FHIDAY, I'KnnUAUY 1, 1052
y
HERALD AND NEWS, KLAMATH FALLS. OREGON
ii n i9j
-Ml)
.V f M II
Of all eleven makes of ars in the Mercury price field for 1952,
Mercury is the only car that is really new Not just a face-lifting. Not
just more gilding on the same old lily. But a completely new, re
designed automobile that brings you many exclusive advanced
engineering feafures found in no other carl
Only Mercury has Forerunner Styling developed after ten years
of research in metal engineering to discover new ways of putting
every inch of steel to work for beauty, comfort and safety. The result
is a completely new body with stirring new lines, liveweight not
deadweightl New, stronger frame; higher doors; Space-Planned
Interiors with unbelievable headroom, legroom.hiproom.
And a big new enginel A 125 horsepower Streakaway V-8 with
faster acceleration and sensational fuel economy. All set to win the
official gas-economy tests again this year.'
Lots of trend-setting improvements like the new Jet-Scoop hood
offering close-up, down front visibility... 27 more window area
for panoramic vision . . . new Interceptor instrument panel . . . new
centralized Hide-Away gas cap (this is a stroke of genius you must
surely ask to seel... and a huge 28 cu. ft. luggage compartment.
New brakes, easier steering, more compact turning radius for
crowded parking.
'
Visit our showroom today and see this revolutionary new car at first
hand I There's so much more to see than we can tell you about here.
Learn why Mercury has gained a higher percentage of new owners
than any other car in America during the past five years!
3 transmission choices: Merc-O-Mafic no shift; Touch-O-Marie
Overdrive; or Standard. First two optional at extra cost.
i o
BASIN MOTORS
424 So. 6th St. Phone 7778
PAGE ELEVEN
tL rrill !9.5 2 fife jMp ' W7 7j
If.' ' I
Ml
' ' ; -' 1