HERALD AND NKWS. KLAMATH FALLS. ORKGON
THURSDAY, KKHRUARY 14, ltl.Ti
PAGE SIX
Increasing Prices Pose
Problem in Auto Field
By DAVID J. W1I.KIE
AP Aulomollvc Editor
DETROIT W The cr buying
public may be growing increasingly
price-conscious, but so, too, are the
Industry's manufacturing and mer
chandising divisions.
Arguing the Increasing, costs ot
production the manufacturers have
won higher wholesale prices and
passed much of the advance along
to the retailers.
The retailers not only pass the
Increases along to the car buyers,
but also have lightened up materi
ally in the trade-in allowances
granted on used cars.
BIGGEST PART
Replacement sales, of course,
represent the blpgcst part of the
Industry's retail business. Trading
an old car and a certain amount
ot cash for a new car is a tradition
that began with the advent of mass
production in the aulo factories.
wimoui u nice .
volume of producion and sales in
the automobile industry. So the car
makers as well as Uie franchised
dealers recognize the used car
market as a very important part
of the industry's overall operation.
However, what's happening right
now is that most would-be new car
buvers with a used car to trade in
expect considerably more for it
than the dealer can allow.
Generally the new car buyer is
trying to offset the higher list price
of the new vehicle by getting more
for his used car.
For the most part trie buyer
Just isn't getting the higher allow
ance: and he can't beat the depre
ciation bv trying to sell the car to
an Individual or a used car dealer.
In many cases the individual
himself has a car to dispose of be
fore he buys another: the used car
dealer in many cases operates a
business owned by a new car re
tailer. AU this adds up to the fact that
business for the new car retailer
cannot be good unless the used
car market, too is enjoying Its
share of prosperity.
You can hear much said in both
the manufacturing and merchan
dising divisions of the Industry
about a new car shortage this
year. The view is based on the
assumption In both divisions that
production will be held down to
not more than i million passenger
cars for 1952.
. Yet it is true that many would be
buyers, finding the trade-in allow
ance is only about two-thirds of the
original cost a year ago, will not
buy new cars this year.
Under the tighter credit restric
tions a SlOO-a-month installment
payment on a new car isn't un
common. PRESSl'RE
The motorist who has just com
pleted IS or 18 monthly payments
of his car and discovers it has
depreciated anywhere from $1,000
to $1,300 often will require a lot
of sales pressure before buying another.
This Is among the problems Hint
lie ahead of the new car merchan
disers Uiis year.
Some retailers are convinced
they can sell all the new cars that
will come from Uie factories this
year. Others say they will be put
out of business unless there is a
substantial easing of credit restrictions.
In any event nv car shortage
or not the day when a motorist
could swap his old car and a couple
of hundred dollars for a new model
seems to be gone for a long time
-xo come.
Bonneville's
Income Soars
WASHINGTON W The Bonne
ville Power Administration had the
biggest net income in Its history
during the year ended last June
30, Dr. Paul Raver has told a
House appropriations subcommit
tee. As a result, the agency may not
have to raise rates to its power
customers.
Raver, Bonneville power admin
istrator, teslitled belore a subcom
mittee considering BPA's budget
request for the 12 months begin
ning July 1. The testimony was
made public Tuesday.
GROSS .
Raver said Bonneville's gross
revenue last year was 36 million
dollars and 14 'j million of It was
left alter deducting operating ex
penses, depreciation and interest
on the investment.
He said Uie increased cost of
construction of dams now under
way or proposed may make a rate
hike necessary. But he added en-
Kineering savings and a 70 million
dollar accumuated surplus "is go
ing to minimize the rate increase
we are going to have to make on
these new dams in 1964. '
HOPE
Raver said Bonneville "might ev
en ride through without muking a
rate increase, but I think our cus
tomers are entitled to know we
probably will have to take one."
He did not indicate the size of
the proposed increase. Raver tes
tified at a similar hearing last
year, however, the rate might be
boosted from $17 50 to $22.50 a
kilowatt year.
MADRAS I The Madras
grade school district voted Monday
to withdraw from Uie Jefferson
County rural school district. The
rote was 73-9 in a district with
some 700 eligible voters.
EASY EATING
Keep a big bowl of shiny red
apples and walnuts in the shell
handy for between meal snacklng
and keep the nutcrackers in
sight too. If you like, let the bowl
of fruit and. nuts double as table
decoration. It's perfect for Uie din
ing table or coffee table.
II ' m W W 9 f P -P-. AT-i gaaMMSH
- - - i I Hi ' SffiAtfsMw'
S3?
- 1st PRIZE jT
m
A glorious weekend for two ot world
famous Timberline Lodge. Enjoy a
wonderful stay at one of America's
finest playgrounds. -
2nd PRIZE
Special Betty Crocker1 gord-rimmed
glass cake plate.
3rd PRIZE
Four place-settings Queen Bess pat-
iern silver service. -
You'll bake with the following
top quality ingredients . . . fur
nished free by these manufac
turers! GENERAL MILLS GOLD MEDAL
"KITCHEN TESTED"
ENRICHED FLOUR
WESSON OIL AND SNOWDRIFT
SHORTENING
BORDEN'S NONESUCH
MINCE MEAT
I .wrr.
8eML
- "TlAN
You'll bake In the
glamorous new
CROSLEY
RANGE
All Pie Entries Will Be Auctioned
For the Benefit of
The Campfire Girls
Come in anytime
8:30 to 5
until Feb. 28th
Here's off you have fo do to enter:
1 , The Mince Pie Biking Contest runs from February
1st to February 29th.
2, All major ingredient!, including mixing and biking
equipment, and pie pans, are furnished free. ..and
in order to keep contest fair. ..must be used. If you
wish, you may add your own favorita condiments
and flavorings.
3. You bake your mince pie in i new Crosley range.
4. Contest is open to everyone except professional
cooks and home economists.
5, The decision of the judges ii final.
6. Judging will ba March 1, 1952,
AUCTION WILL IE HUD IMMEDIATELY E0U0WIN0
WATCH rOR TIME AND PLACE
COM! IN ANYTIME ...ASK US FOR DETAILS!
TO ENTER OUR MINCE PIE BAKING CONTEST NOWI
PYOCEC'S
YOUR CROSLEY DEALER
1001 Main Phone 2-2518
5 Z
'A
', , ';.'
If you like to save money, you'll love this
Valentine of Values! It's a sweetheart for
savings filled to over-flowing with high
quality foods at low-as-possible prices.
That's the way we woo your patronage
every day of every week. And if you will
accept our proposal that you buy ALL your
food needs in our complete market, we
promise that you will enjoy hearty good eat
, ing at a lower cost.
Hunt's Sliced
Sweet
Pickles
No. 2Vi
Glass
Jar
12-oz.
Tumbler
MAYWOOD
RIPE OLIVES
Standard Size No. 1 Tall '
SWANSDOWN
White Cake Mix pkg.
SWANSDOWN
Chocolate Cake Mix .. pkg.
Betty Crocker
Crust Quick 2 pkgs.
wWith Coupoi, Inside Worth 10c
sunshine
crackers"
KRISPY 2 lb. box
CRACKERS
GRAHAM 1 lb. box
MINT PILLOW
CANDY 12 oi. bag
Butter Scotch
CARAMEL 10 ox. bag
DfllaVln DCCC Ficsh around, no coreol. Complies with any
V7KUUINU DCCr ond oil OPS regulations
SMELT
Columbia River, frfih daily
PORK ROASTS L
it, well trimmed shoulder cuts
BOILING BEEF
This It good soup weather!
SLICED BACON
HAM HOCKS
TIIDlCVC
w Drown, ready for lh ovn. Small tiao htns ..
CRABS F'"h TROUT
Morrell's Eastern "Alright" brand .
Smoked, wonderful for seasoning
gon Coast. Cleoned and
scrubbed, ready to crack.
Meat prices effective Frl.( Sat. and Sun.
BANANAS
AVOCADOS
Cauliflower
POTATOES
Fancy, golden ripe
Just right
for your salads
Snow white heads, lb.
Klamath Netted Gems.
10-lb. Home Toter bag
W GERBER'S
I BABY FOOD
g Strained or Chopped
GERBER'S I
BABY MEATS I
M Strained or Chopped Ej
FREE
PARKING
While
Shopping
at
EMU'S
f
mo
tn
9
y0
I X4 .
I ma.
mm
SWEETHEARTS
SAVINGS
Royal Club
JELLY Asst.
KRAFT
SALAD
OIL
Qf.
Bof.
WW
WW?
i
Qt.
Jar
CHEESE
GRATED.ROYAUCUUB
TUNA Fn
Fresh Rainbow
lbs.
Sco ToWe,s
for
CIGARETTES
All Popular .
Brands
CTN.$fl59
Folger's Coffee
-aao aaa.
u
2-lb. tin
Right
Reserved to
Limit
Quantities
RH hfl
laSracalKifif mm