KLAMATH FALLS. OREGON, SUNDAY. OCTOBER 23, ll
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NEWS STAFF The long, arduous task of compiling
ths news of the area is handled by this crew, shown at
work during a planning session on the day's news. Left
to right, Guy Farmer, courthouse reporter; Andy Mer-.
shon, general assignment reporter; Mrs. Helen Bechen,
society editor; Mrs. Helen Mershon, correspondent ed
itor and church editor; Wes Guderian, news editor, and
Floyd Wynne, managing editor. Not shown is Ruth King,
food editor and general 'assignment, and Wayne Scott,
sports editor.
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OFF THE PRESS As the day's paper rolls off the big
' 32-page Hoe pross, it , is carefully checked and
rechecked at intervals. The press has a capacity up to
36,000 papers per hour, and can print three colors and
black. Here, at left, Press Foreman E. S. (Buster) Bram-
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EDITOR AND PUBLISHER- Overall head of the oper
ation of the Herald and News rests on the shoulders of
Bill Sweetland, shown here at his desk. A long-time
member of the newspaper fraternity, Sweetland came to
Klamath Falls in I960 from Kalispell, Mont., where he
was editor and publisher of the Daily Inter Lake. In
addition to his duties es publisher, he is editor of the
editorial page which includes his three-times weekly
folumn, "Nothing Special."
lett checks a paper while assistant foreman Larry Glawe
reaches for another from the end of the press run. The
papers are sent up the rollers and off to the delivery
room.
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ADVERTISING Displaying
form it
iq the commodities ot the community in appealing
the task of the advertising department. Here, some of the crew are shown working on
ad layouts. Lett to right are James Allen, J. A. McDonald, advertising manager,
and Jack Judd. Others of the department not shown are Jack Pearson, Arnold Migliac
eio, Beulah Cottar, Jeanette Hayden and Advertising Director "Deb" Addison.
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CLASSIFIED ADS Want ads are quickly written In this department. Lost and
found, for sale, for rent, for hire, all these items and more find their way into the
classified ad section where they are carefully phrased by this competent crew. Left
to right, Anna Marie Eck, Mrs. Edna Killmeyer, Classified Ad Manager Hubert Tot
ton, and Mrs. Nona Cleok. .
ENGRAVING The delicate task of converting pictures Into metal for printing in
the day's newspaper is one that is handled expertly by these two men. At left, is
Ernie Hedlund, chief engraver, end et right, his assistant, Doug Napier. A member
of the H-N sta$ for many years, Hedlund is one of the most qualified engravers In
the newspaper world today. Here, they compare the negative end the original photos.
Herald end News Photos by Kettler
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It has been said that a news
paper is the "conscience of a community."
This is a description which any
deserving newspaper is willing to
accept.
It is a challenge that must call
forth the most vigilant and mili
tant effort that the people who
combine talents to create your
daily newspaper can muster.
For six days out of each week,
more than 100 persons work to
gether here at the Herald and
News in a smooth team collect
ing the information on what is
happening around the world and
transforming it into the printed
newspaper that is dropped on the
doorstep or picked from the news
rack by you, the public.
Each day the editorial depart
ment, which is the news nerve
center of the newspaper, takes
I he pulse of the community. Staff
members find out who was born
in the hospitals, who became ill.
who died, who became involved
in accidents or other legal diffi
culties, who held social functions,
who was getting married, what
clubs were meeting, what the
school boards or the city councils
or the county courts did, and a
hundred other activities that hap
pen every day in our community.
While the staff explores the
community of Klamath Falls for
news, correspondents in other cit
ies in Klamath and Lake counties
of Oregon, and Siskiyou and Mo
doc counties of California are do-
ing likewise in their communities.
Rapidly the events of the most
recent hours are pulled together,
written in cogent form and then
start the long process toward be
coming a part of the printed
word in the day's edition of the
newspaper.
While the news staff Is gather
ing the stories, the advertising
department works to keep the pub
lic abreast of the latest products
available, the latest developments
in the commercial world. They
loo, lake the commercial pulse
ot the community and in turn
and it is placed in the paper
where the news editor has indi
cated.
When a full page is completely
made up, that page is then sent
to the stereotyper where a com
position mat of special material
is used. The mat is placed atop
the type face, and then, under
tremendous pressure, the type is
impressed on the mat. From
there, it is re-enforced, baked,
and then molten metal is used to
convert the matted impression
back into a semi-circle cylinder
which, in turn, fits on the press
at the proper space for that day's
paper. '
That simplifies the procedure.
but each' story must have the
same treatment as it rolls from
reporter to you in the form of
your daily newspaper.
At each stage of its develop
ment, that news story is subject
to checks and more checks; spell
ing, punctuation, details, all are
subject to examination and reexamination.
In an average 12-page newspa- ,
per. there are more than 60,ouo
words that must go into news
stories alone, in addition to ad
vertising and pictures.
At every phase of the day s de-'
velopment of the newspaper, the
clock Is an important observer.
The average day's paper is de
veloped between S a.m. and noon.
Seven hours, packed with care
fully documented action, and
equally careful handling.
An exacting business, the press
is also a demanding business. The
search for truth and accuracy is
unending. 1
While not always the most pop
ular stand, it Is the duty and ob
ligation of a newspaper to point
out abuses of public authority or
situations needing correction in
the community, and to militanuy
campaign on behalf of the best
interests of that community.
This is where the phrase, "con
science of a community" comes
in.
But, in addition, the newspaper
transmit Iheir findings to the pub- ls the "biography of a corn-
lie with the day's advertising.
Smoothly, the flow of news and
advertising rolls Into the mechan
ical department of the newspaper.
Let s follow the flow of a news
story on its way to the press, and
to your home,
First, after details of the story
are gathered by the reporter, they
woven together into story
form to give you all the pertinent
facts. After it is typed, It goes
to the news editor who adds an
appropriate headline to that story
and then selects the page and the
position that story is to fill in
the day's edition.
Then, it goes to the proofroom
where It is punched out on the
tclelypesetter machine which
punches tape much like the per
forated rolls that used to be used
on player pianos.
This tape is then run off on a
linotype machine which converts
the impulses into metal, line by
line. While some machines arc
used for telctypesettcr tape, other
linotypes are operated by hand.
After the story is in metal, It
is then proofed. In this process,
the type is inked, and a copy
taken on paper. This copy, in
turn, returns to the proofroom
where it is read for errors and
corrections marked. It then re
turns to the "bank" where cor
rections are laler made.
It is then matched up with the
appropriate headline for that copy,
DEAN OF STAFF Ruth King is one of the longest-term
members of the editorial staff. Currently she handle the
food paqes, women features, obituaries end other as
signments. Newsoaoerina has been her life'Owork. She
went to work for the Herald and NSWs in 12 shortly
after eominq to Klamath County, Prior to this she wes irQ
the newspaperinq field in Idaho. She has handled every
phase of newspaper work from that of e beet assign
ment reporter on up through society.
munlty." Those who have lived
in the area of that newspaper
can find their lives traced out in
its columns. Their birth noted in
the vital statistics column; their.
school activities and graduations
noted in the news and society col
umns; their civic activities or po-
litical and social life also delin
eated in its pages. Their marriage,
other achievements, their honors.
yes, and their obituaries, all will
be carried in its pages.
As the pulse of the community
beats each day, its actions are
transformed Into the words that
combine to spell out the day's
news in their newspaper.
And even as the local and re
gional news Is gathered, news
papermen and women the world
over are busy compiling the news
of every corner of this globe and
transmitting it in turn to the two
chief news-gathering sources, the
Associated Press, and the United
Press International. Here it, in
turn, comes to the Herald and
News by teletype and competes
with local news for proper space
In the day s edition.
A complicated process today.
the newspaper world has evolved
from a one-man shop with, a
tray full of type to a complex or-.
ganlzation of more than 100 peo
ple locally and hundreds of thous-'
ands the world over joining forces '
(Continued on Page f)
i
G
DAY'S NEWS Each morning, Frank Jenkins, consult.
ing editor ot the herald ana news, Digests Tne event
of the day end converts it into simplified lenguege that
it easily understood. Hit column has been carried en the
front page of the Herald and Newt ever since shortly
after he purchased the newspeper In 1931-32. Here, he
works on hit daily column, "In The Day's Newt." ,