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HERALD AM) VF.WS, Klamath Falls, Oirjon
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Friday, October S, 19l
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ClMl.Jureau of Advertising. A.N.P.A, Inc.
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DAILY N
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PAP
ARE NOW CARRYING MORE ADVERTISING
TO MORE PEOPLE THAN EVER BEFORE
Daily newspaper circulation in the United States has now reached 60,283,1 14
this is the highest figure in the history of our country. The combined newspaper
circulation of the U. S. and Canada has also climbed to a new record 64,397,1 18.
Steady vigorous growth such as this can come from only one thing: ever
increasing public and advertiser recognition of the newspaper's pre-eminence as a
medium of communication. That's why advertisers also are investing more money
in newspapers than ever before-$3,702,800,000 in 1960.
It is particularly important to advertisers both national and local that people
are reading almost a million and a half more newspapers than a year ago, more
than ever before. It means that advertisers' messages now have an even greater
opportunity to be seen, absorbed, and acted upon.
More readers mean more prospects reached, more customers sold, more value
for the advertising dollar. For a rising sales curve, use the daily newspaper to carry
your advertising to the largest constant consumer audience in North America.
Source: Audit Bureau of Circulations; average for lit monlh ended March 31, 1MI.'
"Source : Printers' Ink final estimates for 1960.
Published in the interest of mere effective advertising by
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