TUESDAY. AUGUST 26. 19S8
get
more
out of
your
advertising
budget
using
newspapers
HERALD AND NEWS. KLAMATH FALLS. OREGON
r
Newspapers give you 40 more customers
per advertising dollar than does nighttime
spot TV. These findings are shown in a new
study which also reveals that daily news
papers give up to 2037" more customers
than daytime spot TV!
If cost per thousand influences your media
decisions, then you will be interested in
reading the chart below.
NIGHTTIME SPOT TV vs NEWSPAPERS
Cost per M Newspaper Advantage
3-20 SEC. SPOTS .....$3.91
3-500 LINE ADS $2.79 40
DAYTIME SPOT TV vs NEWSPAPERS
Cost per M Newspaper Advantage
12-20 SEC. SPOTS $3.27
12-100 LINE ADS $1.08 2 03
In other words, at nighttime, for every 100
spot commercial impressions delivered by
TV, daily newspapers will deliver .IkO con
firmed advertisement noters. Thus, by
using newspapers, you can get at least
40 7o more out of your advertising budget!
Use the daily newspaper and get more for
your advertising dollar!
'Source: Bureau of Adccrttltno. American tfeuipaper Publi there Alio
elation. Inc. For a complete breakdown oni lull information ol the
etui, fleaie contact thft newspaper.
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