PAGE EIGHT
HERALD AND NEWS. KLAMATH FALLS. OREGON
SUNDAY. DECEMBER 21. 1958
Doctor Hails Hypnosis
As Aid In Surgery
BEVERLY HILLS, Calif. (UPI)
.A noted doctor said today that
hypnotism, properly applied, can
be a great aid to anesthetics be
cause it allows patients to return
to consciousness almost immedi
ately in emergencies.
The statement was made by Dr.
Milton J. Manner, 45, who recent
ly told the American Medical Asso
ciation that he successfully used
hypnosis as the main anesthetic
for the first time in open-heart sur
gery while operating on a 14-year-Id
girl early in 1957.
Dr. Marnier, a staff anesthesio
logist at Cedars of Lebanon Hos
pital in Los Angeles, told United
Press International:
"I'm not advocating hypnotism
as the only or main means of
anesthesia. But we can help take
jt out of the realm of quackery
if qualified physicians use it as a
practical ally to their normal
bags of tools."
In his operation on the 14-year-old
girl, Marmer and his asso
ciates enlisted the aid of a newly
developed pump oxygenator, which
pumps blood and maintains circu
lation while surgery is being per
formed. "These operations present innu
merable problems to anesthesio
logists," he said. "We didn't know
whether such a pump would dam
age an individual's brain.
"It was decided, therefore, to
Ads For Holmes Film
To Be Missing Clue
HOLLYWOOD (UPI) Adver -
tisements for the latest Sherlock
Holmes film will not even mention
his name because the producers
have an idea that teen-agers
around the world may think of
Holmes as a dull old fuddy-duddy
not worth watching. .
But before the "Baker Street Ir
regulars" rise in anger thinking
this an insult to their hero, let it
be said that "The Hound- of the
Baskecvilles, a re-make, will be
completely faithful in its portrayal
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attempt to do the operation with a
means of anesthesia, hypnotism
which would permit the almost im
mediate return to consciousness to
the patient practically on de
mand. "We used about one-tenth the
usual amount of anesthetic drugs
in order to allow a return to con
sciousness when the heart was
open.
For eight minutes during the
five-hour operation, the girl was
awakened and asked questions to
prove the effectiveness of hypno
sis in surgery.
Marmer reported:
"She was commanded to open
her eyes and awaken. She was
then asked to indicate by moving
her head whether she could hear
me. She did. I asked her such
questions as 'Are you comfort
able?' and she replied by nodding
her head.
When the heart was closed, she
was given the command to sleep
again and did. She was told she
would awaken quietly and com
fortably in the recovery room
and did. She s home and almost
normal now."
The main advantages of hypno
sis, the doctor said, is that "it
lessens the need for chemical an
esthetics by reducing the neces
sary dose and prevents prolonged
depression which sometimes fol
lows the use of anesthetics alone."
of the Arthur Conan Doyle char-
acter.
Speaking fo? . Hammer Films,
which is making the picture ir
London, producer Anthony Hinds
said Holmes will be portrayed
strictly according to the book
which he feels has not been true of
other Sherlock Holmes movies up
to now.
"In past films Holmes has in
variably been given the romantic
treatment," Hinds said.' "He is
shown as the great man. amiable,
considerate, patient, sitting in his
linker street lodgings pondering
murder problems like Rodin's
thinker.
But, said Hinds, "Holmes,- as
any student of the stories will tell
you, was anything but the pleasant
character earlier films made him
out to. be. He was eccentric,
moody, cynical, egotistical and fre
quently bad tempered."
Hinds admits that Holmes was a
wonderful character, but no saint
ly hero. "His rudeness to Dr. Wat
son was often outrageous. He was
untidy, he took cocaine and snuff.
His rooms were a shambles, he
kept cigars in the coal scuttle and
tobacco in the toe of an old slip
per. But he was a great fighter.
Tough as nails. Don't forget he'd
been a boxer and a fencer. And
he was a crack shot with a re
volver." Dr. Watson will not be personified
as the bumbling sidekick of the
great detective. "Watson was any
thing but a dullard." said Hinds,
"he was an intelligent medical
practitioner. In our film Watson
will be a solid, courageous man
with his two feet firmly planted
on the ground. The Watson Conan
Doyle created."
The Hammer Films version of
"The Hound of the Baskervilles"
will be filmed as it never has been
before, according to Hinds. "It is
one of the most terrifying stories
ever written. It needs the kind of
shock treatment we gave the
j'DracuIa' and 'Frankenstein' pic
tures to bring out the atmosphere
of evil and terror and horror which
Doyle so successfully conveyed in
the book."
Speaking of today's teen-agers
Hinds has this to say: "They
lorobably think of Holmes as the
fuddy-duddy hero of some dry-as-dust
adventures which appealed to
; their grandparents. For this rea
json we shall not mention Sherlock
! Holmes in any of our advertising.
:It might keep them away from
i the film. The advertising will sim
ply read Peter Cushing and Chris
I topher Lee in The Hound of the
i Baskervilles."
"The youngsters know Cushing
and Lee as the stars of films like
U.S. Industry
Pays Big Tab
To Sell Self
NEW YORK (UPI) American
industry is shelling out more than
25 billion dollars at the retail level
in an effort to curry the favor of
consumers.
This expenditure 'is the total of
what thousands of firms are spend
ing to get consumers to buy their
product rather than a competitor s
Industry, sources said, the total
consists of more than 10 billion
dollars for advertising in newspa
pers and otner media -and more
than IS billion dollars for packag
ing of products.
The idea behind all this is to
make Joe Smith and his family
brand-conscious.
The competition for your dollar
carries right down to the retail
counter itself, where companies
back up colorfully packaged goods
with flash signs designed to serve
as that last reminder.
Because of the trend toward self-
service in merchandising, industry
has been placing greater emphasis
on "point-of-purchase" signs. These
signs become silent salesmen, re
minding customers of brand names
and often inducing "impulse buy
ing.
The growing emphasis on point-
of - purchase advertising has
spawned a billion-dollar business.
Oil companies, breweries, soft
drink manufacturers, soap com
panies, auto manufacturers and
dairy products iroducers are
among the biggest users of this
type of advertising.
The last decade has seen some
thing of a revolution in the point-
of-purchase industry. Fluorescent-
illuminated plastic signs giving the
impression of three dimensions
have cut into the market once held
almost exclusively by neon glass
signs.
A. A. Steiger. president of Chi
cago's Tel-A-Sign Inc., said sales
of plastic signs have soared 80
per cent in the past five years and
the potential "still hasn't been
scratched.
"Neon signs are still widely used
by industry," he explained, "but
they have been displaced in the
mass - produced sign market by
plastic, which is cheaper, lighter
and less expensive to maintain,"
Steiger said.
Steiger said the big oil com
panies, which once used neon signs
at their service station locations,
are now switching to illuminated
plastic signs. "There's a potential
market of more than 100 million
dollars in this field alone."
The Chicago industrialist said
gas stations will require some three
million outdoor signs of various
sizes and shapes. He said tobacco,
drug, food, and other retail units
will need many millions of new
signs, both indoors and outdoors.
"The development of animated
plastics signs has opened new mar
kets for the industry, including the
'baby spectaculars' which appear
on tops of buildings and even bill
boards," he added.
Steiger described his industry as
a "sleeping giant" that faces "a
startling sales potential in the com
ing decade.
AMHERST SCHOLARSHIPS
AMHERST. Mass. (UPI) Am
herst College has set up the Gil
bert Scholarships following a $400,-
000 bequest from the estate of a
Pasadena, California, woman. The
scholarships are in memory of the
late Miss Helen E. Gilbert and
her father. Miss Gilbert, daughter
of Vernon P. Gilbert of the Am
herst class of 1889, willed the
money to the school.
There is a town, an active mar
ket in western Tibet called Gar-
tok. This is believed to be the
highest inhabited town on earth.
It stands 15,100 feet above sea lev
el, an altitude which the National
Geographic Society says is higher
than the tallest mountain in the
United States.
'Frankenstein' and 'D r a c u 1 a'
which they flocked to see. And the
very title, 'The Hound of the Bas
kervilles,' even if they've never
heard of it, suggests something
hellish."
Japanese Hangman Says
Executions "Unbearable"
TOKYO (UPI) Watching an
execution is "unbearable," ac
cording to Fumio Hiranuma, and
he ought to know. He has executed
78 prisoners in his lifetime.
But, while Hiranuma insists he
could never get used to hangings,
he has no regrets about his ca
reer, and he says emphatically
mat capital punishment is neces
sary as a deterrent to crime. -
Today, the graying, husky 55-
year-old Hiranuma is chief of a
juvenile reformatory at Odawara.
oo miles southwest of Tokvo. But
from 1947 until the end of World
War II, he served as hangman at
a number of prisons around the
nation. .
Hiranuma still remembers his
first execution. It took place at
lcnigaya prison in Tokyo. The con
demned man was 27-year-old
Takeyoshi Unozu who was con
victed of killing a school princi
pal tor sbBO.
The trapdoor was sprung as
ne was aoout to say something,
Hiranuma recalled.
He also remembers what it was
like before a hanging. When the
ume ior an execution was set,
the hangman would call the prison
er to his room.
"There. I would serve him tea
and break the news to him," Hi
ranuma said. "However, most
prisoners Knew wny mey Bad been
brought to my room before I told
them.
They would begin to tremble
and, as the minutes ticked by, the
tremors would increase m in
tensity. Finally, you would hear1
their teeth chattering. Some would
shake their whole bodies in a fit of
agony.
It was unbearable to face them
and, even after doing it 78 times,
I could never become used to it.
There are no possible words of
consolation or encouragement. If
Figures Show
Grow In Proportion To
increased Income Today
WASHINGTON (UPI) "Big
families the kind they had in
grandmother's day have come
back in style." -
'It's the poor families who have
the most children."
The next time these venerable
chestnuts are passed to you in a
conversation, you can smile at
the speaker and say, "baloney."
Research by the Population Ref
erence Bureau shows there is no
basis for either widely-held belief.
Using census bureau reports as
raw material, the Bureau made a
comparative study of the size of
U.S. families in 1910 (grandmoth
er's day), 1940 (before the war),
and 1957 (the last year for which
figures are available).
Here's what the study showed:
The percentage of American
families with five or more children
declined from 32.1 per cent in 1910
to 15.3 per cent in 1940 to 13.7
per cent last year.
If you define a big family as
one with seven or more children,
the decline is even sharper. In
1910. 15.4 per cent of the families
were of that size. By 1940, the
percentage was down to 6.3, and
last year it was only 4.1.
On the other hand, if you're will
ing to settle for four children as
a "big" family, you can say that
1957 is on a par with 1910. The
figures are 11.5 per cent and 11.4
per cent respectively.
The really big jump since World
War II has been in families with
two and three children. In 1940,
35.8 per cent of America's families
were in that category. Now neariv
half of them 16.6 per cent are
mat size.
There has been a corresponding
decrease in the number of families
with one child or none In 1940, one
child households constituted 20.5
per cent of the total. Last year,
15.8 per cent. The percentage of
childless marriages dropped from
20 per cent to 12 per cent over
the same period.
As for the notion that poor fam-,
you say something intended to
have that effect, you could never
convey your meaning.-
"All you could do was hope they
would calm down. Most of them
did after a while." .
In one corner of the execution
yard, was a Buddhist altar with
three ceremonial rice cakes on it.
When the prisoner was led into
the yard, a priest said prayers.
Then the prisoner was offered the
cakes, and led to his death.
Of the 78 convicts executed by
Hiranuma, not one refused the rice
cakes, he said.
Pausing a moment, Hiranuma
changed the subject to the con
troversy over capital punishment.
After all the executions 1 have
witnessed," he said. "I still op
pose the abolition of the death
penalty.
In this confused world, capital
punishment should be maintained
as a means of preventing the num
ber of crimes from growing still
larger. The best way to deal with
crime is to maintain the right to
impose severe punishments but to
deal with offenders as leniently as
their case deserves."
Hiranuma . protests, however,
against the common picture of the
hangman as a cold, unfeeling man
devoid of human sympathies. He
tells of an autumn night at the
Hamamatsu Penitentiary when he
opened the cells and ordered 300
prisoners taken out into the prison
yard to enjoy the beautiful moon
light. I wasn t quite certain that a
riot might not break out." he
confessed. "But I was betting on
the soothing effect of the moon."
As insurance, he added some
flute music.
For one hour, the prisoners sat
or stood quietly in the compound
apparently enraptured and
then went quietly back to their
cells.
Families
flies tend to beget more off-srping
than the well-to-do, this no longer
is true. . The birth rate in . lower
income groups has declined for
several decades a
omenon in an industrial society.
Ihe birth rate in middle and
higher inromp hmMmtc
sharply, after World War II, has
remained nign in spite of predic
tions by population experts that
the upswing would be temporary.
The effect of these contrary
trends has reversed the historic
relationshiD IWvMn ;nMr. i..i
and family size.
Todav the mnrp inmmo fnm;i
has. the mnrA oMIHn ; 1:1 1..
to have.
The most iwonf - r
. ... livjji ui uif;
income-family size correlation was
COmDleted hv th mmenc K,.Mn
last August. It showed that fam
ines witn incomes of iess than
$2,000 a vear avpraowl q 1 -u:i
dren.
Families with' inmnwe lufw.
$2,000 and $4,500 a year averaged
3.5 children.
Families with
$4,500 and $7,000 a year averaged
3.7 children.
Families with hwimoc mm. ?
000 a year averaged 3.8 children.
SPUTNIK SANDWICH
NEW YORK (UPI) A oneJish
meal to delight the small fry is
this Sputnik sandwich, a prize win
ner in the National Restaurant As
sociation's annual sandwich con
test.
Split and toast 4 large English
muffins. SDreari npH hoK ,;tti
butter or margarine. Spread 4
waives wim noney. Top each with
2 slices crisp bacon, two -ioch
slices peeled orange, and crisp let
tuce.. Close with muffin .halves
and insert wooden picks to make
a "V." Place pimiento-stuffed
olives at top of each pick.