CORNELL CAPA
Shell discloses the nine ingredients in
today's Super Shell and the remarkable things
they do to give your car top performance
Super Shell gasoline, with nine ingredients, is now in Klamath Falls. Today's formula contains
cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive
' 1 increases mileage, releases power, and helps your car give top performance
Today, every Shell dealer in this area
has remarkable Super Shell in his
pumps.
A notice on each Super Shell pump prom
ises that this gasoline will give your car top
performance. Shell's scientists want you to
know why they can make this promise.
Ingredient 1 is TCP for power,
mileage and longer plug-life
Super Shell now contains an even better
version of this famous additive. Its chemical
name is cresyl-diphenyl-phosphate.
TCP additive can give your car up to
15 per cent more power; up to 17 extra
miles per tankful; and can make plugs
last up to twice as long.
New TCP does this by neutralizing certain
harmful effects of combustion deposits. It is
scientifically formulated to keep them from
glowing when hot a major cause of power
loss. Also to keep them from diverting your
spark a major cause of "missing."
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These Shell scientists are studying an "engine of the future." This engine
has a compression ratio of 12 to 1 higher than the highest compression
engine now in commercial production. Such careful analysis of future
Neutrons
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Ingredient 2 is "cat-cracked"
gasoline for power with a purr
This is petroleum that has actually cracked
under 900-degree heat and catalytic action.
Its heavier molecules have been shattered
into livelier, lighter ones.
The result is a super-octane ingredient
that makes your engine purr with power the
moment you put your foot down.
note: "Cat-cracking" refers to the use of a
catalyst the mysterious substance that can
alter molecules without changing itself.
Ingredient 3 is Alkylate, noted
for knock control in hot engines
Jimmy Doolittle helped pioneer this out
standing high-octane ingredient, for Shell
aviation fuel.
Alkylate the ingredient that took the
dream of 100-octane gasoline out of the lab
and put it into the skies is now in Super
Shell. It controls knocking in hot engines
at high speeds better than anything else yet
available.
engine developments helps Shell design products that are perfectly attuned
to the needs of the very latest cars. New, improved TCP in today'. Super
Shell is just one example.
generated by this "positive ton accelerator" help Shell
Em-
note : The engine in your car may frequent
ly turn even faster than the engines of a
DC-7 at cruising speed. Think of this next
time you are passing on the highway.
Ingredient 4 is anti-knock mix
for extra resistance to knocks
You might think that two high-octane ingre
dients are enough for knock-free perform
ance. But Shell's scientists have ears like
musicians.
TJiey insist on adding a special anti
knock mix. A mix, so effective, one tea
spoon per gallon can boost anti-knock
rating by five points.
This mix has the tricky job of regulating
combustion so that Super Shell gives each
piston a firm, even push rather than a
sharp blow which would cause a knock.
. Ingredient 5 is Butane for
quick starts on cold mornings
Butane is so eager to get going that Shell
keeps it under pressure 400 feet below
HERALD AND NEWS, Klamath Falls, Ore,
scientists tiinJce fast chemical analyses for their continuous study of engine behavior and top performance.
ground to stop it from vaporizing by itself.
Think what this extra volatility means in
cold weather. Your engine fires in seconds.
There is less strain on your battery. And
none on your patience.
note: Super Shell is primed with Butane
all year round. Jn winter, Shell scientists
simply increase the quick-start dose.
Ingredient 6 is Pcntane mix
' for fast warm-ups on cold days
Pentanes are made, by tearing gasoline apart,
much as you split kindling to start a log fire.
In this case, the "logs" are petroleum's
heavier hydrocarbons. A special process
transforms their molecules from slow
burning "logs" into the quicker-firing'
kindling." .
net result: Fast warm-up and -top pcr
, formance in a hurry.
Ingredient 7 is an "anti-icer"
to check cold-weather stalling
Super Shell's formula is adjusted as often as
eight times a year ft) beat the weather. For
example, whenever the temperature is likely
to be less than forty-five degrees, a carbu
retor anti-icer is added.
Why add anti-icer at forty-five degrees?
Because, even then, frost can form in your
carburetor just as it docs in your refrigerator.
It can choke your engine dead.
Ingredient 8 is gum preventive
to keep carburetors clean inside
Even the purest gasoline, can form gum when
stored. This can clog carburetors and foul
automatic chokes. But, with Super Shell,
you needn't worry. A special gum preven
tive docs the trick.
It acts like a policeman controlling a mob.
Regulates unstable elements to help keep
them from clotting. Hence no gum problem.
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Wednesday, January 11, 1961
Ingredient 9 is Platformate
for extra energy, more mileage
It takes eight million dollars' worth of plat
inum catalyst for Shell to'produce Platfor
mate. But fortunately for you and for usfi
this precious stuff can be used over and over
again. . ' '
The platinum re-forming process, which
gives Platformate its odd name, converts
petroleum into super-energy components
such as benzene, xylene and toluene.
Tltcse three alone release II per cent
more energy per gallon than the finest
100-octane gasoline.
But make no mistake. This is not untamed
energy. Far from it. The super-energy of
Platformate is harnessed by the eight other
ingredients in Super Shell, where it behaves
so well you scarcely know it's there. That
is until you note your extra mileage. After
that, there is no doubt.
Test Super Shell for yourself
Try Super Shell next time you fill up. You'll
soon feel and hear a difference in the way
your engine runs.
That difference is top performance.
A BULLETIN FROM 8HELL RESEARCH
where 1,007 scientist! are working
to make your car go better and better
OmoMm eonulnlm TCP la eonrM by U.S. Patwt tlllltl
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