AuRiint 14. in n
PAGE root
HERALD AND NEWS. KLAMATH FALLS, OREGON
Mtmbf f
Tn Aaaocii-ia Psoas
Ta 4uerfaM Tnm la arda.
untr Miiii4 u Hi
aaMiralloa of all mm Sitpautica
cradltaa lo t or ao4 olhrts
crrtfius U Uitt ppf. aaS alaa
taa aval am rblUh4 tharela.
AS rlftiU at raaablkatM of
aaaatal SUBaufcaa ara alaa fa-
FRANC JENKINS
gator
A WnpMtrr emablaatloa ol UK Itaalaa ImU aM
tba KlanaUi Rot. PuMlh(4 Ttry atterooao utpl
Soaday at lapla&ada aod Piaa ilmU, KUbmUi Mil.
Onta, ay Um Hmkl rufcltsalat C. aaa Uia KlaaMU
Xewa rvbllabt&a Ooaaaay
Htn4 a tceoi.4 dau auttr at tha poftoffKa of
Klamatk lalla. Do, oa AoroM St. IK aaaar art ol
anaama.'Mardi a,
If Malar Aran
Inui Or Cacnanoa
loarataalai KaUoaalty a
. Vm-HouuT Co, Inc.
aVaa FraMtaoa. 3tt Tera, 0a
aula, Canaan Fortlaaa. Lot
AaaaUa.
malcolm sruv
Jlaaaia- Kditor
1
EPLEY
Today's Roundup
By MALCOLM EPLEY
DAIRYMEN, attending thl week's meeting to
seek a solution to the OPA price ceiling
problem, impressed us with their moderate at-
:.... n1 Iholr avrion to
:yw luuc "
'- "Nv - anv radical action that might
jm".''i damage the general welfare of
"3 the commumty.
d 1 To sure' there 8
l fel; deal ol taut againsi ur uic-
. -f-'OS ories and theorists, and some
definite declarations of inten
tion of getting out of the dairy
business if things keep on in
their present state. But the
Klamath dairymen wouldn't
talk about strikes, they re
jected a proposal for demanding 11.10 instead
of $1 for their buttenat, and tney mmcaiea
they want to do their part In producing a
vital food commodity if they can stop their
losses.
We know what the OPA means when it says
it can't take any action on "hearsay evidence."
but we are personally acquainted with some
of the men who reported heavy losses in oper
ating their herds, and we know their word is
good.
Furthermore, there are concrete examples of
herd reduction which must convince that the
dairy business has lost its profit attraction.
For instance, one dairyman near Klamath Falls
two years ago was milking 120 cows. Today,
he is T"i'fci"g 40, and he js considering reducing
his herd still further. That simply wouldn't
have happened if the dairy business was paying
a reasonable profit.
To the public, which depends upon an ade
quate flow of milk In the Klamath district, it is
a matter of Teal concern that there is no in
centive for dairymen to produce that flow. The
incentive, in fact, just now lies in the other
direction. Dairymen can sell their cows at
virtually their own price, and they can sell
their feed, if they have it, at a price which
makes feeding it to their dairy cows unat
tractive. There are other lines of agriculture,
or other work, that promise better living than
that in which they are'now in.
Because of these well-established facts, we
do not believe there would be any notable
public objection to a moderate and reasonable
increase in the price of milk.
Under other circumstances, we imagine the
dairymen would regard their losses more philos
ophically. But in a period of intensive govern
ment regulation, with their returns actually
limited by the government, the dairymen nat
urally feel they should get a fair return for
their work, or else.
Will anything come of the attempt to get
the OPA to afford the relief that will prevent
the disposal of dairy cows in this district? One
man, who is close to the situation, told us today
be is very gloomy about the outlook. He fore
sees a body blow to dairying here, with cattle
continuing to go out of the area. The only
hopeful angle, he told us, is that many dairy
men are keeping their promising younger stuff,
and will have a foundation on which to build
back when dairying becomes more attractive
as a business.
"This It the Army"
BECAUSE of some mixup, a Portland paper
insists on leaving Klamath's premiere show
ing of "This Is the Army" out of the list of
Oregon cities participating in this army emerg
ency relief benefit. Marshall Cornett, the local
chairman, got on the long distance telephone
Saturday and corrected this publicity slight.
Interesting, in this connection, is the state
ment that the showing here will be held in
the second largest theatre in the state at which
the benefit picture is to be exhibited August
18. The Pelican theatre, with its more than
1600 seats, enjoys that rating, being second
only, to the Paramount theatre in Portland
among the "premiere" theatres.
The army emergency relief, which should
benefit tremendously from the many premiere
showings of the picture on August 18, is a fund
to be drawn upon to give emergency aid to fam
ilies of men in the armed services. Throughout
America are hundreds of families whose main
support was removed when the family earner
went into the service of his country. Under
those conditions, there are certain to be many
emergencies which call for deserving financial
aid. That is what this fund is for.
The moving picture industry is foregoing
any profits on the picture, in order to build
this fund, and the public is asked to buy tickets
for the premiere showing at above normal
prices. Harry M. Warner, of Warner Brothers,
in his memorandum to his staff in connection
with the picture, said, "I am sure that the
injured and sick relatives of a man in uniform
are more entitled to the income from this pic
ture than is our company."
ML
Advertising Roundup
By DELBEHT ADDISON
THE growth of advertising, from its early
patent medicine-horse collar- days, always
has carried with it a fight for accuracy of state
ment and truthful effect.
Advertising has become
quite clean and above board
on the whole. It couldn't have
become such an important
part of our daily transactions
if it hadn't become so gener
ally dependable.
The big thing in keeping it
on the straight and narrow
is competition. The advertising
of any measurable product or
sen-ice HAS to be entirely ADDISON
truthful, or it will bounce back on the adver
tiser and teach him a lesson.
If a grocer advertises large, crisp heads of
lettuce and you go in and find little, wilted
heads, you're more likely to give him the go
by after that than if he had said nothing
about them at all.
a a a
Cigarette Ads Questioned
THE various mediums of advertising news
papers, magazines, radio, billboards exer
cise a control over advertising. And they, with
the power to accept or reject, should take it
upon themselves individually to reject copy
that does not ring true. It's to their own best
interests to see that public confidence in adver
tising is not broken down.
The government, also, through the Federal
Trade Commission, holds a rein on advertising
claims. The Reader's Digest, in recent editions,
has reported FTC actions on cigarette and tooth
paste ads. (Products whose differences are not
easily measurable.)
Lucky Strike with its "among the men who
know tobacco best it's Luckies two to one";
and Camel with its "get a lift" testimonials; and
Old Gold on Reader's Digest's own testimonial;
and Philip Morris with its non-irritating ethy
lene glycol (whatever that is) all were raked
over the coals. .
The tobacco companies may have perfectly
logical comebacks. But nevertheless, if FTC
action, and Reader's Digest publicity, influence
such advertising to put it on more believable
grounds, it will be a good thing for the busi
ness. From here, it never has seemed that these
themes had quite the right ring to them.
The old newspaper standby. Chesterfield,
came off with a clean bill of health. Maybe the
commissioners smoke Chesters and think they
DO satisfy. (Oh yes, the commission did object
to Chesterfield featuring "a number of deep
southern accents" on their radio programs. Lig
gett Sc Myers ought to stick to newspapers
where words are in type and the accent is your
own.)
a a a a
Digest on Dentifrice
THIS month's Digest takes dentifrice ads to
the cleaners. Dentifrice, if you don't keep
up on such things, is the successor to tooth
paste the stuff we all use to polish up the old
ivories. Less fortunates use it on "artificial
dentures."
I can't go along with all the FTC-Reader's
Digest fuss over pink tooth brush, gum exer
cise, and the like. The facts of the case are
that when Colgate first advertised "ribbon den
tal cream, that lays flat and doesn't roll off
(it's probably been made round, square and
triangular, liquid and powder a dozen times
since) when this advertising began, we all
began to brush our teeth. And we all began to
see our dentists oftener. And today most all of
us have some kind of teeth to chew those
steaks we can't get
The debunkers point out that one part of
table salt and three parts of baking soda make
an inexpensive tooth-cteanlng material.
Somehow, one part of table salt and three
parts of baking soda never had the oomph to
make junior brush his teeth twice a day
even with mother's hints that he'd feel pretty
funny if his teeth all fell out tomorrow.
(And mother had better look out, or the
FTC will get her for scare advertising.)
No Forest Fires
Spotted in Klamath
Despite Humidity
According to the Klamath
forest protective association,
there have been no fires in
county forests during the past
few days, in spite of the pre
vailing low humidity.
Vera Moore, chairman of
Keep Oregon Green committee,
points out that this is extreme
ly lucky in view of the fact that
most fires start during a period
of low humidity, and urges con
tinued caution to prevent forest
fires.'
French Troops
Ready to Fight
ALGIERS, Aug. 14 VP) Gen.
Roger Leyer, chief of staff of
the Unified French army, said
today "an Important force of
French troops" was ready to
participate with the allies in the
European offensive, whether in
Italy or elsewhere. -
Some Italian units in Crete
have refused to give up their
arms to the Germans. They're
also keeping their heads.
Puts His Foot DownAnd Goes!
luSr?llal " t take
r7w. .i.r, : , ,max' aniy 01 wucago rolls around
in his three-wheeled auto, propelled by pedal power (arrow).
SIDE GLANCES
gpa-noirw arena. c-t. l aac u. a m ar.
Tve thought up a brand-new game, kids we'll pretend .
each weed in this garden is a Jap in the Aleutians!"
CITY POLICE LIST
City police have turned In a
list of traffic violations caught
by the police department during
the past week. They are as fol
lows: George Mellow. 2143 Hope
street, Violated basic rule. $5
fine.
Dave Bird well, Route 3, Box
411. Ran red light. $3 fine.
Eugene White. Cascade apart
ments. Ran three stop signs. $8
fine.
Patricia Harris, 1118 Walnut
street. Ran red light. $3 fine.
Milburn Brisbon, 2283 Rec
lamation street. Ran red light.
S5 fine.
Elmer Manning. Box 631.
Klamath Falls. Left turn at
Ninth and Main streets. $3 bail
posted.
Robert L. Thompson. Link
River apartments. Violated ba
sic rule. S5 fine.
George Davison, 104S Cali
fornia avenue. Ran step sign.
S2 fine.
Lolana Crane. Beatty. Ore. No
operator's license. S5 bail post
ed. Jerry D. Bagley. Camp Har
vey, Tex. Ran red light. $5
bail posted.
William L. Burn ess. Lake
shore drive. Violated basic
rule. S8 fine.
Lowell E. Martin, 201 Eldor
ado street. Violated basic rule.
$5 fine.
PARALYSIS CASE
FOUND IN KLAMATH
One ease of infantile paraly
sis exists in Klamath county, it
was disclosed by Dr. Peter Ro
zendal, county health officer, on
Saturday.
A 28-year-old man, suffering
from the disease, is in the coun
ty isolation hospital. His home
is in the Midland district.
Dr. Rozendal said there have
been exaggerated reports con
cerning the disease in this area.
He is preparing an article on in
fantile paralysis which win ap
pear early next week.
Beer Manufacture,
Sale Regulation .
Matter for States
SAN FRANCISCO, Aug. 14
UP) Regulation of beer manu
facture and sale is a matter for
the separate states to determine
but when the product moves in
interstate commerce, it falls un
der federal control, an opinion
by the U. S. circuit court of ap
peals held- today.
The ruling was returned yes
terday in the case of 20 Pacific
coast brewing concerns, four in
stitutes and 32 individuals. The
defendants, after pleading nolo
contendere in federal district
court at Seattle to' charges of
violating the Sherman anti-trust
law by conspiring to fix -beer
prices, appealed to the circuit
court from the fines imposed
between states.
VITAL STATISTICS
JOHNSON Born at Hillside
hospital, Klamath Falls, Ore.,
on August 13, 1943, to Mr. and
Mrs. Wilbur L. Johnson, 1520
Oregon avenue, a boy. Weight:
7 pounds 8 ounces.
PONT Born at Hillside hos
pital, Klamath Falls, Ore., on
August 14, 1043, to Mr. and
Mrs. Pierre Pont, 1518 Gary
street, a girl. Weight: 7 pounds
11 ounces.
The War
Today
By DeWITT MtcKENZIE
L
TO SPEAK ON
G TODAY
By Dawrrr msckenzie
We have in Sicily the seem
ingly paradoxical spectacle of
the Germans battling to a
bloody finish against the Anglo
American advance, whereas in
the vastly important struggle
for Tunisia Hitler's last toe
hold in North Africa the naxis
surrendered wholesale when
cornered.
This striking difference in be
havior is attracting the atten
tion of observers, and indeed
it's highly important that we
know what is behind it It Is
suggested by some writers that
this reversal of form in the Ger
man ranks is due to recognition
that the reich is now in dire
peril and must be defended to
the death, whereas the nazi
troops in Tunisia didn't regard
that zone as vital to the father
land. Mo Answer
Having seen the Boche In op
eration in two wars I don t be
lieve that's the answer to our
phenomenon in Sicily. Rather
I think that the famous General
Montgomery gave us the key
when he remarked to me in
North Africa last December
"The German is a good sol
dier and will fight, though I be
lieve it is true that once you
get him down he cracks up.
As I see it the Germans quit
in Tunisia, not because that
country wasn't vital to their
master but because they realized
that continuation of the strug
gle was equivalent to suicide.
They had no hope of beating
the allies and they had no hope
of escaping, from the trap into
which they had been pushed.
Chance of Escapa
The situation In Sicily, how
ever, is quite different despite
the fact that the Boche know
they haven't a whisper of a
hope of holding the island.
While they fully recognize that
they must "abandon ship," they
undoubtedly believe (1) that
they have a fair chance of pull
ing off a Dunkerque and es
caping to the mainland (in fact
some of them already have
made the bloody passage of
Messina strait), and (2) that
once they are on the mainland
they ultimately will be able to
join the German troops which
are holding the line of the Po
river in northern Italy in force.
In short, the German soldier
doesn't look on the' Italian ad
venture as suicidal, despite the
fierceness of the struggle. That
doesn't necessarily mean he
thinks the fatherland is head
ed for victory. He may or may
not believe that. However, he
probably thinks and not with
out reason that he has a
chance of fighting his way back
into Germany and coming
through the war alive.
Inspires Red Front
The same psychological reac
tion undoubtedly inspires the
nazis who are fighting so fierce
ly against the onrushing reds
in Russia. The Hitlerites know
that they have a chance of get
ting back home.
The German soldier is a
tough . fighter. I even encoun
tered an occasion in the last
war where one whole contin
gent of the kaiser's pet Prus
sian guards did march against
machincgun positions in a sui
cide attack which was staged
by the German command for
purposes of giving the morale
of the rest of the troops a need
ed fillip.
' Money is just a part of a prac
tical life it saves time In ex
changing goods and is no good
for anything else. Henry Ford.
Classified Ads Bring Result.
Kidnaped Child Returned to Parents
Dr. Kalfred Dip Lam. com
missioner of overseas affairs for
the Republic of China will
speak here Friday, August 20 on
the subject "China Today, and
What China Wants."
Dr. Luni, who is a member
of central executive committee
of Kuomlntang, hlghost govern
ing unit of the Chinese republic,
is now on leave from these
duties In an effort to bring
first hand information concern
ing the problems and aims of
his country.
Educated at University of Ha
waii, Columbia university, and
New York university, Dr. Lum
holds a full professorship at the
Chiaotung university, Chung
king, and has written a number
of text books both in English
and Chinese.
A special musical program
has been arranged by tho Klam
ath Falls Rotary club, which is
sponsor of the lecture. . It will
be held in the Klamath Union
high school auditorium at 8
p. m.
EDITORIALS ON
NEWS
(Continued from Page One)
in Tunisia as soon as they saw
the Jig was up?
a a a
THIS is the probable answer:
T- .1 V. ,
aiicjr ui.im u.ry nave a guou
chance to GET BACK across
only two miles of water, but
knew they had NO CHANCE AT I
ALL to get back over the 100 !
miles of water that divided Tu
nisia from Sicily.
a a a
THAT, if true, leads to this
significant conclusion: The
Germans will fight determined
ly as long as they think they
have a chance. As soon as it ap
pears to them that they have no
chance at all, they'll surrender.
a a
THE bla aua-stlon in our minds
A U.a Raan Imu, Mll.k MMa,K I
the Russians have behind their
summer offensive. Henry Cas
sidy, AP correspondent In Mos
cow, gives us some light on that
point today, gleaned from per
sonal observations at the front
and from interviews with some
of Russia's top generals. i
The Russians, he says, opened
their offensive at Orel with an
artillery barrage rated by the
Russian command as the great
est In history ten times heavier
than the fire at Verdun, these
generals say.
There were 3000 gun barrels
to the mile on the Russian front
when the barrage started, he
says.
a a a
TRY to picture to yourself
3000 cannon barrels to the
mile of 5280 feet. That's better
than one gun every two feet.
It indicates that the Russians
have plenty of what It takes.
Which ISN'T good news for
the Germans.
RED STAR, Russian army
German defenses as several con
tinuous lines of trenches all inter-connected
with strong pill
boxes, dugouts and' advanced
firing positions. There are ma
chine guns every 50 yards, with
minefields and wire entangle
ments between and before the
trenches.
In other words, the Germans
are defending with EVERY
THING THEY HAVE.
The Russians broke through
all this.
a a
VOU'LL remember from yes
terday the rumor that the
nazis are moving the bulk of
their government from Berlin
to Vienna, in order to get away
from our deadly bombers.
Today hundreds of American
Liberators from somewhere in
the Middle East or along tho Af
rican Mediterranean coast hit
Wiener Neustadt, only 30 miles
south of Vienna, with a devas
tating rain of bombs.
That Is Intended to say to the
Germans that there is NO
PLACE IN EUROPE where they
can get away from our bombers.
It's a hard and Jolting state
ment. a a a
AMONG our targets at Wiener
Neustadt was an aircraft
plant making Messerschmidts.
You may be sure our bombers
got a special pleasure out of
dropping their eggs on that spot.
ak aata,.-. "
rawa-a-aa-a-wB"--""""" ,
Mi ;.'.,-'75TO
P - "V-V.' V-75V O
1
The houachold of Mr. snd Mm. B. W. Oumcy of Albany, Oie.. wa h.p
once asaln a Ihelr utile daughter. Judith. wa rrlunirU to tlirm t!in
Ida hands of a kidnaper, asho took th- two-day-old Infant from ml Al
bany, Ore, hojpltat Mrr. Catherine Wriiht. wife of an Army aenjcanU
conloaard to lha kidnaping.
1943 Lamb Crop Smallest
Since 7939 Says DA Report
CHICAGO. Aug. 14 WV-Tho
1043 lamb crop was about 5 per
cent less than the 1942 crop and
the smallest since 1839, the de
partment of agriculture reported
today. Lamb provides only about
five per cent of the nation's to
tal meat supply.
Tho department estimated the
crop this year at 31,101.000
head, or about 1,300,000 head
under last year. Reduction In
the crop In the western sheep
states,' according to the depart
ment, was mostly a result of
conditions other than weather
and feed, which were not great
ly different from the previous
year.
"Reports from sheepmen," the
department said, "indicate that
a shortage of )ibor at lambing
time, the Inexperience of much
of the labor available and a
shortage of ammunition for use
against coyotes were largely responsible.
"As in 1042, new range '"rift,
was Into In starting and lambw
made less than usual develop
ment up to June 1, but since
then they hove mode a very good
recovery In nearly all arcaa."
The native lamb crop, eitimat
ed at 10.840 000 head, waa about
800.000 head or 3 per cent small
er than the record 1042 crop and
the smallest In the loit three
years. In the 13 wcntcrn sheep
states the ettlmutcd lamb crop
of 20.137,000 head was about
900.000 head or 4 per cent be
low lait year s crop.
Hogs were strong and active
this week, hitting a now lop
since last April at $13 in the
early trade Friday. Reduced re
ceipts and broad shipping de
mand were responsible for the
upturn. Good and choice fed
steers and yearlings were steady.
but all other types doted thf-W
week 23 cents lower. Incrcoard
supplies of lamba sent prices
down as much ss 73 cents.
If It's a "frozen" article you
need, advertise for a used one
in the classified.
NOTICE HOME OWNERS
Man that aaatla tank aba-ad ba
te ra wltttar. Tanka ahouM ba aUanad
amy t er I yaara. far prlaaa and a
(armatlM sail TIM, balara UN r aftar
lit),
E
The Tulelake Rotary club
"fun masters" with Floyd A.
(Toad) Boyd as master of mirth
and assisted by Fred McMurphy
and Earl Ager, made the Friday
the thirteenth meeting of the
Klamath Falls Rotary club one
to remember. They produced a
number of stunts and tricks, us
ing the local Rotarians as sub
jects.
Introduction of 21 past presi
dents of the Rotary club from
Klamath Falls was one of the
highspots on the program. All
of the past presidents were pre
sent except Major Harlan P.
Bosworth, who is with the army.
W. O. Smith, first president, wos
introduced.
Congressman Lowell Stock
man was a guest at the Friday
meeting and was presented by
Senator Marshall Cornett.
Junior Police Boys
To Return From
Camp on Sunday
Dave Bridge, city recreation,
director, was In town Tuesday
to get more supplies, both gen
eral and personal, for the boys
at the Junior Police camp, Lake
o' the Woods. He reports that
the boys are enjoying a fine
outing.
There are 98 boys, three
cooks and four supervisors at
the camp.
Parents are Informed that the
boys will be back Sunday, be
tween 3 and 4 p. m. at the
high school.
Among the wild movements
on foot, we have the vacation
resort dances.
ELEVATORS HAUL MOST
More residents of New York
City ride up and down on eleva
tors than use tho combined sur
face cars, elevated trains, taxis,
busses, and subways.
Our Idea of poor Insurance
risk Is an innocent bystander.
Are You Doing
JUSTICE
To Your Future?
I
I
I
Ynll efln ellrnlnalfi all
chances of being old and I
broke at the an me time
through the Retirement
Service,
of
foAn off. JfoultoH
DKPnr.sKKTiMn Tim '
EQUITABLE LIFE I
ASSURANCE SOCIETY
111 N. Ilh Rtau 1111 1
1
EAGLE'S
ATTEND MIXED DANCE
EAGLE'S HALL
This Saturday Night
OLD TIME AND ROUND DANCES
Admission) Ladles lOoi Man 80c
SHEPHERD'S ORCHESTRA
Profits to Help Complete New Air Conditioning