This is one of a new series of informative reports on the unique advantages of print media presented by this newspaper and the Print Advertising Association
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Don't you read before you buy?
Most people do.
They count on advertising in print to give
them the information they want on prod
ucts that interest them information on fea
tures . . . designs . . . and prices, for example.
People not only read about products and
services, they show ads to their family and
friends; they clip coupons for information
and samples; they tear out ads to take
along when they go shopping.
People read an ad because they want to
(it's never forced on them) . They can even
check back later; the message is still there.
When you add it all up, print advertising
the kind you read in the pages of this news
paper makes sense. And because it meas
ures up to the buying habits of consumers,
print makes sales.
Most people read and then buy. Don't you?