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Modoc Lumber Company Studies
Planning For Industrial Park
DRUGGISTS ELECT A now slate of officers for the Klamath County Druggists As
sociation was elected at a Nov. 5 meeting at the Winema Motor Hotel. Shown here
are the new officers. Left to right, Georga Verling, director; Robert Gion, president;
Art Breitenstein, director; Nate Bean, vice president, and Chuck Mortinson, Southern
Oregon representative to the state pharmaceutical association. Outgoing officers
included President Frank Broderick; Gion, vice president; 'Jo DuWayne, secretary,
treasurer and Bill Woods, director.
HERALD AND NEWS, Klamath
CERTIFIED OPERATOR Dick Fogle (center) receives a certificate from City Man
ager Robert Kyle (right) stating that Fogle has passed the State Board of Health tests
to become a certified operator of a sewage plant. Fogle Is employed at the city sew
age treatment plant. At left is Tom Barnes, supnrintendent of the plant.
Food Merchants Occupied
Getting Housewife's Eye
NEW YORK (LTD Ways to
seize the attention of that key
person, the shopping housewife,
who is one of Ihe most import
ant figures in the consumer
economy, occupy much of t h e
food merchant's time today.
Top representatives of t h e
niulti - billion dollar food busi
ness, gathered here for the 55th
annual convention of the Groc
ery Manufacturers of America,
freely admit the fierce competi
tion that goes on for her dollar.
They recognize that it is not
spent idly.
"The young housewife, who
having small children cannot do
anything but housekeeping and
child rearing, often becomes an
expert shopper," Dr. George
Katona, program director of the
Institute for Social Research,
University of Michigan, Ann Ar
bor, recently told a meeting
here of the American Associa
tion of Advertising Agencies.
Katona also said that there
VHO EARNS
(Per
U.S. Average
I 1947 SI3I6I
PATTERNS OF EMPLOYMENT More American! are earning on the average more
money, no matter what section of the nation is examined. Newsmap, comparing per capita
income in 1947 with income in 1962, reveals that the far western states led in both years.
Actually, however, the West's lead over the rest of the nation has declined slightly; per
capita income is now more evenly distributed, partly because of the migration of many
industries. Data from U.S. Dept. of Labor.
Business Review
By Floyd
Falls. Oregon
Sunday, SVovember 17, 13
must be constant research on
consumers' thinking and feeling
and on changes in consumers'
tastes. This can be time con
suming, expensive and profit
able. H. R. Warren Jr., vice pres
ident of marketing for Stokely
Van Camp, Indianapolis-based
food concern which docs a gross
of $200 million a year, tells one
story which illustrates tlie work
that may be connected with the
housewife - oriented market re
search. His company traditionally had
used a white label on its canned
products. Seven years ago, in
1936, Warren decided to d o
some testing with a change of
label. The first tests, he said,
were "awful." but he per
severed, and within a year was
embarked upon a campaign to
enlist the aid of the housewife
in making the choice in color
labeling.
For the next six years, the
WHAT WHERE IN
Copito Income by Regions 1947-62)
0& :r '
L Wynne
. PACE 3
campaign went on ; Warren said
it will cost a million dollars by
the time all the results are in,
although he is convinced of its
success.
Four consumer panels of 1,000
women, each in a different sec
lion of the country and repre
senting different income levels,
were tested on their reactions
to thousands of new labeling
techniques.
A lachisloscope. a standard
testing instrument, flashed col
ors and oilier eye-catching de
vices on & screen at limed in
tervals; it was found that the
eye the housewife's eye could
comprehend the basic elements
of a label in a fifth of a sec
ond. The same shoppers were also
presented with a product name
and a vignette, or picture, of
the food within the can and
asked to match it up with their
choices of colors from a "color
selector."
THE U.S.A.
S14381A
Alodoc Lumber Company is
completing plans for the crea
tion of an industrial park front
in; on two sides of Lake
Euauna.
Modoc has two strips of land,
one on either side of the lake,
comprising a total of about 90
acres.
The land includes original Mo
doc property and property pur
chased from tlie Ellingson Lum
ber Company and the Hercules
Powder Company.
Modoc is now negotiating ith
several firms to establish plants
in tlie area and lias offered to
build and lease plant space to
these firms one a long-term bas
is. .
Arrangements for tlie indus
trial park are being handled by
realtor James Stilwell, who said
Modoc hopes to have several
smaller firms locale in the park
rather Uian one or two large
firms, so as to provide more
stable employment.
He pointed out that represen-
PPL Offers
Stock Sale
PORTLAND UPH - Direc
tors of Pacific Power & Light
Co. announced a price of
$23.75 per share on common
stock to be offered its present
common stockholders on an un
derwritten subscription rights
basis.
A total of 718,354 shares Mill
be offered.
The company said warrants
evidencing the right of common
stockholders of record Oct. 30
to subscribe for one share of the
new issue for each 20 shares
now held will be mailed Friday.
Warrants expire Dec. 5.
Sale of the slock will yield
about $17 million, which will be
applied to retirement of bank
borrowings made under a con
tinuing credit agreement for
temporary financing of con
struction projects.
imi ' rm urn 'inumn mil xi ' r &J
OPENS BUSINESS Mrs. S. (Willis) Soils, a recent resi
dent in Klamath Falls, will open a new knitting shop at
204 Vj Nevada Street on Monday, Nov. 18. The business
will offer a complete line of knittinq needs, including a
line of knittinq machines in addition to instruction in the
art. Since arriving a year ago from Palm Springs, Calif.,
Mrs. Solis has been in civil service employment at Kings
ley Field. Her husband is a retired Marine Corps officer.
West Coast Telephone
Pays Big Property Tax
West Coast Telephone Compa
ny olficials are paying 1756.887
in local property taxes for the
company at 14 county courthous
es in Oregon Thursday and
Friday.
The largest check involved is
the one for $248,674 made out
to Washington County, accord
ing to West Coast's Oregon dis
trict manager, Lylc E. Cross.
It represents an increase of
$21,000 over tlie company's
Washington County tax p a y
ment a year ago.
Cross said that West Coast's
total county property tax bill in
Oregon this year was up more
than $43,000 over the 1H62 fig
ure $713,407. Most of t h e in
crease was recorded in two
counties. Besides the $21,000 ad
vance in Washington County,
there was a hike of $18,000 in
Coos County.
Cross said that more than $5
million of the revenues from
West Coast subscribers in Ore
gon. Washington and Northern
California are paid out in fed
eral, state and local taxes an
nually. The company reported the fal
lowing county-by-county break
down of its Oregon property tax
es for this year and last H9fi3
figures first':
Coos. S193.270. $175,172; Cur
ry. $42,945, $47.W9; Douglas,
$19,708, $16.3:r7; Union, $:i7.4:t.
$34,802; Wallowa, $12,219. $IV
tatives of several firms have
been impressed with tiie attri
butes of the industrial park
area namely transportation
from two railroads and ade
quate water.
Plans call for the removal
Trent Gets
Better Post
Keith Trent, operations officer
at the South Sixth Street branch
of First National Bank of Ore
gon, has been promoted to as-
KEITH TRENT
sistant cashier, it was an
nounced by Blanch Manager
Myron Shannon.
A native of Bend. Trent joined
the statewide First National sys
tem in June, I960, at tlie Bend
branch. Ho transferred to the
South Sixth Street branch in No
vember, lt)i)2, and within two
months had been named pro as
sistant cashier.
His appointment as operations
officer dates from April of this
year.
Shannon said Trail's promo
tion came "in recognition of his
outstanding performance as op
erations officer at the bank."
453; Lake, $17,347, $16,072;
Klamath. $6,282. $5,961; Clack
amas, $15,493. $16,355; Multno
mah. $92,051. $39,074; Columbia.
$14,981, $16,393; Polk, $186, $224;
Washington. $248,674, $227,566;
Yamhill, $55,201, $53,909; Mari
on, $101, $109.
Kar Glass
Move Told
Kar Glass Distributors, Inc.,
Klamath Kails, has announced
plans to move its operation
to Medlord, in the near future.
Donald P. Smith, corporation
president, listed reasons for the
move as the need for a larger
immediate market area and "a
better distribution center for
supplying Southern Oregon and
Northern California with Kar
Glass sales and services."
Smith continued, "In my opin
ion, Medlord is tlie fastest grow
ing city in Oregon. The future
business growth in this area ap
pears unlimited."
Medford location of the firm
will be the former Lorenz build
ing, 40 Kast Tenth Street. The
sale of the property was com
pleted early this fall by Har
ry Elmore, associated with
Keith Bales Realty, Med
ford. Purchase price 8j not
disclosed.
of the vacant Kllineson null and
the leveling of the whole area.
About half of the eastern strip
of land will be used for tlie fu
ture expansion of Modoc's oper
ations and tlie rest will be
available for the plants of oth
er firms.
Tlie strip across I lie lake is
bounded on one side by tlie lake
and on the other by Highway 97
and is presently leased for
farming
Stilwell said this area will be
kept open until tlie oilier areas
are filled with plants.
He mentioned that part of tlie
eastern property might be util
ized for an office building.
Electronic
Service Set
Electronic programming o f
life insurance needs is available
today through a new service
called LIFE., for Life Insur
ance Forecast Electronically.
It has been introduced by
Occidental Life Ins. Company of
California, according to T. J.
Webb, general agent (or Occi
dental in Klarnath Falls, and
takes full advantage of the com
pany's $1.8 million IBM compu
ter system.
Webb said the electronic fore
cast is a free service that pro
vides an objective, yet personal
ized, analysis of an individual's
needs, including (1 how much
life insurance he should own, I2
how this insurance should be
used, and i3 his disability and
retirement needs.
This new L.I.F.E. program
gives a person an "electronic
snapshot" of personal financial
status and a corresponding blue
print of Inline money needs.
NEW OWNERS Mr. and Mrs. Harvey Clugston, Malin ranchers for 27 years, have
purchased the 17 Trailer Court on U.S. Highway 97, southwest of Klamath Falls from
Bill Stepp who took the Clugston ranch northeast of Malin in the exchange of proper
ties. The court contains 41 modern trailer f jcilitios. Change of ownership was effective
Nov. I. The transaction was handled by Jesse Z. Smith, real estate, Klamath Falls.
Retailers See Christmas Volume
Exceeding 1962 Yuletide Selling
yMurc than seven out of every
ten retailers throughout I h e
United States and Canada ex
pect Christmas volume this
year to lop Christmas 1!M12, ac
cording to a survey conducted
through member daily newspa
pers of tlie Bureau of Advertis
ing, American 'Newspaper Puli
lishcrs Association.
In a coast-to-coa.st survey of
retailers, 73 per cent look for
sales gains this Christmas over
a year ago. Twenty-two per cent
say they feel business will re
main about the same and 5 per
rent look for a sales decline.
The median sales increase an
ticipated by those retailers who
expect a gain is five per cent.
Despite Ihis optimism, many
retailers believe that Christmas
business will be harder to get
this year than last due to the
fact there arc only 22 selling
days between Christmas and
Thanksgiving five less than in
l2. Fifty-three per cent say
that volume will be harder to
get in '63 compared to 46 per
cent in a similar l2 survey
and 43 per cent in the sur
vey. Because there is less selling
lime, 2.3 ier cent of the sur
veyed retailers say lliey will
kick off their promotions earlier
this year. This compares with
12 per cent in the 1962 survey
who stated they would begin
their holiday promotions earlier.
Seventy-two per cent of the
merchants stale they will start
their Chiistmas promotions pri
or to Thanksgiving w eek I the
week of Nov. 24th i. Tlie most
popular week for kick off holi
day promotions was the week of
Nov. 10-16 with 33 ier tent
launching their holiday cam
paigns at tins time.
The survey indicates that mer
chants are about as optimistic
regarding profits as tliey are
INDUSTRIAL PARK PLANNED Realtor James Stilwell points to present Modoc Lum
ber Company operations which are incorporated in Modoc's new industrial park being
created on both shores of Lake Ewauna. The dark area of the map is owned by Modoc
which is negotiating with several firms on the possibility of locatng new plants in the
area.
Plans For 1964 Spending
Getting Close Scrutiny
NEW YORK H'PD-The next
year's sending plans of Ameri
can business and industry for
new plants and equipment are
very much in economists' minds
at this time of year.
A recent study by McGraw
Hill puts the capital spending
figure for ItitH, to go for new
plants and equipment, at about
$40.7 bilkon, or about 4 per cent
mure than 1963. Must of it will
be industrial sicndiiig.
The new plant segment of this
planning is of interest to more
than just economists looking
for trends. The whys and where
concerning sales. Seven out of
ten look lor profit increases this
Christmas over a year ago, 25
per cent expect profits lo re
main the same and five per cent
anticipate profit declines. The
median profit increase expected
by those retailers who look for
an increase is three per cent.
Bigger advertising budgets arc
planned by more than one third
of the stores Thirty-eight per
cent intend lo raise their ad
budgets over Christmas, 1962.
Fifty-three per cent plan to
maintain advertising at last
year's level unci nine ier cent
expect to trim their ad budgets.
As in previous years, mer
chants will rely heavily on daily
ncwspaiH-rs as their basic ad
vertising medium. Nearly three
out of four some 73 per cent
plan lo invest 80 per cent or
more of tlioir Christmas ad
budgets in newspapers. Filteen
per cent w ill Invest 100 per cent
and 37 or cent from 0 lo 99
per cent of their ad dollars in
newspapers advertising during
the hokday season.
A numlier of retailers com
mented on the shorter selling
period this year. "We have few
er selling days between Thanks
giving and Christmas," stales a
Florida department store, "hut
we expect Ihis will be offset hy
an upsurge in business." The
store look for a sales gain of
10 per cent.
"Due to the fact there are less
selling days, our promotions
will naturally lie heavier since
we hope for an increase in busi
ness this Chrislmas," reports a
Georgia men's wear store.
Increased competition is men
tioned by a number of stores
who believe business will be
harder to get this Christmas.
"There is more competition,
longer shopping hours and all
fores of plant building, expan
sion and relocation occupy tlie
attention of government work
ers, federal, state and munici
pal; transportation interests
have a vital interest in thorn.
So do road builders, cily plan
ners, and potential employes.
The American Trucking Asso
ciation recently released a
study of the principal factors
considered by a company in
choosing a site for a plant,
based on a mail survey of man
agements of 4.100 plants across
the country. Each of the com
panies contacted had in recent
stores are promoting harder,"
reporls a Michigan department
store. A Minnesota chain store
comments on added comiietilion
from shopping centers and dis
count houses. "Because of tlie
tremendous amount of new com
petition moving into the area,"
a New York State dress shop
looks for sales 'and profits to re
main about tlie same.
"Competition is keener, requir
ing a larger inventory," says a
Canadian men's and boys' wear
merchant. But he hopes "better
organization" will help his sales
picture and looks for a five per
cent sales gain over last year.
"We expect increasing com
petition and price - cutting,"
stales a Wisconsin vnriely store.
"We must pay careful attention
lo stock and timing, having mer
chandise in the exact amount in
most lines to realize maximum
profits and markup."
leading merchandise items
and lines that are being counted
on lo moke nn especially strong
showing this Christmas include
w o m c n's sportswear, men's
wear and toys. Other categories
receiving heavy backing as prob
able fast movers this holiday
season: children's apparel, lin
gerie and appliances.
Included in Ihis year's survey
were 186 retailers covering R2
markets in 32 stales and four
Canadian provinces. Twenty
five different types of retail
stores were represented.
The Bureau's business survey
now in its tenth consecutive
year is part of an annual drive
to highlight Christmas sales op
portunities. The Bureau has also
published "Christmas '63 Chal
lenges You," a folder-presentation
now available to retailers
in the United States and Cana
da through member daily news
papers of the Bureau of Advcr-tising.ANPA.
years begun a new business at
new site, opened a branch
plant, moved an establishment
to a new sile, or expanded fa
cilities at an existing one.
Tlie study was made possible.
the ATA said, by a grant from
Rockwell-Standard Corp., Corao-.
polis, Pa. The survey got a sub
stantia! return of 36 per cent,
with responses in varying quan
ity from 22 major groups in the
federal government's standard
industrial classification.
According to frequency of
mention, 13 factors in plant site
consideration were dominant.
The first five, according to the
frequency with which they were
mentioned, were:
Proximity to good highways
(71.9 per cent); abundant labor
;upply (62.1); availability of
suitable land (61.61; proximity
lo markets (58.8); availability
of rail service (41.1).
The study reported, however,-;
that among larger firms, "the',
transportation factors of high-.;
way and rail came more close
ly into balance tlie highway
factor falling from first to third
place when responses were
weighted for size, and the rail
factor moving from fifth to
fourth."
Plant location decisions in
some groups were particularly
orienlerj toward tlie transporta
tion factor, with both the high
way and rail factors vital, the
survey found.
IP Directors
Okay Dividend
NEW YORK A 2 per cent
stock dividend on tlie common
stock was voted today by the
Board of Directors of Interna
tional Paper . Company for
payment Dec. 20, 1963.
A quarterly cash dividend of
2R1i cents a share was also de
clared on the common stock for
payment Dec. 16, 1963, to be
calculated nn the basis of shares
issuable for tlie stock dividend
as well as those outstanding on
the record dale.
A quarterly dividend of $1 per
share on tlie cumulative $4 pre
ferred stock was also voted for
payment on Dec. 16, 1963.
All dividends are payable to
holders of record at the close of
business Nov. 22, 1963.
Janesville Gap
Work Awarded
A contract to maintain, re
pair and remove snow from the
Janesville Gap Filler access
road has been granted to North
eastern Construction Company,
Susanville, Calif.
The Base Procurement Office
at Kingsley Field slated that the
contract was awarded in t h e
amount of $9,050.
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We're Specialists on
4 wheel drive Willys
'Jeep' vehicles, but we
are equipped to serv
ice all makes.
JOE FISHER
Lincoln, Mercury, Comet
Willys 'Jeep' vehicles
677 So. 7th Ph. 4 8 104
Emtretnuy Phone!
Charlie Rami, 2-491 S