CAMEL COAT CONTEST WINNERS Teen-agers swept the prizes in the recent
contest conducted by LePointe's Ladies Ready-To Wear, 507 Main. Priies were for
drawings usable in LaPointe's advertising on camel coats complete with headline.
Here, Martin Franz, of LaPointe's presents the prizes to, left to right, Bob Leonard,
first, $50 gift certificate; John Rawlin, second, $25 gift certificate, and the judges
wound up with ties for third place, adjudging the entries of Mike Newell, Pat Dawson,
Kay Appel and Janet Denham (not shown) as all egual. Each of the girls won a box
tof "Better Than Gold" hose and Mike a gift certificate.
HERALD AND NEWS, Klamath
... ! . 111
BICYCLE WINNER Mrs. S. Rogalski, 882A Vincent
Drive, is shown receiving her bicycle prize from Dick
Hicks, partner in the Market Basket Stores. Mrs. Rogalski
submitted one of the two winning limericks in the recent
contest conducted by the stores. The other winner in
Klamath County was Marshall McClay, 5966 Delaware
Avenue. Mrs. Rogalski has one problem, however. She
and her husband, an Air Force sergeant, have two boys.
Two boys and only one bicycle can spell trouble.
Life Insurance Business
Says Chart Lines Rise
NEW YORK (UPD-The life in
surance industry, moneyed giant
with measurements growing year
by year, has issued its review of
1962 business and found the chart
lines still rising.
Following a pattern of the past
three decades, said the Fact Book
issued by the Institute of Life In
surance, the American public in
creased its life insurance total to
a new high in 1962. At the end
of the year, life insurance in
force stood at about $730 billion,
with 134 million policy holders.
The lion's share of this cover
age, $676 billion, was with legal
reserve life insurance companies.
The rest was with fraternal or
ganizations, savings banks, and
the U.S. government veterans in
surance programs. The coverage
"it e -Fi f&
WORLD'S FAIR PAVILION This is the artist's rend
ering of the pavilion at the New York 1964-1965 World's
Fair which will dramatize the nation's changing popula
tion. The pavilon will house th Equitable Life Assurance
Society's Demograph, a 45-foot, electronically controlled
flj'. i
Business
By Floyd
Falls, Oregon
Sunday,
averages out to $11,400 of life in
surance coverage per family.
Between 1961 and 1062, said the
Fact Book, purchases of ordinary
insurance went up by about $2
billion. Group life purchases went
down because 1961 had seen inaug
uration of a $2 billion group plan
for railroad employes which bal
looned the totals for that year.
In alii American families bought
$79.4 billion worth of insurance in
1962, and more than two-thirds of
this was ordinary insurance. Al
most half the number of these
new ordinary policies bought by
adults went to persons with less
than $3,000 annual income. About
eight out of 10 policies went to
persons with less than $7,300 in
come. - '
Review
L Wynne
August 11, 1963
PACE J
Wards Offers
'500' Tires
Nylon passenger tires that re
cently passed a series of gruelling
tests at the Indianapolis race
track were received here today
and will be offered to motorists
through the month of August, ac
cording to Bob Gotshan, local
Montgomery Ward store mana
ger.
Pamela Jones, winner of the
Indianapolis '500, test drnve Riv
erside tires for 100 miles at
straightway speeds up to 138.46
m.p.h. to prove their safety and
stability for hot - weather high
speed endurance driving on the
nations turnpikes." Gotshall said
Jones said: "If a motorist is
looking for a sale tire for high
speed driving, these tests should
prove that Wards Riverside can
take more punishment than mo
torists will ever give them.'
The Montgomery Ward store
manager also pointed out that
while normal passenger car driv
ers never reach race track speeds.
the fact that Riverside ST-107
nylon tires were tested under
gruelling conditions by the coun
try's foremost race car driver,
proves that Riverside tires will
withstand high-speed driving far
excess of normal turnpike
driving.
"This makes them doubly safe
under normal driving conditions,"
Gotshall said.
Store Returns
To Former Site
LAKEVIEW - The Frank Hart
Drug Store celebrated its return
(o its former location during the
past weekend and business
being carried on following con
siderable renovation of the build-!
inc. The store was moved to
another location while the work
was being done.
The building, owned by Mrs
Dola Flvnn. was completely re
built and modernized. The store
was enlarged from 60 to an B0
foot depth, and 20 feet in the
rear has been reserved for
storage and work space. New
shelving and display cases were;
installed throughout, and tiered
shelving was placed in the pre
scription room.
Hart has been in business In
this location since the fall of 1932.
map of the U.S. which records births and deaths at these
events occur. Overhead, an immeme counter keeps a
runninq tally of the country's total population, which at
the end of July stood at 189,478,936.
State Adds
17 Projects
SAl.EM i L'PI i Seventeen new
Oregon industrial project repre
senting an investment of $10.5 mil
lion were announced or completed
during June and July. Gov. Mark
Hatfield said today.
Seven of the plants are expan
sions of present Oregon industries.
Included in tlie total are three
new plywood plants, a hardboard
plant and expansion of a particle
board plant.
Hatfield also noted that three
oilier developments in the slate
during the two months have "po
tential for great impact on the
state's economy."
These ate the Boeing company's
lease of the Boardman tract;
Bunker Hill Company's applica
tion for lease of iron-bearing sand
near the mouth of the Columbia
River and Heyden-N'cw port chemi
cal company's research project on
the extraction of chemicals from
pine stumps.
WC Features
New Tickets
Instant" tickets is West Coast
Airlines' latest innovation toward
making it easier and quicker for
ustomers to do business with
us, Bob Moore, the line's local
manager, said in announcing this
modern-day write-your--own tick
et. Moore said that passengers with
Instant ticket books can avoid
special trips to pick up their tick
ets in advance and reduce the
time required checking in for
their flights.
Instant tickets are available to
all West Coast customers. They
come in a handy portfolio similar
to a bank checkbook. There is no
service charge or deposit and the
passenger is invoiced once month
ly after the ticket has been used.
This is all part of the new look
at West Coast Airlines and is a
companion to such programs as
reduced clergy and military rates
and the Seattle-Portland-Spokane
commuter service.
Tips On Money Saving
Given To Home Buyers
The lamily that can save
enough to make a substantial
down payment on their new home
gams in two ways they reduce
the overall cost of the home, and
a portion of their paycheck
committed for a shorter time.
About $2.4 billion on mortgage
debt were outstanding in Oregon
last year with the average length
of home mortgages running about
20 years.
Mrs. Alberta Johnston, Oregon
State University extension special
ist, says typical length of home
mortgages is considerably longer
today. In 1940. 20 years was the
maximum length. . Today, three
out of four new mortgages are for
30 years and some even Jor
35 years. (The Housing Act of
1961 permits the Federal Housing
Administration to insure 35-year
mortgages on new homes. I
Telephone Firm
Gets Franchise
SALEM (UPD-Eastcrn Oregon1
Telephone Co., Pilot Rock, has
been granted exclusive service
rights in Morrow and Umatilla
counties.
Public Utility Commissioner
Joncl C. Hill said the firm is the
first of the 49 independent tele
phone companies in Oregon to
apply for and receive an exclusive
service area allocation.
Eastern Oregon telephone has
central office equipment located
in Boardman, Pilot Rock and
Ukiah.
One of the areas allocated to
the firm contains the Boardman
bombing range w hich is now oper
ated by the Navy. The state plans
to establish a space age industrial
park in part of the area.
FORREST ALTER
Alter Heads
Circulation
Department
Forrest Alter, long-time Her
ald and News employe, has been
appointed circulation manager
effective Aug. 1.
Alter first joined the Herald
and News in 1937 when lie be
came a carrier while still in
high school.
He was mustered into Army
service in 1940 with the National
Guard and commissioned in ordi
nance department in 1942.
During his service he was over
seas with the Air Force and was
assigned as ordinance officer in
the central and South American
area as a first lieutenant.
Following service, Allcr re
turned to the Herald and News
where he held the post of as
sistant circulation manager.
A native of Salem, Alter is a
graduate of KUlfS.
He resides ill Merrill with lusl
wife, Mcridee. and (our children,
David, 19. a Merrill High grad
uate; Dale, 17, Robin, 13, and
Peggy 10.
Alter replaces Gene Carpenter
who has accepted a circulation
post at Flagstaff, Ariz.
Just how much a lamily is
able to save on short-term mort-
eases is offered in this exam.
pie from OSU's family finance
specialist.
A family would pay $17,823 in
terest on a $15,000 loan for 33
years at 5,'i per cent interest,
compared to $9,264 on the same
size loan at the same rate for
20 years. By taking advantage
ol the short-term loan, a family
could save more than $8,500.
Families are reminded that
the purchase of a home repre
sents the biggest single invest
ment they'll ever make. They
need to consider the advantages
of using long-term mortgages in
relation to the additional costs
to the family. Equity in the home
builds up much more slowly with
a long-term loan, says Mrs. John
ston.
Families that agree to a long
term mortgage will want to be
sure that the contract permits
early repayment if the family
finds that this is possible, so
they can take advantage of t h e
savings of a -short-term loan,
Long-term mortgages enable
lower income families to become
home owners. With specified
amounts for monthly payments
for housing, they permit a family
lo buy a more expensive house.
Long-term mortgages may make
it easier to sell the house, be
cause prospective buyers may be
attracted if they can assume a
long-term mortgage and make
only a small cash settlement.
With rather general increase in
prices of houses since the early
1940s, most home owners have
experienced a rise in the value
of their homes rather than a
decrease by depreciation, says
Mrs. Johnston. But during the
past year, real estate prices are
reported to have stabilized in
many areas.
If they continue lo level off or
decline, some owners with long
term mortgages may find they
cannot sell their homes for enough
to pay their remaining debt.
In 1941, there was outstanding
mortgage debt in the U.S. of less
than one-half billion dollars. In
the last eight years, it has risen
from $145 billion to $250.5 billion.
Pavilion To Show USA. Population
NEW YORK-Plans for a New
Votk 19M15 World's Fair Pa
vilion graphically demonstrating
Ihe nation's changing population
have been announced by the
Equitable Life Assurance Society
of the U.S.
James F. Oales Jr., president,
raid the Pavilion will house the
Equitable Demograph, a 45-foot
electronically-controlled map of
Ihe United States on which births
and deulhs will lie recorded by
pulsating colored lights which
will illuminate each state as
an immense counter with Illumi
nated numbers six feet talt will
keep a running tally of the coun
try's total population, which at
Newspaper
Use Gains
The exclusive Gallagher Report
scoreboard of 94 leading consum
er magazines snows a 2.4 per
cent advertising page gain in the
first half of 1963 41.681 pages
this year, compared to 40.686
for the same magazines in the
first six months of 1962. The same
magazines had a 4 per cent
gain in total gross advertising1
revenue $464,432,866 against $446,-
60o.948 last year.
The gains were partly due tol
the healthy state ol the economy
and a renewed interest of many
advertisers in print media. But.
according to The Gallagher Re
port, the healthy stale of t h e
magazine business is due chiefly
to the ellorts of individual maga
zines and the entire magazine in
dustry to update the magazine
media package. Magazines are
ottering advertisers better dis
counts, more flcxibiliiy, improved
service. They are producing high
or quality circulation and pro
moling it with researched demo
graphic dala. There is increased
editorial vitality. And the Maga
zine Publishers Association is
successfully promoting the spe
cific advantages of magazines as
a unique advertising medium.
i no uanagner Keport also
points out a strong trend among
the top magazines over the last
five years. Special-interest nub
hcations are prospering, while
the mass weeklies are suffering
serious setbacks.
Report Lists
Work Habits
SAN FRANCISCO - The U.S
labor department has just pub
nslied a comprehensive report
mat lor (he Inst time puts be
tween two covers all available
information from 1939 to 12 on
where and how long Americans
wore, ana wnai tneir earnings,
are.
The fiuo-page "Employment and
Earnings Statistics for Stales and
Areas, 1939-02" Tuntains statistics
from slate agencies on employ
ment, hours and earnings in each
of the 50 states, the District of
Columbia, and 146 lahor market
areas.
The information brought togeth
er in the report was so extensive
that publication was made possi
ble only by an electonic comput
er, which took the information
from magnetic tape records, ar
ranged the page layout, and
. printed out the more than 600'
P"' 1,1 a"a a "a" nours.
r',e bok was published in re
sponse to many requests lor
the information it contains, which
up to now could be gotten only
Horn many diflerent state agen
cies. The Labor Department said
it should be especially useful to
those interested in community
growth, plant location, and col
lective bargaining.
The report is for sale at offices
of the Bureau of Labor Statis
tics, Hoom 802. 630 San some
Street, San Francisco. Price:
$3.50 a copy.
Jay Hawk Gets
Petroleum Bid
The Deieiise Petroleum Supply
Center, Washington, D.C., an ac-i
livity of the Delcnse Supply Agen-
cy, announced today that the
lay Hawk' Petroleum Co., 3732
S. filh St., Klamath Falls,, has
been awarded a contract for
82,232 to provide 25,000 gallons
of fuel oil for the U.S. Air Force
The contract was awarded af
ter competitive, formal advertis
ing. Mlty-one companies were
furnished invitations to bid, and
18 responded.
The Defense Petroleum Supply
Center us the oil industry s big
gest customer. It procures more
than $1 billion worth of fuel and
chemical products annually for
the world-wide requirements of
(he Armed Forces.
Mount Shasta
Permits Listed
MOUNT SIIASTA-Building and
repair job permits in Mount Shas
ta totaled 19 for July, with an
estimated cost of $29,522, a drop
from cost estimates of $33.2&1 in
June.
Types of work done ranged
from a $13,000 home lo a short
$M roof repair bill. Also a per
mit for a $6,000 barber shop on
Walnut Street was issued.
the end of July stood at 189,
478.936 and is rising at tile rate
of one person every 11 seconds.
In addition, the map will por
tray such population data as den
sity, rate of growth, and sex dis
tribution. Narrators will appear
from time to lime lo comment
on Implications In individuals and
to the nation of this dala and
the population "explosion."
Oatcs said thnt construction has
begun on the pavilion, which will
be a contemporary, oen struc
lure of concrete, measuring 40
feet high, 100 feet wide and 120
feet long. lie said the Pavilion
Iwill be localed at the edge nf the
r
i
INSTALL ELECTRIC HEAT
COLLECT WIRING ALLOWANCE
PLANNING PROMOTION A total electric heating promotion is being launched by
the Cal-Ore Electrical League. Shown here, left to right, are Harold Wall, manager,
The Sloan Company; Frank Benesh, Medford, district manager of Pacific Power and
Light, and Clarence Weaver, league manager-director. Yarn Owens, Klamath Falls,
is president of the group. It is pointed out that the existing residential energy rate is
especially adapted to use of total electric heating.
Importation Of Beer Rising
NEW YOltK (UPIi What haslrels in 1955. By I9GI, they had
happened to the imported beer
market in the United States
makes better reading to the
Dutch and the Germans and the
Danes than it does to the brewery .
worker in this country
It has been on the rise for
some years, and the importers
naturally say it will continue.
The 'National Association of Al
coholic Beverage Importers, Inc.,
said recently that the sale volume
of imported beers should double
within the next seven years.
It cites figures to show sales of
imported suds were 218,000 bar-
f iiiiiiimiml Hill iiimi., , - , " Sm
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taisaaaoj
AUTO RECORD SHATTERED The automobile industry shattered the 1955 produc
tion record recently by turning out more than 7.14 million cars in a model year. Dur
ing 1955, the industry turned out 7.13 million cars. Photo shows a busy scene at the
end of the final assembly line at Ford Motor Company's Wayne, Mich., plant. Ac
cording to statistics, Chrysler will produce 38.6 percent more cars than last year,
General Motors will post an increase of 8.9 percent, Ford an increase of 3.7 percent
and American Motors an increase of 4.7 percent over last year's model run.
Safety Effort Pushed
State efforts to increase the
number of Oregon cities with
community safety organizatioas
will be stepped-up immediately.
Gov. Mark Hatfield has an
nounced. The governor said he has re
quested the staff of the Oregon
Traffic Safety Commission to un
dertake the organization program
in Oregon cities which do not now
have a local safety organization.
Organized citizen support at the
community level is a major need
in the state's total traffic safety
program, the governor said. "In
the months ahead, every effort
"Pool of Industry," offering an
ideal vantage point lor enjoying
the fountain displays and fire
works over the pool. j
He said that the present plan'
is lo install auxiliary exhibits
which will include banks of car
phones on which fairgocrs may
receive specific loral population
information for the respective
states.
Tlie basic formulas and other
data for the Demograph will
he supplied and authenticated by
Ihe United States Census Bureau,
whose population counter in
Washington helped to inspire
the concept of the exhibit.
If !' 1
1 IV & ,17! a.!-?? '.-' :. T
Br : ; tgs- .- -i
5-vf 'r&N?'1 '
gone to 432.000 barrels: and by
1970 they believe sales will reach
a million barrels.
This is not done, or course,
without intensive sales effort,
heavy advertising layouts, and
against the toughest kind of com
petition. The number of small
breweries in the United States
has declined in recent years, hut
Die remaining suds producers take
a back to nobody in their market
ing drives.
Imports of beer into the United
Mates in lom totaled 15,584,000
gallons. Biggest exporter w a
SliilS&ls
will be expended to bring about
organization of such groups work
ing with city officials and civic
leaders," he commented.
Community groups would coor
dinate and conduct community
safety programs and would assist
in bringing about public support
(or needed safety measures at the
state and local level.
At present, active community
safety organizations exist in only
a few Oregon cities.
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We're Specialists on
4 wheel drive Willyt
'Jeep' vehicles, but we
are equipped to serv
ice oil makes.
JOE FISHER
Lincoln, Mercury, Comet
Willys 'Jeep' vehicles
677 Sa. 7th Ph. 4-8104
Emergency Phontt
Charlie Ramp, 2-4938
Germany with 5,731,000; Canada
was next, 3,554,000; The Nether
lands third, 3,297,000; Denmark
fourth with 1,031,000, and the total
of all others was 1,971,000. : :
But while these figures are im
pressive, ana tne torecast ot a
million barrels of imports by 1970 '
is likewise, the amount of imports
are barely a drop in the stein .
compared to American production
of the foaming beverage. One
major American brewery alone,
Anheuser Busch, had sales of
9,035,000 barrels in 12, and other
major producers were in
the
smultimillion barrel class.
UH lelephoto
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TU 4-5373
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