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PENNEY'S
ALWAYS FIRST QUALITY
THIS IS MR. PENNEY'S PARTICULAR PROJECT . . . h's a modern merchant
with good old faihienod Idtai about honest values and real bargain!
Nothing but nothing gets tagged a Founder's Day special unless It's true
blue. Prices so low they bring the good old days to mind . . . values
that stand up to comparison on 2 coasts and all-America in between!
STARTS TOMORROW
9:30 A.M.
OPEN
DAILY
9:30 A.M. to
5:30 P.M.
OPEN
Monday and
Friday Nights
Till
b
1
for a
limited
time only!
20 OFF
these
women's
lined boots!
A. LINED IN NYLON FLEECE!
Top quality leather! Warmly lined with lush
nylon fleece! Sturdy ribbed cushion crepe
sole 'n heel! Dynel modacrylic stretch cuff!
reg 6.99 NOW 559
AA5tolO
B 4 to 10
B. SMART CONVERTIBLE CUFFS!
Supple glove leather boot has rich Dynel
modacrylic cuff! Snug Acrilan acrylic
lining I Ribbed cushion crepe heel 'n sole!
re. 8.99 NOW T19AA5toto
a MtolO
SMART STACKED HEEL!
Just right for city or country with
stacked heel and smooth leather upper.
Acrilana) acrylic pile lining and ribbed
cushion crepe sole.
799 Siiti AA 5 to 10,
1
Reg. 9.99 - NOW
B 4 to 10
D. WARMLY LINED BOOT!
Leather boot has elasticized side strap!
Ribbed cushion crepe sole 'n heel! Dynel
modacrylic cuff, Acrilan acrylic lining!
reg. 6.99 NOW 559 "l"
OCTOBER 31ST AND NOVEMBER 1ST AND 2ND ONLY!!
lil!!..l.iii'WmMM
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LAMINATED
CORDUROY
WEATHER
WATCHER
10-18
188
Lush cotton corduroy
laminated to polyure
thene foam, lined in a
cherry cotton print!
Smart 3 length goes
out dressy over skirts,
cosuol over pants!
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SECOND FLOOR
ACETATE
TRICOT QUILT
DUSTERS!
sizes $
10 to 18
Luscious ocetate
cot quilt dusters. As-
sorted styles and ,
trims. Blue, oquo,
pink, rose. So fresh
ond so comfortoble!
SECOND FLOOR
5
I
MISSES QUALITY
WOOL FLANNEL
ANKLE PANTS
6.99
Expert tailoring. Side
zipper. Roll cap waist
fa 0 n d construction,
full-lined with quality
royon ocetate.
SECOND FLOOR
BOYS
I HOODED
SWEAT SHIRTS
1.77
BABY LOVES
HIS 2-PC. KNIT
SLEEPER!
sizes A
1 to 4 P 1
Buy a botch! Save!
Flat knit sleepers with
1 non-skid plostic soles,
g r 1 p p e r bock and
waist. 4 baby colors!
SECOND FLOOR
TWILL JACKET
IS MACHINE
WASHABLE!
sites A
36 to 48 4
44
1 1 oz. cotton 'Fire
bird' jacket has Du
Pont's DacronS poly
ester fiber fill '88' on
nylon quilt lining. Value!
100 cotton, wears
like iron, warmly lined.
Zipper front, 2 poc
kets. Perfect for boys
or girls.
BASEMENT I
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SHAVE CLOSE, FEEL FRESH I
WITH SUNBEAM ELECTRIC 1
II88 I
1 Sunbeam Rollmaster . . . doesn't pull, just
I rolls that beard off. Real comfort with the
H easiest shove he's ever had. 1
I MAIN FLOOR I
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SPECIAL IN 'STAINLESS'
BIG SERVICE HAS 56 PCS.
198
Styled exclusively for Penney's by the In
ternational Silver Co. . . . complete service
for 8. Beautiful ,new Rosempnt pattern of
smart stainless steel with extra 4-pc. host
ess set. A spectacular value.
BALCONY
1
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SPECTACULAR
SAVINGS!
MEN'S ALL
WEATHER
COATS
12-20
188
M Practical plaids for
(men! hull length coat
i ( changes with the
1 weather . . . just zip
j in the 100 ocrylic
i 7 pile liner for colder
K i!jdays. Water repellent
v machine washable cot-
v A tnn nlnirfc in OMva nr
Vs Black tones. Hurry to
MAIN FLOOR
BRUSH TEETH CLEANER
WITH ELECTRO-DENT
CORDLESS TOOTHBRUSH
o.y 088
You have to brush anyway, so why not make
it easy, more fun, with Electro-dent? Keep
teeth ond gums fresh always with this guar
anteed 'long-lasting electric toothbrush. Get
it at Penney's low, low price.
MAIN FLOOR
"'1 r-
SPECTACULAR VALUE!
63 PIECE MELMAC SET
88
Save money . . . time in the kitchen with
quality Melamine dinnerware molded by
Brauchell. 3 beautiful patterns! Extras! 8
tumblers, 8 dessert dishes, covered butter
dish. Serves 8 ... is break resistant.
BALCONY
i
Hurry! Dozens of uses! For halls,
stairs, protection for heavy-traffic
spots. Firm sturdy loop pile, foam
rubber backed, need no padding ! Big
sizes at these low prices! LL fawn,
gray, multi-stripe, It. green.
CHARGE IT . . . it's to pick, easier to plan, easier to pay!
RUG RUNNERS, WM
RAYON TWEED PILE! FOAM BACK. Wff
Runnws
J J44 A88 1
BASEMINT
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