HERALD AND NEWS. Klamath Falls. Or.
Mnnrtav. August 3. 13,19
v Copyright 1959, Bureau of Advertising of the American Newspaper Publishers Association, Inc.
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ONLY DAILY NEWSPAPERS SELL. SOFT DRINKS
FROM BOTTLER TO BUYER
THIS YEAR more-than 35,000,000,000 bottles of soft drinks will be sold in the U. S. and
Canada. The average consumption will reach 183 bottles per person. The amount spent for
this sea of soft drinks will be well over $1,500,000,000!
Daily newspapers play a sparkling role in the steady growth of this billion'dollar business.
National soft drink companies find the daily newspaper's qualities uniquely helpful in solving
their many marketing problems. And the daily newspaper's flexibility helps them adjust their
advertising to regional and seasonal sales differences.
Local, regional and franchise bottlers, and retailers of soft drinks depend on the daily news
paper to reach the greatest number of consumers in their market. Last year local advertisers,
including retailers of soft drinks, spent $2V3 billion in newspapers -six times more than in
radio; nine times more than in TV. Every day people buy 58,000,000 copies.
If you want to quench your thirst for sales, use the Total Selling daily newspaper. It sells
products nationally and locally -all the way to the consumer.
THE TOf AL JELLING MEDIUM IS THE DAILY NEWSPAPER
fubtlihtd In tht Interest of mart affective advertising by
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