PAGE 2 A
HERALD AND NEWS. KLAMATH FALLS. OREGON
WEDNESDAY. JULY n 1m
Constant Viewer In Midst
Of Reliving The TV Past
By CYNTHIA LOWBV
NEW YORK lAPl Conslanl
Viewer, if his television habits are
rigid, is now in the midst of
13-week period of reliving his
past.
For every hour of new material
he glimpses on his home screen
he'll see 90 minutes ol repeated
Iibn and television shows.
And new material this summer
primarily means people playing
parlor games or answering quiz
questions before a camera.
Oft-told tales add up to the mag
nificent total of about 45 hours a
week out of the total of 75 hours
of prime network time on the com
bined three bis networks. The
odds are 3-2 that if ynu tune in
your favorite channel at a favnr
ile time you'll see something you
have seen before.
This situation makes lor some
unhappiness in spile of network
clforts to promote the summer re
runs as the cream nf last sea
son's crop returned jnly because
of the viewers' demands. But the
TV repeat is considered one of
broadcasting's fads of life.
"It is an industry problem
ratber than a network problem,"
says ABC's program head Tom
Moore. "It is necessary to amor-
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Courtteut Crtdit Alwav
Drt. Omar J. Nalci
lize the cost of a program over a
sj-week period so there must be
repeats when tune-in is low.
Thus it is the usual practice to
make 2fi or 3!t films in a series
and then cut costs hy showing l.'i
or even 2li of the shows a second
lime to reduce the average cost
per program. July and August are
considered ideal times for shoving
in repeats because, as Moore ex
plains, "there is a variance of one
Ihird in the TV audience." 'Trans
lation: one third of the audience
is missing in the vacation months
Industry executives have all
sorts of surveys, reports and anal
es to explain why everybody in
the audience loves a repeat or re
mn. and they pooh-ooh any sug
geslinn there could be a better
way to handle the problem.
.Shows which have run through
Ihe summer." says one executive
"have shown no appreciable ad
vantage in the fall. It has been
shown repeatedly that a show
which has had reruns does not suf
fer the following year."
I'rivatcly, however. TV officials
fret considerably about audience
discontent over the rerun situa
tion. They spend the winter
months building up listener loyal
ties to shows. Then in the hot
weather months their audience is
practically forced onto other chan
nels.
Why not replace the show with
repeats from another night and
another hour, and perhaps hit a
new audience'
"Sponsors," says a network ex
ecutive. "The sponsors don't want
to. They want complete identifi
cation with a show, so they would
ralher keep a show on repeat than
bring in something temporary
Marilyn Monroe
Back In Filmland
HOLLYWOOD (AP) Marilyn
Monroe is hrtck in town. That's
her in the sheath.
She showed the Hollywood press
corps what the style does for her
and vice versa at a reception
yesterday.
Marilyn returned lo Hollywood
from New York earlier yesterday
to perform in a film about the
IMS. It's called "Some Like it
Hot."
She said she was so sure direc-lor-wriler
Billy Wilder would do
well by her that she agreed to
star without reading the script.
She has another reason lor trust
ing Wilder, though. She will get
15 per cent of the movie s take.
NO RUSH
DUNSMIUR No particular
rush to cash in on extended unem
ployment relief benefits was ex
perienced hy 'the California De
partment of Employment olfice
here, Mrs. Nancy I''awctt, assis
tant manager, said loday.
99
Klaerallt Avenue
' dmv. so I
a :0-ro,vi
m, was one of
me setting u
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fitted glasses. We caU supply
either dfijjlme or
time use.
COLUMBIAN OPTICAL CO.
Moin Sr. TU 4-7121
Opn All Day Saturday
and Dan R. Haylar Sr.
Here's Character List
Of One Of Washington's
Zaniesf Shows In Years
WASHINGTON (AP) First
ihere is thp Housp suhcnmmitt
(in legislative oversight. Ther
there is Bernard Goldhne. Eacl
hps a staff.
The result ins conflict has turned
into one of the zamcst show?
Washington has had in years.
Here's a cast of characters that
may, or may not. help you keep
jp with wha' s gome on.
Bernard Goldline a millionaire
textile manufacturer. Rightly or
wrongly, he has acquired a repu
tation as a man who is handy
with a gift, especially for those
who might he in a position to
help him when he deals with the
government.
Oregon Bank
Records Gain
Deposit totals of $794,3'in,ino, a
gain of more than 42 million dol
lars a year ago. were reported by
First National Bank of Oregon in
response to the call by the comp
troller of the currency for state
ments of condilion as of June 23.
according to C. B. Stephenson,
president of the statewide banking
system.
Figures released by the Klam
ath Falls and South Sixth Street
branches of First National reveal
that on June 23 deposits at the
branches were $18,607,41)3 and
loans were $14,112,083.
Released at the same lime
were comparable totals for Ihe
two branches for Ihe June call for
statements one year ago. On lhat
dale, deposits were $IH,li5i;,8B6 and
loans totaled $15,8110.571.
Figures released by the Merrill
branches of First National reveal
lhat on June 23 deposits at the
branch were $2,156.7(i5 and loans
were $1,355,474. Comparable totals
for the branch for a year ago show
lhat on lhat date, deposits were
$2,158,0113 and loans totaled $1,452,
47!l. The 77 offices of First National
reported loans of $381,588,1528 in the
June 23 call, Stephenson said. This
a decline nf $35,001.7 over the
total reported one vear ago, and
$5118.102 less than Ihe March 4 call
by the comptroller. Deposits have
increased $17,051. 7!i2 throughout the
system since that date, Stephenson
added.
Soviets Level
Old Charges
LONDON (AP) A Moscow ra
mo commentator today charged
that Ilighls ol American Il-bomb
ers toward the Soviet borders are
keeping the world "practically on
the brink nf war.
The broadcast renewed a charge
which the Soviets pressed unsuc
cessfully in the U. N. Security
Council three months ago. The
purpose apparently was to make
some propaganda capital out of
the flight of an unarmed U. S
Air Force cargo plane which
strayed over Soviet Armenia June
27 and was shot down by Soviet
jet lighters.
I barging that American war
planes make frequent "provoca
tive flights toward Soviet hop
dors," commrnt.iu' Andreyev
said: "We could say we had to
send our bombers toward the U.S.
borders, and we would have a per-
eel right to no that In ensure our
senility. There might be a clash
uelwern atomic squadrons in the
air and an atomic war would be
touched off.
ine broadcast asserted that in
spitr of the provocations hy the
U. S. air command, our military
planes are not Hying in Ihe direc
tion nf the I'. S. A " Rut he said
lhat an American pilot might
break under the "terrible strain'
of piloting a .jot bomber and re
lease a bomb m Ihe Soviet bnr
ders
"The result is that the wnr'e' is
really practically on the brink ol
war." the commentary declared.
Andreyev noted his govern
ment's release Monday of the nine
men,in airmen downed in Ar
menia but sa'd the "question of
I'. S. planes (lying along Ihe So
viet boundaries is still on the or
der of the day." The American
plane was en route (mm CiormatO
via Turkey to Iran and Pakistan.
I security. There might be a clash Oh. yes. the purpose of all this. 1 C'-BMK!gS?-jB S ' iTTTTiiPi U v II JL m
between atomic squadrons in the Despite the sideshow, it's dead- fc-'fiiiMi ii iiafr"TJJ f" r? &iwSih 9. m ;u'
air and an atomic war would be l.v serious: to find out if undue 4gj UBIP SJ ' jffcjVu E" VSWJW'ySi'lS?ai'?iT!S
touched off." pressure is brought on regulatory JrtCTl rfJJ WfJt wEXtvX 3 ifcSfWl '-TBWTfPW CI Wf
The broadcast asserted that "in agencies whose yes or no can I CnntJ&Qjgl T iftfilj WtVSflUtg. .. . H L ,W"y'T&tevt?ttti,t rPi Is&na
spite of the provocations bv (be mean millions to a husinr.sman. VJte. -Xn3 -frYl If'IitfaVjWfcj -??iSr'jMi8s5ffR',-l
U. S. air command, our military B,lt whether the subcommittee' lFWSB7tx fip4 fkJmlb,.'J' r'-wrf WWS cSg ZUttft fTjJltl
planes are not (lying in Ihe riircc- ever will get back on the main cM!&)vJl VV- - . ajg&iWf
'inn of the I'. S. A" Rut he said track now. nobody knows. ,. -v - " a-sars:ai SiLi&.hdMX8!&M?r&M
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war." the commentary declared. I tjkZCpjj I jjjprpjt
meri,in airmen downed in Ar- tT J . "..
"tenia but sa'd the "question of f'jJT ' Vj tSfesii) jPiRstw& ' Sk
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liill! I4m staAi, TODAY!
Goldline was born in Russia 6'
ears ago. Although he has been
n this country for 59 years, has
miinohhed with the very best peo
le, and has lived at the verv best
ddress (72 Beacon St., Chestnut
Mill. Boston), he still fractures
the hnghsh language wonderfully.
The role of Goldfine has
changed as time has creDt alone.
Originally he presented himself as
i big nearled immigrant boy who
iked to do things for neoole
nence ine gins to Sherman
Adams, President Eisenhower's
No. 1 White House man.
Then, under questioning, he be
came the cagey businessman, able
to survive in the harsh textile
Meld, but still a babe in the fiscal
woods. "Paper work" is the way
Goldfine described his seemingly
tangled business dealings.
finally, over uic long weekend.
be has emerged in the role of a
ictim. his or his cmploves' con
versations presumably picked up
by a microphone planted in the
next hotel room, his papers bur
gled. Baron I. Shacklette a commit
tee investigator until he was oust
ed yesterday. He planted the mi
crophone because, he said, he was
trying to find out who if anyone
was tapping the telephone of his
boss, Rep. Oren Harris (D-Ark),
the oversight, committee chair
man. Now 48, Shacklette has spent 18
years as a tederal investigator,
has gumshoed his way up to his
present $16.300-a-year post.
to tap a telephone, and disclose
conversations heard thereby, is
considered by most legal experts
(o be a crime. To eavesdrop, in-
luding electronically, is consid
ered by most experts to be le
gally blameless but horribly em
barrassing, if caught.
I guess all of us are impru
dent at some time," Shacklette
said.
Jack Lotto a newspaperman
turned public relations expert,
who joined the Goldfine team
over the weekend.
The microphone was found next
to his room, and he announced
the burglary.
A former International News
Service man. out of work when
IMS was taken over by United
Press, the Sli-ycar-old Lotto has
called himself a "general investi
gative reporter."
In digging up prize-winning
tories, Lotto has posed as a po
liceman, a thief, an FBI man and
an undertaker.
Oren Harris The 54-year-old
nricle ol IU JJnrado, Ark., a con
gressman' (or 18 years. The chair
manship ol an investigating com
ii'iitee can buck a man into the
headlines, but it can be a
rough ride.
very
Harris, the trim athletic type.
has stuck on through one of the
roughest rides of all. He has made
no attempt to minimize the
stranee turn of events.
"The integrity of the subcom
mittee is at stake," he said grim
ly.
The cast is much larger, of
course. ,
Roger Robh. the ever-smiling
ever-alert head of the Goldfine
legal staff.
Robert W. Lishman. the quiet,
pipe-smoking, businesslike com
mittee lawyer.
Mildred Papcinian, GoUSine's
bookkeeper-secretary who says
her room was burglarized. Her
testimony will be needed if the
committee ever is to figure out
her employer's financial transac
tions. Oh, yes. Ihe purpose of all this.
Despite the sideshow, it's dead
ly serious: to find out if undue
pressure is brought on regulatory
agencies whose yes or no can
mean millions to a businessman.
Rut whether the subcommittee
ever will get back on the
track now. nobody knows.
DENNIS THE MENACE"
1 '
See? THey ocmMAKE we horse
Ernie Ford's Discs Said
Beacon Amid Rock V Roll
By BOB THOMAS
HOLLYWOOD (AP Amid the
rock 'n' roll and show tunes on the
best selling list, one record album
stands out like a beacon. It is
Tennessee Ernie Ford's "Nearer
the Cross."
No stomping beat. No sophisti
cated lyrics. Just solid, old-fash
ioned hymns sung with simple
reverence.
There's another Ford album
among the best sellers. It's called
"Hymns," and it has been on the
list for 78 weeks, a phenomenal
record.
Ernie isn't smug about these
achievements, but he's certainly
happy. They are the result of a
steady campaign of his to bring
hymns to the mass audience.
"As long as I've been in show
business and that's not very long
I've been trying to promote
hymns," he remarked. "It seemed
to me that here was a great form
of expression that was being over
looked.
"I don't mean it merely for reli
gious purposes. I just felt that it
was a crime to overlook these
wonderful melodies and the fine
messages they convey.
"You just don't know what a
hattle I had putting them over.
When I tried to sing hymns on my
TV show, they told me, 'You just
can't do it. -You can't take your
audience when they re way up
there and bring them way down.
"Why, that was ridiculous to
me. How can you bring an audi
ence down with a hymn? The
very nature nf hymns is to uplift."
When he finally won his point,
the TV minds came up with a big
production number to accompany
his hymn. Singers and dancers all
over the place.
ENDS TONIGHT!
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"Now let's just cut out all this
gingerbread and just sing the
hymn," Ernie declared.
That's the way it was presented.
and he continues to do his hymns
in a simple manner. The response
has been enormous, he said. View
ers are effusive in their praise:
many send him stacks of hymn
books, even torn-out copies of
their favorite hymns.
He's of the opinion that folks
should do more hymn singing at
home. And he feels the urge is
there. He reported about a visit
to meet his big auto bosses: "It
was a very fancy party, and what
did they want to do? Sit around
the piano and sing old hymns."
Heads Up Now
Not Lookout
DEROIT (AP) It's no long
er just a question of "look before
you cross the street" for pedes
trians here. Now it's "heads up."
On June 24, a 20-foot cornice
section fell f.-om a store building
on busy Woodward Avenue, killing
one woman and injuring two shop
pers. Another cornice section else'
where in the business district top
pled June 30. Last Sunday a tile
decoration tell, narrowly missing
State Sen. Charles S. Blondy. No
one was hurt in the last two acci
dents. Chief Building Inspector Charles
S. Allen has ordered a crackdown
on aging cornices. More than 100
removal notices have been sent
out and the notices are backed up
witn suit tines.
ftlieAnibassadofsn I M Jr2k Jz tZm J
Money Woes
Who Outfought Luck
HOLLYWOOD 'UPD Song
stress Mae Williams, who out
fought polio but hasn't had a
chance with Lady Luck, makes a
command appearance today in
bankruptcy court.
Onlv three years ago, the 36-
year-old blonde singing star be
an a comeback on the TV show
"This Is Your Life."
Today." she told United Press
International, "the only articles of
any value I have left, ironically,
are a charm bracelet and a big
gold horseshoe I got on "This Is
Your Life.' "
Mae's appearance before Fed
eral Bankruptcy Referee Howard
Calverley and her creditors
marks the rock-bottom point of a
career thwarted at every critical
juncture by a stroke of bad luck.
"ft really began to hit me in
June of 1050, when I caught pol
io," she said. "1 was on my way
from New iork to Miami with
Janis Paige, who I was coaching
for her opening at a club.
"Somewhere on the trip I got
it. It paralyzed my whole left
side. The doctors said I would
never walk again."
However, she fought, and by
December of the same year she
thought she was ready for a come
back. "I opened at the Copacabana in
New York with Danny Thomas on
Dec. 4. The next day I collapsed.
The doctors said it was a re
lapse, and I couldn't get out of
bed for 2 1-2 months.
By June. 1951, however, she was
pronounced cured, and she be
gan to fight her way back again
For more than two years.
she said, "it was a two-week en
gagement here and another one
there. There was no fun. After the
show, it was right home and to
bed, like a prison.
I felt like a baseball player
with a sore arm play for a
while, then put on the jacket and
keep warm.
In 1954, she got a break. She
got her own show on a Los An
geles television station. It was
called "Breakthrough," and she
sang and told stories of persons
who conquered seemingly uncon
querable problems.
Then. 30 days before she was
expected to go network, it hap
pened. She fell down a flight of
stairs, fractured two vertebrae
and broke three ribs.
"They told me again I would
never he able to walk, and this
time they were' right for four
months, she said. But I beat
it. .
She started singing again
around Los Angeles, and then
came the "This Is Your Life"
Endstonite-
tyy
DOORS CPEN 6:3D P. M.
I U LUSTY STORY OF
; rwSf THE BIRTH fEr
1 BLUES
Beat Singer
show and another comeback.
It started with a nationwids
tour for the Sister Kenny Foun.
dation "to make people stop feel
ing complacent about polio be
cause of the Salk vaccine."
Then it happened again.
"When I came back." she said.
"I found my manager had taken
every penny I had. I had to sell
my home in the San Fernando
Valley.
I look a plunge into the nieht.
club business in Burbank, Calif.
I was a trusting soul and became
a partner on a verbal hasis. I
sang, waited on tables and even
cooked. But I learned later the
place was too far in debt even
before I sank my money in. It fold
ed, and I had nothing left.
"f tnbk a job in Honolulu. But
my father had a heart attack, and
1 had to come back and take cara
of him."
Finally, in 1958, she landed a
job at $50 a week on Los Angeles
television. It was her own show.
but she worked at the minimum
scale.
Even this venture was ill-fated.
A company with whom she had
made some TV films said she was
still under contract.
The station dropped me be
cause of litigation," she said.
Then every place I worked
nightclubs, record companies
my salary was attached. The casg
hasn't come to court. For tha
first time, I'm giving up. I'm
broke."
June Rainfall
More Than Norm
Rainfall in June was consider
ably higher than average, the
Bureau of Reclamation reported
today.
Precipitation for Ihe month
amounted to 3 09 inches, far high
er than the .08 inch recorded in
June, 1957, and also much higher
than normal June rain of .86 inch
average.
Total rainfall since October 1 is
18.58 inches, which compares with
a norm for the period of 12.36
inches.
It was also cooler in June this
year than last. The bureau re
ports a mean monthly temperature
for the month of 59.3 degrees,
versus 62.3 degrees for June, 1957.
Mean monthly temperature for
June, considering all records, is
59.9 degrees.
The highest temperature last,
month was 87 on the 17th, .21st
and 22nd. Lowest was 32 degrees
on the 30th, the bureau reported.
King Creole
THURSDAY!
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Feature
Tonitc At
7:12-9:22