PAGE EIGHT
HERALD AND NEWS. KLAMATH FALLS, OREGON
SUNDAY, DECEMBER 28, 1953
Saw J hi a VYlaqain& Suction (III W sink
CglUr'a Netet Tht HersM and News)
M net raspenaJble for tail snlaets
nances la regie and TV sched
ules. They ar plkliiltl
pah lie service and are (ernUhed Of
tae variant stations inveivee.
KFJI
MRS A DLB3, 1150 KC
DECEMBER S JANUABT I
SUNDAY
f:30 Oral Roberta
8:00 Klamath Temple Hour
8:30 Back To God MBS
9:00 Radio Bible Class MBS
30 Youth Soldiera For Christ
9 45 Prank St Ernest MBS
10:00 Let There Be Light
10:15 Christian Science HeaU MBS
10:30 Newt Summary
10:39 Jl'a Sundny Serenade
11:00 Newi MBS
11:05 JI'i Sunday Serenade
11:30 News MBS
11:38 JI's Sunday Serenade
12:00 News MBS
12:09 JI'i Sunday Serenade
12:30 Newt MBS
12:38 Jl'a Sunday "Serenade
1:00 News Summary
1:09 JI's Sunday Serenade
1:30 News MBS
1:35 JI's Sunday Serenade
2 00 News MBS
2:05 Jl'a Sunday Serenade
2:30 News MBS
2:3S JI's Sunday Serenade
3:00 News MBS
3:03 JI's Sunday Serenade
3:30 News MBS
3:3S JI's Sunday Serenade
4:00 News Summary
4:03 JI's Sunday Serenade
4:30 News MBS
- 4:35 JI's Sunday Serenade
9:00 News MBS
8:09 JI's Sunday Serenade
5:30 Lutheran Hour MBS
0:00 Waller Wlnchelt MBS
8:19 Serenade In Blue
8:30 News MBS
8:39 Virgil Pinkley MBS
8:45 Don Smoot Reports DLBS
7:00 Marian Theater DLBS
7:30 John Flynn News MBS
7:35 Family Theater MBS
8:00 News MBS
8:09 Music For A Sunday Evening
o:.iu news via a
8:35 Music For A Sunday Evening
v:uu news man
9:03 Music iTor a Sunday Evening
0:30 Sign Off
MONDAY
1 8.00 News MBS
8.13 KFJ Eye Opener
' 6:30 News MBS
8:33 KFJ Eye Opener
6:50 Sports Report
7:00 Hemingway DLBS
7:15 Today's Beat Buys
7:30 News MBS
7:35 Bill Stern Sportsreel MBS
7:40 KFJI's Sports Mike
7:45 Local Morning News
8:00 Cliff Engle News DLBS
, 8:19 Jones Boy's Show
8:30 News MBS
8:35 Jones Boy's Show
9:00 News MBS
9:09 Jones Boy's Show
9:30 News MBS
9:35 Jones Boy's Show
10:00 Ten O'clock News DLBS
, 10:15 Tello Test DLBS
10:30 Visit to LaPolnte's
10:45 Carnation Milk Time
11:00 News MBS
11:05 The Wayne Loerkc Show
11:30 News MBS
11:39 The Wayne Loerke Show
12:00 News MBS
12:05 Town and Country Time.
12:15 Local Noon News
12:30 Bill' McSpadden's Show
1:00 News MBS
1:03 BUI McSpadden's Show
1:30 News MBS
1:35 Bill McSpadden's Show
1:00 News MBS
2:09 BUI McSpadden's Show
. 2:30 News MBS
2:39 BUI McSpadden's Show
3:00 News MBS
3:09 Jimmy's Junction
, 3.30 News MBS
3:33 Jimmy's function
4:00 News and Weather
4:05 Jimmy's Junction
4:30 Gabriel Heatter - MBS
4:35 Jimmy's Junction
5:00 News MBS
5:03 Jimmy's Junction
6 30 BUI Stern .Sports News MBS ,
5:33 Jimmy's Junction
5:49 Chevron Headline News MBS
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READ CLASSIFICATION NO. 41
I
n a IMA rtf iai leiM
In The
CLASSIFIED SECTION
OF
TODAY'S
600 Edw. P. Morgan New MBS
o:is world of Sports
6 30 First Federal News
6 45 Fulton Lewis Jr. MBS '
7:00 News MBS
7:05 Capital Assignment MBS
7:30 News MBS -
7:33 The World Today MBS
8:00 News Headlines
8:05 The Bob Inch Show
6 30 News MBS
8:39 The Bob Incb Show
9:00 News Headlines
9:09 The Bob Inch Show
):30 News MBS
9:39 The Bob Inch Show
10:00 10:00 P.M. Headlines
10:09 The Bob Inch Show
11:00 News and Weather Report
11:09 The Bob Incb Show
12:00 Sign Off
TUESDAY
6:00 News MBS . -
6:19 KFJ Eye Opener
6:30 News MBS
C:39 KFJ Eye Opener
0:90 Sports Report
7:00 Hemingway DLBS
7:19 Today's Best Buya
7:30 News MBS
7:30 BUI Stern Sportsreel MBS
7:40 KFJI's Sports Mike
7:45 Local Morning News
8:00 Cliff Engle News DLBS
8:15 Jones Boy's Show
8:30 News MBS .
8:35 Jones Boy's Show
9:00 News MBS
9:05 j ones Boy's Show
9:30 News MBS
9:35 Jones Boy's Show
10:00 Ten O'clock News DLBS
10:15 Tello Test DLBS
10:30 Visit To LaPolnte'a
10:40 carnation Milk Time
11:00 News MBS
11:03 The Wayne Loerke Show
11:30 News MBS
11:33 The Wayne Loerke Show
12:00 News MBS
12:03 Town and Country Time
12:19 Local Noon News
12:30 BUI McSpadden's Show
1:00 News MBS
1:05 BUI McSpadden's Show
1:30 News MBS
1:39 Bill McSpadden's Show
2:00 News MBS
2:09 BIU McSpadden's Show
2:30 News MBS
2:39 Bill McSpadden's Show
3:00 News MBS
3:03 Jimmy's unction
3:30 News MBS '
3:35 Jimmy's Junction
4:00 News and Weather ' ...
4:03 Jimmy's Junction
4:13 Hemingway DLBS
1:30 Gabriel Heatter MBS
4:39 Jimmy's Junction
5:00 News MBS
8:09 Jimmy's Junction
5:30 BUI Stern Sports MBS
8:39 Jimmy's Junction
5:40 Chevron Hoadllne News DLBS
6:00 Edw. P. Morgan New DLBS
6:15 World ol Sports
6.30 First Federal News
0:45 Fulton Lewis Jr. MBS .
7:00 News MBS
7:09 Capital Assignment MBS
7:30 News MBS
7:39 The World Today MBS
8:00 News MBS
B:03 The Bob Inch Show
8:30 News MBS
8:38 The Bob Inch Show
9:00 News MBS
9:09 The Bob inch Show
9:30 News - MBS
9:38 The Bob Inch Show
10:00 10:00 P.M. Headlines
10:03 The Bob Inch Show
11:00 News and Weather RAnart
11:05 The Bob Incb. Show
12:00 Sign Off
WEDNESDAY
6:00 Newa MBS
6:13 KFJ Eye Opener
6:30 News MBS
6:33 KFJ Eye Opener. -
8:50 Sports Report
7:00 Hemingway DLBS
7:15 Today's Best Buys
7:39 BUI Stern Sportsreel MBS
7:40 KFJI'c 3 porta Mike
7:43 Loral Morning News
8:00 Cliff Engle News DLBS
6:18 Jones Boy's Show
6:30 News MBS
8:35 Jones Boy'a Show
9:00 Newa MBS
9:03 Jones Boy's Show
9:30 News MBS
9:35 Jones Boy's Show
10:00 Ten O Clock News DLBS
10:19 Tello Test DLBS
10:30 A Visit to LaPolnte's
10:43 Carnation Milk Time
ATTENTION!
Suburban Home Owners
fiaddwn U)otdi
FAST CLEAN EFFICIENT
. Call TU 2-1946
H. W. SIMMERS
2024 HURON ST.
11:00 News MBS
11:03 The Wayne Loerke Show
11:30 News MBS
11:39 The Wayne Loerke Show
12:00 News MBS
12:05 Town and Country Time
12:19 Local Noon News '
13:30 Bill McSpadden'a Show
1:00 News MBS -
1:09 Bill McSpadden'a Show
1:30 News MBS
1:39 Bill McSpadden's Show
3:00 News MBS
3:09 BUI McSpadden's Show
2:30 News MBS
3:39 Bill McSpadden'a Show
3:00 News MBS
3:03 Jimmy's Junction ,
3:30 News MBS !
3:35 Jimmy'f Junction
'4:00 News and Weather
4:05 Jimmy's Junction
4:15 Hemingway DLBS
4:30 Gabriel Hotter MBS
4:35 Jimmy's Junction
5:00 News MBS
5:03 Jimmy's Junction
8:30 Bill Stern Sports News MBS
8:35 Jimmy's Junction I
8:45 Chevron Headline News MBS
6:00 Edward P. Morgan Newa MBS
0:15 world of Sports
6:30 First Federal News
6:45 Fulton Lewis Jr. MBS
7:00 News MBS
7:05 Capital Assignment MBS
7:30 News MBS
7:35 The World Today MBS
8:00 Klamath Sports Album
8:15 The Bob Inch Show
8:30 News MBS
8:30 The Bob Inch . Show
9:00 News MBS
9:05 The Bob Inch Show
9:30 News MBS
9:35 The Bob Inch Show
10:00 10:00 PM Headlines
10:09 The Bob Inch Show
11:00 News and Weather
11:09 The Bob Inch Show
13:00 Sign Off
THURSDAY
6:00 News MBS
0:15 KFJ Eye Opener
0.30 News MBS .
0:39 KFJ Eye Opener
6:50 Sports Report
7:00 Hemingway DLBS
7:19 Today's Best Buys
7:30 News MBS
7:39 Bill Stern Sportsreel
MBS
t.w Kt-jrs sports Mine
7:49 Local Morning News
8:00 Ctfff Engle News DLBS
8:19 The ..ones Boy's Show
8:30 News MBS .
8:35 The Jones Boy's Show
9:00 News MBS
9:05 The Jones Boy's Show
9:30 News MBS
9:35 The Jones Boy's Show
10:00 Ten O'clock News
10 13 Tello Test DLBS
DLBS
iu:jq jt music
10.49 Carnation Milk Time
11:00 News MBS
11:09 Wayne Ltoerke Show
11:30 News MBS
11:39 The Wayne Loerke Show
12:00 News MBS
12:05 Town and Country Time
12:15 Local Noon News
12:30 Bill McSpadden's Show
1:00 News MBS
1:05 Bill McSpadden's Show
1:30 News MBS
1:35 Bill McSpadden's. Show -
2:00 News MBS
2:05 Bill McSpadden's Show
2:30 News MBS
2:33 Bill McSpadden's Show
3:00 News MBS
3:03 Jimmy's Junction
3:30 News MBS
3:39 Jimmy's Junction
4:00 News and Weather Report
4:09 Jimmy's Junction
4:19 Hemingway DLBS
4:30 Gabriel Heatter MBS
4:39 Jimmy's Junction
5:00 News MBS
9:03 Jimmy's Junction
5:30 Bill Stern Sports News MBS
d:jo jimmy s junction
8:43 Chevron Headline News DLBS
8:00 Edward P. Morgan News
DLBS
6:15 World of Sports
6:30 First Federal News
6:45 Fulton uewls Jr. MBS
7:00 News MBS
7:09 Capital Assignment MBS
7:30 News MBS
7:35 The World Today MBS
8:00 Newa MBS
8:03 The Bob Inch Show
8:30 News MBS
8:33 The Bob lr.ch Show
9:00 News MBS
9:03 The Bob Inch Show
9:30 News MBS
9:33 The Bob Inch Show
10:00 10:00 P.M. Headlines
10:09 The Bob Inch Show
11:00 News and Weather Report
11:03 The Bob inch Show
12:00 Sign Off
FRIDAY
6:00 News MBS
6:15 KFJ Eye Opener
6:30 News MBS
6:33 KFJ Eye Opener
6:50 Sports Report
7:00 Hemingway DLBS
7:13 Today's Best Buys
7:30 News MBS
7:33 Bill Stern Sportsreel MBS
7:40 KFJI's Sports Mike
7:45 Local Morning Newa
8:00 Cliff Engle News DLBS
8:15 Jones Boy's Show
6:30 News MBS
8:33 Jones Boy's Show
9:00 News Summary
9:09 Jones Boy's Show
9:30 News MBS
9:33 Jones Boy's Shew
10:00 Ten O'clock News DLBS
10:13 Tello Test DLBS
10:30 Visit to LaPolnte's
10:49 Carnation Milk Time
11:03 The Wayne Loerke Show
11:30 Newa MBS
11:00 News MBS
11:35 The Wayne Loerke Show
12:00 News MBS
12:09 Town and Country Time
12:13 Local Noon Newa
12:30 Bill McSpadden's Show
1:00 News MBS
1:09 Bill McSpadden'a Show
1:30 News - MBS
1:39 Bill McSpadden's Show
2:00 News MBS
2:03 Bill McSpadden'a Show
1:30 News MBS
2:39 Bill McSpadden's Show
80 Newa MBS
, 3:05 Jimmy's Junction
3:30 News MBS
3:33 Jimmy's Junction
4:00 News Summary
4:05 Jimmy's Junction
4:15 Hemingway DLBS
4:30 Gabriel Heatter MBS
4:35 Jimmy's Junction
5:00 News MBS
5:05 Jimmy's Junction
5:30 Bill Stern Sports News MBS
5:35 Jimmy's Junction
5:45 Chevron Headline News DLBS
6:00 Edw. P. Morgan Newa DLBS
8:15 World of Sport
6:30 First Federal News
6:43 Fulton Lewis Jr. MBS
7:00 News MBS
7:05 Capital Assignment MBS
7:30 News MBS
7:35 The World Today MBS
8:00 News MBS
8:03 The Bob Inch Show
8:30 News MBS
8:33 The Bob Inch Show
9:00 News MBS
9:03 The Bob Inch Show
9:30 News MBS
9:35 The Bob Inch Show
10:00 10 p.m. Headlines
10:05 The Bob Inch Show
10:30 News MBS
10:35 The Bob Inch Show
11:00 News St Weather Report
11:05 The Bob Inch Show
12:00 Sign Off
SATURDAY
6:00 News MBS
6:15 KFJ Eye Opener
6:30 News MBS
6:35 Game Commission
6:50 Sports Report
7:00 News MBS
7:05 KFJ Eye Opener
7:15 Today's Best Buys
7:30 News MBS
7:33 KFJI's Sport Mike
7:43 Local News
8:00 The Dugan St Meat Show
6:05 JI's Morning Show
8:30 Sports News MBS
8:35 The Dugan St Meat Show
9:00 News MBS
9:05 Jl'a Morning Show
Phony Price
Opens; Enlists Aid Of
Bargain Hunters In Nation
WASHINGTON (UPI) - Millions
of American consumers are being
played for suckers by a fictitious
pricing racket that appeals to bar
gain hunters. .
The Federal Trade Commission.
the Better Business Bureaus, and
the Advertising Federation of
America are working hard to stamp
out tne racket. But they won t get
far until individual consumers wise
up to tricks that are being played
on tnem. .
There are many different eim
micks, say FTC officials, but thev
an are aimed at the same end
Making you think a product is
Deing ottered at a marked-down,
sacrifice or bargain once.
when it actually is selling at a
normal retail price with full mark
up.
This simple rule will keep a shop
per from falling into any of these
traps: Buy on the basis of the
now" price, and ignore all claims
about the "former" price, the
regular" price, or the "sueeest-
ed price."
One of the most widespread
forms of price trickery is called
pre-ticketina. ' The Drice
clearly says $9.95, but the product
is advertised for $4.95. Sometimes
this reflects a genuine bargain the'
store nas marked down a slow-
moving Item for clearance. But it
also can mean that the retail price
was $4.95 all along, and the $9.95
ticket was stuck on simply to make
the shopper think she is getting a
bargain.
Some shoppers have become evn-
ical aboift "mark-downs" that are
documented only by the retail
store's own price tags. So refine
ments nave been introduced in pre
ticketing. -The sophisticated ap
proach now is to have the phony
"regular" price emblazoned op the
package by the manufacturer.
Sometimes this kind of "coopera
tion between manufacturer and
merchant is carried even further,
with the consumer as the victim.
Recently, the FTC charged a firm
in New York with putting $1.95
price tags on hosiery and adver
tising this price in nationally-cir-
cuiaiea magazines.
Small quantities of the stockings
actually were sold in retail stores
at $1.65 a pair. Then the manufac
turer sharply reduced its whole
sale price and aided the cooperat
ing retail stores in putting on huge
"half-price sales."
The stockings sold like hot cakes
at 99 cents a pair to women who
had "eea them advertised at $1.95.
9:30 News MBS
9:33 JI's Morning Show
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10:05 JI's Morning Show
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10:35 JI's Morning Show
11:00 News MBS
11:03 JI's Morning Show
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12:05 Jl'a Afternoon Show
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1:03 JI's Afternoon Show
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3:33 JI's Afternoon Show
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4:05 JI's Afternoon Show
4:30 News Summary
4:35 JI's Afternoon Show
5:00 News MBS'
5:05 The Big Decision MBS
5:30 Sports News MBS
5:35 Wheel of Chance MBS
6:00 News Summary
6:15 World of Sports
6:30 News MBS
6:35 Today In The. Northwest i
6:45 News and Views In Aviation, t
7.00 Word of Life MBS ,
7:30 News MBS
8:00 News Headlines
0:05 The Bob Inch Show
8:30 News MBS
8:35 The Bob inch Show
9:00 News Headlines
9:05 The Bob Inch Show
9:30 News MBS
9:35 The Bob Inch Show
10:00 News Headlines
10:05 The Bob Inch Show
11:00 News St Weather Report
11:03 The Bob Inch Show
11:30 News St Weather Report
11:33 The Bob Inch Show
12:00 Sign Off
Tag War
"Protecting the public from spur
ious bargains like these has be
come one of our major concerns,"
said Harry A. Babcock, executive
director of the FTC.
"Unless we can bring an end
to this trickery, the day will come
when reputable merchants, in or
der to survive, will be forced to
the same tactics. The result would
be that consumers would lose con
fidence m all. price advertising."
Babcock said more than 30 per
cent of the orders issued by the
FTC in the past year have been
aimed at phony price claims.
The commission Is preparing to
issue a new eight-point guide to
industry on what kinds of price
claims are illegal.
It is hoped that this spelling out
of the rules will have a salutary
effect on essentially honest manu
facturers and retailers who are
tempted to join the phony pricing
racket on the theory that "every
body's doing it."
The FTC's biggest hope ' for
stamping out the racket lies In ed
ucating consumers to do a little
old-fashioned shopping before buy
ing "bargains" marked down from
fictitious "regular" prices.
"There will 'always be huck
sters," said Earl W. Kintner. FTC
general counsel. "But a more so
phisticated public will reduce their
profits."
Woman, 72,
Takes Trip
BEN LOMOND, Calif. (UPI)-A
72-year-old woman, who believes
that "people get it in their heads
they are too old to do things,"
has just completed an 8,000-mile
camping trip to Alaska.
Mrs. Etta Konigshofer, who in
tends to live another 30 years,
made the trip in a Volkswaeen
Microbus equipped with running
waier ana electricity.
"Everywhere people were
amazed that I traveled alone," she
said. "But alone is a wonderful
word. There was no reason for
me to be afraid. Who would harm
an old woman?" . .
During the three-month trip to.
Alaska Mrs. Konigshofer camped
at open-air campsites along the
way. She said the expedition tost
her only $142 plus gas.