, TUESDAY, NOV 22. 194?
HERALD AND NEWS, KLAMATH FALLS OREGON
PACE F1V1
Business Mirror
Business Fights Back As
Number of Failures Increase
By It AIM It WINCiKT
NKW YOltK N. Vl UI1 If you
want to day In buslnria, you've got
to milk nuuiry.
That's brim drlvrh home to busl.
iwumrn mure today than at any
lima since the war. And thry ar
sean-hlug earnestly fur old and new
ways to Inrrrae Ihrlr earning, and
cut costs.
A (rowing number of businesses
have learned tlir stark fact 'no
prollU, no business."
MO failures
Bo far Una year tlirre have been
more than anno rmnmrrrlul and In
diutrlal failures llirimiihoul th
country. For til aaina period of
taat yrar lallurra ran to a llltla
under 4 WO. And In 1W7 thry were
)ut under 30U0. Tha llgurm com
from Dun A ItiartiSreet.
Hmall firms are the hardest lilt.
Bankruptcies with llabllllles under
sooo at present are running at th
highest rale slur Marrh of 1IM3.
There's on rsy of optimum In
the ilonm, howetrer. A survey of th
memberihlis of tha Us Angele
Credit Managers' awKxlallon and
the New York Credit Men'a assocU
a lion disclosed that 70 per cent of
thos rrplyliif don't espect any
great chains In th trend.
That mliiht setra a bit on the
Ticgstlva aide, but at least they
don't eiprrt any Increase In the
number of failures In the next slit
months. Some ol I hem thought there
might b a slight drop In the to
tal. Hilling
Business kill silling down with
mer hopes that th iirrlff doesn't
padlock It door. There Is a lot be
ing done about It.
The Controllorshlp Foundation In
corporated, the research arm of the
Controllers Institute of America, In
a report says: "Typical aggressive
action to sustain profits Includes the
Increasing selling effort, the Im
provement of products to make
them more attractive to purchasers.
and cutting coats of manufacturing
and distribution."
On coat rut'.uig method Is catch
ing thieves. Borne stores deliberate
ly remove a package from a alilp
ment to see whether It will be re
ported by an employe. Automatic
alarms and electric, eyes are usea
In warehuuws. Bums found big sav
ings in locking executive telephones
at night to prevent unsutnoritea
long distance telephone calls.
Others put phony names and ad
dresses In their mailing list to
lest whether a rival company U
stealing their roster of customers.
Promotion
Then there Is th long-term pro
motional approach to Increase butt
ress. Tha credit management division
of th National Ketall Dry Goods
association la tiytng to set up
nationwide method for department
store to figure how much their
credit departments cost and why.
Thsy ro rcslly cutting it . tin.
They ar getunc answer to such
question as: How many key doe
the operator punch on a billing ma
chine per bill?
And there ur th direct appeals
to build up business. National Hotel
Week Just climed on that theme.
Th National Hotel association said
the public should know that Ameri
can hotels have nearly completed
a I2.0O0.0O0.000 rebuilding and re
furnishing prisiram. 'i'hry ar ready
tor business. And to strete that, In
dividual hotels during their "week"
selected local beauty queens and a
"Miss Amcrlca-i hotels." They fig
ure that will boost business.
All of these thing add up to
mor monry In th till. And as
long a you are making money, you
can't go broke.
WOltKIKIr1
I'KNDl.ETON. N11V. S3 (! Lost
hunter Hussrll Hull, Weston, was
found late eiuturday by a search
party, ilall had failed to return to
camp Friday night In the Tollgale
atea of the lllue mountains. If
was worried and exhausted but un
harmed.
11 imas Msl :
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