WEDNESDAY, AUC. 17, 1949
HERALD AND NEWS. KLAMATH FALLS. OREGON
PACE THRU
Salesmen Beating Bushes
With Bags Of Old Tricks
In Search For Customers
By MM DAM HON
NEW YOIIK, Auf. IT IJV-Salee-men
are beating Hie bushes lor cus
tomers wain. Thry era ml l if aoma
raw (tick, but Uia old tricks.
For liulanca. wives ol hlihly
placed publlo oltlclala pour left In
department store part ot ft na-tlcm-wicle
drive to Mil brand ol
allvtrwara.
Two girls pull hair at ft New
York nliilit club. Thry are aald to
ba quarrelling over which knowa
tha really stylish way to make
drink, with cucumber or mint. The
aiKinaora Introducing thla British
beverage i Pimm a C u pi to tha
United mates aay tha lliht waa un
rehraraed. I just wim H a biiyer'a mar.
bet again, and that people lie
awake night thinking up waya af
gelling you la learn about their pra
duet without rrallilnf 1 1 waa
planted.
lis no accident tlie daya when
a trade-marked product become
part ol niovi aet ll'a mora apt
to ba the result ol long campaign
by tha company agenu to plant
McGrath Gives
Opening Talk
At KC Confab
PORTLAND. Aug. 11 MV-Senator
J. Howard McOralh urged Calhollca
to battle tor Christianity ana ao
mocraey id ft apeech but night Uiat
oiiened the aupreme convenUoo ol
I lie Knl.hLa of Columbus.
The democratic party national
chairman aald the church mint be
come militant. H warned that
"in Europe and Aala tha old bar
barlUea ar reappearing with ft Dew
scientific vensrance."
McOralh then CTlUcUed what he
railed the "cress materialism, which
would eleval and glorily sens and
sensuality, above spirit and con
science" In the United Bum. The
Rhode Island sons lor aald "piety
and patriotism alike demand r
minung of tha coinage of our
christian civilisation."
ArchOishop Edward D. Howard of
Portland told the Catholic organi
sation that tha responsibility lor ft
belter world It personal on for
very ctuaen.
Reconstruction of the social or
der must begin with the Individual
Wa must ba vigorously christian In
tha homo and in our dally work;
bo aald.
Another Bud worm
Area Reported
PORTLAND. Aug. II ) Lore
Uon of another 100 000 acres of
western Oregon forest lands that
ro Infested with sprue budwona
as reported today.
State forest Research Chief Rich.
rd Kerry aald aerial surveys spot-
led th Inlested areaa on th Mo
Kerul river headwatera and on th
sarin fork of the Willamette. 8mal
lor units ar near Springfield and
Roaeburg.
Public Umber agency and private
ewners ha- lust completed spray
trig 773.000 seres along tlx Cascade
nd Siskiyou ranges. Th Inlesla
tlon areaa Just found will be spray'
ed next sesson.
VTA II Ra,NfiOVF.R
ROME. Aug. 17 iv- A group of
buys went exploring yesterday In
n abandoned ammunition dump
outside Rome.
They found ft round, rusty ball jf
metal and had Iota of fun rolling
It about until tlx hand grenade
exploded.
Marcello Clmlnl, three, and Ha
uls Cordlall, five, were killed. Two
other war Injured.
and oef fAer
5 fimcs
as fast...
105 ANGELES
4Va hour
Two southbound flights
dally at 10i20. m.
nd 4i33 p.m.
Airport Terminal Call 3124
Or, tee ON vfherJiee frevel egssf
"Z v L Tw ru t , th !' I Jlfv w If J
'"SJjr' Vsrllesl SIcls.S B.s, B-S .... IS. I letjkli' I jbbw tr Lj
,w'W'. V , . GoV . .oar
".abb"'" k Store ny o 3 i
NO. t l-JI ll.JiUUUiiai f
SAN FRANCISCO WJ& ' U 'X 73
2 Hour, J&Z i ame,tn A
It lliera. Nor when particular pro.
duct becomea part ol gag Una ol
ft radio comedian, nor when It
drawa oha and aha on give-away
program.
Hera are aoma ol tha perlertly
legitimate advertising and promo
lion atunta that compenlea have
tried recently, with results they re
port aa eiiellenl:
Yaw need to gel Irea ride on
election day If you'd vat right. A
new Verb department atore ase
television now to advlaa yon that If
yea will ahop right, they'll eend
big ear to fetch you from horn to
their door.
Moma companlea, especially In
tha radio and home appllanr
lielda. hold enhiblilona of their pro
duct In awanry hotels. They oiler
Everything In
th book for school . . .
Shop arc Sri ana Save!
ROEBUCK AND W J 'tiW 3
IrlgW, avohipl. ploidt, bvtlon Ft V ) ifeflL- Jh
fcoo. 1 rulo.don chost II . il I ' CaLs - "JVv I W
pockri eoot-ttyla, bvrNM "rt 1 i V If I J i 'V
tleav.. Sues I fa II.Abuyl Uft'-LI t f-A k I 1 W
I s. t 1 A. v f Usmilkea 1 Iftfl I s J ' j. ,
I uoyi totton icKki CaIQ U"' 11 I Vi V V 1
I Boy.' Underwear A L& J ' '
srvliis. Jr. c.sss.i t'sll.a .
I nStrwtsrt 1
Vtkll. aiaiil. Wsai r.llsa Drisls
nVTlll BltvvfUit linscrsslru I
I B.rvlll CIS Kelt Csll.a Dllsls
door prises to lure possible custom
ers Inside.
International Silver started ail
r r sweepalakea for r t 1 1 r a
round the country. A department
sUir which got public officiate
wile to pour lea in the silver rtr
parlment rrKrta a I a lumped
I'joo per cent In th next two-weeks
over th same two weeka In I9t
Tha Selberllng Rubber company
aays one ol Ita Maryland dralrra In
creased sales by advertising the
price of truck Urea as so much per
1000 miles of service. Instead ol as
ft lump sum per tire.
Sometimes th promotion
schemes spread Into fields that sur
prise old-Umrrs. Remember when
banks were grim fortresses, and
banker's hours served his conveni
ence, not yours.
Now, aoma have ahow.wlndowa
and eounlrra like stores. Home run
branches I n railroad Stallone to
serve commuters. Others stay open
n evening week. At least one
In the Wall Htreei district serves
afternoon tea. (libera have televi
sion equipped loonies so thai shop
ping customers e a be amused
while reeling Ihelr leet.
The secret seems to be, they
want your business.
,c J d, n Vs ft
J 1 fJ
Movie Charge
Accounts In
The Offing?
HOLLYWOOD. Aug. 11 'TV-You
msy eoon be ebl to atep up to
ilia boxofflc at th BIJou and aay:
"Charge It. please."
Yea, t erown swell lures aa free
dishes, bank nlgbla and popeorn.
movie men have dreamed a new
ball: boselflce charge sc counts.
The see-lt-now-and-pay-ialer-plan
was hatched by th King brothers,
ft trio of Hollywood producers. They
are offering It free as tonic for
ailing film proms.
Th Kings, who arrived at tnelr,
present eminence via an Interest In
slot machine movies. Intended to oi
ler their plan to tha theater own
era of America. The organlxatlon
begins Ita annual four-day conven
tion here Sept. 1,
Th plan operates this way:
A palron'a credit rating will be
eetabllshed just aa It to when he
opens a department etor charge
account. He will be Issued credit
card. At th baiofflr, th cashier
will note the card number, name
and number of I nests. Iha custo
mer will ba billed at Iha end of
the month.
Ar credit happy Americana rea
dy to rise to Ui lure 7
Yes, says Prank King, spokesman ,
"Most families live on budgets,"
Prank aays, "and th family bank
roll la usually pretty thin th last
few dava befor payday. If they
knew thry could pay later, ft lot
more people would go to the mov
ies." Plane Makes Fast
Trip On New Run
VANCOUVER. B. C, Aug. 17 (p
A Canadian Pacific Air Lines plane
flew directly from Shemya In the
Aleutians to Vancouver laat night,
cutting more than six hours from
the normal flying time between
Hong Kong (nd Canada.
The line "Empress of Sydney"
covered the trans-Pacific rout In
M hour and I minutes of flying
time.
The direct Shemya-Vancouver hop
eliminated normal routing through
anchorage.
Save! Buy Several Pairs Now for School!
Boyville Gabardine Slacks
eW'cnnir
C. T. Carlsen
Sought Here
A Halea Corners, Wis., man has
written to the postmaster In Klam
ath Falla requesting Information on
th whereabout of Christian Teo
dore Carlsen.
When last heard of. Carlsen waa
working for Klamath Palls lum
ber concern. That waa In 1113.
The man la described as being M
years of age. blue eyea. and well
built. He waa about six feet tall.
Persona knowing th whereabouts
of this man should contact William
S Carlsen, Halea Corners. Wla.
Poison Victim
Gets Treatment
DUN8MUIR. Calif.. Aug. 17 Al
bert Jordan Jr., of Dunsmulr waa
rushed to the Weed hospital Thurs
day for emergency treatment for
poisoning. He waa released from
th hospital Saturday night.
Use the Want Ada for Quick Results!
Smart pleated froert easy-action-xipper
My front
f Dropped bait loopt 5 pockets
Sargae) am guff bottom
Copper
with double stitched seams and 5 pockets
rhey'r alnrdlly Baade double stitched Beaima, copper rivet at
sll strain points. Sanforised msxtraoaa ahrlnkaga 1. Fly front,
I front swing pockets, S tack patch pocket. 1 watch pocket.
Yoke back. Rltea t la 11 Bay Now and Save!
Boyville Short Sleeve Cotton Knit Skirt - 98c
Boyville
Copper riveted front
. . . bandy packet,
Transients Get
30-Day Sentences
DUNSMUIR. Calif., Aug. 17 Two
transient received 30-day aentencea
In th; Siskiyou county all at Yreka
In the court of Judge Hugh O. Clark
Saturday afternoon on charge of
violating section No. 13.000 of th
forest service health and safety
code, alter starting brush fir
near th Dunsmulr railroad yards.
They are Jerry Lenzlng. 18. of
New York City, N. T, and Jamea
Lloyd Nolan. 25. of Chicago. HI.
They were cooking meal over
campllr when th fir got out of
control and burned an area of brush.
Dunsmulr lira department and for
est service apparatus were called to
extinguish the names.
The carousel waa first used In
17th century European falra.
( "Teen -age"
acial blotches
To cImium akin cuully relwv
pimply irriutiot. And to aid haai
trtf. tut thtm famous twin helps
nEsniDLi::r
He'll ba as snappy and dapper as dod when wearing
these Boyville slacks. Tailored to look well, wear well and
priced extra low to save you money. Gaberdine slacks
ore 23 wool, 77 cotton. Lotest style pleoted front ...
with on eosy action zipper front. Dropped belt
loops . ." . 5 pockets. In blue, brown, dork ton and
dusty green. Sizes 25 to 31.
Boyville "Mails Tone" Lone Sleeve Sport Shirt 2.S?
Boyville Jr. Corduroys
Thickset eacdaray loagiea lawk better, wear laager
and really beU their shape better.
aide. Front pleats ripper fly.
castor color. Slaea 4 to It.
Boyville Jr. Long Sleeve Sport
Riveted Denim Jeans
Suspender Style Jeans
sippor fly front. Ftotlon eel
tantorlsod navliaBD ahrankag 1
STORE HOURS 9
Pitcher J. Trevors one allowed
34 runs In one gam to hold th
major laague record In that dubious
department.
When a truck
is not working
it's a costly
Luxury. .
lime rwi"i4CTjroai
Ot TK rrr stxna
BALSIGER
MOTOR CO.
Main st Esplanade rk. 1111
Elastic Insert
pockets,
'
Cora ar , Jl
Skirt 1.4t
II 39
1
29
suspenders
-, I S.
TO 5:30
133 S0. 8TH
PHONE 51E3