vnmAV. FEBRUARY 28, 1854
PAGE FOUR
Pontiac Brings Out New
Pontiac Star Chief Custom Sedan
I
Bigger, Luxurious Line
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1954 SPORTS CAR PACES STUDEBAKER STYLING
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Here is btiidcliakcr brand new sports car for 1954, the Commander Slarlincr llant-top. The low.
vind-swept lines that have, won national and international honors are accentuated by nex grille a4
bumper treatment. Interiors are as exciting as the style pace-setting lines of the ear. with appoint
tnents and upholstery harmonizing with the 12 solid and 10 two-lone eorobinatioas in which la
anodcl is available. The Storiinrr is also available in the Champion series.
. )- tt i r t -iii - I, '.rssaii" ..... . '..- ....vJ-Si'Nr
Sfcrvwtr hr ynttm uiutstwulltic, oc
jir aweijwyBOe xt IPfinsMir 'twi Inu.
3i imc-l Xflwwnr 4 nr. 'low.-.
i tl Mmtm Vk Jp-Mtnr UOhm -4.
; trr tw itcwint the Tnrfc amnt
1Crm3oiyi ati rth!C -cvipQiiv&.
5.'KKjjfcr'j. Ttcw Sur Ohni lint
toltnwa cv-.hev 'Innirri, yfth fvr-ItwA
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jiul (Mp)ttiuUnanr rmtiw mi rnw
nl jm- toosi .umnUKU lnurw
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;espr(cmllc pri.isi l)j the uiblUk,
stvtri vitfc s TwiiwuiT irriltb.
;nr si!icr strtsii;. np rtninec wi
Cutnai siae Tnnnlitlnp nfi lufehr
:f.th- Jitwrrs. hmh mtrtnr ami
ifi'ic-inr. tnclmtiiif the v.-inX spInv
rtm ot mlcir and hlnr -combtna
j 'Mwhanirallv. Uw I" ft i i
straipm riphi ia-. t.j mmpT-at-swsr;
nmo ana "Hyrtr-Muw bas
inerji strnjvti up in in Uorsfipoiwr.
Jftqulnneo tcilh a nr- ariwmlnr
and IxuAfcp m&nifolii. a jirm- cu!
iTen anc voIiaoc rculuwir soui a
lieu- snKTt Tiup ami jpnitwro mi;
fnumtinr.. The ni Twruuuor. a
ln-v tixtribumr and 'values uitt
:fr ilN bw, llr)iKV )
kthtwf tovt. VMvr inobp Vmv
hMt IPiMi :'vv i
bviR stmr ".bni anortivnrmws
tsw xniorifat K3S"M wan,-
RMi it. the Oustnn; ronrtp; inMTiorv
JwbtSb ir.'biif ? ttn; tevkw
l4Pho!sH'.' nniril! 'Vt'tlh toT-'"
hvivvolnre lilwr 4ft tbr
bi Hit OptKna. ulShwtbaf r
ofstPV5 m.v he ohaiHW
The JV-uve "vwirriiWf n:
wiwriiht" ivwiipbie tr. thr TVwu
-line 4w lt.Ss, i -oftorr'ti tri a
nfBre 0; Ta-UjwT TAOtiaf rxtffTW
'vltfc a); -on;wMi oi pwn.
:bw. '-nf; wi twjK-t ir. c-nmhli-jttnr.
iJil J o- i ifcrwr lim.
ntsbuuti- ami wt b ti
ihnistorv art : Mnrrolirtp. tfu
alilr. hbfthtc ofoU fphrtc -oi
The Ty4w 'fttirOawr edan-ir-als
axmlirhtr tti Uw UA evu-ruv.-wilnr
line vet pro. bUir or prrft
tnwrwvr. n: ior. fabrtr mbmi;
WIT. IW-annfclQf IKw-elr- '.
Ir. atldiiior tr tbe ninls n
ferec ir. thr 5Uar Chw Swtcs. P.m-
Sw a eah-K the e of every show iisiior Is
rAtiMrf1 aca fbicf tNiMam Sedsn. IlijzAcr and
(MifW " aay est ev buih by roniisr. Iliis iitxu
neo far ratnra In distiartiva exterior colors with
upholstery In loslh.T and nylon of matchlnf color.
This custom sedan kM a distinguishing chrome
planus behind the resr windows and chrome moldings
over the sMo windows, Ove. -all lenglht 213,7 Inches.
IK H o-'tcrs tunr oUwr mod- w-fC!u Dclf. . m0cl; fWIUl u,.e 'coaled fabric Is used on the Special
m the Cus.-om, Dcraxc and nnlm cgrrj.lrar capacity, while the
rial wri-s, tai eif-m or 'n-: special is offered In two ((oldlnK
oec onflrws. These rocSuae the Cus- second s(1t, and thicc-seat mod
tMr ne ncl,ow Catalina. to-door clSi interiors have new styllnft
sun J0U1--6.W sedsris and siaoii ning red or gioen combined, with
hvory Morrokldo on the Deluxe Stiv
SJiunn Mt'afins are offered in the lion Wagon while green and beige
Station Wagon.
NEW SUSPENSION
New high-roll-center front sus-1
pension on all 1954 Chrysler models,
reduces body lean on turns.
THE ORIGINAL STUDEBAKER Conestoga wagon built in 1834 and in which the Stude
baker family moved to South Bend, Indiana, in 1851, provides authentic .background
for the. new Conestoga, Studebaker' all-steel station wagon. The old '"prairie schooner"
was in use for nearly thirty years, and now is preserved in the Studebaker museum.
Studebaker Introduces Conestoga
SOUTH BEND, Ind. A brand , folded down, an area of cubic ; S2-V" b beipht when loader! One ;
new line of sedans, sports cars,
and station wagons Incorporating
Ray And colorful Interiors as well
as many engineering Improve
ments has been Introduced lor 'M
ky The Studebaker Corporation.
Twenty body types are repre
sented by the company's two- and
four-door sedan.s, hardtop conver
tibles, coupes. Land Cruiser, and
new plcafure-utthty car colorfully
named the Conestoga. The station
wagon, like all the other models,
was designed by intermuionally-
famous Raymond Loewy.
feet is available for bascsce or i oi the ouisuindmr (pauires al the I
haulage purpo.vs. The cex has a, Conesioea lies in the susperaior.
wheelbase of 116-'.i", is 285-V In which has been designed so as tr I
overaU lengnh. 65," in width, and proi-ide lull passengrr car ndiat
: comiort under all load rondSUons j
Tinisrl cltas. which rediicts eye !
j strain by oei-JeRiun? nlure btic i
wiiicb culs heal or 1 U:e.ruic ou;
1 some t& per rem oi thr suns- hew
j rsrs. is availbbie or. all morHUf :
, at siipnt extra cost. Evaraulir jw- t
j er sveennr; is licewiar onunSSi ox :
1 al! roadeis at em ensv i
Foremofa amonp tne cfcasiar m !
are new
Pontiac Likes
Auto Shows
'Pontiac alvftv r.ituW S m
nri-iic. k. .m. , . ' proi'santana are new aao larpm
The striking exterior lines have! autamnbii thnM t. ibratas, lor bntb Cntmpioas aac
been enhanced by further re- country " accord mr to R M. ' Oananaoders. Tncsc. aormrcim: -u.
fincments aod by exciting new in- crnchtield. nee pToudenl of Geo-i la"ca:' enpiaer-rinr. pre,
teriors, elements which the com- eraj Motors and general maaaeer t v - 'ta retwr
pany believes will keep Studehak-1 of ihe Ponuac Uxor Division. jbratmc power and thus &S4 aaav
er cars at the head of the; .-n,i,.,i Isutnaaiiv lo dnvmf saiwy Tdtt
style parade. The inlerior styltag. ' vA.JL?5 ) are BEllH-rmr ana wL1-ct
characleriiod by new fabrics snd!'" ""f J" arrfinirm n
textures selected expressly tor tT4 aTi? nEa
Studebaker, is the work of Eleanor l'Z???2.Jrmt "" peto mmm. temvux cm
Le Malre. wcU-known interior dec-;,,... ,nw s.'srll1" '' Unmr.
orating expert and color stylist. m''a,". i fncas;'W tiriin: w
Upholstery fabrics are olfered in j TZSSSZt SSS ' "
four different basic color mot Us . ,r'.I tT Arcelcraiitiij o r tl jinrtnrrrjnrs
hanntmirJnK with the exterior hues JTS; furt hhVr w isunipKO to tt unii int-
ct Uio cars. Such items as steer-1 Mrt,M . .";.... ,.:,
ing wheels, steering wheel col- ' "
umns, instrument panels, mould- i v ,
lngs, door tnm. and carpeUng lUe-L, fS rt " "i.
wise harmonize with extvor biy ! PS "2 ir it-.T rj
colors. Twelve dllferent exterior mZZ"TZ
solid color options and ID dil.eren, fu" d'
two-tone combinations make up UKi-., ... A J.. 1 . .
color reiwrtoire lor Studebakcr's 152 JtJt J1
fi tnrific products oi oustr .T2i,acatitiiif amat-
di nioucis. ufacturers so thi i -pfneue armi-
OUier inlerior iVatures Include compare vad ciicow zt ii JLTarc
new Instrument cluslcrs, remov- can nay.
able center arm rests for the rear) -We econ- t'tni cr-ju'oi
seats of hardtop convertibles and, We lee! tha, ra Ptcruaf" ia.-,
coupes, and dome lights In the somethane to c'r r v j.,-,..
Rports model which completely ; in our new Sr OSf -t tait
nsnt up me interiors. cars whicij are tunpwiiMf -is. i-jt
The Conestoga, Studctaaker's new j sf ie and orfAmi.!r
station wagon, accommodates six et cars buui. Yet we Iut a Fco
passciiRers with ease. When used tiac within the recii t car
as a utility car, with the rear seat buyer.
jwuit .Taisi ;
Ciuunpua: miti tn?' "C-uniniiaiCKr k
Tiitti an ttir imvirr iituna- Bt una
tUTft iiUtOtlUiilt 'ETlilliimSEHtai3i TTI
OiiumTininis iin iir.x tii-r-t- lufr-s'
rwipt in iirwr" !jrD!ii;mi;; nun
anutir lnw nitmm:iui. ,mit -ti-;-rfta.
Tlif uiiumuuiT iinv aiT,
3iiiK iiiiiuiiut! niuar prTmr
C:t7KiT t -e'V JiHU-ttr.Krtr. iiuiiv
! cars whirij are conpwiiKf xl itb. c-.tfcti Itrnjr Jf ms i:if, n
: assort Cxcmurtif U3' if Sur.ttj i.riu
tsco arrf cixnctui- r sir int. u
Gas-saving 54 Studebaker
V UV MitrvtUl sari ekenaa. .11 - i ..
GET AHEAD OF
GET MORE WH
Otupkbaker styling is
sotting the pace for tho
motoring world. Get this
out-nhead smnrtness. It's
suro to command n liiglt re
aalo price.
Whnt'a more, the new
Sttidcbnkcr is America's
most soundly built car
rugged and solid with top
quality materials and
famous Studebaker fatlior-and-sun
crafUmaruthip.
THE PARADE...
EN YOU TRADE
Studebaker also gives you
the world's most modern
engineering. There is no
bulging bulk no power
wasting excess weight in a
Studebaker. You save gaso
line every utile.
Stop in right awav
and try out a far-advanced
now 1954 Studebaker
America's only truly mod
ern car a Champion or
a Commander V-8.
Read what experts say!
"In the atylt dts.rtmsnt,
StDSabaltw It SO mlln shssd
t any slhsr Amsrlcan cart"
Mrchamx Illustrated
"We asvs wmd.d Shid.
aakw .in Oold Msdsl lor
swHtsndlno dfiln and dl.
tlnrNvs ityHng."
N. Y. Fsihion Acsdrmy
"Stwdsbaktr m.y fl.w bs
KMnt ths hWii Ik In.
nsl ll ytara."
Thr Wall Street Journal
"Thsra enn bt ns ausitisn
sbssl ll-Stadib.ksr bsi,
with Ms ntw msdsl, m.ds
svsry sthsf Amsrlcan i.r
Isnk ln yasvi sldsrl" .
Motor World Magsrtne
Klamelh and 8th
Mcculloch motors
Phone 4149
s
ee
Pontiac Exhib it
tlie
ar r mm m . at
.aVil VL ,''Xis5"sisaisi k f '
KLAMATH FALLS CARVALCADE
AII3IOIIV
I l ltltl VltV Zi ii, 211
There if much tliai'i exciting to sec at the
Auto Show. it all, but be sure of this:
Don't mis the Pontiac exhibit! You'll see
Ihe show's most exciting star, a "dream
car" come truc-tlie magnificent new 1954
Pontiac Star Chief!
Certainly the Star Chief is the kind of car
of which dreams arc made. Il lias-iti splen.
did measiire-lhe size, the look' and the
luxury of America's fittest cars. Its long,
low, ariilocratic silhouette measures almost
214 inches over-all! Its interiors are tin.
surpassed for color-keyed elegance by tiny
car, at any price!
Yet you can be the proud possessor of all
this fine-car quality without leaving Poll,
liac's low price range. The Star Chief is
America's first low-cost luxury automobile!
W hat's more, you can adj any or all of
these wonders of modern driving-Power
Steering, Power Brakes, Air-Conditioning,
Comfort -Control Seal, Electric Window
Lift, arid Dual-IUngo Hydra-Malic Drive
-and they can be yours at the lowest total
cost m a Ponliac Star Chief!
So don't miM Ponliac! A drcam-car-come-trtic-at
a price that almost any new-cir
buyer can afford-i, tho show's most excit
ing news of all !
SOj.Mon.1 ijiiw,,,, ,
DOLLAR FOR DOLLAR
YOV CAN'T HEAT
'Pontiac
PARKER PONTIAC CO.
4th & Klamath Aye. Klamoth Fa,Sf 0re-