FACE 4 B
HERALD AND NEWS. Klamath Falls, Ore Thursday. March 31. lOfiO
Copyright 1960, Bureau of Advertising of the American Newspaper Publishers Association, Ins,
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DAILY NEWSPAPERS SELL FOOD FROM FARM
TO FAMILY
THE FOOD INDUSTRY, biggest business in all the world, depends on the daily newspaper to help
it move its many thousands of different items off grocers' shelves. In 1958 consumers spent a
record $79,000,000,000 for food more than they spent for any other product.
Food processors use the daily newspaper to keep consumers constantly aware of the brand
names that appear on their packages and containers. They rely on it as the most important medium
to carry news of over 6,000 new products they announce every year. Because food is news, they
naturally turn .to the world's outstanding news medium.
On the local scene the daily newspaper plays an equally efficient and important role for food
distributors and retailers. For them the daily newspaper is an indispensable means of communica
tion between them and the food-conscious housewife. It is indispensable because it generates
immediate results.
All along the vital food line, from growers and processors to the hungry consumer, the daily
newspaper, with a record circulation of 58,605,000 copies, performs a gigantic task of moving
this mass of goods. It moves all kinds of products because it sells them nationally and locally
with dependable regularity.
THE TOTAL SELLING MEDIUM IS THE DAILY NEWSPAPER
Published in the interest of more effective advertising by