,
treasurer and Bill Woods, director.
HE Business Review
HERALD AND NEWS, Klamath
CERTIFIED OPERATOR Dick Fogle (center) receives a certificate from City Man
ager Robert Kyle (right) stating that Fogle has passed the State Board of Health tests
to become a certified operator of a sewage plant. Fogle is employed at the city sew
age treatment plant. At left is Tom Barnes, superintendent of the plant.
Food Merchants Occupied
Getting Housewife's Eye
NEW YORK (LTIl -Ways to
seize the attention of that key
person, the shopping housewife,
who is one of the most import
ant figures in the consumer
economy, occupy much of t h e
food merchant's time today.
Top representatives of the
multi - billion dollar food busi
ness, gathered here for the 55th
annual convention of the Groc
ery Manufacturers of America,
freely admit the fierce competi
tion that goes on for her dollar.
They recognize that it is not
spent idly.
"The young housewife, who
having small children cannot do
anything but housekeeping and
child rearing, often becomes an
expert shopper," Dr. George
Katona, program director of the
Institute for Social Research,
University of Michigan, Ann Ar
bor, recently told a meeting
here of the American Associa
tion of Advertising Agencies.
Katona also said that there
WHO EARNS
(Fer
1947 S13I6 '''-f J
PATTERN'S OF EMPLOYMENT More American are earning on the average more
money, no matter what section of the nation is examined. Newsmap, comparing per capita
income in 1947 with income in 1962, reveals that the far western states led in both years.
Actually, however, the West's lead over the rest of the nation has declined slightly; per
capita income is now more evenly distributed, partly because of the migration of many
industries. Data from U.S. Dept. of Labor.
By Floyd
Falls. Oregon
Sunday, SVovember 17, 1963
j .... iihAvm r ' I 1 .." 1
must be constant research on
consumers' thinking and feeling
and on changes in consumers'
tastes. This can be time con
suming, expensive and profit
able. H. R. Warren Jr., vice pres
ident of marketing for Slokely
Van Camp, Indianapolis-based
food concern which docs a gross
of $200 million a year, tells one
story which illustrates tlie work
that may be connected with the
housewife - oriented market re
search. His company traditionally had
used a w hite label on its canned
products. Seven years ago, in
1956, Warren decided lo d o
some testing with a change of
label. The first tests, he said,
were "awful." but he per
severed, and within a year was
embarked upon a campaign to
enlist the aid of the housewife
in making the choice in color
labeling.
For the next six years, the
WHAT WHERE IN
Copito Incomt by Regions; 1947-62)
L Wynne
. PAGE 3
campaign went on; Warren said
it will cost a million dollars by
the time all the results are in,
although he is convinced of its
success.
Four consumer panels of 1,000
women, each in a different sec
tion of the country and repre
senting different income levels,
were tested on their reactions
to thousands of new labeling
techniques.
A tachistoscopc, a standard
testing instrument, flashed col
ors and oilier eye-catching de
vices on a screen at. timed in
tervals; it was found that the
eye the housewife's eye could
comprehend the basic elements
of a label in a fifth of a sec
ond. The same shoppers were also
prescnled with a product name
and a vignette, or picture, of
the food within the can and
asked to match it up with their
choices of colors from a "color
selector."
THE U.S.A.
S)438lf"
Modoc Lumber Company is
completing plans for tlie crea
tion of an industrial park front
in; on two sides of Lake
Ewauna.
Modoc has two strips of land,
one on either side of the lake,
comprising a total of about 90
acres.
The land includes original Mo
doc property and property pur
chased from the Ellingson Lum
ber Company and the Hercules
Powder Company.
Modoc is now negotiating with
several firms to establish plants
in tlie area and has offered to
build and lease plant space to
these firms one a long-term bas
is. .
Arrangements 'or the indus
trial park are being handled by
realtor James Stilwell, who said
Modoc hopes to have several
smaller firms locale in the park
rather than one or two large
firms, so as to provide more
stable employment.
He pointed out that represen-
PPL Offers
Stock Sale
PORTLAND (UPI - Direc
tors of Pacific Power & Light
Co. announced a price of
$23.75 per share on common
stock to be offered its present
common stockholders on an un
derwritten subscription rights
basis.
A total of 718,354 shares will
be offered.
The company said warrants
evidencing the right of common
stockholders of record Oct. 30
to subscribe for one share of the
new issue for each 20 shares
now held will be mailed Friday.
Warrants expire Dec. 5.
Sale of tlie stock will yield
about $17 million, w hich w ill be
applied to retirement of bank
borrowings made under a con
tinuing credit agreement for
temporary financing of con
struction projects.
s 1 i J""' -
OPENS BUSINESS Mrs. S. (Willis) Solis, a recent resi
dent in Klamath Falls, will open a new knitting shop at
204 'i Nevada Street on Monday, Nov. 18. The business
will offer a complete line of knittinq needs, including a
line of knittinq machines in addition to instruction in the
art. Since arriving a year ago from Palm Springs, Calif.,
Mrs. Solis has been in civil service employment at Kings
ley Field. Her husband is a retired Marine Corps officer.
West Coast Telephone
Pays Big Property Tax
West Coast Telephone Compa
ny olficials are paying $756,887
in local property taxes for the
company at 14 county courthous
es in Oregon Thursday and
Friday.
The largest check involved is
the one for $248,674 made out
to Washington County, accord
ing lo West Coast's Oregon dis
trict manager, Lyle E. Cross.
It represents an increase of
$21,000 over tlie company's
Washington County tax p a y
ment a year ago.
Cross said that West Coast's
total county property tax bill in
Oregon this year was up more
than $43,000 over tlie 162 fig
ure $713,407. Most of the in
crease was recorded in two
counties. Besides the $21,000 ad
vance in Washington County,
there was a hike of $18,000 in
Coos County.
Cross said that more than $5
million of the revenues from
West Coast subscribers in Ore
gon, Washington and Northern
California are paid out in fed
eral, stale and local taxes an
nually. The company reported the (ol
lowing counly-by-county break
down of its Oregon property tax
es lor this year and last il3
figures first):
Coos. $193,270. $175,172; Cur
ry, $42,943. $47,380; Douglas,
$19,703, $16,357; Union, $37.4:i,
$14,802; Wallowa, $12,219. $13,-
talives of several firms have
been impressed with the attri
butes of the industrial park
area namely transportation
from two railroads and ade
quate water.
Plans call for the removal
Trent Gets
Better Post
Keith Trent, operations officer
at the South Sixth Street branch
of First National Bank of Ore
gon, has been promoted to as-
KEITH TRENT
sislant cashier, it was an
nounced by Branch Manager
Myron Shannon.
A native of Bend, Trent joined
the statewide First National sys
tem in June, I960, at tlie Bend
branch. He transferred lo the
South Sixth Street branch in No
vember, 10t2. and within two
months had been named pro as
sistant cashier.
His appointment as operations
officer dates from April of this
year.
Shannon said Trent's promo
lion came "in recognition of his
eubtniidine performance as op
erations officer at I lie bank."
433; Lake, $17,347, $16,072;
Klamath, $6,282. $3,961; Clack
amas, $15,493, $16,353; Multno
mah. $92,051, $39,074; Columbia,
$14,981, $16,398; Polk, $186, $224;
Washington, $248,674, $227,566;
Yamhill, $55,201, $53,909; Mari
on, $101, $109.
Ker Glass
Move Told
Kar Glass Distributors, Inc.,
Klamath Falls, has announced
plans lo move its operation
to Medlord, in the near future.
Donald P. Smith, corporation
president, listed reasons for the
move as the need for a larger
immediate market area and "a
better distribution center for
supplying Southern Oregon and
Northern California with Kar
(ilass sales and services,"
Smith continued, "In my opin
ion, Medlord is tlie fastest grow
ing city in Oregon. The future
business growth in this area ap
pears unlimited."
.Medford location of the firm
will be the former Lorenz build
ing. 40 East Tenth Street. The
sale of the prorty was com
pleted early this (all by Har
ry Elmore, associated with
Keith Bates Really, Med
ford. Purchase price was not
disclosed.
'. f ; v a ,5
of tlie vacant EUingson null and
the leveling of the whole area.
About half of (lie eastern strip
of land will be used tor tlie fu
ture expansion of Modoc's oper
ations and tlie rest will be
available for the plants of oth
er firms.
Tlie strip across tlie lake is
bounded on one side by tlie lake
and on the other by Highway 97
and is presently leased for
(arming
Stiluell said this area will be
kept open until tlie otlwr areas
are filled with plants.
He mentioned that part of tlie
eastern property might be util
ized for an office building.
Electronic
Service Set
Electronic programming o f
life insurance needs is available
today through a new service
called L.I.F.E., for Life Insur
ance Forecast Electronically.
It has been introduced by
Occidental Life Ins. Company of
California, according to T. J.
Webb, general agent for Occi
dental in Klamath Falls, and
takes full advantage of the com
pany's $1.8 million IBM compu
ter system.
Webb said the electronic fore
cast is a free service that pro
vides an objective, yet personal
ized, analysis of an individual's
needs, including Hi how much
life insurance he should own, (2i
how this insurance should be
used, and 3 his disability and
retirement needs.
This new L.l.F.E. program
gives a person an "electronic
snapshot" of personal financial
status and a corresponding blue
print of ful ore money needs.
NEW OWNERS M
nd
purchased the 97 Traile
Bill Stepp who took the
ties. The court contains
Nov. I. The transaction
Retailers See Christmas Volume
Exceeding 1962 Yuletide Selling
vMure than seven (ml of every
ten retailers throughout t h e
United States and Canada ex
pect Christmas volume this
year to tup Christmas 1962, ac
cording to a survey conducted
through member daily newspa
pers of the Bureau of Advertis
ing, American Newspaper Pub
lishers Association.
In a coasl-to-coast survey of
retailers, 73 per cent look fur
sales gains this Christmas over
a year ago. Twenty-two per cent
say they feel business will re
main about the same and 5 per
cent look for a sales decline.
The median sales increase an
ticipated by those retailers who
expect a gain is five per cent.
Despite this optimism, many
retailers believe that Christmas
business will be harder to get
this year than last due to the
fact there arc only 22 selling
days between Christmas and
Thanksgiving five less than in
1962. Fifty-three per ten', say
that volume will be harder to
get in '63 compared to 46 per
cent in a similar 1962 survey
and 43 per cent in the 1961 sur
vey. Because there is less selling
lime, 23 Kr cent of the sur
veyed retailers say llicy will
kick off their promotions earlier
this year. This compares with
12 per cent in the 19K2 survey
who stated they would begin
their holiday promotions earlier.
Seventy-two per cent of the
merchants state they will start
their Christmas promotions pri
or to Thanksgiving week Hhe
week of Nov. 24th i. The most
popular week for kick off holi
day promotions was the week of
Nov. 10-16 with 33 er cent
launching their holiday cam
paigns at this time.
The survey indicates that mer
chants are about as optimistic
regarding profits as tliey are
INDUSTRIAL PARK PLANNED Realtor James Stilwell points to present Modoc Lum
ber Company operations which art incorporated in Modoc's new industrial park being
created on both shores of Lake Ewauna. The dark area of the map is owned by Modoc
which is negotiating with several firms on the possibility of locatng new plants in the
Plans For 1964 Spending
Getting Close Scrutiny
NEW YORK (UPl)-The next
year's spending plans of Ameri
can business and industry for
new plants and equipment are
very much in economists- minds
at this time of year.
A recent study by McGraw
Hill puts the capital spending
figure fur l!M4, to go for new
plants and equipment, at about
$40.7 bilhon, or alxiut 4 per cent
nunc than 19B3. Most of it will
be industrial siending.
The new plant segment of this
planning is of interest to more
than just economists looking
(or trends. The whvs and where
Mrs. Harvey Cluqston, Malin
r Court on U.S. Highway 97, southwest of Klamath Falls from
Clugston ranch northeast of Malm in the exchange of proper
4 1 modern trailer facilities. Change of ownership was effective
was handled by Jesse Z. Smith, real estate, Klamath Falls.
concerning sales. Seven out of
ten look for profit increases this
Christmas over a year ago, 25
per cent cxcct profits to re
main the same and five per cent
anticipate profit declines. The
median profit Increase expected
hy those retailers who look for
an increase is three per cent.
Bigger advertising budgets are
planned by more than one third
of the stores Thirty-eight per
cent intend lo raise their ad
budgets over Christmas, 1962.
Fifty-three per cent plan to
mainlain advertising at last
year's level and nine per cent
expect lo trim their ad budgets.
As in previous years, mer
chants will rely heavily on dmly
ncwspaiers as their basic ad
vertising medium. Nearly three
out of four some 73 per cent
plan lo invest 80 per cent or
more of tlieir Christmas ad
budgets in newspapers. Fifteen
per cent will invest loo per cent
and 37 per cent from 90 to 99
gier cent of llieir ad dollars in
newspapers advertising (luring
the hohday season.
A number of retailers com
mented on the shorter selling
period this year. "We have few
er selling days between Thanks
giving and Christmas," states a
Florida department store, "hut
we expect this will be offset by
an upsurge in business." The
store looks for a sales gain of
10 per cent.
"Due to the fact there are less
selling days, our promotions
will naturally be heavier since
we hope for an increase in busi
ness Ibis Christmas," reports a
(Jeorgia men's wear store.
Increased competition is men
tioned hy a number of stores
who believe business will be
harder lo get this Christmas.
"There is more competition,
longer shopping hours and ll
fores of plant building, expan
sion and relocation occupy tlie
attention of government work
ers, federal, stale and munici
pal; transportation interests
have a vital interest in them.
So do road builders, city plan
ners, and potential employes.
The American Trucking Asso
ciation recently released a
study of tlie principal factors
considered by a company in
choosing a site for a plant,
based on a mail survey of man
agements of 4.100 plants across
the country. Each of the com
panies contacted had in recent
ranchers for 27 years, have
stores are promoting harder,"
reports a Michigan department
store. A Minnesota chain store
comments on added competition
from shopping centers and dis
count houses. "Because of the
tremendous amount of new com
petition moving into the area,"
a New York Slate dress shop
looks for sales'and profits to re
main about the same.
"Competition is keener, requir
ing a larger inventory," says a
Canadian men's and boys' wear
merchant. But he hopes "better
organization" will help his sales
picture and looks for a five per
cent sales gain over last year.
"We expect increasing com
petition and price - cutting,"
stales a Wisconsin variety store.
"We must pay careful attention
to stock and liming, having mer
chandise in the exact amount in
most lines to realize maximum
profits and markup."
Leading merchandise items
and lines that are being counted
on to make an especially strong
showing this Christmas include
w o m e n's sportswear, men's
wear and toys. Other categories
receiving heavy backing as prob
able fast movers tls holiday
season- children's apparel, lin
gerie and appliances.
Included in I his year's survey
were 186 retailers covering 82
markets in 32 stales and four
Canadian provinces. Twenty
live different types of retail
stores were represented.
The Bureau's business survey
now in Its tenth consecutive
year is part of an annual drive
to highlight Christmas sales op
portunities. The Bureau has also
published "Christmas '63 Chal
lenges You," a folder-presentation
now available to retailers
In the United States and Cana
da through member daily news
papers of the Bureau of Advcr-tising.ANPA.
years begun a new business at
a new site, opened a branch
plant, moved an establishment
to a new site, or expanded fa
cilities at an existing one.
The study was made possible.
the ATA said, by a grant from
Rockwell-Standard Corp., Corao-.
polis, Pa. Tlie survey got a sub
stantial return of 36 per cent,
with responses in varying quan
ity from 22 major groups in the
federal government's standard
industrial classification.
According to frequency of
mention, 13 factors in plant site
consideration were dominant.
The first five, according to the
frequency with which they were
mentioned, were:
Proximity to good highways
(71.9 per cent); abundant labor
supply (62.11; availability of .
suitable land (61.6); proximity '
to markets (58.8); availability
of rail service (41. D.
Tlie study reported, however,':
that among larger firms, "the ,
transportation factors of high-.;
way and rail came more close
ly into balance the highway
factor falling from first to third
place when responses were
weighted for size, and the rail
factor moving from fifth to
fourth."
Plant location decisions In
some groups were particularly
oriented toward the transporta
tion factor, with both the high
way and rail factors vital, tlie
survey found.
IP Directors
Okay Dividend
NEW YORK A 2 per cent
stock dividend on tlie common
stock was voted today by the
Board of Directors of Interna
tional Paper Company for
payment Dec. 20, 1963.
A quarterly cash dividend of
26' cents a share was also de
clared on the common stock for
payment Dec. 16, 1963, to be
calculated on the basis of shares
issuable for the stock dividend
as well as those outstanding on
the tecord date.
A quarterly dividend of $1 per
share on tlie cumulative $4 pre
ferred stock was also voted for
payment on Dec. 16, 1963.
All dividends are payable to
holders of record at the close of
business Nov. 22, 1963.
Janesville Gap
Work Awarded
A contract to maintain, re
pair and remove snow from the
Janesville Gap Filler access
road has been granted to North
eastern Construction Company,
Susanville, Calif.
Tlie Base Procurement Office
at Kingsley Field stated that the
contract was awarded in t h e
amount of $9,050.
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We're Specialists en
4 wheel drive Willyi
'Jeep' vehicle, but we
ore equipped to serv
ice all makes.
JOE FISHER
Lincoln, Mercury, Comnt
Willys 'Jeep' vehicles
677 So. 7th Ph. 4-8104
Emreny Phentl
Charlie Rama, 2-49SS
J