PAGE SIXTEEN
HERALD AND NEWS. KLAMATH FALLS. OREGON
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Tfo o?y NEWW m f fine-car field deliberately designed for modern living.
For years automobile designers have- been criticized for producing big, expensive
toys ornamented with meaningless chromework; heavy overhang and ugly Jumps
and bulges. But the 1952 Lincoln is going to change all that. C .
We in America are discovering a new way of living. We are revolting against the
heavy, the cumbersome, the ornate. Our clothing, our homes and our furniture are
all becoming more beautiful and more functional.
Now one of America's foremost automobile manufacturers has built a car especially
for modern living a car that marks the end of one motoring epoch and the opening
of another. It is a clean-flowing car. Every line and feature serves some basic useful
purpose besides pleasing the eye.
New principles of body construction permit chair-high seating, much more leg and
head room; yet center of gravity stays low for safety and readability,
A new suspension system provides remarkably steady steering and riding qualities.
And the framework of the car has been strengthened for greater durability.
Most sensational of all Lincoln's new achievements is the new 160 horsepower Light
ning V engine. Inspired by aviation power, the Lightning V is undoubtedly the
smoothest, most efficient automotive powcrplant today. Its advanced high-compression
design incorporates silent, hydraulically operated, overhead valves; a five-bearing
micro-balanced crankshaft; and exclusive Hi-Swirl combustion chambers. It is the
pride of the world's most experienced builders of V-8 engines, and it is teamed with
Hydra-Matic automatic transmission which eliminates the clutch pedal entirely.
Clean . . . uncluttered . . . honest . . . sensible. The 1952 Lincoln embodies a daring
spirit never before approached in motoring.
Whether or not you plan to buy a new car in the near future, you should visit our
showroom and see the world's new standard of comparison in automobiles, the
car everyone has been waiting to see the 1952 Lincoln.
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BASIN MOTORS
424 South 6th St.
Phone 7778
FRIDAY, FEBRUARY n, 1052