PAGE SIX
HERALD AND NEWS, KLAMATH FALLS. OREGON
7t r
in irT ri
PRANK JENKINS
Editor
' BILL JENKINS
Managing. Editor
JEntcred u aecond claae matter at the post office at Kit math Palla,
Ore., on August 30. 19M, under act of Congress, March I. U7
8ER VICES:
ASSOCIATED PRESS UNTTZD PRESS
AUDIT BUREAU OP CIRCULATIONS
Serving Southern Oregon And Northern California
SUBSCRIPTION RATES
CARRIER
1 MONTH I 1.60
MONTHS 8 00
1 YEAR 118.00
MAIL
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Ilird Watcher
By BILL JENKINS
A Rood many yrars ago I started
out with a small guide to the buds
ol the West and have been at It
ever since trying to develop enough
acumen in this bird watching bus
iness to be able to identify the
various species of sparrows,
thrushes, larks, ducks, geese,
hawks, owls, eagles and torn tits
when I see them.
I must report an almost total
lack of success. I suppose that a
man who has failed so miserably
In his task deserves to be hauled
up before the supreme tribunal of
the bird watchers guild and
stripped of his uniform. Have his
buttons snipped off, his badge or
rank ripped from his sleeve and
be sent Into the howlinK wilder
ness sans book, binoculars and
sanction.
But somehow I enn face my fate
. with a light upper lip and scarce
a tear on my cheek.
Because all of a sudden I've dis
covered that I'm not a bird watch
er at all but a watcher of birds.
And there is a great span be
tween the two.
Over the years I've had occasion
to talk to a good many bird watch
ers, some of them serious, some
in the business only because they
can't afford anything else for eith
er moral or financial reasons. And
most ol them have taken the same
turning that makes a man a schol
ar Instead of a poet.
They have, by and large, be
come . so engrossed with their
books,' with their charts, their eth
nological gropings and problngs
that they have become blinded to
the tnie, clean beauty of birds.
Every child Is born with wlnga In
his soul, i -doubt If there lives a
man or woman so hardened on
one hand or so Jaded with beauty
on the other, who can look at a
swooping bird, follow the questing
flight of a gull or ponder the end
less soaring of a scavenger bird
without feeling an Inward sense of
beauty, of balance, of freedom
and of longing.
And that's Just why I have
stepped out of the ranks of the
true bird watcher. I Just can't keep
a record book, which all serious
ones seem to, as to place, date,
time, species, conditions and find
ings and observations. All I can
do is stand and watch and wish In
my heart that I. too. were as free
to go and come; that 1 had that
magical ability to peep Into the
hUiden tops of trees, nerch on a
hiah branch above a bruth pile
and see what went on in the male
below me. I can't look at a soar
ing hawk !n the evening wlUiout
wishing; that I, too, coulrl ascend
hlpher and higher and higher to
iouow ine setting sun over one
more ridge of mountains. Or see
a lern speeding along the shore of
the lake and not yearn to follow
his patn ns he darts in and out.
followinR the coves and bays and
rock piles along the line where
land and water meet.
I guer.s I'm Just not business
like enouRh to be a rcRl first class
bud watcher. I Just can't seem to
eel all heated tip over whether the
oira j m looking at Is red breasted
towhee or an evening grosebenk.
I'm more Interested in watching
the bird Itself. In seeing what it
will do next.
All my record book ever had
entered In It was a couple of shop
ping lists ana a lew smudged tear
stains. ,
More power to the bird watch
ers. But count me out. I guess
i in jusi a nrennier at heart.
Ad Week
Advertising sells products and
services, but It also sells new Ideas
bout products and services. For
instance, several generations ago
every housewife made her own
soap. Advertising convinced the
public that soap produced by a
manufacturer was even better and
certainly more convenient. A cake
cf soap today, bought from a store,
costs less than only the Ingred
ients would cost to make it at
home. "
Only a l?w years ago, cake,
cookie and pie mixes were new.
Women who took pride in their
baking scoffed at the idea. But ad
vertising convinced the women of
America that ready mixes are
economical, convenient and equal
in quality to home-mixed Ingred
ients. As a result, many homes
enjoy cakes and pies that wouldn't
otherwise, for every homemaker
Isn't a good baker.
The same story is repeated over
and over again. Frozen foods, ball
point pens, electric shavers and
dozens of other new products have
been started on the road to gen
eral acceptance by advertising. All
these are new ways of doing old
things, and advertising pointed ou
the Improvements.
These examples also point un an
other service of advertising keep
ing prices down. Advertising gains
acceptance for products and cre
ates a mass demand. Then It spurs
competition between manufactur
ers to meet that demand. Mass
production and competition mean
lower prices.
According to the Advertising As
sociation of the West, the organ
ization that sponsors Advertising
Recognition Week, these are the
reasons for the week's theme, "Ad
vertising helps you live better for
less."
represented by the Hudsons Bay
Company "Aiways in the Far
North, that is the heart of the
while community, which has usual
ly grown up in this order; first the
trader, then the missionary, then
the government. Indeed the famil
iar 'HBC Is waggishly translated
as 'Here Before Christ.'
By DEB ADDISON
Twcntv-flve hunrii-iri v.-.,i- oo
the streel singers of Athens did
anuoic duly. They simir Ihe songs
of nnclenl Greece. And from lime
tn lime Ihey sang a rhvme about
the wares of some Athenian shop-
Kive hundred years before thnt.
the Eayptians were using want
ads. Nut long ago. archaeologists
found an ancient papyrus m
which a tailor advertised a reward
lor the return of a runaway
slave, noting also that in his shop
"ihe best cloth is woven to your
desires."
Advertising was known even be-
fore thai. In the Book of Ktilh.
when Nauml was selling a piece
"f land. Boaz told friends. "I
Ihotight lo advertise thee, saying,
buy it belore the inhabitants and
tne elders of my people idol."
These are some ol the hllle
known laets about advertising be
ing brought out this week, as ad
vertising clubs :md tither orcama
lions in the held celebrate "Ad
vertising Recognition Week "
Nol loo much is known ahoul ad
vertising in Greek and Rinnan
days, but discoveries in annem
ruins point to the fact that at least
its basic principles were practiced.
The familiar three golden balls out
side a pawnbroker's shop, prob
ably the oldest extant advertising
symbol, dales from the Middle
Ages. Tile coat of arms ol the
medieval knight was the forerun
ner, of ihe modem trade-mark
Benjamin Franklin is said lo be
Ihe first advertising man in this
country, and advertising was com
mon in boih newspapers and mag
azines bv Ihe early 'r! c! IJ'.f
19th Century. The lint adertis-
ing agency was lounded In Phila
delphia shortly alter the Civil War.
Allhough Advertising la a multl
bilhon dollar business, it costs the
consumer almost nothing. On most
products, the cost of advertising is
a small fraction of a cent ier
package, too Utile for a price
change If it were cut out entirely.
' Advertising tells Ihe public what
Is available, where it Is available,
how much It ensis and what it can
do for the purchaser.
Arctic
By KEN McLEOD
Should you be Interested In a
modern picture of aboriginal life
then the book "The Face of the
Arctic" by Richard Harrington
IHcnry Schuman Inc. 1952) will be
exceedingly helpful to you. Har
rington, a distinguished Canadian
cameraman, became interested In
the vanishing aboriginal life of the
Eskimo and had the urge to por
tray this llle before It was com
pletely engulfed by modern day
civilization. His book Is the pro
duct of five trips to the Canadian
Far North on which he traveled
more than 3.000 miles by dogteam.
sharing the life of the Eskimo and
living In caribou skin tents and
Igloos.
In 1847 he lived with the Chip-
I'ewyans of northern Manitoba; In
1IM8 he traveled along the greater
portion of the eastern shores of
Hudsons Bay; in 1949 he accom
panied a Royal Canadian Mounted
Police constable on a patrol of Ihe
sparsely Inhabited lauds of .the
Coppermine Eskimo, in 1950 he
visited the Padlelmluts in the land
of the Liltle Sticks; In 1951 he
mode his Journey farthest north,
to Boothia Peninsula.
His book deals largely wilh his
Wst three Journeys providing a pic
ture of the Arctic in the season of
winter darkness, and the miracu
lously beautiful season of eternal
sunlight. The story at limes is
grave, sometimes gay. he saw star
vation among the Piidleimiuts that
presents a harrowing picture ol
lamine. On another Journey to
Boothia Peninsula he witnessed
Ihe enchantments of the Arctic
spring and mingled with the people
In their sports and games.
Harrington s photographs are
among the finest that have ever
come out of the Arctic where Uie
obstacles to good photography are
many. At sub-zero temperatures
cameras freeze and lenses blur.
In the wilder season of darkness,
the dim light of a snowy landscape
blots out contours. In the summer
season of continual level sunlight,
Ihe glare on snow and lee presents
another dillliulty. Harrington
somehow has overcome these ob
stacles and his pictures speak for
themselves.
Traveling for months on end with
Eskimos and sharing all their
pleasures and haidships of life he
depicts these people in their nat
ural attitudes. We are therefore
able lo visualize what life Is like
there, and to share Harrington's
admiration for an indomitable peo
ple. In addition lo Eskimo life, the
reader sees what Arctic life Is like
for while people. We sleep on hard
benches of Isolated Roman Catho
lic missions, never belore visited
by an outsider. We meet an Angli
can missionary veiling his widelv
scattered parishioners, and talk
vwth while trappers who have lived
in solitude lor :o years.
Haiiiiigion s work is a warm
and human account about the cold
norm, not a scientific irrmis nm
one of special pleading. It Is the
record ol a sensitive cameraman,
in love with Ihe Arctic, who pic
tures a unique people, still living
In a sione-age culture while the
airplane begins to soar overhead
There are many aspects of Har
rington's book thai could as easily
i "i'i'i 10 our local scene when the
j culture of ihe white man first met
. the culture ol the Indian He saw
trade transactions being made in
I Ihe veiy same fashion ifc-v wcrr
I inaoe over a hundred years ago
' in uie .vonhwest country.
Here is a na- where the dog
comes into his own as man's com
panion and beast of burden and to
some extent we gain a feeling of
that anient lime in America when
man possessed no horses but de
pended iiiwii the dog alone. The
seal oil lamp tor light, heal and
cooking, as primitive todav as II
was a thousand years ago vet hold
ing lis position along side the mod
ern primus stove Arctic life
brings the modern ami the anrlenl
Close together and the modern is
Air Force Academy
By HAL BOYLE
LOWRY AIR FORCE BASE,
Colo. I Any young man who
thinks admission to the new U.S.
Air Force Academy here is an
easy step toward a soft life in
the armed forces gets a quick dis
illusionment. Only the hardy survive.
Of the 308 cadets selected last
summer from 6,300 applicants to
Join the first class of the -nation's
third service academy 41 have al
ready been washed out. '
The reason most of them left:
The going was simply too rugged,
the discipline too spartan.
The survival rate actually so far
has exceeded the expectations of
academy officials, who deliberate
ly have planned a four-year course
of study tough enough to strain
the stoutest. They aren't interest
ed In creating a corps of swivel
chair warriors. Each cadet signs
a statement that upon graduation
as a navigator-observer he will go
on and become a pilot.
As Lt. Oen. Hubert R. Harmon,
academy superintendent, points
out:
"Today a single officer In the
U.S. Air Force may be called upon
to carry out a mission which, dur
ing World War II. would have re
quired the crews of a thousand
planes. That officer must have the
courage, the character and the pa
triotism to press home his mission
against any and all odds. He may
have to do this alone in the skies
with no other American within
thousands of miles to observe his
conduct."
What kind of a boy aspires to
become this type of officer?
The average cadet here is 19
years old, serious-minded, a good
student, ana comes irom miaaie
class parents. Comparatively few
spring frorri families with a pro
fessional military background. He
may not be of varsity athletecall
ber, but he will be In top physical
condition and he has 20-20 vision.
Almost every minute of their day
Is rigidly controlled, from the time
they rise at 5:50 a.m.. and make
their beds until "lights out" at
9:30 p.m.
They march to and from classes,
and practically everywhere else.
They spend at least 20 hours a
week In class, more than that pre
paring their lessons. Among the
arts they are expected to learn:
how to deal a deadly Judo blow
effectively, how to dance grace
fully. At dinner table they practice
Air Force lingo, and each cadet
In turn acta as table pilot, navi
gator, or crew chief. When the
coffee reaches the table, for ex
ample, the navigator may an
nounce :
"Sir. the JP-4 (coffee) has com
pleted lis cross-country and Is on
the ramp."
Or:
"Sir, the fuel injection iwoter)
has met its ETA and Is on the
ramp."
The cadets have an honor code
which Is unbelievably strict and
to which they are fanatically
loyal, as they enforce it them
selves. Its main tenet is. undevi
atlne. adherence to Ihe truth.
One cadet who stepped across
the hall to borrow some tobacco
quibbled when asked by an offi
cer If he had permission to leave
his room. After the 12-man Cadet
Honor Council Investigated his
case, they asked htm to resign
from the academy. He did.
The cadets can date twice a
week, bul diirine: Ihe first year
Pa), described lobbying at the end
of the inquiry as a "billion-dollar
Industry."
A report by his committee dis
closed that 152 corporations spent
$32,124,835 on "activities relating
to attempts to Influence legislation
between 1947 and 1950" although
they had reported only (750.000 un
der the Lobbying Act of 1946. Thir
ty companies refused to tell what
they spent..
Congress did nothing then lo
make the Lobbying Act stronger.
There are a lot of defects In the
present law but the basic one
seems to be this: Congress re
quired lobbyists to register with
Congress but did not appoint any
Individual or group to police the
law and the lobbyists.
Emotionalism
By SAM DAWSON
NEW YORK I Emotionalism
rules the stock market these days.
Traders try to guess which way
President Elsenhower will decide
about running again. And Investors
try to decide how much, if any.
his decision would affect the slate
of business in the .long run.
Some expect a wide swing up
ward in stock prices if the Presi
dent's decision is "yes." And they
look for a sharp sell-off if his an
swer Is "no."
Others hold that such a Jump
either way in the market would
be purely emotional and, therefore,
temporary. They Insist that the
market perched rather nervous
ly near the peak of Its long bullish
upirena will in tne final analysis
be influenced by the outlook for
business.
And they contend that so many
factors are involved in business
prospects that the election uncer
tainties although admittedly Im
portant aren't likely to be the
determining reason for brr!"W
moving on upward or dipping a
little as the year progresses.
Wsll Street prices, however.
have been swinging widely as
traders look for hints as to which
way the President will decide.
In an election year lt Is difficult
to keep emotionalism out of the
stock market. Yet brokers point
out that of late many of the big
investors including the various
funds have pretty much taken
to the side lines. They are leaving
emotionalism to the short-term
traders who Jump in and out of
the market as the public changes
its mind as to which way the wind
la blowing In Thomasville, Ca.
The big Investors' position is put
this way: If there Is a sharp sell-off
after the decision In announced,
there will, be bargains to be had.
If, on the other hand, the decision
sets off an upswing, lt may prove
temporary, and In the . readjust
ment the big Investors will have
chances to pick up the kind of
stocks they want at prices they" ap
prove. Meanwhile, they stay out of
a market as emotions) as this one.
"Paper Tiger'
By CHARLES M. McCANN
United Press Staff Correspondent
That Southeast Asia "Paper
Tiger." as the Chinese Communists
call it, shows signs of coming to
life.
"Paper Tiger" is what the Reds
call the eight - nation Southeast
Asia Defense alliance.
It was signed In Manila on
Sept. 8. 1954. Its members are
the United States, Great Britain.
France. Australia, New Zea
land, the Philippines, Thailand and
Pnkistan.
The alliance is called officially
the Southeast Asia Treaty Organ
ization. Unlike the North Atlantic
Treaty Organization in EilYopc, II
has no standing military lorce. II
has been, as the Chinese Reds
are restricted lo the base, except saV- a P"!""1" alliance only
durinp narenlnl visits. Thev are I
expected to abstain from liquor
completely until graduation.
I.ohliv l'i'lns
Bv JAMES MARLOW
Associated Press News Analyst
WASHINGTON l.-PI In the 'past
102 vears Congress has investigat-1 exercises held on little Iw-o Jtma
But broadcasts by the Red
Pciping Radio show that the Com
munist government is displeased
over two recent developments.
These are the maneuvers held
off the coast of Thailand last week
by small forces ol six of the
"Seato" nations and the Impres
sive American atomic warlare
ed lobbying seven times. The re
sult' a lot of bad publicity for
lobbyists but no law to control
them. Now Concress seems ready
to start an eivhth investigation.
There is a law requiring lobby
ists here to register with ConRiess
and report on Ihelr spending. II
did not result from an Investiga
tion. It was passed without much
examination in'19-tfi when Congress
was reoiRaniriiig itself.
There Is nothing illegal or wrong
about lobbying. Kvery individual
or group has a right to try to get
I Congress to pass ihe kind of lest
' Islation II wants. But lobbying can
cross over into the corrupt class
by the way money is used to In
fluence voting.
This is an election year and
whether this new Inquiry does a
real Job or shadow-boxes depends
otf Japan ending yesterday.
There is to be a conference of
the Seato countries in Karachi
Pakistan, starting Mnrch 6. Secre
tary ol Slate John Foster Dulles
will lead the United States delcsra
tion.
Reports from Far Eastern
capitals forecast that some dele
gations will make a strong bid
for the formation of some kind
of permanent, ready for - action
military force
The advisability of bringing
Nationalist China. South Korea and
Viet Nam into the Southeast Asia
alliance undoubtedly will be dis
cussed.
For various reasons, the Umled
Slates and Great Britain have
been reluctant either to form
standing Seato striking force or
to admit to Ihe eight-nation
alliance the three countries men-
il) The willingness of Ihe full ' Honed.
Senuie to make an all-out Inquiry, i But more and more American
an altilude which will be revealed and British military men stationed
in the authority the Senate Rives in the Far fc:ast are coming around
its committer: and i2 whether t to the view- that it would be smart
Ihe Democrats and Republicans on to form even a tiny standing Seato
ihe commiitee let their invesiiga-1 torrr.
Hon drgrnerate into a political: Such a force could be stiengthen
fiRht.
ed as time passed.
The senate Is expected to ere- More important than the actus
; ate a special committee made up i strength in numbers of a defense
' equally ol Democrats and Repub-1 'orce would be the establishment
llcaus.
The first such Investigation by
Congress was In 1854. when lobby
lug had become a national dis
grace. The last was In 1950 when
a House committee, also made up
of a central headquarters at which
staff officers of all eight treaty
nations could cooperate.
No dramatic results are expected
ai next nioi.Tn s Karachi confer
ence. But all aspects of Southeast
eounllv ol Democrats and Reoubll- Asia defense will be discussed
cans, got Involved tn Intense par-1 And II mav not be too long before
llsanslup. line Chinese ( oinmunisls stop call
The chatrm.in of that committee. ing Ihe Seato alliance a Papei
the late Rep. Frank Buchanan (D-1 Tiger
They'll Do It Every Time
By Jimmy Hatlo
Mom ahd pop hold up the
doctor as some sort of a
b06symah to little iodine
7 AND HE'LL GIVE
yOU MEDICINE 7H4TLL
T4STE AWFUL-ANO
SHOTS WITH A BIS
needle '
you DOM'T
E4T, yOULL 6ET
WEAK AND SICK.
And we'll have
TO C4LL THE
DOCTOR"
-
rr w . -v .
7 IF yDU DONT Y 7 AND HE'LL filVfc- V if VOU CAN X COME ON. IODINE; thskc-o
y.J treble: yS-f-oF- m
J 1 NEEDLE- n cuiU... VfA . all "L-.-lTTFri
j
Them THEy cAtfr understand my
SHE RAISES A FUSS WHEN THEy T4KE
HER TO THE FAMILY PHYSISH'
DEATH
SAN FRANCISCO fUP) Clrl
Dimick. 53. committed suicide Sat.
urday by firing a .410-gauge shou
gun Into his mouth, the San Fran.
Cisco coroner's ollice reported.
Relatives said Dimick was de.
spondent because of illness.
Indian Educational Record
Set In Pacific Northwest
Indian educational and relocation
programs established new records
from the Pacific Northwest during
the fiscal year ending June 30,
1955. Don C. Foster, area direc
tor. Bureau of Indian affairs, re
ported today. Irrigation, road build
ing and forestry activities on In
dian reservations were maintained
at a high level, the bureau's report
to the secretary of Interior indicated.
Indian children enrolled in pub
lic, federal, mission, vocational and
private schools In the region to
taled 6.229. A special Navajo pro
gram of 500 pupils at the Che
mawa Indian school. Salem, Ore.,
added an enrollment of 50 Nava
jo students, an increase of 50 for
the fiscal year and 236 over 1954.
This Increase was made possible
by making arrangements for pub
lic schools to take many ol tne
Pacific Northwest children en
rolled at Chemawa.
Arrangements made by the bu
reau with state educational author
Itiea in Oregon provided speciol
adult educational courses directed
to help members of the Klamath
and western Oregon tribes to earn
livelihood, conduct their own af
fairs and assume responsibilities
as citizens without special serv
ices from the bureau.
A 60 per cent contribution of
$206,880 was made by the bureau
during the fiscal year for construc
tion and equipping ot new public
school facilities at Chiloquin to
provide for Indian and other chil
dren alike.
Special voluntary relocation pro
grams designed to aid Indians .In
moving from their reservations to
better employment -areas and aid
in finding Jobs and housing showed
excellent acceptance during its
first year's experience. This spe
cial terminal readjustment, voca
tional training and relocation pro
gram assisted 65 Indian trainees
from Klamath and western Oregon
tribes to relocate off the reserva
tion, while 169 persons in 55 family
groups and 63 unattached men and
women were assisted in establish
ing themselves off the reservation
in two special programs.
Approximately 1500 acres of Pa
cific Northwest Indian londs were
provided with Irrigation and drainage-
facilities during the fiscal
year and construction surveys were
started toward irrigation of an ad
ditional 21,000 acres. Preliminary
surveys and investigations are un
der way to provide flood control
for approximately 10.000 acres and
irrigation facilities for 28.600.
Reservation road maintenance
programs for the year included
surface maintenance, snow remov
al, flood damage repairs and
bridge repairs on 948 miles of regu
lar maintenance and 2.240 miles
of occasional maintenance for bu
reau roads. The Indian bureau
graded and drained 22 miles of
reservation roads, surfaced 43
miles and constructed 122 running
feet of bridges.
The bureau's Pacific Northwest
forestry branch supervised cut
ting of 471.000,000 board feet of In
dian timber with a value of $8,500,
000 for calendar year 1955.
Contracts were entered into with
Washington, Oregon and Idaho for
state agricultural extension and
home demonstration offices to take
over projects formerly handled by
workers under the program assist
the Indian in adopting better farm
practices, improving crop varieties,
controlling Insect and plant dis
eases, bettering soil conditions by
fertilizing programs, and produc
ing better livestock.
Excellent progress was reported
In carrying out provisions of the
1954 laws providing for termina
tion of federal trusteeship for the
Klamath tribe of Oregon and num
erous bands and groups In west
ern Oregon.
"MY S
LIFE'S S
WORK I
IS i
INSURANCE" S
-St:
Bill Goen
"I got into it by choice, and I
like it! It deals with personal in- '
luranee problems, which means I
I work with people. I help them J
buy,their cars, protect their !
homes and plan their future secu- I
rity. These things are interesting J
and-thry are worthwhile. Lei me i
help you with your personal in- I
surance problems soon. I regu- J
larly recrive special training for j
this work, too, so that I can I
conlinuslly serve you better.1
I It puyt H Iraew jraer
STATE FARM Agent
Wm. N. Goen
709 So. 6th Ph. 3262 !
0
H-
9215 m
63359
100 KM
- lttn'
ntutril talrlSj
Pioduct X Ma
twMi ft Ce., Mb
We Invite You
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EXHIBITS OPEN FROM NOON 'TIL 10 P.M.
" FEB. 24 & 25 AT THE FAIRGROUNDS
' - :' WfJW ::
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iiwill4it rai rnif ii iiii 1 iiiLu imI'mV '
Here'a dramatic proof that Chrysler hat more that's new
than all other competitive cars combined!
Naw In 1SS4 ChmtM- Car "C" Car"f" CM "at" Car"0" Car "B"
Maior style changes YES NO NO NO NO NO
Longer Body YES YES NO YES NO NO
New Pushbutton Drive
Control YES NO NO NO NO NO
New Revolutionary Brake
System YES NO NO NO vNO NO
Hi-Fi Record Player YES NO NO NO NO NO
locieaiad Horsepower YES YE3 YES YtS YES YES
Instant Heating System YES NO NO NO NO NO
I of tinf1 fims Mit
Aitd th th I cart rtin tW ft hmv furl-Mfm itwr tt ring m4 tha altyUwf-eype
. y-S ttiglw . . . llMjar lliaiUM which Chryttar Im nb4 tmr it I
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