Herald and news. (Klamath Falls, Or.) 1942-current, April 14, 1963, Page 36, Image 36

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IW3 P. lorillotd Co.
THE CIGARETTE WITH THE NEW MICRONITE FILTER
Refines away harsh flavor... refines away
rough taste... for the mildest taste of all!
T H E FINER THE FILTER, THE MILDER THE TASTE