FRIDAY, JANUARY 27, 1958
PAGE EIGHTEEN
HERALD AND NEWS. KLAMATH FAIXS, OREGON
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VflSATILI CAR New desion of the 1956 R
cargo capacity to 80 cu. feet and providei in
urious Interior make the new Rammer equony a
P.. .AA.A convenience, the rear window roll
combination crank and lock. Increased powe
horiepower overhead valve engine, which reta
bier it lold by Nash ana nuason aeeiers.
ambler Cross Country station wagon boosts
icreased passenger room. Fresh styling and lux
t home at the country club or market place.
Is down into the single tailgate by means of a
ir and performance are provided by a new 120
lins traditional Rambler fuel economy. The Ram-
Dramatic Styling Highlights Imperial
and Crown Imperial Built By Chrysler
A longer, more-powerful Imper
ial for 1(56, featuring! command
ing proportions and exquisite grace
of line, waa announced today. It
will be unveiled In Imperial deal
erships from coast to coast on Oc
tober 31.
"To compliment and fulfill the
dramatic styling of the 1958 Imper
ial and Crown Imperial, new en
(Inerlng features have been Incorp
orated to give the cars greater
power, Improved all-around electri
cal performance, and safer, surer
brakes," said Clare E. Brings, Vice
president In charge of sales, Chrys
ler Division, Chryslter Corporation.
"Ai further evidence of the for
ward thinking of Chrysler Division,
A new pushbutton drive selector,
new high fidelity record player,
revolutionary transistor radio, aircraft-type
Instant gasoline heater,
new vacuum-operated center-plane
power brakes, and passenger-protecting
new LlfeOuard door latches
re offered."
Featuring a new FlrePower en
gine which delivers a full 280-horse-power,
the 1056 Imperials are five
and one-half inches longer than
laat year, with a wheelbase of 133
Hnches. The distinguished appear
ince of this fine car has been fur
ther enhanced by Its daring new
flight-swept rear fenders, which In
tensify the feeling of lowness and
length.
Imperial's striking trademark, Its
exclusive gun-sight tall lights, are
mounted above the fender. Bnck-up
lights, outer bumper extensions and
the iras-flller door are blended in
tegrally into the rear edge of the
lenders.
In keeping with the integrity of
rorwara look styling, the high-rising
line of the rear fenders is ac
cented, by contrast, with the slim,
tapering, spear-like molding which
flows out of the back-up light and
treaks forward In a horizontal
thrust along the full length of the
car. The extreme tumblchome of
the body above the belt line con
tributes to the sensation of lowness
and fleetness.
Imperial stylists have taken a
logical step forward by completely
eliminating exhaust openings which
tend to clutter the smooth bumper
area. This has been accomplished
safely by concealing the tail pipes
behind the outer bumper extensions.
The classic simplicity of Imper
ial's bold box-check grille, topped
by the graceful eagle medallion,
dominates the automobile's distinc
tive front end. The styling of the
car meets the most refined and
dignified of tastes, yet retains all
of the youthful spirit and vigor of
the forward look.
For 1958, Imperial offers a wider
choice of body models by Introduc
ing a new four-door hardtop wnicn
features a full-sedan body, full
sedan roof, full rear headroom and
legroom, full-width rear entrance
space, and full side vision for rear
passengers. ,
In order to provide a fun-sized,
fully-opening rear door window, a
unique design has been conceived.
The window Is made In two sec
tions. As the regulator Is operated,
the rear section folds forward Just
Inside the larger forward section,
which moves straight down. Both
sections are operated by a single
regulator.
In keeping with the high fashion
touch inherent In the luxurious Im
perial, 17 harmonizing exterior col
ors are available, with color-keyed
lntorlors of custom nylon fabrics
or genuine leather. Interiors In
blue, green, gray, tan, coral
turquoise assure true elegance of
color styling to suit the most dis
criminating of tastes. Deep carpets
In upholstery-matching colors in
both front and reftr passenger com
partmenta are standard equipment.
Oray carpets are used In the Im
perial trunk compartment.
Revolutionary new push-button
drive Is featured on all Imperial
automobiles. Located conveniently
Wn
r"L
to the left of the steering column,
the four push buttons make control
of the PowerFllte transmission as
simple as changing stations on a
push-button radio.
Arranged on a small panel, the
buttons require only a light touch,
are lighted at night, and have an
automatic lock-out to prevent acci
dentally changing to "reverse"
range at over 10 miles per hour.
For 1958, Imperial introduced one
of the finest safety advances In Its
pioneering history the super-sale
LlfcGuard door latch. Product of
years of research .and thousands
of crash-impact tests, the new door
latch features interlocking pieces
of heavy-steel which literally bind
the doors and body together Into a
ring of protection around passen
gers. The danger of doors flying
open upon Impact Is virtually elim
inated by the new latch.
For 1956. the Imperial and Crown
Imperial's hemispherical combustion-chamber
Firepower V-8 en
gine has even greater power, torque
and fuel economy. Compression
ratio has been raised to 9.0 to 1.
Displacement has been increased
to 354 cubic inches by enlarging
the bore to 3.94 Inches, for a full
2U0-norsepower at 4,600 r.p.m.
Stroke is 3.63 Inches. New charge
coaled spark plugs Increase fuel
economy.
In addition to an improved Pow
erFllte transmission, standard on
all Imperials, the automobile fea
tures as standard equipment a
four-way power seat, power window
mts, variable-speed electric wind'
shield wipers, automatic Interior
lights, torsion bar deck-lid counter
balance, and a new self-regulating
electric - mechanical clock which
automatlcaly compensates for Its
own error every time It Is set.
Mercury Designs Treevay'
Cruiser For New Highways
An excitingly different experi
mental ar created fnr Amprirn'c
fast-growing network of ultra mod
ern highways was .unveiled Jan
uary 7 at the Chicago Auto Show
by the Mercurv Division of Fnrrt
Motor Company.
Symbolically named lh vvr .
Turnpike Cruiser in recognition of
Its close alliance tn lh rivn.mi.
system of new express highways
now apreaaing across the country,
the new car is characterized by
swiflness of line, bold atvlinir and
a refreshingly new emrinporincr
concept.
"The XM-Turnpike Cruiser is the
first automobile yet designed to
.c iuii auvamage oi me nation's
budding new imoroved hiirhuv
system," said F. C. Relth. irenernl
manager of the Mercurv nivininn
and vice president of Ford Motor
vuiiifjmiy.
"Our engineers and stylists have
concentrated on creatine a n . ,
basic theme which will give Amer
ican motorists the maximum in
driving pleasure, comlort and safe
ty as thev travel the nm turn.
pikes. This new design has been
ii on.iiui iiil'u inio a roadable, speci
fic vehicle which delineates the
forward thlnkim? of the Ma,.,.,,...,
Division." he said.
An extremelv 1 o w uhAntiB
(only 4.4 feet high! has been de
velooed in the XM.TnrrmiUa r.-..i,-
er to complement the sweep and
uuw oi me moaern American free
way, its length (18.4 feet) and its
width (77.1 inches) visibly Imply
the effortless movement that Is
synonymous to these new roads.
Virtually unobstructed vision In
every direction is n Kntipnt rot,,i.a
to permit full enjoyment of the
wme new visias opened to turnpike
uaveiers. oiae windows extend
ONCE THE STAR of an Auto Show itself is this venerable
1914 Dodge, first to be made by the famous Dodge Brothers.
The car had a I 10" wheelbase, 32" wheels, a 30 to 35-horse-power,
four-eylinder engine, and a "15-gallon gasoline tank
hung on tha rear.' It alto featured a 12-volt electrical system,
a one-man type" top, and wooden running boards covered
with linoleum. It was priced at $785. Its success launched the
Dodge tradition for dependability.
Latch I Designed
To Aid Riders
The new Dodge safety door latch
was designed to reduce to a mini
mum the chance of rider Injury
from being thrown out of car doors
opened by crnsh Impact.
The most Important factor in
such accidents, it was discovered,
was the body distortion created
under impact forces. These forces,
In some cases, can cause the door
post to be deflected sufficiently
for the door latch to separate from
Its striker plate, leaving tho door
free to fly open.
However, with the new Dodge
safety-latch door lock, Interlocking
pieces of henvy-gauge steel on the
door and striker prevent separation
ot the latch Irom the door post,
thus keeping the latch and striker
safely engaged.
POWER BRAKES
To increase both safety and drlv
ins ease, the 1956 Dodge features j
new air-suspended power brakes.
This sytein results in faster re- J
monse with pacifr action tllnv
a new high In brake performance.
You've Cot Jo See It! All-New, AllAmeman
' i
AMERICA'S NEWEST,
SMARTEST, LOW-PRICED
4-DOOR
I Coma See It .it
Drlv It At
. r.
tour HaAH.
Doator
STATION WAGON
All-New room, 33 mora cargo space I
All-New tryle, brand-new distinction!
Al'-N aiest handling, sharpest turning I
O All-New Overhead Valve power, All-New Deep Coil ridel
FRED JOSLEN NASH
833 E. Main pla.. itii
- itwut; j
YOU'LL MAKE THE SMART SWITCH FOR '56
along the entire - side and wrap
fully around the corners. A double
curved windshield wraps upwards
each side. Narrow two-inch chrome
pillars at the windshield and simi
lar ones inboard at the rear are
the only roof supports creating
the illusion, that the roof Is float
ing on air.
The roof Itself Is most unusual.
Transparent plastic "butterfly"
openings have been Inserted In the
steel top over the two front seats,
and automatically raise when the
doors are opened. This arrange
ment, in addition to being a prac
tical one, has the further advan
tage of enhancing the car's spa
ciousness. ,
Two red plastlo turn indicators
which also serve as stop-lights are
recessed below the roof line on
each rear corner an unmistakable
signal to approaching motorists
due to their complete separation
from the normal tail lights.
Strikingly new are the 12-lnch
concave channels molded Into the
aft section of the Turnpike Cruis
er's exterior. Outlined In chrome
and painted pearlescent white to
contrast with uie persimmon body
color, these channels end In great
"V's" which house extra large tail
lights. A narrow, chrome-plated
Impact bar blends esthetically
with horizontally - ribbed chrome
covering the entire rear up to the
extended deck lid.
Twin bumpers with Jet-pod ex
tensions highlight the unique de
sign of the car's front end assem
bly. Oblong intake ports covered
with chrome grilles accent the
horizontal, road - hugging width.
Smoothly beveled hoods protrude
beyond the recessed headlamps,
giving emphasis to the sculptured
FIRST OF THE 1956 CARS this new Lincol
ground up.. The unusually low silhouette of thi
styling large and spacious, yet lithe and gra
7 inches longer and 2'j inches lower than 195
low-friction V-8 engine has 9 to I .compressio
suring outstanding performance. Lincoln is firs
ing retracted steering column and safety-flex st
and optional satety seat belts.
n PREMIERE coupe is entirely new from the
s new Lincoln series highlights a new kind of
ceful. Its overall length is l8' feet, more then
5 Lincolns. Developing 285 horsepower, its new,
n ratio and delivers 401 ft.-lba. of torque, at
t to introduce a group of safety features includ-
eering wheel, triple-strength safety door locks
steel bodywork.
The interior of the XM-Turnpike
Cruiser has a symmetrical unity
embellished with the most . ad
vanced engineering devices. Four
individually contoured seats in
matching tones of persimmon col
ored leather are separated by tail
ored arm rests, each containing
ash tray and cigarette lighter. Tub
ular containers placed conveniently
In front of the deep-set steering
wheel house the speedometer, tach
ometer, fuel and temperature
gauges and oil and battery indi
cators. Nestled In the concave,
chrome-plated and safetyrpadded
instrument panel are a radio and
a clock.
A thorough and exhuastive study
of the public's reaction to the fea
tures of the XM-Turnpike Cruiser
will be conducted during the car's
appearance at six major automo
bile shows this winter and later
while the car makes an extensive
eight-month tour of the nation.
"From this study we can fac
tually determine the American mo
torist's readiness for this new con
cept in automotive design or for
the individual details that have In
spired It," Mr. Reith said.
Following its appearance at the
Chicago auto show, the XM-Turnpike
Cruiser will be exhibited at
automobile shows in Cleveland,
Omaha, Milwaukee, Detroit and,
NEW SYSTEM
The 1956 Dodge incorporates a
new 12-volt electrical system, with
Improvements in all components,
resulting in performance superior
to any now .in use. New design
spark plugs give a substantial In
crease in fuel economy and cost
less to maintain. .
.... . ... I H I V I I 9 V 5i M I J
iji L.i.Mjp.-"n. S " ' . X
brand new extra quality
Sale Priced to CLEAR!
Plus tax and
recappable tire
6.00x16
late Winter and early Spring make road conditions too treacherous to risk driving on worn dres,
Dcm't take chances. Do take advantage of our clearance prices on Super-Cushions by Goodyear.
They feature Triple-Tempered 3-T Cord Bodies for extra strength. Famous stop-notch tread means
quick-action traction. Act now . . . save money.
T mi) met Trtrttnt? fnr Tmrbc !
HI-MILER RIB
Long Tread Lite
More Recaps
e Proved Performance
V5 prices
too. it ON AIL
t ply OTHER
pi Hi 4 uincK
,-w.w. SIZES TOO!
i1
Regular no SALE I Regular no I SALE
TIRE trade-in PRICE TIRE trade-In PRICE
SIZB price with trade-In" SIZE price with trade-In"
6.00x16 $17.55 $14.90 6.00x16 $21.5Q $1B.3Q
6.40x15 18.7Q 1S.9Q 6.70x15 24.QO ZO.AO
6.70x15 19.6Q 1S.65 7.10x15 26.6Q 22.6Q
7.10x15 21 .70 18.AS 6.50x16 28.55 21.25
6.50x16 23.30 19.8Q 7.60x15 29.1 0 24.75
7.60x15 23.75 2Q.2Q
PWt Tax Pfvi ton ona rteappobt Hr
YOUR OLD TIRES MAY MAKE YOUR
As low as $1.25 a week for a
DOWN PAYMENT
pair!
MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND
11th & Klamath
(ddDaDllDW'EA
SERVICE STORE
FREE
PARKING
Phone 8141
TORGERSON'S SHELL DON'S SHELL JIM'S SHELL COMMERCIAL SHELL
US Mile St. Highway 97 Oregon A.e.ond.Donold y29 4,h
HENDRICKS & HODGE
Spring and Esplonodt
ANDY'S SHELL
Rivrid end Moid
JACK ROBIN'S SHELL
2100 So. eth